What Foodlog does

Foodlog is an independent Dutch news and discussion platform founded in 2005 by Dick Veerman in Ede, Netherlands. The platform covers food systems, agriculture, health, energy, and related policy topics through original articles, curated external news ("Gespot"), brief news items ("Flash"), and moderated discussion forums. It maintains a small editorial team of roughly 8-9 staff plus freelancers and operates as a freemium subscription business: readers receive three free articles per month, with unlimited ad-free access available at €7 per month or €69 per year, alongside volume-discounted group subscriptions. The platform reaches 1.5 million unique visitors annually, anchored by a 150,000-person core readership, and extends reach by another 500,000 frequent readers through content partnerships with Microsoft News (MSN), Boerenbusiness, Food Personality, Alea, and Vilt.

Foodlog monetizes through three primary streams: individual and group reader subscriptions, business memberships (corporate partners such as Royal A-Ware, Vion Food Group, Koppert, HAK, VanDrie Group, FNLI, Skal, and GroentenFruit Huis pay for ad-free access, brand visibility on the business members page, and access to networking events), and project/event revenue including the Foodlog Café series, Digital Food congress, and the Gezonde Innovatie Awards. The technology stack is a conventional web-based content platform with user registration, commenting, and a paywall; no proprietary AI, API, or mobile app is offered. Beyond the core news product, Foodlog operates Studio Foodlog (a podcast series), a "Wat is..." educational video series, the annual Foodlog Live conference, and the international AgriFoodNetworks (AFN) platform, which extends the editorial mission to international financial and civic stakeholders at the intersection of agriculture and policy.

Ownership remains private and founder-led, with Dick Veerman serving as Hoofdredacteur and Cécile Janssen as co-owner and coordinating editor. The company has not raised external venture capital or institutional funding, financing operations entirely through subscription revenue, business memberships, and project fees. Editorial independence is explicitly maintained from business members, who support financially but do not influence content direction. The platform's value proposition centers on bridging scientists, farmers, doctors, journalists, retailers, and consumers in a single moderated forum, with reported downstream influence on Dutch parliamentary questions and policy discussions.

Name

Foodlog

Legal name

Foodlog

Website

https://foodlog.nl

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Foodlog is an independent Dutch online news and discussion platform covering food, agriculture, health, and energy, serving 150,000 core readers and 1.5 million annual visitors through a freemium subscription model, business memberships, and events.

Ownership category

akta.pro rank

Headquarters

HQ city

Ede

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Subscription Membership: Paid membership model offering unlimited advertentievrije (ad-free) access to all content. Monthly subscription at €7 or annual at €69. Group subscriptions available with volume discounts.
2. Business Memberships: Corporate partners support the platform and gain exposure through logo placement and partnered content opportunities. Benefits include advert-free unlimited access, access to annual networking event, logo and description on business page.
3. Project and Event Revenue: Self-initiated and commissioned projects on current topics, event organization, and congress/debate activities. Includes Foodlog Café, Digital Food congress series, and specialized roundtables.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels11 records

Core offering

Foodlog operates an open news and discussion platform covering food, agriculture, health, energy, and related policy topics. The platform features original articles, curated third-party news ('Gespot'), brief news items ('Flash'), and member-driven discussion forums. It runs on a freemium subscription model — readers receive 3 free articles per month or pay €7/month (or €69/year) for unlimited ad-free access. The platform organizes live and digital events, roundtables, and commissioned projects to facilitate dialogue among food system stakeholders.

Product overview

Foodlog is a standalone news and discussion platform offering a unified editorial product focused on food systems, agriculture, health, and energy. The core offering is the Foodlog Platform, which aggregates original articles, curated external news ('Gespot'), and hosts community discussions. Additional products include Studio Foodlog (podcast series), the 'Wat is...' educational video series, Foodlog Café (live events), Foodlog Live (annual conference), and the international AgriFoodNetworks (AFN) platform. The company operates on a membership model with free tier (3 articles/month) and paid tier (€7/month or €69/year) providing unlimited ad-free access.

Differentiator

Problem solved

Functional benefit

Brands

• AgriFoodNetworks (AFN): International networks initiative under Foodlog connecting financial and general civic interests at the intersection of agriculture and policy
• Studio Foodlog
• Foodlog Café
• Foodlog Live

Products and services

• Foodlog Platform (foodlog.nl Subscription) The core subscription news and discussion platform covering food systems, agriculture, health, and energy. Features original articles, curated external news ('Gespot'), brief news items ('Flash'), and interactive member discussion forums. Operates on a freemium model with 3 free articles per month or a paid subscription (€7/month or €69/year) for unlimited ad-free access.
• Foodlog Business Membership Corporate sponsorship/membership tier for food and agriculture companies and organisations. Includes logo placement and description on the Foodlog business members page, advert-free unlimited access, partnered content opportunities, and access to the annual networking event. Volume-discounted group subscriptions from 20% to 40% are available.
• AgriFoodNetworks (AFN) International networks initiative and platform (agrifoodnetworks.org) connecting stakeholders at the intersection of financial and public interests, facilitating international discussions and collaborations on food systems.
• Foodlog Café (Live Event Series) Series of live physical and digital discussion events bringing together experts and audiences to analyse current issues in the food system with audience and guest participation.
• Foodlog Live (Annual Networking Event) Annual networking event featuring founder Dick Veerman presenting key developments in food systems. Free access for paying members, with discounts for Foodlog Live event attendance.
• Studio Foodlog (Podcast) Audio podcast series producing conversations on food system topics, featuring interviews and discussions with experts in the field. Distributed via Spotify and other podcast channels.

Quantifiable outcome

• 1.5 million unique visitors annually, 150,000 core readers, 500,000 additional reach through content partnerships

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Centre for SustainabilityminorGTM or Marketing PartnerBusiness member supporting Foodlog's mission. Provides exposure on Foodlog's business members page.
• Royal A-WareminorGTM or Marketing PartnerBusiness member - dairy and food company. Supports independent food journalism.
• KoppertminorGTM or Marketing PartnerBusiness member - biological crop protection systems. Supports Foodlog.
• Koppert CressminorGTM or Marketing PartnerBusiness member - specialty horticulture company.
• Vion Food GroupminorGTM or Marketing PartnerBusiness member - international meat processing company.
• Microsoft News (MSN)coreChannel Partner/ Reseller/ DistributorContent partnership distributing Foodlog content to Microsoft News audience of 500,000 additional frequent readers.
• BoerenbusinessminorChannel Partner/ Reseller/ DistributorContent partnership for extended reach in agricultural sector.
• Food PersonalityminorChannel Partner/ Reseller/ DistributorContent partnership for food industry audience reach.
• AleaminorChannel Partner/ Reseller/ DistributorContent partnership for specialized food sector reach.
• ViltminorChannel Partner/ Reseller/ DistributorContent partnership for food and agriculture media network.
• AgriFoodNetworks (AFN)coreStrategic or Co-development PartnerInternational network platform (agrifoodnetworks.org) established by Foodlog connecting financial and general citizen interests. Broader 'onderheid' for international dialogue on food system choices.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FoodNavigator: Independent trade publication covering the food and beverage industry with original reporting, news, and analysis. Directly comparable to Foodlog as a B2B-oriented food industry media platform with subscription and event revenue.
• FoodTank: Nonprofit food-focused media organization producing news, research, and events on food systems, sustainability, and agriculture. Closely comparable to Foodlog in mission and stakeholder orientation (scientists, farmers, policymakers, public).
• The Counter: Independent investigative journalism outlet focused on food production, policy, and the food system. Comparable to Foodlog as an editorial-first, food-system-focused media platform with policy influence ambitions.
• AgFunder News: News site reporting on food technology and agtech investment, with a strong newsletter and community among agrifood investors. Comparable to Foodlog as a sector-specific news platform serving a professional audience.
• Civil Eats: Independent food journalism platform covering the food system's intersection with health, policy, and the environment. Comparable to Foodlog as a mission-driven, editorial-led food systems media outlet.
• Food Engineering: Long-running trade publication covering food and beverage manufacturing. Comparable to Foodlog as a niche food industry media brand serving professionals with editorial content and events.
• Food Dive: Digital publication providing news and analysis for food industry executives. Comparable to Foodlog as an industry-focused, editorially driven news platform covering food manufacturing, policy, and consumer trends.

Regional players

• Nieuwe Oogst: Dutch agricultural magazine and online publication covering farming, horticulture, and rural economics. Comparable to Foodlog as a Dutch food and agriculture media outlet, though with stronger legacy print roots and a more producer-oriented audience.
• Boerenbusiness: Dutch agricultural news and market information platform serving farmers and agribusiness. Comparable to Foodlog as a Dutch-language food and agriculture media outlet, with a more farmer/sector-trading focus rather than broad public dialogue.

Broad incumbents

• Food Policy Journal / Elsevier Food Policy: Academic journal publishing peer-reviewed research on food policy, agriculture, and nutrition. Comparable to Foodlog in subject matter (food policy, food systems), though serving an academic rather than broad professional audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/foodlog_nl
• Facebookfacebook.com/Foodlog.nl
• LinkedInlinkedin.com/company/foodlog_nl
• Instagraminstagram.com/foodlog_nl

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foodlog