iManPro
iManPro is a cloud-based inventory management platform built exclusively for commercial truck and equipment dealers, integrating CRM, dealer websites, and advertising-feed syndication into a single inventory database for mid-market dealer customers.
- Company typePrivate
- Founded2009
- HeadquartersReading, United States
- Headcount—
- GTM typeB2B
- OfferingSoftware
What iManPro does
iManPro is a cloud-based inventory management platform built exclusively for commercial truck and equipment dealers, founded in Reading, Pennsylvania by parent company Datastorm Technology, with an operational history of roughly twenty years (the company website cites 20 years, while a separate source dates founding to 2009). The core product is a single inventory database that powers a suite of integrated modules including CRM Lead Management, responsive Dealer Websites, Analytics, and a forthcoming Search Engine Optimization (SEO) module, supplemented by Custom Development services for shop/parts management, commercial truck inspection, credit applications, dispatch systems, and e-commerce. The platform's primary differentiator is its exclusive focus on the truck and equipment dealer vertical, supported by a cloud-based OEM content library from twenty-plus manufacturers and native inventory-feed integrations with Truck Paper (bidirectional), Commercial Truck Trader, and ten additional advertising and marketplace platforms.
iManPro firmographics
Firmographics- Name
- iManPro
- Legal name
- iManPro
- Website
- https://imanpro.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Short description
- iManPro is a cloud-based inventory management platform built exclusively for commercial truck and equipment dealers, integrating CRM, dealer websites, and advertising-feed syndication into a single inventory database for mid-market dealer customers.
- Ownership category
- akta.pro rank
iManPro industry classification
Industry- Product category
- Dealer Management Software
- NAICS
- Other Commercial Equipment Merchant Wholesalers (42344)
- SIC
- Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)
- akta.pro primary industry
- B2B/EDI & Supply Chain Process Automation Platforms (HDAEAHAK)
- akta.pro secondary industry
- Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD)
Keywords
Where iManPro is headquartered
LocationHeadquarters
- HQ city
- Reading
- HQ country
- United States
- HQ region
- North America
Markets served
iManPro business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Software (SaaS): Monthly subscription-based pricing model for inventory management software and dealer websites. Three tiers: Independent Dealers ($200/month), DMS Only ($175/month), and OEM Dealership ($250/month). Setup fees are one-time charges ranging from $1,750 to $5,000.
- Setup/Onboarding Fees: One-time setup fees charged at customer onboarding: $2,000 for Independent Dealers, $1,750 for DMS Only, and $5,000 for OEM Dealerships. Includes training and implementation support.
- Custom Development Services: Custom application development services for specialized industry needs including shop/parts management, inspection applications, credit applications, dispatch systems, and e-commerce solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Independent Dealers - Website & iManPro |
| Subscription | Monthly | iManPro DMS Only |
| Subscription | Monthly | OEM Dealership - Website + iManPro |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
iManPro product offering
Product offeringCore offering
iManPro delivers a cloud-based inventory management system and responsive dealer websites built exclusively for commercial truck, trailer, and equipment dealers. The platform centralizes inventory data, pulls OEM content from more than 20 manufacturers, syncs listings to Truck Paper and over 10 advertising channels, and supports CRM-driven lead management.
Product overview
iManPro is a unified dealer management system (DMS) platform for commercial truck and equipment dealers, consisting of a core Inventory Management product supplemented by integrated modules for CRM Lead Management, Dealer Websites, Search Engine Optimization (SEO), and Analytics. The platform also offers Custom Development services for bespoke applications. All components share a common inventory database, eliminating double data entry across the system. The core Inventory Management product handles inventory tracking, purchase orders, invoicing, shop management, and commissions, while the Dealer Websites module provides responsive web presence that syncs with inventory. The CRM module enables customer matching and automated email campaigns. Advertising integrations with Truck Paper and multiple truck trading platforms automate inventory distribution. Custom Development extends the platform for specialized industry needs.
Differentiator
Problem solved
Functional benefit
Products and services
- iManPro Inventory Management Cloud-based inventory management system for commercial truck, trailer, and equipment dealers that centralizes inventory data, syncs listings to Truck Paper and 10+ advertising channels, and integrates with dealer DMS systems to eliminate double data entry.
- CRM Lead Management Integrated CRM for capturing, routing, and nurturing leads from dealer websites and advertising channels, with email automation designed for truck and equipment sales workflows.
- Dealer Websites Responsive, mobile-friendly dealer websites that integrate with the iManPro inventory system and OEM content library to display dealer-specific commercial truck and equipment listings online.
- Analytics Reporting and analytics module that gives dealers visibility into inventory performance, lead sources, and website traffic.
- Custom Development Services Custom development services for dealers that need tailored integrations, vertical-specific workflows, or website customizations beyond the standard iManPro platform.
Quantifiable outcome
- Training and onboarding completed within 1 business day
- +2 more outcomes
Companies that use iManPro
Customer profileNamed customers21 records
Segments5 records
Ideal customer profiles2 records
iManPro technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature8 records
iManPro partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Truck PapercoreTruck Paper integration allows inventory entered in iManPro to be automatically loaded and synced. When inventory sells on Truck Paper, it is automatically removed from dealer websites. Includes enhanced SEO tools integration.
- Commercial Truck TradercoreDaily inventory feeds in multiple formats for Commercial Truck Trader advertising platform, automatically keeping listings current.
- Datastorm TechnologycoreParent company and creator of iManPro over 20 years ago. Provides ongoing development and technology infrastructure.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
iManPro competitors and assessment
Company assessmentBroad incumbents
- Reynolds and Reynolds: Reynolds and Reynolds is an established DMS provider to franchised auto and commercial vehicle dealers. It is comparable to iManPro as a full-suite dealer software vendor but at vastly larger scale and broader vehicle-type scope.
- Dealertrack (Cox Automotive): Dealertrack is a broad incumbent offering dealership software, DMS, and inventory solutions as part of Cox Automotive's wider portfolio. It overlaps with iManPro in dealer inventory and website capabilities but targets the entire automotive spectrum rather than specializing in trucks.
- vAuto (Cox Automotive): vAuto is a Cox Automotive inventory management platform for auto dealers. It is comparable to iManPro's inventory module but targets a broader automotive market and lacks iManPro's truck-specific OEM content library.
- CDK Global: CDK Global is a broad incumbent providing dealer management systems and integrated software to thousands of auto and commercial vehicle dealers. Comparable because it provides inventory, CRM, and website solutions to dealers, but as a much larger, more diversified platform.
Others
- Commercial Truck Trader: Commercial Truck Trader is an iManPro integration partner and one of the largest advertising marketplaces for commercial trucks. It is comparable as part of iManPro's distribution ecosystem but is itself a marketplace rather than a SaaS competitor.
Direct peers
- Frazer DMS: Frazer is a direct competitor providing dealer management software to independent auto and powersports dealers. It competes with iManPro for the same dealer-customer base and overlapping inventory/website functionality, though with a wider vehicle-type scope.
- DealerBuilt: DealerBuilt is an independent DMS provider serving auto dealers with inventory, accounting, CRM, and desking modules. It is comparable to iManPro as a smaller, independent alternative to the big DMS incumbents serving similar dealer-customer pain points.
- DealerCenter: DealerCenter offers cloud-based dealer management software, CRM, and inventory tools aimed at independent auto dealers. It competes with iManPro in the independent-dealer segment with a comparable SaaS-only, no-contract go-to-market motion.
- DX1 (DealerXpress): DX1 provides dealer websites and inventory management specifically to powersports, motorcycle, and marine dealers. It is highly comparable to iManPro's vertical SaaS approach in serving a niche vehicle dealer segment with website + inventory tooling.
Emerging players
- Auction Edge: Auction Edge provides auction management and inventory software for auto and commercial vehicle auctions, a segment iManPro explicitly lists as a target vertical. It overlaps with iManPro's auction-house customer use cases around inventory tracking and sales management.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
iManPro financial estimates
Financial estimateRevenue estimate
Valuation estimate
iManPro leadership team
Management profileNumber of profiles
iManPro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iManPro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iManPro
What does iManPro do?
iManPro delivers a cloud-based inventory management system and responsive dealer websites built exclusively for commercial truck, trailer, and equipment dealers. The platform centralizes inventory data, pulls OEM content from more than 20 manufacturers, syncs listings to Truck Paper and over 10 advertising channels, and supports CRM-driven lead management.
Is iManPro a public or private company?
iManPro is a private company. It is classified as unknown and is currently operating.
When was iManPro founded?
iManPro was founded in 2009.
Where is iManPro based?
iManPro is headquartered in Reading, United States, in the North America region.
How does iManPro make money?
Three revenue lines are on record. Subscription Software (SaaS) is the primary driver. The others are setup/Onboarding Fees and custom Development Services.
Who are iManPro's main competitors?
Broad incumbents on record are Reynolds and Reynolds, Dealertrack (Cox Automotive), vAuto (Cox Automotive) and CDK Global. Commercial Truck Trader is listed as an others. Direct peers are Frazer DMS, DealerBuilt, DealerCenter and DX1 (DealerXpress). Auction Edge is listed as an emerging player.
Does iManPro have an API?
No public API is recorded for iManPro.
What industry is iManPro in?
iManPro's product category is Dealer Management Software. Its primary akta.pro industry code is HDAEAHAK, B2B/EDI & Supply Chain Process Automation Platforms, with a secondary code of CRAFAHAD, Automotive Parts, Tires & Workshop Supplies Marketplaces. Its NAICS code is 42344 and its SIC code is 5010.