MIX92.6
MIX92.6 is a volunteer-run, Ofcom-licensed community radio station broadcasting 24/7 on 92.6 FM and DAB+ to roughly 600,000 residents of South Hertfordshire, funded by local advertising, memberships, donations, and studio rental.
- Company typePrivate
- Founded1993
- HeadquartersSaint Albans, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
What MIX92.6 does
MIX92.6 (legally Verulam Community Radio Limited, company number 2828195) is an Ofcom-licensed community radio station broadcasting 24 hours a day on 92.6 FM and DAB+ digital radio across South Hertfordshire, from Welwyn Garden City to Watford. Founded in 1993 as Radio Verulam and later rebranded, the station is structured as a not-for-profit company limited by guarantee, governed by a member-elected Board of Directors and operating with an entirely volunteer workforce spanning production, engineering, presenting and social media. Its Ofcom licence (CR000090) requires a minimum of 40 hours of original and 91 hours of locally-produced output per week. The company serves an audience of approximately 600,000 residents and features more than 20 local people on-air each week, with programming that mixes music (1960s to present), local news, weather, traffic, and community interviews.
The product surface extends beyond the linear radio broadcast: the website hosts a podcast archive, a Listen Again on-demand service, a community events platform, a local business directory, and a proprietary Fuel Price Checker that ingests UK Government fuel data every five minutes. Professional studio facilities, including an Axia iQ digital mixing desk, soundproof booth, and remote-podcast tooling (Zencastr, Riverside, Cleanfeed), are rented out commercially. Distribution covers DAB+, 92.6 FM, smart speakers (Alexa, Google Home), and the Radioplayer and TuneIn apps, with digital marketing via Mailchimp email, social channels (Facebook, Instagram, X, Bluesky), and a WordPress website.
Revenue is diversified across local advertising and programme sponsorships (e.g., Hovis for Mix Afternoons, Howard Centre for Mix Breakfast, Rayden Solicitors for The Parents' Show), studio rental, community event promotion, individual donations and memberships (£30 standard, £15 concessionary per annum), and ancillary digital services. The station is accredited under the Communities 1st Six-Point Promise for volunteer management, and is governed by a Board that includes a marketing agency CEO, a BBC veteran, a private-client lawyer, and a former corporate executive, reflecting a community-board composition rather than a commercial management team.
MIX92.6 firmographics
Firmographics- Name
- MIX92.6
- Legal name
- Verulam Community Radio Limited
- Website
- https://mix926.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- MIX92.6 is a volunteer-run, Ofcom-licensed community radio station broadcasting 24/7 on 92.6 FM and DAB+ to roughly 600,000 residents of South Hertfordshire, funded by local advertising, memberships, donations, and studio rental.
- Ownership category
- akta.pro rank
MIX92.6 industry classification
Industry- Product category
- Community Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (516110), Radio Broadcasting Stations (51611), Sound Recording Studios (51224)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Public/Community Local Stations (PBS Member Stations, Community Radio, LPFM) (MPABACAG)
- akta.pro secondary industries
- Community/Low-Power Nonprofit Radio (LPFM/Community Radio) (MPABADAE), Radio Content Production & Studios (On-air Production, Imaging, Jingles) (MPAIAEAL), Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ)
Keywords
Where MIX92.6 is headquartered
LocationHeadquarters
- HQ city
- Saint Albans
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
MIX92.6 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Advertising: Local businesses advertise on the radio station. The station offers exposure to local businesses, charities and not for profits with coverage on the radio.
- Studio Rental: Professional recording and podcast studio facilities for hire. Services include voiceover recording, acoustic music recording (one or two persons max), remote podcast interviewing with webcam, and post-recording editing. Hourly bookings available with competitive rates.
- Company Membership: Standard membership at £30 per annum and concessionary membership at £15 per annum for those in full-time education or receiving state benefits. Members must reside within St Albans City and District area and not have been involved in pirate radio.
- Donations: One-time donations accepted via credit/debit card through online shop or bank transfer. As a guide, one hour of radio costs around £6 to make, one day costs £144.
- Event Promotion: Free event posting service for community events. Events submitted are reviewed by the team, appear on the website and get mentioned on air by presenters. Premium/sponsored event promotion also available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard annual membership for community members |
| Subscription | Annual | Discounted annual membership for students and benefit recipients |
| Other | Pay-as-you-go | One-time donation support |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
MIX92.6 product offering
Product offeringCore offering
MIX92.6 operates a 24-hour Ofcom-licensed community radio station broadcasting on 92.6 FM and DAB+ to approximately 600,000 people across South Hertfordshire. The station is entirely volunteer-run and produces a minimum of 91 hours per week of locally-made programming. It sells advertising to local businesses and charities, hires out its professional recording studio, runs a membership programme, accepts donations, and promotes community events on air and online.
Product overview
MIX 92.6 (formerly Radio Verulam) is an entirely volunteer-run community radio station operating as a single unified platform offering broadcast radio services alongside digital products. The core offering is 24-hour radio broadcasting on 92.6 FM and DAB+ to South Hertfordshire. This core service is complemented by a podcast platform hosting locally-produced series, a unique Fuel Price Checker tool providing real-time local fuel prices, studio rental facilities for recording and podcasting, a business directory for local advertisers, an events platform for community promotion, Listen Again on-demand content, and advertising services for local businesses. The station is Ofcom-licensed (CR000090) and operated by Verulam Community Radio Limited, a not-for-profit company serving approximately 600,000 people.
Differentiator
Problem solved
Functional benefit
Products and services
- Radio Broadcasting Service 24-hour community radio broadcasting across South Hertfordshire on 92.6 FM and DAB+ digital radio, serving approximately 600,000 people from Welwyn Garden City to Watford, with a minimum of 91 hours per week of locally-produced original output.
- Podcasts Locally produced podcast series featuring local people and covering topics including environment, family law, local events, history, and community stories, available through the podcast archive.
- Studio Rental Professional sound recording and podcast studio facilities for hire, featuring an Axia iQ digital mixing desk, professional condenser microphones, soundproof booth, and technician support, supporting voiceover recording, acoustic music recording (up to two persons), and remote podcast interviewing via Zencastr, Riverside or Cleanfeed.
- Fuel Price Checker Real-time local fuel price comparison tool updated every five minutes from Government data, covering petrol stations within 5 miles of St Albans, Harpenden, Hatfield, Hemel Hempstead, Radlett, Watford and Welwyn Garden City.
- Business Directory Online business directory featuring local Hertfordshire businesses across categories including beauty, cafe, charity, construction, fashion, food and drink, health, legal services, property, and sport.
- Events Platform Community events listing and promotion platform allowing local organisations to post events that appear on the website and receive on-air mentions by presenters, with a premium/sponsored event promotion option available.
- Listen Again On-demand access to previously broadcast radio shows and highlights, allowing listeners to catch up on programmes they may have missed.
- Advertising Services Radio advertising opportunities for local businesses, charities and not-for-profits, providing exposure to the station's local South Hertfordshire audience of approximately 600,000 people through on-air coverage.
Quantifiable outcome
- Serves area of 600,000 people across South Hertfordshire
- +3 more outcomes
Companies that use MIX92.6
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
MIX92.6 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature1 record
MIX92.6 partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor and core.
- Hattie's HedgehogsminorCommunity partner organisation set up in memory of Hattie, a pregnant hedgehog who lost her life in June 2019. MIX92.6 provides promotional support and community exposure through its platform.
- Remap Hertfordshire SouthminorLocal branch of a national charity dedicated to designing and producing custom-made equipment for people with disabilities.
- Carers in HertfordshireminorCountywide charity providing free information and support to unpaid carers.
- Open Door St Albans CharityminorCharity working with other local charities and services to assist people at risk of homelessness, operating since 1993.
- HACRO - Hertfordshire Association for the Care and Resettlement of OffendersminorCharity offering support for offenders, potential offenders and their families to manage positive change.
- Leeanna's Wish CICminorBlack female led inclusive organisation started in June 2021, responding to local needs.
- Abbey TheatreminorCommunity theatre built and run entirely by members, providing high-quality affordable theatre to the local community.
- Rennie Grove Hospice CareminorCharity dedicated to providing care and support for patients diagnosed with cancer and other conditions.
- Royal British Legion St Albans BranchminorSt Albans Branch of the UK's leading Armed Forces charity providing support to veterans and their families.
- Rayden SolicitorscoreSponsor of The Parents' Show programme. Provides family law expertise content featured on the show, with Bhini Phagura (Senior Associate Solicitor) appearing as a regular guest.
- Hovis Bread FlourcoreSponsor of the Mix Afternoons programme, supporting daily afternoon radio content.
- The Howard CentrecoreShopping centre sponsor of Mix Breakfast programme, supporting morning drive-time content.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
MIX92.6 competitors and assessment
Company assessmentDirect peers
- Ujima Radio: Ofcom-licensed community radio station in Bristol serving the African-Caribbean community and broader Bristol audience. Comparable as a volunteer-led, Ofcom-licensed community broadcaster with similar size, local advertising model, and community mandate.
- BCB Radio 106.6 FM: Bradford Community Broadcasting, an Ofcom-licensed community radio station operating on 106.6 FM in West Yorkshire. Directly comparable as a UK community radio station of similar scale with volunteer staffing, local advertising, and a defined geographic community remit.
- Takeover Radio: Ofcom-licensed community radio station in Leicester run primarily by under-18s with adult supervision. Comparable as a volunteer-powered, non-commercial Ofcom community radio licensee with an explicit local-service mandate and similar operational scale.
- Angel Radio: Community radio station serving Havant and the surrounding Hampshire area, focused on older listeners. Comparable as a UK Ofcom community radio licensee of similar scale with volunteer-driven operations and locally-targeted programming.
- Riverside Radio: Community radio station serving the Riverside area of Hull, with comparable broadcast licence structure, volunteer operations, and local advertiser mix. Same community-radio category under Ofcom's licensing framework as MIX 92.6.
- Switch Radio: Community radio station based in Birmingham serving diverse local communities with volunteer presenters. Comparable as an Ofcom-licensed community radio station with similar scale, volunteer-driven model, and local advertising and sponsorship approach.
- Wycombe Sound: Ofcom-licensed community radio station serving the High Wycombe area of Buckinghamshire, geographically adjacent to MIX 92.6's Hertfordshire footprint. Comparable as an Ofcom community radio station with volunteer-driven operations, local advertising model, and similar mandate to serve a defined geographic community.
Broad incumbents
- Bauer Media Audio UK: Major UK commercial radio operator running Absolute Radio, Magic, Kiss, Hits Radio, and Greatest Hits. A broad incumbent competing for the same UK radio advertising market with national scale, well-established presenter talent, and integrated digital distribution.
- Global Radio: UK commercial radio group operating major stations including Heart, Capital, Smooth, Classic FM, and LBC. Competes for the same listener ear-share and advertiser spend as MIX 92.6 in overlapping Hertfordshire coverage, but at vastly greater scale with commercial resources, digital stacks, and agency relationships.
- BBC Three Counties Radio: BBC local radio station serving Bedfordshire, Hertfordshire, and Buckinghamshire, covering the same South Hertfordshire geography as MIX 92.6. Comparable as a local audio broadcaster targeting the same listener base, though operating under a public-service funding model rather than community radio.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
MIX92.6 social profiles
Digital presenceMIX92.6 compliance and trust
Trust signalCompliance2 records
MIX92.6 financial estimates
Financial estimateRevenue estimate
Valuation estimate
MIX92.6 leadership team
Management profileNumber of profiles
Profiles4 records
MIX92.6 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MIX92.6 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MIX92.6
What does MIX92.6 do?
MIX92.6 operates a 24-hour Ofcom-licensed community radio station broadcasting on 92.6 FM and DAB+ to approximately 600,000 people across South Hertfordshire. The station is entirely volunteer-run and produces a minimum of 91 hours per week of locally-made programming. It sells advertising to local businesses and charities, hires out its professional recording studio, runs a membership programme, accepts donations, and promotes community events on air and online.
Is MIX92.6 a public or private company?
MIX92.6 is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was MIX92.6 founded?
MIX92.6 was founded in 1993. It employs 51 to 100 people.
Where is MIX92.6 based?
MIX92.6 is headquartered in Saint Albans, United Kingdom, in the Europe region.
How does MIX92.6 make money?
Five revenue lines are on record. Advertising is the primary driver. The others are studio Rental, company Membership, donations and event Promotion.
Who are MIX92.6's main competitors?
Direct peers on record are Ujima Radio, BCB Radio 106.6 FM, Takeover Radio, Angel Radio, Riverside Radio, Switch Radio and Wycombe Sound. Broad incumbents are Bauer Media Audio UK, Global Radio and BBC Three Counties Radio.
Does MIX92.6 have an API?
No public API is recorded for MIX92.6.
What industry is MIX92.6 in?
MIX92.6's product category is Community Radio Broadcasting. Its primary akta.pro industry code is MPABACAG, Public/Community Local Stations (PBS Member Stations, Community Radio, LPFM), with a secondary code of MPABADAE, Community/Low-Power Nonprofit Radio (LPFM/Community Radio). Its NAICS code is 516110 and its SIC code is 4832.