Makum
Makum Oy is a Finland-based, founder-led digital marketing consultancy by Kim Pitkänen, delivering Google/Meta/TikTok advertising, SEO/GEO, WordPress website development, and email automation to Finnish SMEs and entrepreneurs via project fees and tiered coaching subscriptions.
- Company typePrivate
- Founded2019
- HeadquartersEspoo, Finland
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Makum does
Makum Oy is a Finland-based, founder-led digital marketing consultancy (legal entity: Makum Oy, jurisdiction Finland) operating as a one-person business built around founder Kim Pitkänen, with delivery capacity extended through a curated network of freelance specialists. The company delivers an end-to-end digital marketing stack for Finnish SMEs and entrepreneurs, comprising WordPress website development (Astra theme, Beaver Builder, WooCommerce for e-commerce), paid media management across Google Ads, Meta (Facebook/Instagram), TikTok and LinkedIn, SEO and the newer Generative Engine Optimization (GEO) for AI-powered search engines, email marketing automation via Klaviyo/Mailchimp/MailerLite/ActiveCampaign, and analytics via GA4 with server-side tracking and Conversions API. The stack is built on best-of-breed third-party platforms rather than proprietary technology, and Makum holds a Google Partner certification as its primary third-party credential. The business operates on a hybrid revenue model: project-based fees for websites, advertising and SEO engagements, combined with tiered recurring coaching subscriptions — 'Kuukausisparri' at €390/month and 'Tehosparri' at €690/month, both with a 6-month minimum — plus one-off training sessions from €290 and training days from €1,290. Customer acquisition is consultative and direct: inbound via the website ('Varaa sparri' booking), a free Google Business Profile guide as a lead magnet, a monthly 'Digivinkit' newsletter, organic social, and word-of-mouth — with no resellers or marketplace presence. Makum claims 150+ completed client collaborations and a 5.0 Google rating across 24 reviews, with named customers spanning enterprise (Fressi, Eckerö Line, CheckPoint, Classic Motorshow, BUREAU), mid-market (Fysioline, Head Land, Neuvolab), SMBs and even government/municipal clients. The company is bootstrapped with no external funding and operates exclusively within Finland.
Makum firmographics
Firmographics- Name
- Makum
- Legal name
- Makum Oy
- Website
- https://makum.fi
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Makum Oy is a Finland-based, founder-led digital marketing consultancy by Kim Pitkänen, delivering Google/Meta/TikTok advertising, SEO/GEO, WordPress website development, and email automation to Finnish SMEs and entrepreneurs via project fees and tiered coaching subscriptions.
- Ownership category
- akta.pro rank
Makum industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA)
Keywords
Where Makum is headquartered
LocationHeadquarters
- HQ city
- Espoo
- HQ country
- Finland
- HQ region
- Europe
Offices1 record
Markets served
Makum business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Digital marketing services: Service fees for digital marketing consulting, website development, Google/Meta advertising management, SEO/GEO implementation, email marketing setup, and TikTok advertising. Revenue is project-based or retainer-based per month, typically with a minimum 6-month commitment for ongoing coaching.
- Training and coaching: One-off coaching sessions (290 EUR/session), training days (from 1,290 EUR/day), team training series, and ongoing monthly coaching programs (390 EUR/month or 690 EUR/month, minimum 6 months). Revenue is recognized per session or as recurring monthly fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Kuukausisparri (Monthly Sparri): 390 EUR/month, min. 6 months — 1 × 60 min sparri/month, email support, shared material bank. |
| Subscription | Monthly | Tehosparri (Intensive Sparri): 690 EUR/month, min. 6 months — 2 × 60 min sparri/month, Slack channel, priority scheduling. |
| Subscription | Pay-as-you-go | One-off sparri (single session): from 290 EUR/session. |
| Other | Pay-as-you-go | Training day for companies: from 1,290 EUR/day. |
| Other | Multi-year contract | Team training series: price by quote (3–5 session series). |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Makum product offering
Product offeringCore offering
Makum is a Finnish digital marketing agency operated by founder Kim Pitkänen that delivers end-to-end digital marketing services for businesses. Core offerings include WordPress website development, Google Ads management, Meta (Facebook/Instagram) advertising, SEO and Generative Engine Optimization (GEO), email marketing automation, TikTok advertising, and digital marketing strategy. The company also runs subscription-based coaching programs and one-off training sessions.
Product overview
Makum is a digital marketing agency offering a comprehensive portfolio of marketing services rather than a unified software product. Core services include Google advertising, SEO/GEO optimization, WordPress website development, Meta (Facebook/Instagram) advertising, email marketing automation, TikTok advertising, and strategic marketing planning. The company also provides ongoing coaching programs ('Opi myymään ihan diginä') with monthly tiers (Kuukausisparri at €390/month and Tehosparri at €690/month), individual training sessions, and free resources including a Google Business Profile guide and monthly newsletter. Services are delivered through integrations with advertising platforms (Google Ads, Meta, TikTok, LinkedIn), website platforms (WordPress, WooCommerce), email tools (Klaviyo, Mailchimp, MailerLite, ActiveCampaign), and SEO tools (Ahrefs, Semrush).
Differentiator
Problem solved
Functional benefit
Products and services
- Google Ads Management (Google-mainonta) Google advertising services including search ads, Performance Max, Shopping campaigns, Display advertising, and remarketing to drive leads and sales for businesses.
- SEO and GEO (Hakukoneoptimointi) Search engine optimization and Generative Engine Optimization services to improve organic visibility in Google and AI-powered search engines such as ChatGPT, Perplexity, and Gemini.
- Website Development (Verkkosivut) WordPress website development services focused on sales optimization, conversion improvement, mobile-first design, and Core Web Vitals performance.
- Meta Advertising (Meta-mainonta) Meta advertising services for Facebook and Instagram, including Reels campaigns, remarketing, and Conversions API implementation.
- Email Marketing (Sähköpostimarkkinointi) Email marketing services including newsletters, automation sequences, segmentation, and strategy using platforms like Klaviyo, Mailchimp, MailerLite, or ActiveCampaign.
- TikTok Advertising (TikTok-mainonta) TikTok advertising services including campaign setup, content strategy, video optimization, and Pixel/Events API implementation.
- Digital Marketing Strategy (Strateginen suunnittelu) Digital marketing strategy development including situation analysis, goal setting, channel planning, budget allocation, and annual calendar creation.
- Continuous Coaching Program (Opi myymään ihan diginä) Ongoing digital marketing coaching and mentorship program with monthly sessions covering websites, Google ads, Meta ads, SEO, GEO, and measurement. Includes start workshop and regular Sparri sessions (Kuukausisparri €390/month, Tehosparri €690/month, min. 6 months).
- Training Services (Koulutukset) Individual Sparri sessions (from €290), training days (from €1,290), team training series, and one-on-one entrepreneurship coaching on digital marketing topics including Google Ads, SEO/GEO, Meta advertising, websites, and analytics.
Quantifiable outcome
- E-J Mustajärvi: sales grew 75% via WooCommerce e-commerce, Google Ads, SEO, and email automations (2025–2026).
- +4 more outcomes
Companies that use Makum
Customer profileNamed customers24 records
Segments4 records
Ideal customer profiles3 records
Makum technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
AI capability4 records
Makum partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- Meri PaajanenminorContent and social media specialist who collaborates with Makum on larger social media and content projects. Brings expertise in content production and social media strategy.
- Mette NivalaminorDigital marketing specialist and trusted sparri partner for larger account management. Collaborates on client engagements requiring additional digital marketing expertise.
- Niko Laurila (Niko Laurila Visuals)minorVideo and photography professional used by Makum when client advertising or websites require high-quality video or photographic content. Trusted partner for visual content production.
- Sakari Nordman (Nordman Design)minorGraphic design and brand identity specialist. Long-term partner for brand work including logos, visual identity systems, and graphic design. Has designed visual identities for multiple Makum client projects (Neuvolab, Puhallus.fi, Stockfors Village).
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Makum competitors and assessment
Company assessmentDirect peers
- KlientBoost: US-based performance marketing agency focused on PPC, paid social, and conversion optimization — comparable to Makum in its Google Ads/Meta Ads-centric delivery model and SME to mid-market client base.
- Kurio: Finnish digital marketing agency providing SEO, content, paid media, and analytics services, closely mirroring Makum's integrated multi-channel offering to Finnish businesses.
- Vilkas: Finnish e-commerce and digital marketing agency specializing in WooCommerce stores and online advertising — directly comparable to Makum's WooCommerce build work and paid-media management.
- Single Grain: Digital marketing agency specializing in SEO, paid media, and content marketing with an integrated cross-channel delivery model analogous to Makum's websites + ads + SEO approach.
- Frantic: Finnish digital marketing agency offering strategy, advertising, content, and web services to Nordic businesses — directly comparable in service portfolio and target SME/mid-market segment to Makum.
- Disruptive Advertising: Mid-market digital marketing agency specializing in PPC, SEO, and website optimization — overlapping Makum's core services (Google Ads, SEO, website CRO) with a similar boutique-agency delivery model.
Broad incumbents
- WebFX: Larger US digital marketing agency offering SEO, PPC, web design, and email marketing under a unified services stack — comparable offering breadth to Makum but at materially greater scale.
- Avaus Marketing Innovations: Established Nordic marketing consultancy offering strategy, paid media, and martech services at larger scale; comparable service portfolio but serves bigger enterprise clients than Makum's SME focus.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Makum social profiles
Digital presenceMakum financial estimates
Financial estimateRevenue estimate
Valuation estimate
Makum leadership team
Management profileNumber of profiles
Profiles1 record
Makum funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Makum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Makum
What does Makum do?
Makum is a Finnish digital marketing agency operated by founder Kim Pitkänen that delivers end-to-end digital marketing services for businesses. Core offerings include WordPress website development, Google Ads management, Meta (Facebook/Instagram) advertising, SEO and Generative Engine Optimization (GEO), email marketing automation, TikTok advertising, and digital marketing strategy. The company also runs subscription-based coaching programs and one-off training sessions.
Is Makum a public or private company?
Makum is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Makum founded?
Makum was founded in 2019. It employs 1 to 10 people.
Where is Makum based?
Makum is headquartered in Espoo, Finland, in the Europe region.
How does Makum make money?
Two revenue lines are on record. Digital marketing services are the primary driver. The others are training and coaching.
Who are Makum's main competitors?
Direct peers on record are KlientBoost, Kurio, Vilkas, Single Grain, Frantic and Disruptive Advertising. Broad incumbents are WebFX and Avaus Marketing Innovations.
Does Makum have an API?
No public API is recorded for Makum.
What industry is Makum in?
Makum's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFACAA, Search Engine Marketing (SEM) / Paid Search (PPC). Its NAICS code is 541810 and its SIC code is 7310.