What Plesio Computers EAD does

Plesio Computers EAD (Плесио) is a Bulgarian multi-category retailer of consumer electronics, office equipment, and related supplies, headquartered and operating a flagship store at ul. Angel Kyntchev 5 in Sofia. Founded in 1969 and structured as a private Joint Stock Company, Plesio operates a horizontal assortment spanning computer components, laptops, tablets, smartphones, wearables, TVs, gaming consoles, audio and photo equipment, printers, office furniture, office supplies, school and hobby materials, and lifestyle products. Its core technology is a national e-commerce platform at plesio.bg supplemented by a dedicated corporate procurement portal at b2b.plesio.bg, integrated with inventory, order management, and fulfillment systems that support home delivery, in-store Click & Collect at the Sofia flagship, and delivery to 580 BOX NOW pickup points nationwide with same-day delivery in Sofia for orders placed before 15:00.

The business model is direct retail: revenue is generated through unit-priced hardware and supply sales to a fragmented base of individual consumers (the primary segment), corporate/B2B customers using the dedicated portal, and students/schools purchasing supplies, with no subscription, platform, or recurring revenue component disclosed. Pricing follows standard retail conventions, with a free-delivery threshold of €70 and installment financing offered through Unicredit, TBI, and PZB Lichni Finansii. Go-to-market is multi-channel, combining the e-commerce site, the B2B portal, a telephone hotline (0700 42 100), a physical Sofia store, social media (Facebook), and printed and digital catalogues. The company employs 11–50 staff, sells exclusively in Bulgaria, and discloses no revenue, funding, ownership, or leadership information in the available sources.

Name

Plesio Computers EAD

Legal name

Plesio Computers JSC

Website

https://plesio.bg

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

Plesio Computers EAD is a Bulgarian multi-category retailer of consumer electronics, office equipment, furniture, and supplies, operating an e-commerce platform, a dedicated B2B procurement portal, and a flagship store in Sofia with nationwide pickup-point delivery.

Ownership category

akta.pro rank

Product category

Consumer Electronics Retail

SIC

Electronic Computers (3571), Household Audio & Video Equipment (3651), Electronic Components & Accessories (3670), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Business/Enterprise IT Hardware Retail (Workstations, Servers, POS) (CRACABAJ)

akta.pro secondary industry

Spare Parts & Replacement Components Retail (Batteries, Screens, Chargers) (CRACAJAG)

Keywords

• Consumer electronics retail
• Office equipment supply
• Computer hardware retail
• Office furniture retail
• E-commerce electronics

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Product Sales: Plesio generates revenue through direct retail sales of consumer electronics, office equipment, accessories, furniture, and supplies. Products are sold through physical stores and online e-commerce platform with various delivery options including home delivery, store pickup, and third-party pickup points.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Plesio Computers EAD operates a multi-category retail business selling consumer electronics, computer components and peripherals, laptops, tablets, smartphones, TVs, gaming products, photo/audio equipment, printers and supplies, office furniture, office supplies, school supplies, and lifestyle/gift items through its Bulgarian e-commerce site plesio.bg, a physical store in Sofia, and a dedicated B2B procurement portal. The company also offers hardware and software repair/maintenance services (computer diagnostics, cooling system servicing for PCs and consoles, software installation, and data backup/transfer) alongside installment financing through partner banks.

Product overview

Plesio Computers EAD operates as a multi-category consumer electronics and office supplies retailer in Bulgaria, offering a comprehensive portfolio of products through its e-commerce platform at plesio.bg and a dedicated B2B portal at b2b.plesio.bg. The business encompasses two primary offerings: (1) Consumer electronics retail including computers, laptops, smartphones, TVs, gaming products, and audio/photo equipment; and (2) Office supplies and furniture including printing supplies, office furniture, school supplies, art/hobby materials, and lifestyle products. The company also provides repair and maintenance services for computers and gaming consoles, and operates physical retail stores with click-and-collect capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Computer Upgrade Components Retail category offering PC components including processors, motherboards, graphics cards, RAM memory, HDD/SSD drives, power supplies, cases, fans, CPU cooling, optical drives, sound cards, VR headsets, and modding accessories for DIY computer builds and upgrades. Targeted at DIY PC builders and upgrade customers.
• Laptops & Tablets Retail category of consumer laptops including ultrabooks, convertibles, 2-in-1, gaming laptops, tablets, e-readers, graphic tablets, and tablet accessories from brands such as Apple. Targeted at consumers and professionals seeking portable computing devices.
• Peripherals & Accessories Retail category of computer peripherals including monitors, gaming monitors, digital displays, mice, keyboards, external SSDs and hard drives, USB flash drives, speakers, webcams, headsets, USB hubs, card readers, and NAS network storage. Targeted at computing users and gaming/professional setups.
• Software Products Retail category offering antivirus systems, operating systems, and office software suites including Microsoft Office installation services. Targeted at end users and small businesses needing licensed software.
• Repair & Maintenance Services Hardware and software maintenance services including computer diagnostics, cooling system maintenance for computers and gaming consoles, software installation, and data backup/transfer services. Targeted at consumers and businesses needing after-sales technical support.
• Smartphones & Wearables Retail category of mobile phones, smartphones, wearables including smartbands, smartwatches, Samsung Galaxy Ring, VR headsets, and phone accessories (cases, memory cards, screen protectors, powerbanks, chargers, cables). Targeted at mobile consumers and wearable device buyers.
• Televisions & Home Cinema Retail category of TVs (LED, QLED, Smart Google TVs), home cinema systems, media players, DVD players, soundbars, TV mounts, projectors, and projector screens. Targeted at households setting up home entertainment.
• Photo & Audio Equipment Retail category of cameras (instant, DSLR/mirrorless, compact, waterproof), action cameras with accessories, drones, and audio equipment including turntables, amplifiers/DAC, MP3/MP4/Hi-Res players, speakers, headphones, portable speakers, and voice recorders. Targeted at photography enthusiasts and audio consumers.
• Gaming Products Retail category of gaming PCs, gaming laptops, PC games, gaming peripherals (headsets, keyboards, mice), video conference equipment, and gaming chairs, plus console products including Xbox Series X/S, PlayStation 5, Nintendo Switch, games, and accessories. Targeted at PC and console gamers.
• Printing & Print Supplies Retail category of inkjet and laser printers, multifunction devices, 3D printers, printer toners and inks, paper products (white, recycled, color, photo, plotter), business cards, labels, and magnetic media. Targeted at home offices, businesses, and creative users.
• Office Furniture Retail category of office chairs (work, manager, visitor, children's, gaming), office furniture (PC desks, electric standing desks, office series, containers, shelves, filing cabinets, footrests), and office machines (shredders, calculators, labeling machines). Targeted at offices and home-office setups.
• Office Supplies Retail category of writing instruments, correction supplies, notepads, notebooks, sticky notes, presentation equipment (boards, laminators), archiving supplies (folders, binders), desk accessories, postal supplies, and accounting documents. Targeted at offices and administrative buyers.
• School Supplies Retail category of backpacks, wheeled bags, sports bags, pencil cases, notebooks, writing instruments, erasers, sharpeners, correction supplies, stickers, educational furniture, desk organization, drawing supplies, creative supplies, and educational games for school-age children. Targeted at students and parents preparing for the school year.
• Corporate B2B Procurement Portal Dedicated B2B e-commerce platform at b2b.plesio.bg offering business procurement solutions including streamlined corporate purchasing, volume procurement capabilities, and dedicated account workflows for office equipment, supplies, and technology. Targeted at businesses and organizations.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• BOX NOWcoreChannel Partner/ Reseller/ DistributorBOX NOW provides parcel pickup point network for Plesio's e-commerce fulfillment, enabling delivery to 580 pickup locations nationwide with same-day delivery capability in Sofia for orders placed before 15:00.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Others

• Newegg: Newegg is a leading US online retailer specializing in PC components, consumer electronics, and IT peripherals. It is thematically comparable to Plesio given the overlap in PC components, gaming, and IT accessories categories, though focused on US customers and online-only.
• Best Buy: Best Buy is the largest US consumer electronics specialty retailer with multi-channel operations spanning retail, e-commerce, and services. It is thematically comparable to Plesio in product categories and multi-channel strategy but operates at vastly larger scale in a different geography.
• Currys plc: Currys is a major UK-based consumer electronics retailer with multi-channel operations. It is thematically comparable to Plesio given overlapping product categories and multi-channel retail model, though operating in a different geography and at substantially larger scale.

Direct peers

• eMAG Bulgaria: eMAG is the dominant e-commerce marketplace in Bulgaria selling consumer electronics, IT equipment, and home products. It is a direct peer to Plesio given overlapping product assortment, shared Bulgarian customer base, and competition for both consumer and B2B electronics purchases.
• Ardes.bg: Ardes.bg is a Bulgarian online retailer specializing in computers, components, and IT peripherals. It is a direct peer to Plesio in the PC upgrade components and IT accessories segment, targeting overlapping DIY builder and tech enthusiast customers in Bulgaria.
• Ozone.bg: Ozone.bg is a Bulgarian online retailer offering electronics, IT, and consumer goods with nationwide delivery. It is a direct peer to Plesio as a domestic competitor serving overlapping Bulgarian consumer electronics demand through e-commerce.
• Technopolis Bulgaria: Technopolis operates a multi-store Bulgarian electronics retail chain selling computers, smartphones, appliances, and home entertainment. It is a direct peer to Plesio given overlapping product categories, shared Bulgarian consumer base, and similar multi-channel retail approach.

Regional players

• M.video: M.video is one of Russia's largest consumer electronics retail chains with multi-channel operations. It is a regional peer to Plesio given overlapping product categories (computers, smartphones, home electronics) and similar multi-channel retail approach, though serving a different geographic market.

Broad incumbents

• Euronics: Euronics is a pan-European electronics retail buying group with member stores across multiple countries. It is a broad incumbent peer given overlapping product categories in consumer electronics and home appliances, though organized as a federation of independent retailers rather than a unified chain.
• MediaMarkt Bulgaria: MediaMarkt operates large-format electronics stores across Bulgaria as part of the pan-European MediaMarkt chain. It is a broad incumbent peer to Plesio given overlapping consumer electronics categories and shared Bulgarian customer base, though with significantly larger store footprint and assortment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/plesiobulgaria
• Facebookfacebook.com/plesio.bg
• LinkedInlinkedin.com/company/plesio

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plesio Computers EAD