What Cetti does

Cetti is a private Swedish technology company, headquartered in Uppsala and founded in 2021 by brothers Hassan Sultan (CEO) and Sohel Sultan (CPO), that operates a digital platform connecting the four parties — buyers, sellers, real estate agents (mäklare), and banks — in Swedish residential property transactions. Its core product is Verifierad budgivning (Verified Bidding), which requires prospective buyers to identify themselves via Sweden's BankID system and to confirm their mortgage pre-approval through their bank's API in real time before participating in bidding. The platform is embedded natively into the four leading Swedish real estate agent software systems (Dialog, Vitec, M.Specs, Fasad) and is connected via APIs to 11 banks (Nordea, Skandia, Söderberg & Partners Bolån, Ikano Bank, Sparbanken Skåne, Handelsbanken, Sparbanken Mälardalen, SBAB, ICA Banken, Länsförsäkringar, and Stabelo), collectively covering more than 70% of new Swedish mortgages.

The product portfolio is structured around two revenue pillars. For real estate agents and brokerages (3,200+ agents across 700+ brokerages), Cetti provides multi-year subscription access to verified bidding, the Digispekt digital property prospectus, buyer/seller reports (Boresan köpare / Boresan säljare), and the Cetti Campus training platform, all delivered inside the agents' existing software environment. For banks, Cetti Interact is the base service, with four layered add-on packages — Cetti Increase (brand exposure), Cetti Integrate (integrations), Cetti Insights (analytics), and Cetti Income (lead conversion) — sold via dedicated key account management. Self-serve consumer access is provided through the Budgivningscoachen cost calculator and bidding guide. Bank pricing has not been publicly disclosed; case-study evidence indicates connected banks compress mortgage decision time from 2–5 business days to approximately 3 hours and reduce end-to-end processing time by up to 50%.

Cetti operates exclusively within Sweden and reports that its platform now mediates more than half of all Swedish property transactions, with approximately 1.2 million verified bids placed cumulatively. Revenue, funding history, and pricing are not publicly disclosed; investor quality or external capital backing is not documented in the source material, and the ownership structure is described as founder-controlled with a four-person board. The company's commercial motion combines embedded distribution via real estate agent software, account-based enterprise sales into banks (Hassan Sultan and KAM Bank lead direct bank accounts), product-led growth through buyer self-service bidding, and a content-marketing engine anchored by Cetti Campus and Budgivningscoachen.

Name

Cetti

Legal name

Cetti

Website

https://cetti.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Cetti is a Swedish digital infrastructure platform that connects home buyers, sellers, real estate agents, and 11 banks in a single verified bidding workflow. It uses BankID identity verification and real-time mortgage pre-approval APIs, and mediates more than half of all Swedish property transactions.

Ownership category

akta.pro rank

Headquarters

HQ city

Uppsala

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Platform fees from real estate agents: Real estate agents and brokerages (mäklare) pay for access to Cetti's verified bidding platform, documentation tools, and integration with bank financing verification. The platform reduces administration for agents and provides a trust guarantee to buyers and sellers.
2. Bank service packages (Cetti Interact + add-ons): Banks pay for service tiers (Cetti Interact as base, Cetti Increase, Cetti Integrate, Cetti Insights, Cetti Income as add-ons) that help them engage customers proactively during property transactions, reduce processing times, and reach new customers. The service is described as improving the mortgage process, with case studies showing up to 50% reduction in processing time.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Cetti operates a digital platform that connects home buyers, sellers, real estate agents, and banks in a single verified workflow for Swedish residential property transactions. Its core service, Verifierad budgivning (Verified Bidding), authenticates each bidder with BankID and confirms their mortgage pre-approval directly with the bidder's bank in real time, replacing unverified SMS-based bidding with a transparent, documented process. The platform is sold as a subscription to real estate agents and brokerages (integrated into their existing software) and as a tiered service (Cetti Interact plus add-ons Cetti Increase, Cetti Integrate, Cetti Insights, Cetti Income) to Swedish banks.

Product overview

Cetti is a platform offering with a core product called Verifierad budgivning (Verified Bidding) that connects all parties in a Swedish property transaction — buyers, sellers, real estate agents (mäklare), and banks — in a single unified flow. The platform verifies bidder identity via BankID and confirms financing through the bidder's bank in real time. For banks, Cetti Interact serves as the base service tier, with optional add-on modules including Cetti Increase (brand exposure), Cetti Integrate, Cetti Insights, and Cetti Income. For agents, the product suite includes Boresan köpare, Boresan säljare, and Verifiera finansiering och ID. Supporting tools include Digispekt (digital property prospectus), Budgivningscoachen (buyer guidance and bid calculator), and Cetti Campus (agent training portal). All services are integrated natively into leading Swedish real estate agent software systems (Dialog, Vitec, M.Specs, Fasad).

Differentiator

Problem solved

Functional benefit

Brands

• Cetti Interact: Base service for banks that provides real-time information during real estate transactions, enabling banks to verify customer financing and offer proactive support.
• Cetti Increase
• Cetti Integrate
• Cetti Insights
• Cetti Income
• Digispekt
• Boresan
• Verifierad budgivning

Products and services

• Verifierad budgivning (Verified Bidding) Cetti's core platform service: a verified bidding workflow that authenticates all bidders with BankID and confirms their mortgage pre-approval with their bank in real time, giving real estate agents, sellers, and buyers a transparent and documented bidding process. Delivered natively inside leading Swedish real estate agent software.
• Cetti Interact Base subscription service for banks within the Cetti platform, enabling banks to receive real-time information about customers during property transactions, verify financing to agents and sellers, offer proactive mortgage support, and manage mortgage administration more efficiently.
• Cetti Increase Add-on service for connected banks that increases brand and mortgage product exposure to new and existing customers throughout the property transaction, providing more ways to apply for mortgages or loan commitments and enabling efficient follow-up.
• Cetti Integrate Add-on service for connected banks, offered alongside Cetti Increase, Cetti Insights, and Cetti Income as additional service packages layered on top of the Cetti Interact base service.
• Cetti Insights Add-on service for connected banks, offered alongside Cetti Increase, Cetti Integrate, and Cetti Income as additional service packages layered on top of the Cetti Interact base service.
• Cetti Income Add-on service for connected banks, offered alongside Cetti Increase, Cetti Integrate, and Cetti Insights as additional service packages layered on top of the Cetti Interact base service.
• Digispekt (Digital Property Prospectus) Digital property prospectus for real estate agents that provides buyers with all information needed before viewings and bidding, enables self-service check-in for prospective buyers at viewings, and automatically delivers accurate contact details to the agent.

Quantifiable outcome

• Mortgage processing time reduced by up to 50% for connected banks
• +5 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature8 records

Partnerships

15 partnerships are on record, tiered core.

• NordeacoreTechnology or Integration · 1 January 2021Nordea is one of 11 connected banks on the Cetti platform, covering over 70% of new Swedish mortgages. Nordea's mortgage pre-approvals are verified through Cetti during bidding, and Nordea can engage customers proactively during property transactions. Nordea's Sweden CEO Per Längsved has endorsed the partnership, noting that Cetti enables faster customer responses and a safer process for Nordea's clients.
• SkandiacoreTechnology or Integration · 1 January 2021Skandia is one of 11 connected banks on the Cetti platform. Skandia's mortgage pre-approvals are verified in real time through Cetti's platform during the bidding process, enabling faster responses and a smoother path from bidding to contract.
• Söderberg & Partners BolåncoreTechnology or Integration · 1 January 2021Söderberg & Partners Bolån is one of 11 connected banks on the Cetti platform. The bank's mortgage pre-approval can be verified through Cetti during bidding, connecting the bank's services to the property transaction at the most critical moment.
• Ikano BankcoreTechnology or Integration · 1 January 2021Ikano Bank is one of 11 connected banks on the Cetti platform. The bank's customers can have their financing verified through Cetti during property bidding, creating a smoother buying experience.
• Sparbanken SkånecoreTechnology or Integration · 1 January 2021Sparbanken Skåne is one of 11 connected banks on the Cetti platform, providing mortgage financing verification for property buyers in the Skåne region during bidding.
• HandelsbankencoreTechnology or Integration · 1 January 2021Handelsbanken is one of 11 connected banks on the Cetti platform. The bank's mortgage pre-approvals are verified through Cetti, enabling Handelsbanken to engage customers proactively during property transactions.
• Sparbanken MälardalencoreTechnology or Integration · 1 January 2021Sparbanken Mälardalen is one of 11 connected banks on the Cetti platform, providing financing verification for property buyers in the Mälardalen region.
• SBABcoreTechnology or Integration · 1 January 2021SBAB is one of 11 connected banks on the Cetti platform. SBAB's mortgage pre-approvals are verified in real time through Cetti during the bidding process.
• ICA BankencoreTechnology or Integration · 1 January 2021ICA Banken is one of 11 connected banks on the Cetti platform. The bank can verify customer mortgage pre-approvals through Cetti during property bidding, supporting ICA Banken's mortgage customers through the home buying process.
• LänsförsäkringarcoreTechnology or Integration · 1 January 2021Länsförsäkringar is one of 11 connected banks on the Cetti platform. Länsförsäkringar's mortgage pre-approvals are verified through Cetti during bidding, with Sara Holm from Länsförsäkringar Fastighetsförmedling also providing a customer testimonial for Cetti.
• StabelocoreTechnology or Integration · 1 January 2021Stabelo is one of 11 connected banks on the Cetti platform and its CEO Hampus Brodén has provided a testimonial praising how Stabelo's mortgage pre-approvals are highlighted perfectly in Cetti's service, facilitating the bidding process and reducing uncertainty for home buyers.
• ViteccoreTechnology or Integration · 1 January 2021Vitec is one of the leading Swedish real estate agent software systems that Cetti integrates with. Cetti's verified bidding and financing verification tools are fully embedded within Vitec, allowing agents to use Cetti directly within their existing software without separate logins.
• Dialog (real estate software)coreTechnology or Integration · 1 January 2021Dialog is one of the leading Swedish real estate agent software systems integrated with Cetti. Agents using Dialog can access verified bidding, BankID identification, and financing verification directly within their existing workflow.
• M.Specs (real estate software)coreTechnology or Integration · 1 January 2021M.Specs is one of the leading Swedish real estate agent software systems integrated with Cetti. Cetti's services are fully embedded in M.Specs, enabling agents to manage verified bidding without additional administration.
• Fasad (real estate software)coreTechnology or Integration · 1 January 2021Fasad is one of the leading Swedish real estate agent software systems integrated with Cetti. The integration enables Cetti's verified bidding and financing verification tools to be accessible directly within the Fasad platform.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Booli: Booli is a major Swedish residential property search platform (now part of the Hemnet group) that helps buyers find and evaluate listed properties. It is comparable to Cetti as a Swedish residential real estate technology platform, though focused on discovery and valuation rather than verified bidding.
• Auction.com: Auction.com operates one of the largest online real estate auction platforms in the US, serving as an intermediary that brings transparency and structure to property bidding. Comparable to Cetti in that it brings formal verification and structure to the offer/bidding phase of real estate transactions, though focused on auctions of distressed and foreclosure inventory rather than primary residential sales.
• Hemnet: Hemnet is the dominant Swedish residential property listings platform, publicly listed with a multi-billion-dollar market cap, covering the majority of property listings in Sweden. While Hemnet focuses on listing discovery rather than verified bidding, it is the most consequential incumbent in Swedish residential real estate technology and overlaps with Cetti in addressing the Swedish home-buying journey.
• Offerpad: Offerpad is a US iBuyer that issues direct, verified cash offers on homes and provides additional home-buying services. Comparable to Cetti in addressing offer transparency and certainty in residential real estate, though Offerpad participates as a buyer rather than as neutral infrastructure.
• Opendoor: Opendoor is a leading US iBuyer that makes direct, verified cash offers on residential properties. Comparable to Cetti in addressing the trust and verification gap in property transactions, though Opendoor is itself a buyer of properties rather than infrastructure connecting third parties.
• Zillow: Zillow is one of the largest US residential real estate platforms, with consumer-facing property search, agent connections, and Zillow Offers (iBuying). Comparable to Cetti as a residential real estate technology incumbent, though Zillow operates at vastly larger scale and across the full home-buying funnel rather than specializing in verified bidding.

Emerging players

• Knock: Knock is a US-based residential real estate technology company that offers home trade-in and bridge-financing solutions, addressing buyer financing uncertainty during transactions. Comparable to Cetti in tackling the financing-confidence problem in residential property deals, though operating at smaller scale and with a different business model.
• Ribbon: Ribbon is a US-based residential real estate technology company that provides verified cash offers and financing-backed offers to home buyers. Comparable to Cetti in addressing offer verification and financing-backed bidding, but with a different business model (Ribbon effectively guarantees offers, whereas Cetti verifies them).
• HomeLight: HomeLight is a US-based home-buying platform that connects buyers and sellers with agents, lenders, and cash-offer programs, with a strong emphasis on verifying financing and offers. Comparable to Cetti in addressing buyer confidence and financing transparency, though operating in the US market and at a different stage of scale.

Direct peers

• Prosperty: Prosperty was a Spanish proptech offering a digital platform for verified property offers and transaction transparency in Spain — the closest international analog to Cetti's verified-bidding model for residential real estate transactions. Both companies target the same fundamental problem of bringing trust and verification to the offer/bidding phase of property sales.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wearecetti

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cetti