Redknot Homes
Redknot Homes is a Cincinnati-based custom home builder (founded 2007) specializing in LEED-certified custom and semi-custom homes across Greater Cincinnati, South Dayton, and Northern Kentucky, serving high-net-worth homebuyers through design-build methodology and four master-planned communities.
- Company typePrivate
- Founded2007
- HeadquartersCincinnati, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Redknot Homes does
Redknot Homes is an award-winning custom home builder based in West Chester/Cincinnati, Ohio, founded in 2007. The company designs and constructs fully custom and semi-custom residential properties, with a stated specialization in LEED-certified construction that qualifies Cincinnati homeowners for property tax abatement programs. Its product portfolio spans infill city lots to large estate residences ranging from roughly 2,400 to over 5,500 square feet, with individual home pricing ranging from the $500,000s at entry-level semi-custom communities to $1.36 million at luxury developments such as Walworth Junction.
The company's core technical competency is centered on LEED for Homes specifications, incorporating energy-efficient design, water conservation, sustainable materials, and indoor environmental quality standards, with a stated 100% success rate in achieving client LEED certification goals. Redknot operates a design-build methodology structured around a 7-step building process and provides a 24/7 homeowner portal for real-time construction tracking. The company also publishes a tax abatement calculator as a customer acquisition tool. It controls and develops four primary community pipelines: Walworth Junction (39 luxury homes on the Ohio River), Union Village (a 1,230-acre New Urbanism master-planned community in Lebanon, OH), Reserves of Anderson (32 custom lots near I-275), and Rose Lawn Estates in Downtown Milford.
Redknot's revenue model is project-based, monetizing one-time sales of custom and semi-custom homes, with additional revenue from home remodeling (e.g., Hyde Park II project) and a "Build On Your Lot" program serving clients who own land. Distribution is regional and direct, driven by the company website with SEO-optimized content, model home communities, and recurring participation in Cincinnati and Dayton HOMEARAMA showcase events. Primary customer segments are high-net-worth homebuyers seeking bespoke architecture, tax-conscious in-city buyers leveraging LEED abatement benefits, and families targeting walkable neighborhoods with strong school districts. The company is privately held with no disclosed institutional funding.
Redknot Homes firmographics
Firmographics- Name
- Redknot Homes
- Legal name
- Redknot Homes
- Website
- https://redknothomes.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Redknot Homes is a Cincinnati-based custom home builder (founded 2007) specializing in LEED-certified custom and semi-custom homes across Greater Cincinnati, South Dayton, and Northern Kentucky, serving high-net-worth homebuyers through design-build methodology and four master-planned communities.
- Ownership category
- akta.pro rank
Redknot Homes industry classification
Industry- Product category
- Custom Home Building
- NAICS
- New Single-Family Housing Construction (except For-Sale Builders) (236115), New Housing For-Sale Builders (236117), Residential Remodelers (236118)
- SIC
- General Bldg Contractors - Residential Bldgs (1520), Land Subdividers & Developers (No Cemeteries) (6552)
- akta.pro primary industry
- Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)
- akta.pro secondary industries
- Residential Green / High-Performance Home Construction (Net-Zero, Passive House) (IMAFABAH), Custom Home Building (IMAFABAC)
Keywords
Where Redknot Homes is headquartered
LocationHeadquarters
- HQ city
- Cincinnati
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Redknot Homes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Custom Home Construction: Redknot builds fully custom homes designed in-house for clients who want complete control over their home design. Pricing varies based on size, features, and location, with projects ranging from infill city lots to large estate homes.
- Semi-Custom Home Sales: Sale of semi-custom homes in planned community developments (Reserves of Anderson, Walworth Junction, Union Village, Rose Lawn Estates) with customizable floor plans and finishes on predetermined homesites.
- Home Remodeling Services: Redknot also provides remodeling services for existing homes, such as the Hyde Park II project which kept historic charm while adding exterior facelifts and bonus space.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Walworth Junction luxury homes |
| One time/ perpetual license | Pay-as-you-go | Union Village new homes |
| One time/ perpetual license | Pay-as-you-go | Rose Lawn Estates custom homes |
| One time/ perpetual license | Multi-year contract | Fully Custom Homes |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Redknot Homes product offering
Product offeringCore offering
Redknot Homes designs and builds fully custom and semi-custom LEED-certified residential homes for individual homebuyers across Greater Cincinnati, South Dayton, and Northern Kentucky. The company develops master-planned communities (Walworth Junction, Union Village, Reserves of Anderson, Rose Lawn Estates) and delivers bespoke homes via a design-build process, alongside remodeling services for existing homes.
Product overview
Redknot Homes is an award-winning custom, semi-custom, and luxury estate home builder serving Greater Cincinnati, South Dayton, and Northern Kentucky. The company operates a two-tier product strategy: fully custom home building where clients collaborate with in-house designers from concept through completion, and semi-custom home building using modified floor plans on company or client-owned lots. The company also develops master-planned communities including Walworth Junction (39 luxury homes on the Ohio River), Union Village (New Urbanism development in Lebanon), Reserves of Anderson (32 custom lots), and Rose Lawn Estates (Downtown Milford). Service offerings include a 24/7 homeowner portal for construction progress tracking and a tax abatement calculator for Cincinnati LEED-certified homes. Home models range from entry-level semi-custom designs to luxury estates exceeding 5,000 sq. ft., with architectural styles spanning Modern, Victorian, Traditional, and Transitional.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Home Building Fully customized home construction where clients collaborate with Redknot's in-house designers from architectural design through interior design, incorporating LEED certification requirements and tax abatement eligibility from project inception. Available for custom estates, infill projects, and luxury homes.
- Semi-Custom Home Building Home construction using pre-designed floor plans that can be customized in finishes and certain structural elements, built on Redknot's homesites at its community developments or on client-owned land.
- Home Remodeling Services Remodeling services for existing homes that preserve historic charm while adding modern updates such as exterior facelifts and bonus space (e.g., the Hyde Park II remodel project).
- Walworth Junction Community An upscale 39-home development in Cincinnati, OH on the Ohio River banks offering 3-5 bedroom luxury homes (3-500-5,500 sq ft) across 3-4 levels, with LEED-Certified Gold or higher construction standard and pricing from $1M+. Example listings include 3077 Walworth Ave at $1,360,000 and 3017 Walworth Ave at $1,175,000.
- Union Village Community A 1,230-acre master-planned New Urbanism community in Lebanon, OH offering 2-4 bedroom homes (3,000-4,000 sq ft) priced from the $500s, built to LEED certification standards with features emphasizing walkability and community connectivity. Example listing: 3840 Anderson Street at $659,900.
- Reserves of Anderson Community A 32-lot custom home development located off 4 Mile Road near I-275 east of downtown Cincinnati, surrounded by wooded hills, offering homesites of varying sizes for fully custom homes.
- Rose Lawn Estates Community A development in Downtown Milford, OH featuring Victorian and Colonial architectural style homes on oversized homesites, with fully customizable floor plans and finishes. New homes start at $850,000, and the Historic Rose Lawn Home is listed at $650,000.
Quantifiable outcome
- Tax savings of $15,480 annually ($232,200 over 15 years) for LEED Gold certified home
- +2 more outcomes
Companies that use Redknot Homes
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Redknot Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Redknot Homes partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Redknot Homes competitors and assessment
Company assessmentDirect peers
- M/I Homes: Public Ohio-based homebuilder (NYSE: MHO) with design-studio customization across Midwest and Southeast markets. Comparable in Ohio operating presence, custom/semi-custom product mix, and target move-up buyer profile.
- Arthur Rutenberg Homes: Franchise-model luxury custom home builder serving affluent buyers with design-build methodology. Comparable on premium price points, design-led positioning, and custom home focus, though operating through a dealer-franchise structure.
- Fischer Homes: Cincinnati-headquartered homebuilder offering custom and semi-custom single-family homes across the same Greater Cincinnati/Northern Kentucky footprint as Redknot. Closely comparable on geographic market, customer profile (move-up and luxury), and product offering.
Broad incumbents
- Toll Brothers: National luxury homebuilder (NYSE: TOL) operating across multiple U.S. metros. Comparable on luxury positioning and move-up buyer segment, though vastly larger in scale, broader in product portfolio, and publicly traded.
- Shea Homes: Large regional homebuilder with custom and luxury divisions serving multiple U.S. metros. Comparable on premium home offering and design customization at a meaningfully larger scale, with broader geographic diversification.
- Taylor Morrison: Top-five U.S. homebuilder (NYSE: TMHC) with move-up and luxury segments including customization options. Comparable on upper-tier price points and customized product offering, though operating at meaningfully larger scale and product breadth.
- Meritage Homes: Public homebuilder (NYSE: MTH) widely recognized for ENERGY STAR and energy-efficiency leadership. Comparable on green-building differentiation and efficiency discipline, but operating at much greater national scale and breadth.
- David Weekley Homes: Large privately held custom home builder operating across multiple U.S. metros with design-center customization. Comparable in private status, custom home focus, and design-led brand, though significantly larger and multi-regional.
- PulteGroup: Largest U.S. public homebuilder (NYSE: PHM) with multiple brands covering move-up, luxury, and active adult. Overlaps with Redknot on premium custom-segment aspirations and energy-efficient offerings, but operates at vastly greater scale and product breadth.
- Tri Pointe Homes: Public homebuilder (NYSE: TPH) operating multiple regional brands including semi-custom and luxury offerings. Comparable on move-up/luxury buyer focus and design personalization, but at significantly larger national scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Redknot Homes social profiles
Digital presenceRedknot Homes compliance and trust
Trust signalCompliance3 records
Redknot Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Redknot Homes leadership team
Management profileNumber of profiles
Profiles2 records
Redknot Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Redknot Homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Redknot Homes
What does Redknot Homes do?
Redknot Homes designs and builds fully custom and semi-custom LEED-certified residential homes for individual homebuyers across Greater Cincinnati, South Dayton, and Northern Kentucky. The company develops master-planned communities (Walworth Junction, Union Village, Reserves of Anderson, Rose Lawn Estates) and delivers bespoke homes via a design-build process, alongside remodeling services for existing homes.
Is Redknot Homes a public or private company?
Redknot Homes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Redknot Homes founded?
Redknot Homes was founded in 2007. It employs 11 to 50 people.
Where is Redknot Homes based?
Redknot Homes is headquartered in Cincinnati, United States, in the North America region.
How does Redknot Homes make money?
Three revenue lines are on record. Custom Home Construction is the primary driver. The others are semi-Custom Home Sales and home Remodeling Services.
Who are Redknot Homes's main competitors?
Direct peers on record are M/I Homes, Arthur Rutenberg Homes and Fischer Homes. Broad incumbents are Toll Brothers, Shea Homes, Taylor Morrison, Meritage Homes, David Weekley Homes, PulteGroup and Tri Pointe Homes.
Does Redknot Homes have an API?
No public API is recorded for Redknot Homes.
What industry is Redknot Homes in?
Redknot Homes's product category is Custom Home Building. Its primary akta.pro industry code is IMAFABAE, Residential Design-Build & Renovation-Integrated Builders, with a secondary code of IMAFABAH, Residential Green / High-Performance Home Construction (Net-Zero, Passive House). Its NAICS code is 236115 and its SIC code is 1520.