Mount Vernon At Home

What Mount Vernon At Home does

Mount Vernon At Home is a 501(c)(3) nonprofit, volunteer-powered virtual village founded in 2007 that supports adults aged 55 and older who wish to age in place within their homes and communities. The organization operates within a defined 14-square-mile service area in southeastern Fairfax County, Virginia (commonly known as the Mount Vernon area), and is part of the broader Village to Village Network, which comprises more than 300 similar villages nationwide. It maintains a small paid staff led by an Executive Director and is supported by 30+ active volunteers; total membership stands at 140+ households.

The core product is a two-tier membership: a Full Membership ($550 individual / $850 household annually) granting access to all volunteer services, programs, events, transportation assistance, and concierge support, and an Associate Membership ($250 individual / $350 household annually) covering programs and activities only. Service delivery is handled directly by background-checked volunteers who provide transportation to medical appointments and errands (coordinated through a partnership with NVRides), technology support, light handy-helper tasks, home organizing, and medical advocacy. The organization also operates a Member Support Fund (Barbara Hughes Sullivan Fund) that subsidizes memberships for income-limited seniors, and runs community health programming such as a COVID-19 and Influenza Vaccine Uptake Initiative funded through the National Council on Aging and the Administration for Community Living. Underlying technology is minimal — standard nonprofit tools (email, website, Zoom, PayPal, volunteer management systems) — with no proprietary platform or AI components.

The business model combines subscription-based membership revenue (covering approximately half of operating costs) with community donations, foundation grants, an annual CELEBRATE! gala, and a Legacy Circle planned-giving program. Distribution is community-led: word-of-mouth referrals, partnerships with senior centers, libraries, faith-based organizations, and AARP Virginia, plus institutional sponsorships from Goodwin Home Care and Paul Spring Retirement Community. Marketing emphasizes local outreach, weekly email newsletters, community events, and YouTube content rather than paid acquisition.

Name

Mount Vernon At Home

Legal name

Mount Vernon At Home

Website

https://mountvernonathome.org

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Mount Vernon At Home is a 501(c)(3) volunteer-powered virtual village providing membership-based social, wellness, transportation, and concierge services to seniors aged 55+ aging in place across a 14-square-mile area of southeastern Fairfax County, Virginia. Founded 2007; 140+ member households.

Ownership category

akta.pro rank

Headquarters

HQ city

Alexandria

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual membership fees cover approximately half of operations. Full membership $550/year individual, $850/year household. Associate membership $250/year single, $350/year household.
2. Donations and Fundraising: Relies on community donations to cover remaining operations costs. Receives grants from organizations like the National Council on Aging and Administration for Community Living. Hosts annual CELEBRATE! gala events.
3. Legacy Circle Planned Giving: Planned giving program where supporters can include Mount Vernon At Home in their will or estate planning.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Mount Vernon At Home is a 501(c)(3) nonprofit that runs a volunteer-powered, membership-based virtual village serving residents aged 55+ in the Mount Vernon area of Fairfax County, Virginia. It provides concierge-style services including transportation to medical appointments and errands, technology support, light home/handyman tasks, vetted vendor referrals, grocery shopping assistance, and a calendar of social, wellness, educational, and cultural activities to help seniors age in place in their homes and communities. Operations are funded by annual membership fees plus community donations, grants, and an annual fundraising gala.

Product overview

Mount Vernon At Home is a volunteer-powered virtual village and nonprofit organization offering a membership-based service model to help seniors age in place. The organization operates two primary membership tiers (Full Membership and Associate Membership) that provide access to concierge-style volunteer services, transportation assistance, technology support, and a full calendar of social, wellness, educational, and cultural activities. The organization also runs a Member Support Fund for financial assistance and community health initiatives like vaccination clinics. Services are coordinated through staff and delivered by trained volunteers who undergo background investigations.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Membership
• Associate Membership
• Barbara Hughes Sullivan Member Support Fund
• Volunteer Services Program
• NVRides Transportation Program
• Social, Wellness, Educational and Cultural Activities Program
• COVID-19 and Influenza Vaccine Uptake Initiative

Quantifiable outcome

• 140+ members served
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• NVRidescoreStrategic or Co-development PartnerMount Vernon At Home works with NVRides to match volunteer drivers with members who need transportation. The platform allows volunteers to select driving opportunities and provides coordination for the volunteer driver program.
• Goodwin Home Care & Goodwin Living at HomemajorGTM or Marketing PartnerDiamond sponsor for CELEBRATE! 2026 event. Provides home care and aging services that complement MVAH's mission.
• Paul Spring Retirement CommunitymajorGTM or Marketing PartnerDiamond sponsor for CELEBRATE! 2026 event. Senior living community supporting aging in place.
• AARP VirginiacoreGTM or Marketing PartnerSilver sponsor. Provides resources and programming for seniors including driver safety, virtual community center, and online technology classes.
• Village to Village NetworkcoreStrategic or Co-development PartnerMVAH is part of the Village to Village Network which consists of over 300 villages like MVAH. Network provides resources, best practices, and support for member villages.
• Sherwood Regional LibrarycoreStrategic or Co-development PartnerMVAH office is located at Sherwood Regional Library (Second Floor). Library provides space for programs and MVAH helps connect members to library resources.
• Fairfax County Adult ServicesminorStrategic or Co-development PartnerReferral and resource partner for seniors in Fairfax County.
• Senior Services of AlexandriaminorStrategic or Co-development PartnerHistorical partner; MVAH Executive Director previously worked there and helped launch Friendly Visitor Program and Groceries2Go program.
• Goodwin House at HomeminorStrategic or Co-development PartnerHistorical partner; MVAH Executive Director previously worked there for six years. Similar aging in place program.
• Cedar Knoll RestaurantminorGTM or Marketing PartnerCatered dinner provider for annual gala events. Known for farm-fresh foods and delicious crab cakes.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Senior Services of Alexandria: Senior Services of Alexandria is a local nonprofit providing social, transportation, and supportive services to older adults in Alexandria, VA. It overlaps directly with Mount Vernon At Home's mission and geography, and MVAH's Executive Director previously worked there launching related programs.
• Capitol Hill Village: Capitol Hill Village operates an essentially identical membership-based 'virtual village' model in Washington, D.C., helping older adults age in place through volunteer services, social programs, and concierge support. Highly comparable to Mount Vernon At Home in mission, business model, and target demographic.
• Beacon Hill Village: Beacon Hill Village in Boston is widely recognized as the originator of the 'village' aging-in-place model. It offers nearly the same suite of volunteer-driven services, programs, and member support as Mount Vernon At Home, making it a foundational direct peer in the same niche.
• Goodwin House at Home: Goodwin House at Home is a membership-based aging-in-place program operated by Goodwin Living in Northern Virginia, offering volunteer services and concierge support to seniors in their homes. It is directly comparable to Mount Vernon At Home and is also a known historical partner of MVAH's Executive Director.

Broad incumbents

• AARP: AARP is a massive national nonprofit serving people 50+ with advocacy, education, insurance, and community programs. While it does not operate a volunteer village model locally, its scale, brand, and overlapping senior-services mission make it a broad incumbent in the same target demographic.
• Sunrise Senior Living: Sunrise Senior Living is a large national operator of assisted living and memory care communities. While its residential-care model differs from MVAH's volunteer village model, it competes for the same senior demographic in the broader Northern Virginia market.
• Brookdale Senior Living: Brookdale Senior Living is the largest U.S. operator of senior living communities, offering independent living, assisted living, and home care services. It represents the broad-incumbent alternative for seniors in the same geography who may opt for residential care over a volunteer village.

Others

• Aging Life Care Association: Aging Life Care Association is a national professional association representing geriatric care managers who coordinate care for older adults. It serves an overlapping demographic and care-coordination need to Mount Vernon At Home but as a professional-services ecosystem rather than a competing operator.
• National Council on Aging: NCOA is a national nonprofit focused on improving the lives of older adults through programs, partnerships, and federal grant administration. It is a direct grant funder and ecosystem partner of MVAH and operates in adjacent senior-services space.
• Village to Village Network: Village to Village Network is the national membership network of 300+ villages that Mount Vernon At Home belongs to. It is an industry trade/ecosystem organization rather than a direct competitor, providing shared resources, training, and visibility to member villages.

Market position

Strengths5 records

Weaknesses6 records

Competitive moat4 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mount Vernon At Home