What Macropix does

MacroPix S.r.l. is an Italian designer and manufacturer of professional Direct View (DV LED) displays, LED screens, and video walls serving indoor and outdoor digital signage applications across more than 50 countries. The company is headquartered operationally in San Donato Milanese (Milan) and legally registered as Macropix S.r.l., an Italian private limited company. Its product portfolio spans roughly twenty indoor series (e.g., Imaginis, Mobilis-I, Mobilis-FT, Mobilis-L, Adastra, Crius, Flexilis, Vitrum, Adhaeris, Tabula, Globus), outdoor series (Signum, Signum-FS, Agilis, Habilis, Vexillum, Mobilis-O, Luminum, Fascia-O, MPV-VMS, FASCIA-FS), and complementary LCD/OLED video walls and control electronics (Omnibus-400, UltraVID-H2/A). Technology foundations include SMD and COB LED packaging with fine-pitch offerings down to 0.6-1.9 mm, common-cathode (CCES) architectures, IP66/IP68 environmental sealing, and the proprietary Ekoled energy-saving module that delivers 20-40% consumption reduction.

Revenue is generated across three streams: hardware sales of modular LED panels and custom-configured displays; recurring annual software licensing for the Omnibus content management platform with bundled Ekoled and 4-Leaf features (content analysis, playlist management, diagnostics, power management); and professional services covering design, engineering, installation, maintenance, and rental/leasing for events. Pricing is quote-based, not publicly disclosed, and depends on size, pixel pitch, technology, and application. Go-to-market is direct enterprise sales complemented by channel relationships with system integrators, AV distributors, contractors, and architects, supported by a multi-language website (English/Italian/Spanish) and a dedicated Help Desk.

The customer base is diversified across luxury retail (Miu Miu), professional services (PwC Italy), government (Italian Parliament), sports (Hollywoodbets Kings Park Stadium, Jeddah Stadium, Qatar University), cultural (Estonian Maritime Museum), entertainment (Forum Cinemas), transportation (Costa Cruises), and digital advertising verticals, with each engagement typically structured as a project-based installation. Operational portfolio brands under the 'Macropix World' umbrella include Omnibus (software), Luxio (immersive furniture), and Prospettiva X (visual communication), suggesting a deliberate platform-style diversification around the core LED hardware business.

Name

Macropix

Legal name

Macropix S.r.l.

Website

https://macropix.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

MacroPix S.r.l. is an Italian designer and manufacturer of professional Direct View (DV LED) displays, video walls, and digital signage for indoor and outdoor applications, serving enterprise, retail, sports, government, transport, and cultural clients across more than 50 countries.

Ownership category

akta.pro rank

Product category

LED Digital Signage Displays

NAICS

Electric Lighting Equipment Manufacturing (3351), Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Lighting Controls & Building Integration (Drivers, sensors, dimming, lighting control panels, networked lighting) (IMAGAIAI)

akta.pro secondary industries

Display & Illumination Components (MicroLED/OLED Drivers/Backlight Optics) (HDAHALAN), Video/IMAG & LED Wall Production (MPAGAKAD)

Keywords

• LED display manufacturing
• Digital signage solutions
• Outdoor LED billboards
• Indoor LED video walls
• LED display installation

Headquarters

HQ city

San Donato Milanese

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. LED Display Hardware Sales: Sale of professional Direct View LED displays, LED screens and video walls for indoor and outdoor digital signage. Products include modular panels, cabinets, and custom-configured display systems.
2. Software Licensing (Omnibus): Annual license fee for Omnibus content management software that controls LED displays, manages playlists, monitors system diagnostics, and enables energy-saving features.
3. Professional Services: Complete services from design and engineering to installation and maintenance, including rental and leasing options for events.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

MacroPix designs and manufactures professional Direct View (DV LED) displays, LED screens and video walls for indoor and outdoor digital signage applications worldwide. The company sells modular LED panels, cabinets, and custom-configured display systems alongside its proprietary Omnibus content management software with Ekoled energy-saving technology. Services span design, engineering, installation, maintenance, and rental/leasing for events.

Product overview

Macropix designs and manufactures professional Direct View (DV LED) displays, LED screens and video walls for indoor and outdoor digital signage applications. The product portfolio comprises two main categories of hardware: indoor LED displays (Imaginis, Mobilis-I, Mobilis-FT, Mobilis-L, Subtilis, Adastra, Crius, Flexilis, Vitrum, Adhaeris, Aeris, Titulus, Fascia-I, Tabula, Magister, Globus, Angulus, Orbis) and outdoor LED displays (Signum, Signum-FS, Agilis, Habilis, Vexillum, Mobilis-O, Luminum, Fascia-O, MPV-VMS), plus specialized sports perimeter displays (FASCIA-FS). The offering also includes LCD/OLED video walls and complementary control electronics. Software-wise, the proprietary Omnibus platform provides content management, scheduling, and diagnostics, with Ekoled technology enabling energy optimization. Products serve applications including retail, corporate, stadiums, transportation, DOOH advertising, control rooms, and public information systems across more than 50 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Omnibus: Proprietary content management software for controlling LED displays and digital signage content. Includes Ekoled power saving technology.
• Ekoled
• Omnibus Web

Products and services

• Imaginis Ultra HD indoor LED screen series designed for high-definition visual performance in indoor environments such as corporate lobbies, retail, and control rooms.
• Mobilis-I Modular LED display for indoor fixed installations and events, offering flexible configuration options.
• Subtilis LED screens designed for store and shop window applications with high brightness for visibility through glass.
• Adastra Ultra-slim indoor LED display (48mm depth) with strip form factor for wall mounting, engineered for luxury retail environments with continuous perimeter installation capability and front-access maintenance.
• Crius LED poster-style display for retail and commercial advertising applications.
• Flexilis Flexible indoor LED display capable of curved installations and creative configurations.
• Vitrum Transparent LED display designed for installation behind glass surfaces.
• Adhaeris Flexible transparent LED display combining transparency with bendable form factor for creative architectural installations.
• Aeris Holographic 3D LED display product for immersive visual experiences without glasses.
• Titulus Indoor linear LED display designed for digital shelf applications in retail environments.
• Fascia-I Pitch-side perimetral digital board designed for indoor sports halls and arenas.
• Tabula Dance floor LED display designed for entertainment venues and events.
• Magister Professional indoor LED display for corporate and retail environments.
• Globus

Quantifiable outcome

• 20-40% energy savings through common cathode technology and Ekoled 4-Leaf system
• +2 more outcomes

Named customers10 records

Segments10 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• LuxiominorOthersRelated brand under Macropix World umbrella. Luxio produces immersive furniture products that incorporate LED display technology, including the Breitling Immersive Coffee Table and Bookshelf installations showcased at Fuorisalone Milan.
• Prospettiva XminorOthersRelated brand under Macropix World umbrella, operating within the company's portfolio of LED display and visual communication brands.
• OmnibuscoreOthersProprietary content management software platform developed by MacroPix for controlling LED displays. Available at omnibusweb.com, offering cloud-based LED display management, monitoring, and scheduling capabilities.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Barco: Belgian visualization technology leader offering LED video walls (TruePix) and projection for control rooms, broadcast, and corporate lobbies. Overlaps with MacroPix's corporate and control-room segments but operates at much larger scale across broader AV categories.
• Samsung Electronics (Visual Display): Global display giant offering commercial LED signage (The Wall) and LCD video walls for retail, corporate, and DOOH. Competes with MacroPix's premium indoor LED products and brings brand and channel advantages that small specialists cannot match.
• LG Electronics (Business Solutions): Provides commercial LED and LCD displays for retail, transportation hubs, and corporate environments. A broad incumbent competitor to MacroPix's indoor LED offering, leveraging global brand and integrated display+software solutions.

Direct peers

• Absen: Major Chinese LED display manufacturer with strong presence in DOOH, retail, corporate, and rental/staging verticals. Competes head-to-head with MacroPix on indoor/outdoor LED video walls and has a comparable global distribution footprint.
• Leyard Optoelectronic: Leading global LED display manufacturer with broad indoor and outdoor product lines serving retail, control rooms, broadcast, and stadiums. Direct competitor to MacroPix with significantly larger scale and a comparable focus on fine-pitch and rental/staging solutions.
• Daktronics: US-based specialist in large-format LED displays and scoreboards for sports venues, transportation, and commercial applications. Highly comparable to MacroPix's stadium and outdoor DOOH segments, particularly the Fascia perimeter and Signum outdoor product lines.
• ROE Visual: Specialist in LED displays for live events, broadcast, and rental/staging with strong fine-pitch capabilities. Overlaps with MacroPix's rental/staging, broadcast studio, and high-end event product offerings (Mobilis, Magister, Aeris).
• Unilumin: One of the world's largest LED display manufacturers offering indoor and outdoor DV LED screens, video walls, and integrated solutions for DOOH, sports, retail, and control rooms. Directly competes with MacroPix across virtually all of MacroPix's vertical segments at global scale.

Emerging players

• Christie Digital Systems: Provides LED video walls, projection, and processing for control rooms, broadcast, and immersive experiences. Competes with MacroPix in corporate and broadcast segments with a focus on premium, service-rich installations.
• Lighthouse Technologies (HK): Hong Kong-based LED display manufacturer with strong fine-pitch indoor and outdoor products for media facades, retail, and control rooms. Comparable niche positioning to MacroPix with emphasis on architectural integration and premium projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Macropix