Home of Innovation

What Home of Innovation does

Home of Innovation, legally Startup & Innovation Space AG, is a private Swiss innovation hub operator founded in 2019 and headquartered in Winterthur. It runs a vertically integrated platform combining flexible workspace (private offices, coworking memberships, meeting rooms, event spaces) with structured startup support programs (Launch Control incubator/accelerator, Co-Founder Matchmaking) and an investor matching network (Winti Ventures, 2-4 pitch events per year). The company operates three differentiated locations in Winterthur - Bahnhof (central urban), Töss (industrial, in the Rieterareal), and the upcoming Wintower (premium, in Winterthur's tallest building) - covering more than 6,500 m² and hosting 90+ tenant organizations and 2,500+ community members.

The core product stack is a four-pillar workspace offering (Büro, Coworking, Sitzungszimmer, Eventspace) priced on transparent all-inclusive monthly subscriptions (Fixdesk CHF 400-550, Flexdesk CHF 300-450, part-time tiers from CHF 150, day pass CHF 50) and hourly/half-day/full-day rates for meeting and event spaces. On top of this real estate layer, Home of Innovation operates sub-brands for ecosystem building: Launch Control (incubator with 'Bring Your Idea to Life' and 'Boost Your Business' tracks), Winti Ventures (business-angel matching), Co-Founder Matchmaking, and the Winterthurer Jugend-Innovationspreis. A Geschäftsstelle service line provides back-office and secretarial support to regional associations including Entrepreneur Club Winterthur, Winlink, Digital Winterthur, and Smart Health Cluster Winterthur, anchoring Home of Innovation as the administrative hub of the regional innovation community. Distribution is multi-channel: self-serve online booking (Anny.co), HubSpot-driven lead capture, Homegate marketplace listings, a tiered Corporate Partner Program, and a high-frequency community events calendar of 40+ events per year.

The business model is predominantly subscription and usage-based recurring revenue from a long tail of small and mid-sized tenants (startups, SMEs, freelancers, associations), supplemented by event and meeting room rentals, corporate partnership fees, and association management fees. Go-to-market is community-led, combining product-led self-serve booking, content marketing, SEO, social channels (LinkedIn, Instagram, YouTube), and referral-based tenant acquisition. Customers are served primarily in Winterthur, the Canton of Zurich, and Eastern Switzerland; the company has no disclosed external funding, no parent company, and operates as an independent private company governed by a six-member board of directors.

Name

Home of Innovation

Legal name

Startup & Innovation Space AG

Website

https://homeofinnovation.ch

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Home of Innovation is a Winterthur-based innovation hub operating three coworking and office locations across 6,500+ m², serving 90+ tenant organizations and 2,500+ community members with workspace, an in-house accelerator (Launch Control), and an angel investor network (Winti Ventures).

Ownership category

akta.pro rank

Headquarters

HQ city

Winterthur

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Office Space Rental: Monthly rental of private offices ranging from 22m² to 500m². All-inclusive pricing model with flexible terms. Revenue generated through long-term commercial leases.
2. Coworking Subscriptions: Various subscription tiers: Fixdesk (fixed dedicated desk), Flexdesk (flexible daily access), part-time plans (1x/week, 2-3x/week, Friday Desk), and day passes. Monthly recurring revenue with included amenities and meeting room hours.
3. Meeting Room Rentals: Hourly, half-day, and full-day rental of meeting rooms at multiple locations. Weekend rates available. 9 meeting rooms across three locations (Bahnhof, Töss, Wintower).
4. Event Space Rental: Rental of event spaces including the large Eventspace at Stadthausstrasse (5th floor) and Community Space in Töss. Hourly, half-day, full-day rates with weekend pricing.
5. Geschäftsstelle Service: Administrative services for associations and organizations including meeting management, social media, membership administration, and office infrastructure. Modular service packages.
6. Partner Programs: Corporate partnership tiers providing access to startup ecosystem, networking, and visibility. Event sponsorship and branding opportunities.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

Home of Innovation operates an integrated innovation hub in Winterthur, Switzerland, providing flexible workspace products — private offices (Büro), coworking memberships (Fixdesk, Flexdesk, part-time, Friday Desk, day pass), bookable meeting rooms, and event venues — across three locations totaling more than 6,500 m². On top of the physical workspace, it runs a coordinated stack of startup support programs including the Launch Control incubator/accelerator, the Winti Ventures business-angel matching platform, and a Co-Founder Matchmaking service, bundled with community events and secretarial services for associations.

Product overview

Home of Innovation is an innovation ecosystem operator in Winterthur, Switzerland, offering a platform of co-located workspace products and startup support programs. Its core real-estate layer includes private offices (Büro), shared coworking memberships (Coworking Winterthur), bookable meeting rooms (Sitzungszimmer), and event venues (Eventspace) — all offered all-inclusively at three locations (Winterthur Bahnhof, Winterthur Wintower, Winterthur Töss). On top of the physical workspace, it runs an integrated suite of startup support sub-brands: Launch Control (incubator/accelerator with two programs), Winti Ventures (business-angel matching events), Co-Founder Matchmaking, and the annual Winterthurer Jugend-Innovationspreis. Additional services include a virtual office address (Domiziladresse), secretarial/back-office services (Geschäftsstelle) for regional associations, and a rich community events program (40+ events/year). All offerings are bundled into a unified ecosystem serving startups, SMEs, freelancers, associations, and corporate innovators.

Differentiator

Problem solved

Functional benefit

Brands

• Launch Control: Incubator & Accelerator program for startups - includes 'Bring Your Idea to Life' and 'Boost Your Business' programs
• Winti Ventures
• Co-Founder Matchmaking
• Winterthurer Jugend-Innovationspreis

Quantifiable outcome

• Google rating 4.9/5 based on 74 reviews
• +2 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

19 partnerships are on record, tiered core, secondary and minor.

• Launch ControlcoreStrategic or Co-development PartnerIncubator and accelerator program run within the Home of Innovation ecosystem. Supports startups from idea to scale with programs like 'Bring Your Idea to Life' and 'Boost Your Business'. Provides exclusive coworking conditions for participants.
• Winti VenturescoreStrategic or Co-development PartnerInvestment network connecting startups with business angels. Holds 2-4 investor events per year where startups pitch to angels. Organized by Home of Innovation team.
• WinlinkcoreStrategic or Co-development PartnerICT and digitalization association for Winterthur region. Home of Innovation manages their Geschäftsstelle (administrative office). Supports members with neutral third-party opinions on ICT and digitalization.
• Digital WinterthurcoreStrategic or Co-development PartnerDigital knowledge access association positioning Winterthur as a digital and sustainable future city. Home of Innovation manages their administrative office. Partners with House of Winterthur.
• Smart Health Cluster WinterthursecondaryStrategic or Co-development PartnerHealth industry network in Winterthur region. Makes individual competencies visible and creates synergies. Home of Innovation works closely with House of Winterthur and supports their activities.
• Entrepreneur Club Winterthur (ECW)coreStrategic or Co-development PartnerStartup association with ~2,500 members. Supports startups and entrepreneurs in all phases. Organizes Startup Nights - the largest startup event in Switzerland. Home of Innovation manages their Geschäftsstelle.
• Digital WinterthurcoreStrategic or Co-development PartnerOrganizes large events including Startup Nights, Hackathons, and more in collaboration with Home of Innovation.
• WinlinkcoreStrategic or Co-development PartnerCollaborates with Home of Innovation on digital and innovation events in Winterthur.
• Wachter Büro AGsecondaryOthersProvides professionally furnished spaces and workstations in the coworking area through their collaboration.
• Junge AltstadtsecondaryStrategic or Co-development PartnerNon-profit association (since 1973) working to keep Winterthur's old town vibrant. Tenant in Home of Innovation with office space. Works on city development and events.
• Swiss Startup AssociationsecondaryStrategic or Co-development PartnerNational startup association with office presence in Home of Innovation ecosystem.
• RembrandsecondaryGTM or Marketing PartnerMarketing partner providing Branding Hours for tenants. Offers workshops and branding services to support startups.
• MME (law firm)secondaryGTM or Marketing PartnerLegal partner providing Legal Hours for tenants at Bahnhof location. Free consultation sessions for community members.
• BDOsecondaryGTM or Marketing PartnerFinance partner providing Finance Hours for tenants. Expert consultation on financial matters for community.
• Wenger Vieli (law firm)secondaryGTM or Marketing PartnerLegal partner providing Legal Hours for tenants at Töss location.
• Consultive Treuhand AGsecondaryGTM or Marketing PartnerAccounting partner. Sibylle Kunz serves on Home of Innovation Board of Directors representing this partner.
• Hasler + Co AGminorOthersMartin Hensen, Managing Director, serves on Home of Innovation Board of Directors.
• eduwominorOthersOne of the founding startups from 2019. Raphael Tobler (CEO) and Benjamin Vidas (COO) serve on Board of Directors.
• KinasticminorOthersSuccess story company. Michael Kubli serves as President of Entrepreneur Club Winterthur and co-founder.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Regional players

• The Embassy: Zurich-based independent coworking space with a curated community focus. Comparable in coworking product and target customer segments (founders, SMEs, freelancers), though located in a different Swiss city.
• Kraftwerk Zürich: Independent coworking and event venue in Zurich combining workspace with cultural and event programming. Comparable in Swiss market, mix of coworking + event space, and community orientation, though operating in a different city.
• Zuger Coworking / coworkingzug: Regional coworking operator in Zug serving SMEs, startups, and freelancers in the Zug startup corridor. Comparable in product offering (coworking, offices, meeting rooms) and customer base, but operating in a different Swiss canton.

Broad incumbents

• Spaces (IWG): Global flexible-workspace brand owned by IWG, offering coworking, offices, and meeting rooms across major Swiss cities. Overlaps with Home of Innovation on the workspace product layer but at much larger scale and without the integrated accelerator/investor sub-brands.
• WeWork: Global flex-office incumbent with locations in Zurich. Provides direct overlap with Home of Innovation's coworking, office, and meeting-room offerings, serving similar SMB and enterprise customers but without the Winterthur-specific innovation ecosystem.
• Swisscom Offices (Workhubs / SME workspaces): Swisscom and related Swiss telecom initiatives operate small-business workspace and meeting-room offerings across Switzerland. Comparable at the meeting-room and SME-workspace layer and is a major Swiss incumbent with cross-sell reach that Home of Innovation competes against in the same market.

Direct peers

• Mindspace: European flexible-workspace operator offering coworking, private offices, and meeting rooms with a strong community and events focus in cities including Zurich. Closely comparable to Home of Innovation's private office, coworking, and meeting-room stack.
• Impact Hub Zurich: Zurich-based impact-focused coworking and innovation hub that, like Home of Innovation, bundles workspace with accelerator-style programs and a founder community. Comparable along product, customer segment (startups, SMEs, impact-driven entrepreneurs), and ecosystem model.
• Colab (Switzerland): Swiss coworking space operator in Zurich with a community-driven model serving startups, freelancers, and SMEs. Comparable in coworking product offering, customer base, and Swiss market positioning to Home of Innovation's coworking and community lines.

Others

• Startup Invest Switzerland / Swiss Startup Association: Ecosystem partner rather than direct workspace competitor; the Swiss Startup Association has office presence within Home of Innovation and operates adjacent founder-support programs. Comparable on the startup-support/investor-network layer that mirrors Winti Ventures and Launch Control.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@homeofinnovation1961
• LinkedInlinkedin.com/company/home-of-innovation
• Instagraminstagram.com/homeofinnovation
• Facebookfacebook.com/homeofinno

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home of Innovation