What My Favourite Voucher Codes does

My Favourite Voucher Codes is a UK consumer-facing voucher and discount code aggregation platform operated by Futureproof Digital Media Ltd, a privately held company founded in 2012 and headquartered in Bath, United Kingdom. The platform aggregates over 8,164 live discount codes from hundreds of UK retailers across categories including fashion, travel, electronics, groceries, and food, with codes described as hand-checked and refreshed daily. A distinctive element of the offering is a charitable giving mechanic: 20% of monthly profits are donated to user-voted UK charities, with over £87,637 donated since inception.

The company monetises almost entirely through affiliate and referral commissions. When users click through to retailer sites and make purchases, the business earns a small commission at no cost to the shopper. Additional revenue is generated through a partnership with Seopa Ltd's Quotezone insurance comparison service across car, home, van, motorbike, pet, travel, breakdown, and bicycle insurance, plus third-party display advertising. Distribution is direct-to-consumer via the website (myfavouritevouchercodes.co.uk, built on Drupal) and a dedicated iOS mobile app; growth is driven by SEO-led content marketing, a blog, email newsletters, social media, and the monthly charity poll which serves as a community engagement and retention mechanism.

The business is bootstrapped with a 1–10 person team, has no external venture capital or private equity investment disclosed, and operates exclusively within the United Kingdom. There are no patents, no API or SDK offering, no public awards, and no regulatory actions on record. The competitive set includes other UK voucher and cashback sites; differentiation rests on the charity donation model, brand longevity since 2012, and human-verified code quality rather than technology or AI capabilities.

Name

My Favourite Voucher Codes

Legal name

Futureproof Digital Media Ltd

Website

https://myfavouritevouchercodes.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

My Favourite Voucher Codes is a UK voucher code aggregation platform founded in 2012 that aggregates 8,000+ verified discount codes from hundreds of UK retailers. It serves UK price-conscious consumers free of charge and monetises through affiliate commissions, insurance referrals, and advertising.

Ownership category

akta.pro rank

Product category

Coupon and Deal Aggregation

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

Keywords

• Voucher code aggregation
• Discount code platform
• Affiliate marketing platform
• Insurance referral service
• Consumer savings platform

Headquarters

HQ city

Bath

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Affiliate commissions: When users click 'Get Code' or 'Get Offer' links on the site and purchase from retailers, the company earns a small affiliate commission at no extra cost to the shopper.
2. Insurance referral fees: Introduces users to Seopa Ltd's Quotezone insurance comparison service. Receives a fee or commission when users purchase insurance after using the referral links.
3. Advertising: Displays third-party adverts that may use referral tracking cookies for measuring conversions from the site to advertisers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

My Favourite Voucher Codes operates an online platform that aggregates, hand-verifies, and publishes over 8,000 discount voucher codes from hundreds of UK retailers across categories such as fashion, travel, electronics, groceries, and home. The service is free for consumers, who click through to retailer sites to redeem codes; the company earns affiliate commissions on resulting purchases. The platform also offers an insurance comparison module via Quotezone and donates 20% of monthly profits to UK charities chosen by user vote.

Product overview

My Favourite Voucher Codes operates as a voucher code aggregation platform with a tiered architecture centered on its core verified voucher code database. The primary platform aggregates over 8,000 voucher codes from UK retailers across categories including fashion, travel, electronics, and food. Additional modules include an insurance comparison service (powered by Quotezone), category-specific sub-products (Restaurant & Takeaway, Toys & Games), an iOS mobile app, and a monthly charity poll feature where users vote to direct 20% of profits to chosen causes. The company monetizes through affiliate commissions, with a unique charitable giving model.

Differentiator

Problem solved

Functional benefit

Products and services

• Voucher Code Platform The core online platform aggregating and verifying voucher codes from hundreds of UK retailers for UK shoppers seeking discounts on fashion, tech, travel, groceries, and gifts.
• Insurance Comparison Service White-label insurance comparison module that lets UK consumers compare and buy car, home, van, motorbike, pet, travel, breakdown, and bicycle insurance, with the company earning referral commissions.
• iOS Mobile App Dedicated iOS app that gives consumers mobile access to the platform's 8,000+ voucher codes and retailer discounts.
• Monthly Charity Poll Interactive community feature enabling users to vote each month on the UK charity that receives 20% of the platform's monthly profits.
• Editorial Blog and Travel Guides Content-driven blog publishing saving guides, travel tips, and consumer advice articles that support SEO and educate shoppers on maximising voucher and insurance savings.

Quantifiable outcome

• Over 8,164 live voucher codes available
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Seopa Ltd (Quotezone)coreGTM or Marketing PartnerInsurance comparison partnership where My Favourite Voucher Codes introduces users to Seopa Ltd's Quotezone insurance quote service. For every qualifying insurance policy purchased through the referral, the company earns a commission. Fixed donations apply: £20 for car/home/van/motorbike insurance, £10 for pet insurance, £8 for bicycle insurance, £5 for travel/breakdown cover.
• Insurance Providers (panel)minorChannel Partner/ Reseller/ DistributorQuotezone's panel of UK insurance providers includes Admiral, AXA, Churchill, Direct Line, Hastings Direct, RAC, Elephant, Swiftcover, One Call, Swinton, Budget, GoSkippy, Ageas, Post Office, and others. Provider availability varies by insurance product and user details.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Capital One Shopping: Browser-based price comparison and code-apply tool from Capital One. Not UK-native but operates in similar territory as Honey and competes for affiliate revenue that would otherwise flow to voucher aggregators.
• Honey (PayPal): Browser extension owned by PayPal that auto-applies voucher codes at retailer checkout. Competes for the same affiliate economics but via a different distribution model (browser install vs. site visit), posing a structural threat to standalone voucher sites.
• RetailMeNot: Global voucher code and cashback platform (MoneyLion parent). Operates the UK VoucherCodes.co.uk site and is a broad incumbent with much larger scale, marketing budget, and brand recognition.
• Groupon UK: UK arm of global deals marketplace offering vouchers, local deals, and experiences. Overlaps in the voucher/discount aggregation category but with a heavier local-deals focus.

Direct peers

• Latest Deals: UK community-led deals and voucher site with similar audience and SEO-driven model. Comparable on content/community approach and affiliate monetization.
• MyVoucherCodes: Long-running UK voucher code aggregator with similar feature set and merchant coverage. Operated by Harper James-owned Martech and competes head-to-head for the same keyword and merchant set.
• VoucherCodes.co.uk: One of the UK's largest voucher code sites, operated by RetailMeNot (MoneyLion). Directly comparable on product (voucher code aggregation), geography (UK), and business model (affiliate commissions).
• HotUKDeals: Community-driven UK deals and voucher platform with active user base. Competes directly for the same UK deal-seeking consumer and shares affiliate revenue mechanics.
• Savoo: UK voucher and cashback site with similar affiliate model and cause-related branding. Directly competes for both retailer affiliate placements and SEO traffic.

Regional players

• Wowcher: UK-based deals and voucher marketplace. Adjacent rather than identical (more local deals and vouchers), but competes for the same price-conscious UK consumer with similar SEO and affiliate dynamics.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=UtWt4fEZoxI&t=9s
• Xx.com/MFVoucherCodes

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Favourite Voucher Codes