Savoo.co.uk
Savoo.co.uk is a UK-founded voucher code and deal aggregation platform operating in 10 countries that aggregates discount codes from 42,000+ retailers and earns affiliate commissions while donating up to 50% of commission to user-selected charity partners.
- Company typePrivate
- Founded2009
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Savoo.co.uk does
Savoo.co.uk is a UK-based voucher code and deal aggregation platform founded in 2009 and operated by Savoo Ltd., a private company registered in England and Wales. The platform aggregates, tests, and publishes discount codes and promotional offers from thousands of retail partners across 14+ shopping categories including Fashion, Travel, Technology, Home & Garden, Health & Beauty, and Food & Drink. Its core product surfaces are the main voucher codes service, a Code Promise verification guarantee (offering a £20 gift card if a code fails), a Save & Raise charity donation module that routes up to 50% of affiliate commission to user-selected charities, and a weekly email newsletter. A new Savoo Rewards loyalty feature (launching 2026) extends the platform into gift-card-based rewards for registered users.
The business model is affiliate marketing: Savoo earns commission from retailers when users click through and complete purchases, with consumer access remaining free. The company operates in 10 countries, including the UK (Savoo.co.uk), the US (Savings.com), Germany (Savoo.de), France (Savoo.fr), Australia (Savoo.com.au), and Canada (Savoo.ca), providing a multi-jurisdiction affiliate infrastructure. Distribution is primarily organic — SEO-optimized brand and category pages, a money-saving blog, social channels (X, Facebook, Instagram, Pinterest), and earned press coverage in The Sun, Daily Mail, and The Guardian.
The platform maintains a charity partnership network with 12+ featured charities including Marie Curie, Save the Children, Mind, Diabetes UK, NSPCC, Shelter, and The Prince's Trust, and is approved by the Institute of Fundraising. To date, Savoo reports raising £250,419 for charity through its commission-sharing model. Headcount is in the 11–50 range, no external funding rounds are disclosed, and ownership appears to be founder/management-held. The company has no published revenue figures, no named management team, no M&A activity, and no public regulatory actions on record.
Savoo.co.uk firmographics
Firmographics- Name
- Savoo.co.uk
- Legal name
- Savoo Ltd.
- Website
- https://savoo.co.uk
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Savoo.co.uk is a UK-founded voucher code and deal aggregation platform operating in 10 countries that aggregates discount codes from 42,000+ retailers and earns affiliate commissions while donating up to 50% of commission to user-selected charity partners.
- Ownership category
- akta.pro rank
Savoo.co.uk industry classification
Industry- Product category
- Voucher Code Aggregation
- NAICS
- Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where Savoo.co.uk is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Savoo.co.uk business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Technology or R&D, Personnel, Operations
Revenue model
- Affiliate Commission: Savoo earns commission from partnered retailers when users complete purchases through the platform. Commission rates vary by retailer. For registered users who choose a charity, Savoo donates up to 50% of its commission to the selected charity at no cost to the user.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free consumer platform |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Savoo.co.uk product offering
Product offeringCore offering
Savoo operates a free-to-consumer voucher code and deals aggregation platform across the UK and 9 other countries. The platform curates, verifies, and publishes discount codes from thousands of retail partners spanning fashion, technology, travel, groceries, health & beauty, and home & garden. Savoo earns affiliate commission when users click through and complete purchases at partnered retailers, and donates up to 50% of that commission to user-selected charities at no extra cost to the shopper.
Product overview
Savoo.co.uk is a UK-based voucher code and money-saving platform operating across 10 countries (including as Savings.com in the US). The core product is its discount code and deals aggregation service, which verifies and curates promotional offers from thousands of retail partners. The platform comprises the main voucher codes service, the Savoo Rewards gift-card earning feature, the Save & Raise charity donation module (donating up to 50% of commission to user-selected charities), the Code Promise verification guarantee, and a newsletter subscription service. The platform also offers exclusive discount codes not available on other voucher websites.
Differentiator
Problem solved
Functional benefit
Products and services
- Savoo Discount Codes & Deals Platform A voucher code and money-saving platform that aggregates and verifies discount codes and deals from thousands of UK and international retailers, enabling individual consumers to save money on online purchases across categories such as fashion, technology, travel, groceries, health & beauty, and home & garden.
Quantifiable outcome
- £250,419 raised for charity through affiliate commissions
- +1 more outcomes
Companies that use Savoo.co.uk
Customer profileSegments1 record
Ideal customer profiles1 record
Savoo.co.uk technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Savoo.co.uk partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship, core and minor.
- Marie CurieflagshipFeatured charity partner. Users can select Marie Curie as their preferred charity and Savoo donates up to 50% of commission to the charity when users shop through the platform.
- Save the Children FundflagshipFeatured charity partner. Users can select Save the Children Fund as their preferred charity and Savoo donates commission to the charity when users shop through the platform.
- MindflagshipFeatured charity partner. Mental health charity available for users to select as their preferred donation recipient.
- Diabetes UKflagshipFeatured charity partner. Users can select Diabetes UK as their preferred charity for free donations.
- NSPCCcoreCharity partner. Child protection charity available for user selection on Who Gives a Crap brand pages.
- SheltercoreCharity partner. Housing and homelessness charity available for user selection on Who Gives a Crap brand pages.
- The Prince's TrustcoreCharity partner. Youth charity available for user selection on Who Gives a Crap brand pages.
- Institute of FundraisingminorSavoo is approved by the Institute of Fundraising, a UK professional body for fundraising organizations.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Savoo.co.uk competitors and assessment
Company assessmentDirect peers
- Savings.com: US voucher and coupon platform operated by the same Savoo organization. Identical business model, technology, and product offering as Savoo.co.uk, simply deployed in the US market.
- MyVoucherCodes: Long-established UK voucher code site competing head-to-head with Savoo for SEO traffic on brand and category voucher queries. Same affiliate revenue model and same UK online-shopper audience.
- TopCashback: UK cashback affiliate platform and one of the largest in the category. Directly comparable revenue model and UK shopper audience, differing from Savoo primarily in cashback versus charity redemption.
- Quidco: UK cashback platform using affiliate commissions to pay members a share of retailer payouts. Closely comparable business model to Savoo (affiliate intermediation) with a cashback rather than charity redemption mechanism.
- VoucherCodes.co.uk: The UK market-leading voucher code aggregator operated by RetailMeNot (Harvey Nichols-owned). Directly comparable to Savoo in product, target audience (UK online shoppers), and affiliate-driven business model.
- HotUKDeals: Community-driven UK deals platform owned by Pepper (PE-backed). Overlaps directly with Savoo on voucher codes and deals aggregation, targeting the same UK bargain-hunting consumer segment.
Broad incumbents
- Rakuten (formerly Ebates): Global cashback and affiliate marketing platform owned by Japanese e-commerce group Rakuten. Operates the same affiliate commission intermediation model as Savoo at significantly greater scale and with broader international footprint.
- RetailMeNot: Global voucher code and cashback platform, publicly listed (formerly NASDAQ) and parent of VoucherCodes.co.uk. Operates across multiple geographies with broader scale and product scope than Savoo.
- Coupons.com: Digital coupon platform serving US grocery and CPG brands, owned by Quotient Technology (now Neptune Retail Solutions). Comparable affiliate/digital coupon model though more oriented toward printable grocery coupons than Savoo's online voucher focus.
Emerging players
- Honey (PayPal): Browser extension that auto-applies coupon codes at checkout, owned by PayPal. Represents the principal disruptive vector for traditional voucher aggregators like Savoo by removing the user need to actively visit voucher sites.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Savoo.co.uk social profiles
Digital presenceSavoo.co.uk financial estimates
Financial estimateRevenue estimate
Valuation estimate
Savoo.co.uk leadership team
Management profileNumber of profiles
Savoo.co.uk funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Savoo.co.uk M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Savoo.co.uk
What does Savoo.co.uk do?
Savoo operates a free-to-consumer voucher code and deals aggregation platform across the UK and 9 other countries. The platform curates, verifies, and publishes discount codes from thousands of retail partners spanning fashion, technology, travel, groceries, health & beauty, and home & garden. Savoo earns affiliate commission when users click through and complete purchases at partnered retailers, and donates up to 50% of that commission to user-selected charities at no extra cost to the shopper.
Is Savoo.co.uk a public or private company?
Savoo.co.uk is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Savoo.co.uk founded?
Savoo.co.uk was founded in 2009. It employs 11 to 50 people.
Where is Savoo.co.uk based?
Savoo.co.uk is headquartered in London, United Kingdom, in the Europe region.
How does Savoo.co.uk make money?
One revenue line is on record: affiliate Commission.
Who are Savoo.co.uk's main competitors?
Direct peers on record are Savings.com, MyVoucherCodes, TopCashback, Quidco, VoucherCodes.co.uk and HotUKDeals. Broad incumbents are Rakuten (formerly Ebates), RetailMeNot and Coupons.com. Honey (PayPal) is listed as an emerging player.
Does Savoo.co.uk have an API?
No public API is recorded for Savoo.co.uk.
What industry is Savoo.co.uk in?
Savoo.co.uk's product category is Voucher Code Aggregation. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer). Its NAICS code is 541830 and its SIC code is 7311.