Seopa Ltd
Seopa Ltd operates Quotezone.co.uk and CompareNI.com — UK and Northern Ireland price-comparison platforms covering 60+ insurance, energy, and financial products — and licenses white-label comparison engines, panel memberships, and affiliate programmes to 400+ partners.
- Company typePrivate
- Founded2003
- HeadquartersBelfast, United Kingdom
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
What Seopa Ltd does
Seopa Ltd is a privately held price-comparison technology company headquartered in Belfast, Northern Ireland, founded in 2003 by engineer and entrepreneur Greg Wilson, who continues to serve as Founder and CEO. The company operates two consumer-facing brands: Quotezone.co.uk, a UK-wide insurance and financial-services comparison platform launched in 2005 that generates more than 5 million quotes annually for over 4 million customers, and CompareNI.com, launched in 2009 to serve Northern Ireland consumers and now the province's leading comparison platform with over 600,000 users helped to find better deals. The company compares more than 60 insurance, energy, and financial products spanning vehicle (car, van, bike, motorhome, caravan), property (home, landlord, holiday home), leisure (pet, travel, bicycle), business, and energy (gas and electricity) coverage.
Seopa's comparison technology is developed and maintained entirely in-house, providing real-time quote generation and lead routing across a panel of 300+ insurance and financial-services providers. The proprietary platform supports white-label integration into partner websites, panel memberships supplying leads to insurers and brokers, and an affiliate scheme with 400+ partners. The company holds FCA authorization (register 313860) for insurance mediation and credit broking, ISO 27001 information security certification, Ofgem accreditation for energy comparison, and ICO data controller registration (Z8733752).
The business operates a hybrid B2C/B2B model. On the consumer side, Quotezone and CompareNI monetize through commission on referred insurance, financial, and energy sales, supplemented by a rewards platform launched in 2021 that offers cashback and discounts at up to 1,000 retailers. On the B2B side, Seopa licenses white-label comparison engines, sells panel memberships offering up to 200,000 potential new customers per month to providers, and runs an affiliate programme paying commissions on referred purchases — all on transaction-based, pay-as-you-go terms. Approximately 80 employees operate across the Belfast headquarters and a Timișoara, Romania engineering office, with the company being self-funded, independently owned, and free of external shareholders or institutional investors.
Seopa Ltd firmographics
Firmographics- Name
- Seopa Ltd
- Legal name
- Seopa Ltd
- Website
- https://seopa.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Seopa Ltd operates Quotezone.co.uk and CompareNI.com — UK and Northern Ireland price-comparison platforms covering 60+ insurance, energy, and financial products — and licenses white-label comparison engines, panel memberships, and affiliate programmes to 400+ partners.
- Ownership category
- akta.pro rank
Seopa Ltd industry classification
Industry- Product category
- Price Comparison Technology
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
- akta.pro secondary industries
- Comparison Shopping & Price Discovery Portals (BPAMAAAJ), Auto-Switching & Price Comparison Platforms (EUAGAEAD)
Keywords
Where Seopa Ltd is headquartered
LocationHeadquarters
- HQ city
- Belfast
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Seopa Ltd business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Affiliate and Referral Commissions: Commission earned when referred customers purchase insurance or financial products through comparison platforms. Affiliates and partners earn commission on each transaction initiated through their referrals.
- White Label Licensing: Revenue from licensing proprietary comparison technology to partners who embed co-branded comparison platforms on their own websites. Partners pay for access to comparison infrastructure and earn commissions on sales.
- Panel/Lead Generation Fees: Insurance providers, brokers, and financial services firms pay to join comparison panels and gain access to customer leads. Panel members appear on comparison systems and receive customer enquiries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Panel membership for insurance providers and financial services firms |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels7 records
Seopa Ltd product offering
Product offeringCore offering
Seopa Ltd operates proprietary price comparison technology platforms through its consumer brands Quotezone.co.uk (UK-wide) and CompareNI.com (Northern Ireland), enabling customers to compare over 60 insurance, energy, and financial product categories. The company also provides white-label co-branded comparison engines, panel membership for insurers and brokers, and an affiliate scheme for website partners. Seopa monetises primarily through commissions on referred sales, licensing of its technology to partners, and panel/lead generation fees.
Product overview
Seopa Ltd operates a platform-plus-partner model for price comparison technology in the insurance, financial services, and energy sectors. The core products are Quotezone.co.uk (UK-wide platform launched 2005) and CompareNI.com (Northern Ireland-focused platform launched 2009), which offer comparison of over 60 insurance and financial products including vehicle insurance (car, van, bike, bicycle, motorhome, caravan), property insurance (home, landlord), leisure insurance (pet, travel), business insurance, and energy. These are supplemented by three distribution platforms: White Label (customisable co-branded comparison engines integrated into partner websites), Join Our Panel (panel membership for insurers and brokers to access customers), and Affiliate Scheme (commission-based referral program). Seopa also offers a Rewards Platform providing cashback on retail purchases. All platforms share proprietary comparison technology developed in-house since 2003, with FCA regulation and ISO 27001 certification.
Differentiator
Problem solved
Functional benefit
Products and services
- Quotezone.co.uk One of the UK's leading insurance and financial services price comparison platforms, offering comparison of more than 60 insurance and financial products including car, home, van, bike, travel, pet, business insurance, and financial services. Generates over 5 million quotes annually for more than 4 million UK customers.
- CompareNI.com Northern Ireland's number one price comparison platform, launched in 2009 to serve customers in Northern Ireland. Helps families save money on home, car, van, and pet insurance with over 60 products and access to 400+ insurance brands.
- White Label / Co-branded Comparison Platform Fully customisable white-label co-branded price comparison platforms that can be integrated into any partner website. Offers up to 60 products including real-time comparison (car, van, home, pet insurance) and offline comparison systems (motor trade, landlord, public liability, professional indemnity). For financial services, insurance, energy, and media brand partners.
- Join Our Panel Panel membership program allowing insurers, brokers, and energy companies to gain access to new customers by joining Quotezone comparison panels. Offers access to up to 200,000 potential customers monthly across real-time, offline, and directory comparison products.
- Affiliate Scheme Affiliate programme allowing website owners and publishers to earn commission by referring users to Quotezone.co.uk and CompareNI.com through displaying banners and affiliate links. Offers over 70 affiliate solutions across insurance, financial, and energy comparison tools with over 400 affiliates partnered.
- Rewards Platform Cashback and discount rewards platform launched in 2021 across Quotezone.co.uk and CompareNI.com, offering savings on up to 1,000 retailers including groceries, fashion, gym membership, and days out. Average savings of up to £700.
- Ecommerce Views Ecommerce Views is a new digital publication dedicated to ecommerce intelligence covering platform reviews, cost breakdowns, operational guides, and expert comparisons for online business operators.
Quantifiable outcome
- Over 4 million customers served annually across Quotezone and CompareNI
- +4 more outcomes
Companies that use Seopa Ltd
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles4 records
Seopa Ltd technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Seopa Ltd partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Money.co.ukcoreFinancial services brand partner using Quotezone comparison technology for insurance product comparisons on their website.
- Know Your MoneycoreAffiliate partner for 7+ years implementing insurance product comparisons through Quotezone platform, with partnership across multiple insurance products.
- The Money CharityminorPartnership with UK financial capability charity to support workshops and webinars on money management, helping people learn about finances and find savings.
- Belfast City MarathonminorOfficial sponsor of Belfast City Marathon with community health and financial wellness initiative through MoneyHealthCheck Calculator.
Scale indicators11 records
Recent moves5 records
Expansion highlights5 records
Seopa Ltd competitors and assessment
Company assessmentDirect peers
- MoneySupermarket Group: UK-listed operator of MoneySupermarket and Quidco comparison brands across insurance, energy and financial services. Directly comparable to Seopa on insurance aggregator model and panel commissions, but with materially larger scale, TV ad spend and a broader product set.
- GoCompare: Welsh insurance price comparison brand owned by the Fosun/Serentica group. Operates a near-identical insurer panel and commission model to Seopa for car, home and life insurance in the UK market.
- Compare the Market: UK insurance and energy price comparison brand best known for its 'compare meerkat' campaigns. Directly competes with Seopa's Quotezone for the same panel of UK insurers and consumer switching traffic.
- Uswitch: UK comparison platform spanning broadband, energy, insurance and money products, owned by RVU (Zoopla/Uswitch group). Direct overlap with Seopa on UK consumer insurance and energy comparison with white-label partnerships.
- Confused.com: UK insurance and money price comparison brand owned by the Admiral Group. Competes head-to-head with Seopa for UK car, home and life insurance panel listings.
- Money.co.uk: UK financial product and insurance comparison brand, and a Seopa white-label customer. Closely comparable GTM (commission-based insurance switching) and product coverage to Quotezone.
Emerging players
- Look After My Bills: UK auto-switching service for energy and broadband, intersects with Seopa's energy comparison value-prop. Smaller and narrower than Seopa, but competes for the same energy switching consumer.
Regional players
- SelectQuote: US-focused insurance comparison and lead-generation platform (life, auto, home, Medicare). Operates the same insurer-panel/lead-generation business model as Seopa but in the US market rather than UK.
- CompareEnergy (Compare-Energy.com / Choose Energy): US price-comparison platform for energy and utilities led by Choose Energy. Relevant peer because Seopa's energy comparison vertical (Ofgem-accredited) competes against analogues like this in adjacent geographies.
Broad incumbents
- LendingTree: US publicly-traded financial product comparison and lead-generation marketplace (loans, insurance, banking, credit cards). Same lead-gen commission business model as Seopa but operates at vastly greater scale across a broader product set.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Seopa Ltd social profiles
Digital presenceSeopa Ltd compliance and trust
Trust signalCompliance4 records
Seopa Ltd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Seopa Ltd leadership team
Management profileNumber of profiles
Profiles2 records
Seopa Ltd subsidiaries and ownership
Company hierarchySubsidiaries2 records
Seopa Ltd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Seopa Ltd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Seopa Ltd
What does Seopa Ltd do?
Seopa Ltd operates proprietary price comparison technology platforms through its consumer brands Quotezone.co.uk (UK-wide) and CompareNI.com (Northern Ireland), enabling customers to compare over 60 insurance, energy, and financial product categories. The company also provides white-label co-branded comparison engines, panel membership for insurers and brokers, and an affiliate scheme for website partners. Seopa monetises primarily through commissions on referred sales, licensing of its technology to partners, and panel/lead generation fees.
Is Seopa Ltd a public or private company?
Seopa Ltd is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Seopa Ltd founded?
Seopa Ltd was founded in 2003. It employs 51 to 100 people.
Where is Seopa Ltd based?
Seopa Ltd is headquartered in Belfast, United Kingdom, in the Europe region.
How does Seopa Ltd make money?
Three revenue lines are on record. Affiliate and Referral Commissions are the primary driver. The others are white Label Licensing and panel/Lead Generation Fees.
Who are Seopa Ltd's main competitors?
Direct peers on record are MoneySupermarket Group, GoCompare, Compare the Market, Uswitch, Confused.com and Money.co.uk. Look After My Bills is listed as an emerging player. Regional players are SelectQuote and CompareEnergy (Compare-Energy.com / Choose Energy). LendingTree is listed as a broad incumbent.
Does Seopa Ltd have an API?
No public API is recorded for Seopa Ltd.
What industry is Seopa Ltd in?
Seopa Ltd's product category is Price Comparison Technology. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms, with a secondary code of BPAMAAAJ, Comparison Shopping & Price Discovery Portals.