Time Sport International

What Time Sport International does

Time Sport International is a cycling component manufacturer specializing in clipless pedals and cleats for mountain and road bicycles. The company operates as a wholly-owned subsidiary of SRAM LLC, a major cycling components group that also owns Rockshox, Zipp, Quarq, and Truvativ. Time Sport's product portfolio is organized into two primary categories. The mountain line encompasses five pedal series — XC (cross-country), MX (mixed terrain), SPECIALE, LINK, and XYSTO — designed for trail, cross-country, and all-mountain riding. The road line comprises three series — XPRO, XPRESSO, and RXS — targeting performance road cyclists. These pedal platforms are supported by two proprietary cleat systems: ATAC and ICLIC, each offering distinct engagement and release mechanics for clipless foot-to-pedal connection.

The underlying technology is mechanical rather than digital: Time Sport's differentiation rests on its proprietary cleat/pedal interfaces, which compete against established systems such as Shimano SPD and Look. The company's go-to-market relies on a global authorized dealer network, searchable via SRAM's "Find a Dealer" locator, combined with direct-to-consumer sales through shop.sram.com. Marketing and product information are hosted on SRAM's corporate website (sram.com/en/time-sport), and product registration and connectivity are handled through the SRAM AXS mobile application. The company is actively running a "TIME TO CHANGE" brand refresh campaign covering both mountain and road pedal lines.

Time Sport's business model is straightforward hardware sales of pedals and consumable cleats to end consumers through B2B dealer channels and SRAM-owned e-commerce. No direct pricing, revenue, headcount, or financial disclosures are available for Time Sport as a standalone entity. The brand has no disclosed enterprise customers, as its end market consists of individual mountain and road cyclists globally.

Name

Time Sport International

Legal name

SRAM LLC

Website

https://timesport.com

Company type

Private

Founded year

1987

Operating status

Operating

Short description

Time Sport International manufactures clipless cycling pedals and proprietary ATAC/ICLIC cleats for mountain and road cyclists, operating as a wholly-owned brand of SRAM LLC with global distribution through dealer networks and SRAM's e-commerce platform.

Ownership category

akta.pro rank

Product category

Bicycle Pedals and Cleats

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Sporting Goods Retailers (45911)

SIC

Motorcycles, Bicycles & Parts (3751), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Bike Parts & Components Retail (CRAMAHAB)

akta.pro secondary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

Keywords

• Clipless bicycle pedals
• Cycling cleats accessories
• Mountain bike pedals
• Road cycling pedals
• Bicycle component manufacturing

Headquarters

HQ city

Moirans

HQ country

France

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Cycling Pedal Hardware Sales: Time Sport generates revenue through the sale of clipless pedals and cleats for mountain and road cycling. Products are sold through dealer networks and e-commerce channels under the SRAM-owned brand.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Time Sport International designs, manufactures, and sells clipless pedals and cleats for mountain and road cycling. The portfolio includes Mountain Pedal series (XC, MX, SPECIALE, LINK, XYSTO) and Road Pedal series (XPRO, XPRESSO, RXS), complemented by proprietary ATAC and ICLIC cleat systems. The brand operates as a wholly-owned subsidiary of SRAM LLC, distributing products globally through an authorized dealer network and SRAM's e-commerce platform.

Product overview

Time Sport International is a bicycle pedal manufacturer producing clipless pedals and cleats for both mountain and road cycling. The product portfolio includes two main pedal categories—Mountain Pedals (with XC, MX, SPECIALE, LINK, and XYSTO series) and Road Pedals (with XPRO, XPRESSO, and RXS series)—complemented by ATAC and ICLIC cleat accessories. The company operates as a division of SRAM LLC.

Differentiator

Problem solved

Functional benefit

Products and services

• Mountain Pedals Clipless pedals engineered for mountain biking disciplines, available across multiple series including XC (cross-country), MX (mixed terrain), SPECIALE, LINK, and XYSTO, designed for trail, cross-country, and all-mountain riders.
• Road Pedals Clipless pedals designed for road cycling performance, offered in XPRO, XPRESSO, and RXS series for road cyclists seeking lightweight and efficient pedal systems.
• ATAC Cleats Proprietary cleat system designed for use with Time Sport's ATAC pedal platforms, enabling clipless pedal engagement for mountain and road cyclists.
• ICLIC Cleats Alternative proprietary cleat system offered by Time Sport, providing clipless pedal engagement and release for cyclists using ICLIC-compatible pedal platforms.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• SRAM LLCcoreOthersTime Sport International is a wholly-owned subsidiary of SRAM LLC, a major cycling component manufacturer. SRAM consolidates Time Sport's clipless pedal technology under its broader cycling components portfolio alongside brands including Rockshox, Zipp, Quarq, and Truvativ.

Recent moves4 records

Expansion highlights4 records

Emerging players

• Favero Electronics: Favero is an emerging player that has introduced electronic and connected cycling pedal products (e.g., Assioma power pedals). It overlaps with Time Sport in clipless road pedal technology and represents a tech-forward threat at the premium end of the market.
• Magped: Magped offers magnet-based clipless pedals that compete with Time Sport's MTB pedal lines on the principle of retention rather than mechanical cleat engagement. It is an emerging alternative technology player whose adoption could shift the clipless pedal category.
• HT Components: HT Components is an emerging player in clipless mountain bike pedals, offering direct competitors to Time Sport's XC and MX mountain pedal lines at typically lower price points, increasingly relevant in the aftermarket MTB pedal segment.

Direct peers

• Shimano: Shimano is the dominant player in clipless cycling pedals via its SPD platform (road and mountain). It is the primary direct competitor to Time Sport's ATAC and ICLIC systems and sets the de facto industry standard for cleat compatibility.
• Speedplay (Wahoo Fitness): Speedplay, now owned by Wahoo, makes road clipless pedals with a distinctive double-sided entry design. It competes directly with Time Sport's XPRO and XPRESSO road pedal lines for performance road cyclists.
• Look Cycle: Look Cycle produces the Keo clipless pedal system, a direct road-cycling competitor to Time Sport's XPRO and XPRESSO lines. Both companies focus on performance cycling pedals and compete for OEM and aftermarket share in road cycling.
• Ritchey: Ritchey produces road clipless pedals among its broader component lineup, making it a direct competitor in the road pedal category where Time Sport sells XPRO, XPRESSO, and RXS. Both brands target the same performance road cycling audience.
• Crankbrothers: Crankbrothers designs and sells clipless mountain bike pedals (Eggbeater, Mallet, Candy series) directly competing with Time Sport's XC, MX, and SPECIALE mountain pedal lines. The two brands compete head-to-head in the MTB clipless category.

Others

• TIME Bicycles: TIME Bicycles is a separate bicycle frame manufacturer that shares the 'TIME' brand name with Time Sport International. It is not a competitor but is thematically related and creates brand-name overlap that affects Time Sport's market identity.

Broad incumbents

• Campagnolo: Campagnolo is a major cycling component incumbent offering groupsets and accessories, including road clipless pedals. It is a broad incumbent with overlapping pedal capability but is not specialized in the clipless pedal niche the way Time Sport is.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Time Sport International