Exelio
Exelio Srl is an Italian sports technology company that designs wearable GPS and inertial sensor tracking hardware and analytics software for professional football clubs and national teams under its gpexe brand.
- Company typePrivate
- Founded2009
- HeadquartersReana Del Roiale, Italy
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Exelio does
Exelio Srl is an Italian sports technology company that designs and manufactures wearable GPS and inertial sensor-based tracking systems for professional football clubs and national teams. Founded in 2009 and headquartered in Reana del Rojale with a legal office in Udine, the company operates a dual hardware-and-software model under its gpexe brand. Its product suite spans the gpexe pro and pro² flagship GPS trackers, the compact gpexe lt, a goalkeeper-specific inertial-sensor device (gk device), and the gpexe Plug&Play indoor positioning system based on Local Positioning System (LPS) technology. The hardware feeds a web-based analytics platform that incorporates a metabolic-power-based performance model developed in collaboration with Professor Pietro Enrico di Prampero and Cristian Osgnach.
The company monetizes through hardware sales paired with subscription access to its analytics software, distributed via B2B enterprise sales supported by a global network of agents and distributors. Pricing is quote-based and not publicly disclosed. Its customer base spans Italian professional football clubs, European clubs including Udinese Calcio, Watford FC, and Granada FC, and national football teams across multiple continents, with stated reach into amateur and youth programs. Exelio is bootstrapped — no external institutional investment is disclosed — though it received EU regional development co-financing under the PR FESR 2021-2027 program for the development of the gpexe Plug&Play indoor monitoring system.
The company operates with 11–50 employees and claims "hundreds of users worldwide." It does not disclose patents or trademarks, has no public AI/ML positioning, and provides no disclosed revenue, ARR, or headcount-growth figures.
Exelio firmographics
Firmographics- Name
- Exelio
- Legal name
- Exelio Srl
- Website
- https://exelio.eu
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Exelio Srl is an Italian sports technology company that designs wearable GPS and inertial sensor tracking hardware and analytics software for professional football clubs and national teams under its gpexe brand.
- Ownership category
- akta.pro rank
Exelio industry classification
Industry- Product category
- Sports Performance Tracking Technology
- NAICS
- Sporting and Athletic Goods Manufacturing (33992)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Performance Analysis & Video Coaching (HSADAEAG)
- akta.pro secondary industry
- Smart Fitness & Training Devices (Connected Fitness Sensors, Smart Jump Ropes, etc.) (CRACAQAH)
Keywords
Where Exelio is headquartered
LocationHeadquarters
- HQ city
- Reana Del Roiale
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Exelio business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales
Revenue model
- GPS Tracking Hardware Devices: Sale of proprietary GPS tracking devices (gpexe Pro, gpexe Pro², gpexe LT, GK device) to professional sports clubs and teams. Hardware is sold as products alongside software subscriptions.
- Software as a Service Platform: Subscription-based access to the gpexe web application for athlete performance monitoring and analytics. Platform processes GPS data and provides metrics including metabolic power analysis.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Exelio product offering
Product offeringCore offering
Exelio designs, develops, and sells the gpexe family of proprietary GPS and inertial-sensor wearable tracking devices (gpexe pro, gpexe pro², gpexe lt, gpexe gk) used by professional football clubs and national teams to capture athlete physical performance data during training. The hardware is paired with a subscription-based web analytics platform that processes GPS data, applies a metabolic power analysis model, and integrates training loads, medical treatments, and fitness tests into a unified management environment.
Product overview
Exelio offers gpexe, an advanced GPS and LPS (Local Positioning System) tracking system portfolio for athlete performance monitoring in professional sports. The product suite includes: gpexe pro/pro² (flagship GPS devices for outdoor tracking), gpexe lt (compact GPS variant), gpexe gk device (specialized inertial sensor device for goalkeepers), and gpexe Plug&Play (wireless indoor monitoring system). These devices work in conjunction with a web application platform for data analysis. The company previously developed TeamPlus, a unified platform for managing athlete data (training loads, medical treatments, fitness tests, GPS data), and is currently developing LPS technology for indoor tracking. The system utilizes a performance analysis model based on metabolic power developed in collaboration with Professor Pietro Enrico di Prampero and Cristian Osgnach.
Differentiator
Problem solved
Functional benefit
Products and services
- gpexe pro Proprietary GPS tracking device for real-time tracking of athlete physical performance during training sessions, used by professional football clubs.
- gpexe pro² Advanced GPS tracking device used by fitness coaches and technical staff in clubs and national teams worldwide for performance analysis.
- gpexe lt Compact, lighter version of the gpexe GPS tracking device for athlete performance monitoring.
- gpexe gk device Specialized device for monitoring goalkeeper activity using inertial sensors and dedicated metrics.
- gpexe Plug&Play Intelligent wireless system for indoor athletic performance monitoring using LPS (Local Positioning System) technology.
- TeamPlus Custom web application for managing all athlete data including internal training loads, medical treatments, fitness tests, and GPS data in a unified platform.
Companies that use Exelio
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles2 records
Exelio technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Exelio partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Udinese CalciocoreUdinese Calcio was the first professional club to use Exelio's custom TeamPlus web app in 2012 for managing athlete data. They were also the first to use the proprietary gpexe Pro GPS device in January 2013. The club's athletic staff needs prompted Exelio to develop their own GPS hardware after the existing supplier refused to provide better data integration.
- Watford FCcoreWatford FC adopted TeamPlus for athlete data management and gpexe tracking system. The club was owned by the same owners as Udinese Calcio, which facilitated the partnership.
- Granada FCcoreGranada FC, held by the same owners of Udinese Calcio, adopted TeamPlus and gpexe tracking, paving the way for Exelio's business in European elite football.
- Professor Pietro Enrico di Prampero and Cristian OsgnachcoreAcademic collaboration with Professor Pietro Enrico di Prampero and Cristian Osgnach led to the development of a new performance analysis model based on metabolic power, a key differentiator for gpexe.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Exelio competitors and assessment
Company assessmentEmerging players
- Sonda Sports: UK-based sports tracking technology company providing wearable athlete monitoring solutions. Comparable in stage and offering to Exelio with focus on multiple sports performance tracking analytics.
- Xampion: Sports tracking and analytics company offering wearable athlete monitoring with a focus on team sports. Comparable emerging-stage peer with overlapping football and team sport analytics value proposition.
Direct peers
- Catapult Sports: Australian-listed global leader in athlete GPS and inertial tracking (Vector, Vector S7, PlayerTek) serving elite football clubs, national teams, and many other sports. Directly competes with Exelio/gpexe in elite football performance monitoring and offers a similar hardware-plus-software stack at much larger scale.
- Playermaker: UK/Israel-based foot-mounted wearable tracker focused specifically on football, providing per-foot metrics and analytics. Competes with Exelio for elite and academy football programs using a different form-factor but addressing the same coaching and player-development pain points.
- STATSports: Irish-based provider of GPS athlete tracking (Apex, Apex Athlete Series) widely used by elite football clubs, national teams, and other sports. Closely comparable product offering to gpexe — GPS vests + cloud analytics — and a direct competitor in the same football performance-monitoring market.
- Kinexon: German company offering both outdoor (GNSS) and indoor (UWB/LPS) athlete tracking, directly overlapping with Exelio's gpexe hardware and the LPS indoor system Exelio is developing. Competes for elite team customers across multiple sports and team operations use cases.
Broad incumbents
- Garmin: Global consumer and prosumer GPS wearables leader. While not focused on elite football, Garmin watches and the Garmin Connect platform provide athlete tracking capabilities that compete at the lower tier of Exelio's amateur/youth segment.
- Hawk-Eye Innovations (Sony): Sony-owned sports tracking and officiating technology company with optical and tracking solutions across tennis, football, basketball, and more. Adjacent competitor with deeper broadcast/league integration than Exelio but overlapping in elite football tracking and analytics.
- Polar Electro: Finnish sports wearables incumbent (Polar Team Pro for team sports, Vantage for individuals) with broader consumer + pro offerings. Overlaps with Exelio in athlete heart-rate and motion tracking for team sports but is a much larger, multi-sport incumbent rather than football specialist.
Regional players
- K-Sport: Italian wearable athlete tracking provider (K-Tracker) used by Italian football academies and amateur clubs. A regional peer with comparable product but smaller scale, serving overlapping Italian customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Exelio social profiles
Digital presenceExelio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Exelio leadership team
Management profileNumber of profiles
Profiles2 records
Exelio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Exelio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Exelio
What does Exelio do?
Exelio designs, develops, and sells the gpexe family of proprietary GPS and inertial-sensor wearable tracking devices (gpexe pro, gpexe pro², gpexe lt, gpexe gk) used by professional football clubs and national teams to capture athlete physical performance data during training. The hardware is paired with a subscription-based web analytics platform that processes GPS data, applies a metabolic power analysis model, and integrates training loads, medical treatments, and fitness tests into a unified management environment.
Is Exelio a public or private company?
Exelio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Exelio founded?
Exelio was founded in 2009. It employs 11 to 50 people.
Where is Exelio based?
Exelio is headquartered in Reana Del Roiale, Italy, in the Europe region.
How does Exelio make money?
Two revenue lines are on record. GPS Tracking Hardware Devices are the primary driver. The others are software as a Service Platform.
Who are Exelio's main competitors?
Emerging players on record are Sonda Sports and Xampion. Direct peers are Catapult Sports, Playermaker, STATSports and Kinexon. Broad incumbents are Garmin, Hawk-Eye Innovations (Sony) and Polar Electro. K-Sport is listed as a regional player.
Does Exelio have an API?
No public API is recorded for Exelio.
What industry is Exelio in?
Exelio's product category is Sports Performance Tracking Technology. Its primary akta.pro industry code is HSADAEAG, Performance Analysis & Video Coaching, with a secondary code of CRACAQAH, Smart Fitness & Training Devices (Connected Fitness Sensors, Smart Jump Ropes, etc.). Its NAICS code is 33992 and its SIC code is 3949.