Exelio

What Exelio does

Exelio Srl is an Italian sports technology company that designs and manufactures wearable GPS and inertial sensor-based tracking systems for professional football clubs and national teams. Founded in 2009 and headquartered in Reana del Rojale with a legal office in Udine, the company operates a dual hardware-and-software model under its gpexe brand. Its product suite spans the gpexe pro and pro² flagship GPS trackers, the compact gpexe lt, a goalkeeper-specific inertial-sensor device (gk device), and the gpexe Plug&Play indoor positioning system based on Local Positioning System (LPS) technology. The hardware feeds a web-based analytics platform that incorporates a metabolic-power-based performance model developed in collaboration with Professor Pietro Enrico di Prampero and Cristian Osgnach.

The company monetizes through hardware sales paired with subscription access to its analytics software, distributed via B2B enterprise sales supported by a global network of agents and distributors. Pricing is quote-based and not publicly disclosed. Its customer base spans Italian professional football clubs, European clubs including Udinese Calcio, Watford FC, and Granada FC, and national football teams across multiple continents, with stated reach into amateur and youth programs. Exelio is bootstrapped — no external institutional investment is disclosed — though it received EU regional development co-financing under the PR FESR 2021-2027 program for the development of the gpexe Plug&Play indoor monitoring system.

The company operates with 11–50 employees and claims "hundreds of users worldwide." It does not disclose patents or trademarks, has no public AI/ML positioning, and provides no disclosed revenue, ARR, or headcount-growth figures.

Name

Exelio

Legal name

Exelio Srl

Website

https://exelio.eu

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Exelio Srl is an Italian sports technology company that designs wearable GPS and inertial sensor tracking hardware and analytics software for professional football clubs and national teams under its gpexe brand.

Ownership category

akta.pro rank

Product category

Sports Performance Tracking Technology

NAICS

Sporting and Athletic Goods Manufacturing (33992)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Performance Analysis & Video Coaching (HSADAEAG)

akta.pro secondary industry

Smart Fitness & Training Devices (Connected Fitness Sensors, Smart Jump Ropes, etc.) (CRACAQAH)

Keywords

• Athlete performance tracking
• GPS sports tracking
• Wearable sports technology
• Athlete monitoring systems
• Sports performance analytics

Headquarters

HQ city

Reana Del Roiale

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales

Revenue model

1. GPS Tracking Hardware Devices: Sale of proprietary GPS tracking devices (gpexe Pro, gpexe Pro², gpexe LT, GK device) to professional sports clubs and teams. Hardware is sold as products alongside software subscriptions.
2. Software as a Service Platform: Subscription-based access to the gpexe web application for athlete performance monitoring and analytics. Platform processes GPS data and provides metrics including metabolic power analysis.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Exelio designs, develops, and sells the gpexe family of proprietary GPS and inertial-sensor wearable tracking devices (gpexe pro, gpexe pro², gpexe lt, gpexe gk) used by professional football clubs and national teams to capture athlete physical performance data during training. The hardware is paired with a subscription-based web analytics platform that processes GPS data, applies a metabolic power analysis model, and integrates training loads, medical treatments, and fitness tests into a unified management environment.

Product overview

Exelio offers gpexe, an advanced GPS and LPS (Local Positioning System) tracking system portfolio for athlete performance monitoring in professional sports. The product suite includes: gpexe pro/pro² (flagship GPS devices for outdoor tracking), gpexe lt (compact GPS variant), gpexe gk device (specialized inertial sensor device for goalkeepers), and gpexe Plug&Play (wireless indoor monitoring system). These devices work in conjunction with a web application platform for data analysis. The company previously developed TeamPlus, a unified platform for managing athlete data (training loads, medical treatments, fitness tests, GPS data), and is currently developing LPS technology for indoor tracking. The system utilizes a performance analysis model based on metabolic power developed in collaboration with Professor Pietro Enrico di Prampero and Cristian Osgnach.

Differentiator

Problem solved

Functional benefit

Products and services

• gpexe pro Proprietary GPS tracking device for real-time tracking of athlete physical performance during training sessions, used by professional football clubs.
• gpexe pro² Advanced GPS tracking device used by fitness coaches and technical staff in clubs and national teams worldwide for performance analysis.
• gpexe lt Compact, lighter version of the gpexe GPS tracking device for athlete performance monitoring.
• gpexe gk device Specialized device for monitoring goalkeeper activity using inertial sensors and dedicated metrics.
• gpexe Plug&Play Intelligent wireless system for indoor athletic performance monitoring using LPS (Local Positioning System) technology.
• TeamPlus Custom web application for managing all athlete data including internal training loads, medical treatments, fitness tests, and GPS data in a unified platform.

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Four partnerships are on record, tiered core.

• Udinese CalciocoreStrategic or Co-development Partner · 1 January 2012Udinese Calcio was the first professional club to use Exelio's custom TeamPlus web app in 2012 for managing athlete data. They were also the first to use the proprietary gpexe Pro GPS device in January 2013. The club's athletic staff needs prompted Exelio to develop their own GPS hardware after the existing supplier refused to provide better data integration.
• Watford FCcoreStrategic or Co-development PartnerWatford FC adopted TeamPlus for athlete data management and gpexe tracking system. The club was owned by the same owners as Udinese Calcio, which facilitated the partnership.
• Granada FCcoreStrategic or Co-development PartnerGranada FC, held by the same owners of Udinese Calcio, adopted TeamPlus and gpexe tracking, paving the way for Exelio's business in European elite football.
• Professor Pietro Enrico di Prampero and Cristian OsgnachcoreStrategic or Co-development PartnerAcademic collaboration with Professor Pietro Enrico di Prampero and Cristian Osgnach led to the development of a new performance analysis model based on metabolic power, a key differentiator for gpexe.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Sonda Sports: UK-based sports tracking technology company providing wearable athlete monitoring solutions. Comparable in stage and offering to Exelio with focus on multiple sports performance tracking analytics.
• Xampion: Sports tracking and analytics company offering wearable athlete monitoring with a focus on team sports. Comparable emerging-stage peer with overlapping football and team sport analytics value proposition.

Direct peers

• Catapult Sports: Australian-listed global leader in athlete GPS and inertial tracking (Vector, Vector S7, PlayerTek) serving elite football clubs, national teams, and many other sports. Directly competes with Exelio/gpexe in elite football performance monitoring and offers a similar hardware-plus-software stack at much larger scale.
• Playermaker: UK/Israel-based foot-mounted wearable tracker focused specifically on football, providing per-foot metrics and analytics. Competes with Exelio for elite and academy football programs using a different form-factor but addressing the same coaching and player-development pain points.
• STATSports: Irish-based provider of GPS athlete tracking (Apex, Apex Athlete Series) widely used by elite football clubs, national teams, and other sports. Closely comparable product offering to gpexe — GPS vests + cloud analytics — and a direct competitor in the same football performance-monitoring market.
• Kinexon: German company offering both outdoor (GNSS) and indoor (UWB/LPS) athlete tracking, directly overlapping with Exelio's gpexe hardware and the LPS indoor system Exelio is developing. Competes for elite team customers across multiple sports and team operations use cases.

Broad incumbents

• Garmin: Global consumer and prosumer GPS wearables leader. While not focused on elite football, Garmin watches and the Garmin Connect platform provide athlete tracking capabilities that compete at the lower tier of Exelio's amateur/youth segment.
• Hawk-Eye Innovations (Sony): Sony-owned sports tracking and officiating technology company with optical and tracking solutions across tennis, football, basketball, and more. Adjacent competitor with deeper broadcast/league integration than Exelio but overlapping in elite football tracking and analytics.
• Polar Electro: Finnish sports wearables incumbent (Polar Team Pro for team sports, Vantage for individuals) with broader consumer + pro offerings. Overlaps with Exelio in athlete heart-rate and motion tracking for team sports but is a much larger, multi-sport incumbent rather than football specialist.

Regional players

• K-Sport: Italian wearable athlete tracking provider (K-Tracker) used by Italian football academies and amateur clubs. A regional peer with comparable product but smaller scale, serving overlapping Italian customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/exelio-srl

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Exelio