What Fotballklubben Jerv does

Fotballklubben Jerv is a Norwegian football club founded in 1921 and based in Grimstad, operating as a nonprofit member-based association under Norges Idrettsforbund (NIF) and Norges Fotballforbund (NFF). The club's core offering is the senior men's A-laget, currently competing in 2. divisjon (Norway's 3rd tier) where it sits top of avdeling 1 as of June 2026 with 32 points from 12 matches (10W, 2D, 0L). Around the A-laget, FK Jerv operates a layered product ecosystem including Jerv 2 (competing in 4. divisjon), the Gatelaget street-football social inclusion initiative, the J.B. Ugland Akademiet youth academy (children born 2014-2017), a Friday Academy, the FFO (Fotballfritidsordning) after-school football care program operating Monday-Thursday, and the annual OBOS-Camp summer camp. Approximately 300 youth players are organised across roughly 25 teams, and a senior group of about 150 members provides volunteer and community support.

The club's business model is a hybrid of recurring subscriptions and transactional revenue streams with limited ticket pricing transparency on third-party platform TicketCo. Recurring revenue includes club memberships (500 NOK/year), season tickets (1,250 NOK adult, 600 NOK child), and FFO monthly subscriptions tiered from 1,200 to 3,100 NOK depending on days per week. Transactional revenue includes OBOS-Camp fees (1,125 NOK per participant), Friday Academy (250 NOK for 5 sessions), match-day ticket sales, and merchandise via Jervshop. Commercial partnerships form a multi-tiered sponsorship ecosystem: J.J. Ugland Companies as General Partner; J.B. Ugland, Sparebanken Norge, and Umbro as Premium Partners; nine Gold Partners including Agder El Installasjon, Nymo, Coop, Å Energi, Agderposten, and Grimstad Adressetidene; Strand Hotel Fevik as Silver Partner; plus Bronze Partners and Kiwi as a community supplier. Distribution is anchored at the 3,300-capacity J.J. Ugland Stadion-Levermyr (in use since 1954) and the Holvika artificial turf facility, with digital channels including the club website, TicketCo, social media on Facebook, Instagram, X/Twitter, and Snapchat, and a weekly email newsletter.

The underlying technology stack is modest: third-party platforms (TicketCo, Checkin.no, Idrettens ID/NIF authentication) handle ticketing, academy registration, and member login. The club serves four primary customer segments: youth players and their families, FFO after-school families, adult members and supporters (including Svaberget), and commercial partners seeking regional brand visibility in the Agder region. Revenue is not publicly disclosed. The 2026 commercial calendar includes a formal youth cooperation agreement with Imås football club, a shared stadium arrangement with Amazon Grimstad women's club for double-header match days, two permanent player signings (Sander Nordbø and Eivind Kolve) on contracts through 2028, and free summer training sessions throughout July.

Name

Fotballklubben Jerv

Legal name

Fotballklubben Jerv

Website

https://fkjerv.no

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

51–100 employees

Short description

Fotballklubben Jerv is a 1921-founded Norwegian football club based in Grimstad, competing in the 2. divisjon (3rd tier) and operating a youth academy, after-school FFO program, summer camps, and a tiered sponsorship ecosystem for the Agder regional community.

Ownership category

akta.pro rank

Product category

Professional Sports Club (Football)

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Team Sports Matches (Club & National) (MPAGAMAB)

akta.pro secondary industries

Association Football (Soccer) Leagues (MPAKAAAA), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Football club operations
• Youth football development
• After-school football care
• Sports sponsorship programs
• Community football camps

Headquarters

HQ city

Gimstad

HQ country

Norway

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Match day ticketing: Revenue from individual match tickets sold through TicketCo platform. Season tickets also available for adults (1250 NOK) and children (600 NOK).
2. Membership fees: Annual membership fee of 500 NOK per year. Open to anyone wanting to support the club.
3. Commercial partnerships and sponsorships: Multi-tiered sponsorship program including general partner (J.J. Ugland), premium partners (JBU Ugland, Sparebanken Norge, Umbro), gold partners (Agder El Installasjon, Nymo, Lekekassen, Mur i Sør, Grimstad adressetidende, Agderposten, Coop, Å Energi, Andrino Holding AS), silver partners (Strand Hotel Fevik), and bronze partners. Revenue from jersey sponsorship, advertising rights, and partner visibility.
4. FFO (Football After-School Program): Monthly fees for football after-school care: 1200 NOK/month (1 day/week), 2000 NOK/month (2 days/week), 2600 NOK/month (3 days/week), 3100 NOK/month (4 days/week). Also OBOS-Camp participation fees of 1125 NOK per child.
5. Football camps and youth programs: OBOS-Camp for children born 2013-2020 at 1125 NOK per participant. J.B. Ugland Akademiet at 250 NOK for 5 training sessions. Revenue from participant fees.
6. Merchandise sales: Jervshop sells club merchandise including jerseys (sponsored by Umbro), scarves, and other club apparel. Additional revenue from jersey naming/goal scorer auctions.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

FK Jerv operates a community-based football club headquartered at J.J. Ugland Stadion in Grimstad, Norway. The club sells match-day tickets, season tickets, and annual memberships for its senior men's team competing in 2. divisjon, alongside paid youth academy (J.B. Ugland Akademiet), after-school football care (FFO), summer camps (OBOS-Camp), and merchandise, funded by a tiered sponsorship ecosystem.

Product overview

Fotballklubben Jerv is a football club based in Grimstad, Norway, founded in 1921. The club operates a unified portfolio of football products and services centered around its core offering: the A-laget (senior men's team) competing in Norway's 2. divisjon. The club's product ecosystem includes youth development programs (J.B. Ugland Akademiet, Friday Academy for ages 2014-2017), a after-school football program (FFO), seasonal camps (OBOS-Camp), a second senior team (Jerv 2), a street football team (Gatelaget) for social inclusion, and a merchandise shop (Jervshop). All of these offerings are tied together under the club's vision of 'Sammen skaper vi stolte øyeblikk' (Together we create proud moments) and are administered through the club's digital platform at fkjerv.no.

Differentiator

Problem solved

Functional benefit

Brands

• J.B. Ugland Akademiet: A youth football academy program for players born 2014-2017, run as a collaboration between FK Jerv and J.B. Ugland. Focuses on developing players' tactical, physical, mental, and technical skills, led by qualified coaches from the club's development division.
• FFO (Fotballfritidsordning)
• Gatelaget

Products and services

• FK Jerv A-laget (Senior Men's Team)
• J.B. Ugland Akademiet (Youth Academy)
• FFO (Fotballfritidsordning) - Football After-School Program
• OBOS-Camp
• J.B. Ugland Akademiet - Friday Academy Program
• Jervshop (Club Merchandise)
• Gatelaget (Street Football / Social Inclusion Team)
• Jerv 2 (Reserve Team)
• Annual Club Membership Annual club membership at 500 NOK per year, open to anyone wanting to support FK Jerv. Required for Svaberget supporter season tickets.
• Season Tickets (Adult & Child) Annual season tickets for all home matches in 2026. Adult season ticket: 1,250 NOK; Child season ticket: 600 NOK. Sold via TicketCo.

Quantifiable outcome

• Top of 2. divisjon avdeling 1 table with 10 wins and 2 draws in 12 matches (32 points) as of June 2026
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered minor and core.

• Strand Hotel FevikminorGTM or Marketing Partner · 1 January 2026Silver partner (after one-year pause). Hotel partner providing sponsorship and using the Jerv network for business development (corporate events, Christmas parties, weddings, conferences).
• J.J. Ugland Companies (General Partner)coreStrategic or Co-development PartnerJ.J. Ugland Companies serves as the General Partner of FK Jerv. The Ugland family has been a driving force in Grimstad for generations with long traditions in agriculture, trade, and shipping. The partnership includes J.B. Ugland Akademiet, a youth development academy program for children born 2014-2017.
• J.B. Ugland (JBU Ugland)coreStrategic or Co-development PartnerPremium partner and co-developer of the J.B. Ugland Akademiet youth development program. Administrerende direktør Johan Martin Ugland has stated the partnership focuses on 'Stolthet i å utvikle' (Pride in developing) - developing children and youth in the region.
• Sparebanken NorgecoreGTM or Marketing PartnerPremium partner and sponsor of free summer training sessions (four times per week in July). Also provides supporter buses for away matches (e.g., Arendal trip). Major financial supporter enabling community programs.
• UmbrocoreGTM or Marketing PartnerPremium partner and official kit supplier. Provides club jerseys and apparel for all teams.
• NymominorGTM or Marketing PartnerGold partner. Also sponsors FFO (Football After-School Program) by providing pizza for FFO events.
• LekekassenminorGTM or Marketing PartnerGold partner. Provides Norway figurines as prizes for the FFO Fair Play award.
• AgderpostenminorGTM or Marketing PartnerGold partner. Local newspaper partner for editorial coverage and promotional offers (e.g., 2-for-1 ticket deals for subscribers).
• Grimstad Adressetidene (GAT)minorGTM or Marketing PartnerGold partner. Local newspaper partner offering promotional ticket deals (2-for-1) for subscribers alongside Agderposten.
• CoopminorGTM or Marketing PartnerGold partner. Retail cooperative providing sponsorship and marketing support.
• Å EnergiminorGTM or Marketing PartnerGold partner. Energy company from the region providing sponsorship.
• Andrino Holding ASminorGTM or Marketing PartnerGold partner. Regional holding company providing sponsorship support.
• Agder El InstallasjonminorGTM or Marketing PartnerGold partner. Electrical installation company from the Agder region.
• Mur i SørminorGTM or Marketing PartnerGold partner. Masonry construction company from Southern Norway.
• Kiwi (supermarket)minorGTM or Marketing PartnerProvides fruit for all academy participants after each academy session as part of the J.B. Ugland Akademiet program.
• Amazon Grimstad (women's football club)minorStrategic or Co-development PartnerWomen's football club sharing the J.J. Ugland Stadion-Levermyr facility. Joint organizer of free bus trips for double-header match days (Amazon women's match followed by Jerv men's match).
• Imås (football club)minorStrategic or Co-development PartnerFormal cooperation agreement between Jerv and Imås for youth football development and training coordination. Players from Imås participate in J.B. Ugland Akademiet.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Brattvåg IL: Football club competing in 2. divisjon avdeling 1 alongside FK Jerv in the 2026 season; currently in 2nd place, 7 points behind Jerv. Directly comparable as a same-division Norwegian third-tier club.
• Mjøndalen IF: Football club in 2. divisjon avdeling 1 (4th place in 2026). Direct peer as a same-division club, with historical experience in higher tiers (1. divisjon/Eliteserien) that informs comparability.
• Sotra SK: Norwegian football club in 2. divisjon avdeling 1 in 2026. Direct peer as a same-division team with a similar small-market, community-club structure.
• Arendal Fotball: Norwegian football club based in the same Agder region as FK Jerv, competing in a nearby tier. Direct regional peer with similar community-club dynamics and local sponsorship base.
• Sandviken IL: Norwegian football club in 2. divisjon avdeling 1 in 2026. Direct peer as a same-division rival, with comparable size and multi-tiered sponsorship structure.
• Fløy-Flekkerøy FK: Norwegian football club from the Agder region, competing in tiers adjacent to FK Jerv. Direct regional peer with comparable scale and community-based operating model.
• Kvik Halden FK: Norwegian football club competing in 2. divisjon avdeling 1 in 2026 (3rd place). Direct peer as a same-division rival with similar community-based structure and tier-3 status.

Broad incumbents

• IK Start: Larger, more established football club from the broader Agder region (Kristiansand). Broad incumbent peer with overlapping catchment area, larger stadium, and historical Eliteserien presence — illustratively comparable for sizing tournament and sponsorship dynamics.

Emerging players

• Bryne FK: Norwegian football club with a similar small-town community-club heritage that has reached the upper tiers. Comparable as a structural model for how a small-town Norwegian club can scale competitively.
• Raufoss Fotball: Norwegian football club competing in OBOS-ligaen (1. divisjon). Emerging-comparable peer that recently played in the tier above Jerv and serves as a benchmark for the next-level milestone Jerv is pursuing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fkjerv
• Facebookfacebook.com/fkjerv
• Instagraminstagram.com/fkjerv
• LinkedInlinkedin.com/company/fk-jerv

Revenue estimate

Valuation estimate

Number of profiles

Profiles24 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fotballklubben Jerv