Arendal Fotball

What Arendal Fotball does

Arendal Fotball is a Norwegian football club headquartered at Norac Stadion (Bjønnesveien 10, 4847 Arendal), founded in 2011 and organized as a member-managed club under Norges Idrettsforbund. The club fields a men's senior team in 2. divisjon avd. 1 and a women's senior team, Arendal Kvinner, in 3. divisjon region sør, and operates the Arendal Talent youth development program for players aged 13–16 drawing from 10+ clubs across Østre-Agder. It also runs Arendal Gatefotball as a social responsibility street football initiative in partnership with Arendal municipality.

The club's commercial operations are built on four revenue streams: match-day ticketing (adult 150 NOK, youth/student/senior 75 NOK, children under 16 free, per 2025 prices) sold via TicketCo and at the stadium; tiered sponsorship packages (one General Partner, six Main Partners, Gold, Silver, Bronze, Supporter, Patriot tiers) sourced from local Østre-Agder businesses; annual memberships at 200 NOK processed through the NIF membership portal; and merchandise sales through an owned supporter container/store opened May 2025 plus external retailers Brekke Sport and Minklubb. Distribution is digital-first for tickets (TicketCo) and membership (NIF), with physical retail at the stadium.

Technology is limited to commodity SaaS: the club website, TicketCo for ticketing, WebCal for calendar subscriptions, and a Min Side member portal for push notifications and consent management. The club has no disclosed proprietary technology, AI/ML capabilities, patents, or external funding. Governance is led by Chairman Lars Inge Holte and CEO Asbjørn Sauesund, with Vegard Hansen as men's head coach/sports director and Tor-Erik Kristiansen leading the women's team and player development. The club serves the Østre-Agder regional community as a sports, community-identity, and local-business-networking platform.

Name

Arendal Fotball

Legal name

Arendal Fotball

Website

https://arendalfotball.no

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Arendal Fotball is a Norwegian member-managed football club based in Arendal, fielding men's (2. divisjon) and women's (3. divisjon) senior teams plus a regional youth talent program, funded through tiered local sponsorships, match-day ticketing via TicketCo, 200 NOK memberships, and merchandise. It serves the Østre-Agder community as a competitive football and local business networking platform.

Ownership category

akta.pro rank

Product category

Football Club / Sports & Entertainment

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industry

Youth & Amateur Sports Tournaments (MPAGAMAF)

Keywords

• Football club operations
• Youth talent development
• Community sports programs
• Match-day ticketing
• Sports sponsorship packages

Headquarters

HQ city

Arendal

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Match-day revenue: Revenue from ticket sales at Norac Stadion for men's 2nd division and women's 3rd division home matches. Ticket prices range from free (children under 16) to 150 NOK for adults (2025 prices). Seasonal passes are also sold.
2. Sponsorship and partnership packages: Corporate partners at multiple tiers (General Partner, Gold, Silver, Bronze, Supporters, Social Responsibility) provide sponsorship income. Partners include Otterlei Group, Agdersveis, KSMV, Arendals Fossekompani, Sparebanken Sør, Kitron, Arendals Bryggeri, Telenor Maritime, Adidas, McDonald's, and many others.
3. Membership fees: Annual membership fee of 200 NOK (2024 rate), giving voting rights at the annual meeting and invitations to internal club events.
4. Merchandise and supporter store: Sale of kits, merchandise, and supporter effects through the club's own supporter container/store and external partners such as Brekke Sport and Minklubb.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Arendal Fotball operates a Norwegian football club based in Arendal, fielding competitive senior men's and women's teams in the Norwegian football pyramid (men's 2. divisjon and women's 3. divisjon). The club runs structured youth talent development through Arendal Talent, a community street football outreach program called Arendal Gatefotball, ticketed match-day operations at Norac Stadion, and the sale of club merchandise and annual memberships.

Product overview

Arendal Fotball is a Norwegian football club offering a comprehensive digital platform centered on its official website. The core product is the website providing match information, news, ticketing, and membership services. The club operates multiple teams including A-lag Herrer (men's senior) and A-lag Kvinner (women's senior) competing in 2. divisjon and 3. divisjon respectively. Supporting products include Arendal Talent (youth development program), a supporter merchandise shop, and Norac Stadion as the home venue. The club also maintains Arendal Gatefotball as a community social responsibility initiative. Key digital touchpoints include season passes via TicketCo, calendar subscriptions via WebCal, and a member portal (Min Side) for personalized engagement.

Differentiator

Problem solved

Functional benefit

Brands

• Arendal Talent: Youth development program for players aged 13-16 from clubs around Østre-Agder and Arendalsregionen, offering extra weekly training sessions.
• Arendal Kvinner

Products and services

• Match-Day Tickets (Senior Men) Single-match tickets for Arendal Fotball men's senior team home games in 2. divisjon at Norac Stadion, sold to spectators via TicketCo; children under 16 enter free.
• Match-Day Tickets (Senior Women) Single-match tickets for Arendal Kvinner women's senior team home games in 3. divisjon at Norac Stadion, sold via TicketCo; children under 16 enter free.
• Arendal Talent (Youth Academy) Structured youth talent development program operated by Arendal Fotball, training and developing young players from the region for progression into senior football.
• Arendal Gatefotball (Community Street Football) Community outreach street football initiative run by Arendal Fotball to increase local participation, accessibility, and engagement with football in the Arendal community.
• Club Merchandise Club-branded apparel and supporter items sold through the supporter container/store at Norac Stadion and external retail partners including Brekke Sport and Minklubb.
• Annual Membership / Supporter Club Paid annual club membership providing supporters with member benefits and a formal role in the member-owned club under the Norwegian Sports Federation.
• Sponsorship Packages Multi-tiered sponsorship and partner packages offered to local and regional businesses, including visible brand placement across Norac Stadion, club channels, and match-day materials.

Quantifiable outcome

• Women's team: 22 points from 10 matches (3rd place), 27 goals scored, 14 conceded (2026 season)
• +1 more outcomes

Named customers13 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

31 partnerships are on record, tiered general partner, main partner, gold partner, gold partner / kit sponsor, silver partner, bronze partner, supporter, social responsibility partner, development partner, core community, social responsibility, network partner and patriot partner.

• Otterlei Groupgeneral partnerGTM or Marketing PartnerOtterlei Group is the general partner of Arendal Fotball. Established in 2000, the company owns multiple traditional businesses and has developed a real estate portfolio through residential and holiday property development and commercial property management domestically and internationally.
• Agdersveismain partnerGTM or Marketing PartnerAgdersveis is listed as a main partner of Arendal Fotball.
• KSMVmain partnerGTM or Marketing PartnerKSMV is listed as a main partner of Arendal Fotball.
• Arendals Fossekompanimain partnerGTM or Marketing PartnerArendals Fossekompani is listed as a main partner of Arendal Fotball.
• Sparebanken Sørmain partnerGTM or Marketing PartnerSparebanken Sør (operating as Sparebanken Norge) is listed as a main partner of Arendal Fotball.
• Noracmain partnerGTM or Marketing PartnerNorac is listed as a main partner of Arendal Fotball and is the naming sponsor of Norac Stadion.
• Mandal Maskineringmain partnerGTM or Marketing PartnerMandal Maskinering is listed as a main partner of Arendal Fotball.
• Arendals Bryggerigold partnerGTM or Marketing PartnerArendals Bryggeri is listed as a gold partner of Arendal Fotball.
• Kitrongold partnerGTM or Marketing PartnerKitron is listed as a gold partner of Arendal Fotball.
• Telenor Maritimegold partner / kit sponsorGTM or Marketing PartnerTelenor Maritime is a gold partner and kit sponsor of Arendal Fotball, appearing on the club's playing kit. The company provides satellite communications for fishing vessels, merchant ships, cruise boats, ferries, and offshore installations, headquartered in Arendal as a subsidiary of Telenor.
• Activepeoplesilver partnerGTM or Marketing PartnerActivepeople is listed as a silver partner of Arendal Fotball.
• Arnassilver partnerGTM or Marketing PartnerArnas is listed as a silver partner of Arendal Fotball.
• Baker Jørgensensilver partnerGTM or Marketing PartnerBaker Jørgensen is listed as a silver partner of Arendal Fotball.
• Egon Arendalsilver partnerGTM or Marketing PartnerEgon Arendal is listed as a silver partner of Arendal Fotball. The restaurant participates in club match-day activities including stands and ice distribution.
• Innoventisilver partnerGTM or Marketing PartnerInnoventi is listed as a silver partner of Arendal Fotball.
• Nå Treningsilver partnerGTM or Marketing PartnerNå Trening is listed as a silver partner of Arendal Fotball.
• Toyota Arendalsilver partnerGTM or Marketing PartnerToyota Arendal is listed as a silver partner of Arendal Fotball.
• Coopsilver partnerGTM or Marketing PartnerCoop is listed as a silver partner of Arendal Fotball.
• Clarion Hotel Tyholmensilver partnerGTM or Marketing PartnerClarion Hotel Tyholmen (Strawberry) is listed as a silver partner of Arendal Fotball.
• Adidasbronze partnerGTM or Marketing PartnerAdidas is listed as a bronze partner and kit supplier of Arendal Fotball.
• Brekke Sportbronze partnerChannel Partner/ Reseller/ DistributorBrekke Sport is listed as a bronze partner of Arendal Fotball and is an external retailer for club kits.
• McDonald'ssupporterGTM or Marketing PartnerMcDonald's is listed as a supporter of Arendal Fotball.
• Arendal Gatefotballsocial responsibility partnerStrategic or Co-development PartnerArendal Gatefotball is a street football initiative operated by Arendal municipality, providing a low-threshold football offering. After years of collaboration, Arendal Fotball has now included Arendal Gatefotball on its official playing kit, featuring their logo. The gate football team runs the grill on match days to fund equipment and travel.
• IK Start and IK Start Kvinnerdevelopment partnerStrategic or Co-development PartnerArendal Fotball entered a collaboration with IK Start and IK Start Kvinner early in 2026 to provide young talents with a better development arena in the region. The clubs share coaching resources for Arendal Talent training groups.
• Forza (supporter club)core communityOthersForza is the official supporter club of Arendal Fotball, organizing tifo displays and match-day atmosphere at home games.
• Barnekreftforeningen Agdersocial responsibilityOthersArendal Fotball collaborates with Barnekreftforeningen Agder (Barnekreftforeningen Agder) on match-day fundraising and hospital visits. The club hosts a 'football jersey day' where ticket revenue goes to the organization.
• Arendal & Omegn Golfklubbnetwork partnerGTM or Marketing PartnerArendal & Omegn Golfklubb hosts an annual golf tournament for the Arendal Fotball partner network at Nes Verk.
• Max Hamburger Norwaybronze partnerGTM or Marketing PartnerMax Hamburger Norway is listed as a bronze partner of Arendal Fotball and provides gift cards for ticket competition prizes.
• Huseby Kjøkkenstudio Arendalbronze partnerGTM or Marketing PartnerHuseby Kjøkkenstudio Arendal is a bronze partner offering 30% discount to customers who reference Arendal Fotball when purchasing a kitchen.
• Arendal Næringsforeningpatriot partnerGTM or Marketing PartnerArendal Næringsforening (Arendal Business Association) is listed as an Arendalspatriot partner of Arendal Fotball.
• Thon Hotel Arendalpatriot partnerGTM or Marketing PartnerThon Hotel Arendal is listed as an Arendalspatriot partner of Arendal Fotball.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Moss FK:
• Elverum Fotball: Elverum Fotball is a Norwegian lower-tier football club based in a similar-sized inland city. Comparable small-town, community-anchored operating model with tiered sponsorship and volunteer-driven structure.
• Skeid Fotball: Skeid Fotball is an Oslo-based Norwegian club with a community/identity-driven model and historical presence across lower divisions. Operates a similar youth-to-senior talent pathway and community engagement structure.
• Eik Tønsberg: Eik Tønsberg is a Norwegian football club competing in the same 2. divisjon avd. 1 tier as Arendal. Comparable on-field competitive profile (recently drawn 0-0 against Arendal) and similar small-city, community-based operating model.
• FK Jerv: FK Jerv is a Norwegian football club based in nearby Grimstad, also in the Agder region. Operates at a similar community-driven model in the lower Norwegian tiers, drawing sponsorship and membership support from overlapping regional businesses and competing for the same local football audience.
• Sandefjord Fotball: Sandefjord Fotball is a Norwegian club that has operated in 1. divisjon/Eliteserien tiers. Comparable small-city community model with a comparable partnership/sponsorship architecture and stadium naming-rights structure.
• KFUM Oslo Fotball: KFUM Oslo is a Norwegian football club that has operated in 2. divisjon/OBOS-ligaen tiers. Comparable community-and-faith-rooted club model with a strong youth development pipeline; recently supplied a loan player to Arendal.
• Odd Ballklubb 2: Odd Ballklubb's reserve/development side competes in the same 2. divisjon avd. 1. Functions as a direct on-pitch comparable; differs in being a reserve team of a higher-tier club rather than an independent community club.
• Pors Fotball: Pors is a Norwegian lower-tier football club mentioned as a league opponent. Operates in a comparable community-based model in a similar-sized town with similar grassroots and sponsorship structures.

Regional players

• IK Start: IK Start is the historically dominant football club in the broader Agder region (Kristiansand), currently at a higher national tier than Arendal. Direct regional rival for sponsorship, talent, and fan attention; also Arendal's new strategic youth development partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/arendalfotball
• Facebookfacebook.com/arendalfotball
• Instagraminstagram.com/arendalfotball
• LinkedInlinkedin.com/company/arendalfotball

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arendal Fotball