Let's Drive
- Company typePrivate
- Founded1996
- HeadquartersSoúda, Greece
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Let's Drive firmographics
Firmographics- Name
- Let's Drive
- Legal name
- ΓΕΛΑΣΑΚΗΣ ΝΑΥΤΙΚΑ ΠΡΑΚΤΟΡΕΙΑ ΜΟΝΟΠΡΟΣΩΠΗ ΑΝΩΝΥΜΗ ΕΤΑΙΡΕΙΑ
- Website
- https://letsdrive.gr
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Let's Drive industry classification
Industry- Product category
- Car Rental Services
- NAICS
- Passenger Car Rental (532111), Automotive Equipment Rental and Leasing (5321)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Self-Drive Car Rental (THADAAAF)
Keywords
Where Let's Drive is headquartered
LocationHeadquarters
- HQ city
- Soúda
- HQ country
- Greece
- HQ region
- Europe
Offices10 records
Markets served
Let's Drive business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Vehicle Rentals: Core revenue stream from renting vehicles on a daily, weekly, or monthly basis. Customers pay rental fees based on vehicle category, rental duration, and included mileage. The company offers flexible rental periods from 1 day to 12 months.
- Insurance Products: Additional revenue from insurance products including CDW (Collision Damage Waiver), MCDW (Mandatory Collision Damage Waiver), and SCDW (Super Collision Damage Waiver). These products provide various levels of coverage with different excess amounts and daily rates.
- Ancillary Services: Additional services including young driver surcharges (for drivers 21-23 years), senior driver surcharges (74-78 years), after-hours delivery/pickup fees, and extra driver fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Starting rental rate from 7€/day |
| Subscription | One time | Online booking discount - 15% |
| Subscription | Monthly | Long-term rental discount - up to 10% |
| Subscription | Pay-as-you-go | CDW Insurance - Collision Damage Waiver with excess |
| Subscription | Pay-as-you-go | MCDW Insurance - Reduced excess coverage |
| Subscription | Pay-as-you-go | SCDW Insurance - Full coverage with €250 deposit |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Let's Drive product offering
Product offeringCore offering
Let's Drive is a Greek car rental company operating a fleet of more than 1,500 vehicles for short-, medium- and long-term rental across airports, ports and city centers in Greece. It offers daily car rentals starting at €7 per day, a monthly subscription product called Let's Drive Flex, and a franchise program called Let's Drive Mobility for partners. The company has been operating since 1996 under the Gelasakis Group and is certified to ISO 9001, 14001, 45001 and 27001.
Product overview
Let's Drive operates as a car rental platform offering three distinct service lines: core daily/weekly car rental through a fleet of 1,500+ vehicles across multiple categories (Mini, Economy, Compact, Intermediate, SUV, Luxury, Passenger Van); Let's Drive Flex for monthly long-term rentals spanning 1-12 months targeting professionals and expatriates; and Let's Drive Mobility, a franchise program allowing independent operators to join the network. The company serves both individual travelers and corporate clients across 13+ locations throughout Greece including major airports and ports.
Differentiator
Problem solved
Functional benefit
Brands
- Let's Drive Flex: Flexible long-term car rental options for 1 to 12 months, ideal for professionals, remote workers, and expatriates.
- Let's Drive Mobility
Products and services
- Car Rental
- Let's Drive Flex
- Let's Drive Mobility
Quantifiable outcome
- 98% punctuality rate for vehicle pickup
- +4 more outcomes
Companies that use Let's Drive
Customer profileSegments4 records
Ideal customer profiles4 records
Let's Drive technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Let's Drive partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Gelasakis Group of CompaniescoreLet's Drive is a member of the Gelasakis Group of Companies, a private business group based in Greece with global activities in tourism, shipping, and hospitality. The group provides corporate support, certification standards (ISO), and strategic direction. The parent company is ΓΕΛΑΣΑΚΗΣ ΝΑΥΤΙΚΑ ΠΡΑΚΤΟΡΕΙΑ ΜΟΝΟΠΡΟΣΩΠΗ ΑΝΩΝΥΜΗ ΕΤΑΙΡΕΙΑ, based in Piraeus.
- Greek Car Rental Association (SEEAK)minorLet's Drive is a member of the Greek Car Rental Association (Σύνδεσμος Ελληνικών Εταιρειών Ενοικίασης Αυτοκινήτων), the official industry association for car rental companies in Greece.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Let's Drive competitors and assessment
Company assessmentBroad incumbents
- Sixt: German-headquartered global car rental incumbent with a strong Greek airport/port presence. Directly comparable product (self-drive daily, weekly, and long-term rentals), overlapping customer base (tourists and corporate), and a meaningful fleet advantage.
- Avis Greece: International car rental brand serving Greek airports and city centers. Comparable daily/weekly self-drive rental product targeting the same tourist and business-traveler segments.
- Budget Greece: Value-positioned international rental brand with Greek airport and city locations. Comparable self-drive rental product competing for price-sensitive tourist customers at the same entry points.
- Enterprise Greece: Global rental group with Greek operations focused on airport and city rentals as well as replacement/insurance-segment rentals. Overlapping fleet categories and customer use cases make it a direct competitor for Let's Drive.
- Europcar Greece: International car rental brand with Greek locations, including island and airport coverage. Comparable product offering, similar B2C/B2B mix, and similar reliance on inbound tourism demand.
- Hertz Greece: Global car rental brand operating in Greece via local franchise/distributor. Directly competes for tourist and corporate bookings at Greek airports with overlapping vehicle categories and similar B2C/B2B distribution model.
Direct peers
- Caldera Car Rental: Greek island-focused rental brand operating in Crete and other major destinations. Directly comparable to Let's Drive in terms of fleet size, customer mix (tourists), and airport-port distribution model.
- Olympic Car Rental: Greek regional car rental operator with presence across Greek islands and mainland. Comparable product offering (daily/weekly self-drive rentals), customer segments (tourists), and reliance on island-tourism demand.
- AutoHellas / AutoBike: Greek mobility and car rental group operating the Hertz franchise in Greece along with independent brands. Comparable scale, full Greek coverage, and similar corporate client and tourist customer base.
- Avance Car Rental: Greek-headquartered car rental company with airport and city presence across Greece. Closest direct peer to Let's Drive in terms of geography, customer base (Greek islands and mainland tourists), fleet structure, and pricing positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Let's Drive social profiles
Digital presenceLet's Drive compliance and trust
Trust signalCompliance4 records
Let's Drive financial estimates
Financial estimateRevenue estimate
Valuation estimate
Let's Drive leadership team
Management profileNumber of profiles
Let's Drive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Let's Drive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Let's Drive
What does Let's Drive do?
Let's Drive is a Greek car rental company operating a fleet of more than 1,500 vehicles for short-, medium- and long-term rental across airports, ports and city centers in Greece. It offers daily car rentals starting at €7 per day, a monthly subscription product called Let's Drive Flex, and a franchise program called Let's Drive Mobility for partners. The company has been operating since 1996 under the Gelasakis Group and is certified to ISO 9001, 14001, 45001 and 27001.
Is Let's Drive a public or private company?
Let's Drive is a private company. It is classified as family owned and is currently operating.
When was Let's Drive founded?
Let's Drive was founded in 1996. It employs 11 to 50 people.
Where is Let's Drive based?
Let's Drive is headquartered in Soúda, Greece, in the Europe region.
How does Let's Drive make money?
Three revenue lines are on record. Vehicle Rentals are the primary driver. The others are insurance Products and ancillary Services.
Who are Let's Drive's main competitors?
Broad incumbents on record are Sixt, Avis Greece, Budget Greece, Enterprise Greece, Europcar Greece and Hertz Greece. Direct peers are Caldera Car Rental, Olympic Car Rental, AutoHellas / AutoBike and Avance Car Rental.
Does Let's Drive have an API?
No public API is recorded for Let's Drive.
What industry is Let's Drive in?
Let's Drive's product category is Car Rental Services. Its primary akta.pro industry code is THADAAAF, Self-Drive Car Rental. Its NAICS code is 532111 and its SIC code is 7510.