Broker Ins

What Broker Ins does

Broker Ins (Брокер Инс ООД) is a privately held Bulgarian insurance brokerage company founded in 1998 and headquartered in Sofia, Bulgaria. The firm operates as an authorized insurance intermediary under License No. 499-3Б, placing policies on behalf of leading Bulgarian insurance carriers for both individual consumers and corporate clients. It is positioned as one of the top 10 insurance brokers in Bulgaria, serving thousands of clients nationwide through a network of 20+ representative offices spanning major cities (Sofia, Plovdiv, Varna, Burgas) and secondary markets (Veliko Tarnovo, Stara Zagora, Ruse, Pleven, Montana, Vratsa, Silistra, Lovech, Razgrad, and others).

The company's product portfolio covers the full spectrum of insurance lines. For individuals, it offers motor, property, life, health, accident, travel, pet, bicycle, and glasses insurance via the self-service 24ins.bg online quote platform. For corporate clients, Broker Ins provides structured insurance programs across 12+ industry verticals — industrial enterprises, leasing and finance, government and municipal structures, transport and logistics, technology and telecommunications, construction and design, trade and services, art and media, education and science, recreation and tourism, healthcare and pharmacy, and agriculture — plus specialized products such as cyber liability, key employee retention, critical illness (with up to EUR 2 million in coverage), construction all-risks, bankers blanket bonds, receivables insurance, and guarantees insurance. The underlying technology consists of an online quote platform (24ins.bg) and an Online Broker Ins portal for portfolio control and statistics, plus a careers portal; no AI/ML capabilities are disclosed.

Broker Ins generates revenue through transaction-based commissions earned from insurance carriers for placing policies across all insurance categories. Its go-to-market is sales-led, combining a direct sales force distributed through its 20+ regional offices with digital self-service for individual products and word-of-mouth referrals. The firm maintains 19-year partnerships with leading Bulgarian insurance companies, enabling preferential terms for clients. As a privately held Bulgarian ООД (limited liability company) with no disclosed parent, subsidiaries, funding rounds, or external investors, Broker Ins operates as an independent regional broker focused exclusively on the Bulgarian insurance intermediation market.

Name

Broker Ins

Legal name

Брокер Инс ООД

Website

https://brokerins.bg

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

Broker Ins (Брокер Инс ООД) is a Bulgarian insurance brokerage founded in 1998, licensed as an authorized intermediary (License No. 499-3Б) and ranked among the top 10 brokers in Bulgaria. It distributes personal and corporate insurance across 12+ industry verticals via 20+ regional offices, an online quote platform (24ins.bg), and a portfolio management portal.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

akta.pro secondary industries

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ), Trade Credit Insurance Brokerage (FSAEADAL), Insurtech-Enabled Brokerage (Digital Brokers & Aggregators) (FSAEADAN)

Keywords

• Insurance brokerage
• Commercial insurance
• Personal insurance
• Claims assistance
• Risk advisory

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices21 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: Broker Ins generates revenue through commissions from insurance companies for placing insurance policies with clients. As an authorized insurance broker, they earn fees for intermediary services across all types of insurance, both for individual and corporate clients.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Broker Ins is a licensed Bulgarian insurance broker that intermediates insurance products from multiple insurance companies on behalf of corporate and individual clients. The company designs and delivers business insurance programs, personal insurance packages, expert insurance advisory services, and claims-handling support across more than 20 representative offices nationwide. Revenue is generated through commissions paid by insurance companies on placed policies.

Product overview

Broker Ins is an insurance brokerage firm offering a comprehensive portfolio of insurance products and services. The company operates as an insurance intermediary providing both business/corporate insurance programs and personal insurance products. The corporate offerings include vehicle insurance (fleet kasko and motor liability), financial insurance (receivables, guarantees, carrier stability), property insurance (buildings, electronic equipment, construction risks, business interruption), transport insurance (cargo, cash in transit), liability insurance (cyber, general civil, pollution, product liability), professional liabilities (covering 21+ professions including medical, legal, construction, IT, and financial services), and accident/illness insurance (critical illness, key employee retention, health insurance). Personal insurance covers motor vehicles, property (home insurance), life, accident, medical, and liability. The company also provides claims assistance services and an online portal for portfolio management. Founded in 1998, Broker Ins is licensed as an insurance broker (License No. 499-3Б) and operates across Bulgaria with offices in 20+ cities.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Insurance Programs Tailored insurance programs designed for corporate and business clients, covering property, vehicle fleets, liability, employees, and other commercial insurance lines, sourced from multiple insurance companies and packaged to the client's risk profile.
• Personal Insurance Personal insurance coverage for individual clients, including vehicle, property, travel, and other personal lines, sourced from multiple insurance companies and made available through branch offices and the online quoting platform.
• Insurance Expertise Services Expert advisory on insurance matters, leveraging the broker's expertise to recommend coverage structures, insurer selection, and risk-management approaches for both corporate and individual clients.
• Claims Assistance Support to clients in preparing and filing insurance claims, and accompanying them through the claims process with the relevant insurance company.

Segments14 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Leading Insurance Companies in BulgariacoreOthersBroker Ins maintains strategic partnerships with leading insurance companies operating in Bulgaria, with 19 years of cooperation history. These partnerships enable the broker to offer competitive terms and comprehensive coverage options to clients across all insurance categories.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Aon: Aon is a global professional services firm offering insurance brokerage and risk management solutions with a Bulgarian presence. It overlaps with Broker Ins in commercial insurance brokerage for corporate clients, particularly in specialty lines and risk advisory services.
• Acrisure: Acrisure is a fast-growing global insurance brokerage and financial services firm, comparable in its multi-line insurance brokerage offering for commercial and personal clients. Operates with a partnership-driven model targeting similar broker client segments.
• Arthur J. Gallagher & Co. Arthur J. Gallagher is a global insurance brokerage and risk management services firm, comparable in offering multi-line commercial insurance brokerage across diverse industry verticals including many of the same segments Broker Ins serves.
• Willis Towers Watson (WTW): WTW is a global insurance broker and advisory firm with Bulgarian operations, offering risk management, insurance brokerage, and reinsurance services. Comparable to Broker Ins in its multi-line corporate brokerage approach, with stronger global scale and specialty expertise.
• Marsh: Marsh is the world's largest insurance broker and risk advisor, with established operations in Bulgaria. It directly competes with Broker Ins for corporate insurance placements across property, casualty, marine, and specialty lines, though it serves a much broader global client base and is significantly larger.
• Lockton: Lockton is the world's largest independent insurance brokerage, offering commercial insurance, risk management, and employee benefits services. Comparable in its multi-line insurance brokerage approach serving mid-market and corporate clients across multiple industries.
• Brown & Brown: Brown & Brown is a global insurance brokerage and risk management firm with European operations. Comparable in offering multi-line commercial and personal insurance brokerage across diverse industries, with a strong retail and specialty focus.
• Howden: Howden is a global insurance broker with European operations, offering commercial insurance, reinsurance, and specialty broking. Comparable in its multi-line brokerage capabilities and focus on commercial clients, with stronger international reach.

Emerging players

• Wefox: Wefox is a European insurtech broker providing digital insurance brokerage services across multiple European markets. It represents an emerging digital-first model that competes with traditional brokers like Broker Ins in personal and small commercial lines, particularly through self-service channels.

Regional players

• UNIQA Insurance Group: UNIQA is a major Central European insurance carrier with operations in Bulgaria, offering personal and commercial insurance products directly. While it operates as a carrier rather than a broker, it competes with Broker Ins in the Bulgarian insurance market for both retail and corporate clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/brokerinsltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Broker Ins