Deportare Technologies

What Deportare Technologies does

Deportare Technologies is a Tokyo-based corporate wellness company founded on July 1, 2020 by Yuma Takeshita, operating from Azabudai Hills in Minato-ku. The company sells customized employee wellness programs, on-site fitness facility operations, gym consulting and branding services, and an e-learning certification program (Wellness Planner Academy) to large Japanese enterprises. Its primary clients are major premium office landlords and corporate tenants, including Mitsubishi Estate Property Management, Mitsui Fudosan, and Mori Building, inside whose flagship Tokyo buildings Deportare operates facilities such as & BIZ fitness at Tokyo Midtown Yaesu and MARUNOUCHI WELLNESS BUILD UP CLUB at Shin-Marunouchi Building, as well as corporate accounts across real estate, research, sports, advertising, and e-commerce.

The company's core technology is a bundled wellness methodology covering exercise, nutrition, sleep, and mental health, packaged as customizable programs such as habit5% and the Physical Performance Dock fitness assessment. It is built on 10+ years of conditioning expertise from the related Deportare Club personal training gym (founded 2010, relocated to Azabudai Hills in September 2023), which has served Japanese elite athletes, artists, and executives. A supporting content vertical, SHINDO, combines Japanese spirituality with physical wellness and is delivered via video, events, and performances. Supporting tools include the S-CADE partnership for measurement hardware/software used in fitness assessments.

The business model is professional-services led, with quote-based, customized pricing for corporate clients, supplemented by subscription-based e-learning certification (Wellness Planner Academy / Healthcare Catalyst College) and licensing-style content revenue from SHINDO. Distribution is direct enterprise sales centered on facility operations and bespoke programs at client sites, with a small organic social and content marketing footprint. The company is privately held, founder-controlled, employs 1–10 people, and operates exclusively in the Kanto region of Japan with no disclosed funding rounds, external investors, or public revenue figures.

Name

Deportare Technologies

Legal name

株式会社デポルターレ・テクノロジーズ

Website

https://deportaretechnologies.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Deportare Technologies is a Tokyo-based corporate wellness firm that designs and operates customized employee wellness programs, on-site fitness facilities, and gym consulting services for large Japanese enterprises, anchored by partnerships with major Tokyo real estate developers.

Ownership category

akta.pro rank

Product category

Corporate Wellness Services

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Corporate/Workplace Wellness Coaching (HSADAGAL)

akta.pro secondary industries

Wellness Program Design & Accountability Coaching (HSADAGAC), Fitness & Wellness Operations Support (On-site Gyms/Wellness Rooms) (IMAIALAL), Holistic & Integrative Wellness Education (Ayurveda, Traditional Practices) (EDAAAHAH)

Keywords

• Corporate wellness services
• Gym consulting
• Wellness e-learning
• Employee health programs
• Fitness facility branding

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Corporate Wellness Support Services: Customized corporate health management programs providing comprehensive support for exercise, nutrition, sleep, and mental wellness. Programs are designed with experts and tailored to each company's specific challenges.
2. Gym Consulting & Branding: Comprehensive gym consulting services including space design, equipment selection, service flow, and marketing strategy based on experience operating top-level personal training gyms.
3. Wellness Planner Academy: E-learning based qualification program for training wellness professionals and people who can protect their own and loved ones' health, using systematic knowledge and skills acquisition.
4. SHINDO Content Business: Wellness content development and distribution combining Japanese spirituality and physical practices, delivered through video, events, and performances domestically and internationally.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Deportare Technologies delivers four business segments built on 10+ years of athlete and executive conditioning expertise from Deportare Club: (1) Corporate Wellness Support providing customized enterprise health management programs covering exercise, nutrition, sleep, and mental health; (2) Gym Branding/Consulting supporting fitness facility launch and operation; (3) Wellness Planner Academy, an e-learning qualification platform for wellness professionals; and (4) SHINDO original wellness content combining Japanese spirituality with physical practice.

Product overview

Deportare Technologies operates as a wellness technology company with a platform-plus-modules architecture centered on four core business segments. The primary offerings include Corporate Wellness (法人ウェルネスサポート事業) providing health management programs for enterprises, and Gym Branding (ジムコンサルティング事業) for fitness facility consulting. Supporting modules include Wellness Planner Academy (e-learning certification), SHINDO (original wellness content combining Japanese spirituality with physical practice), habit5% (corporate health program), Physical Performance Dock (fitness assessment service), and & BIZ fitness (fitness facility operations). The company leverages its Deportare Club personal training gym brand (established 2010, relocated to Azabuadai Hills 2023) as the foundation for its enterprise wellness services, adapting methodologies developed for top athletes and executives to corporate wellness programs. The MARUNOUCHI WELLNESS BUILD UP initiative connects various wellness offerings across the Marunouchi business district.

Differentiator

Problem solved

Functional benefit

Brands

• Wellness Planner Academy: E-learning platform providing qualification programs for trainers and wellness professionals, as well as health management skills for individuals.
• SHINDO
• habit5%

Products and services

• Corporate Wellness Support (法人ウェルネスサポート事業) Customized enterprise health management program providing comprehensive support across exercise, nutrition, sleep, and mental health with expert-designed customization for each corporate client's specific challenges. Targets large Japanese corporations seeking to improve employee health and productivity simultaneously.
• Gym Branding / Gym Consulting (ジムコンサルティング事業) Comprehensive gym consulting service supporting fitness facility launch and operation improvement. Based on experience operating Deportare Club, provides end-to-end support including space design, equipment selection, service flow design, and marketing strategy. Targets gym operators and real estate developers seeking to launch or improve fitness facilities.
• Wellness Planner Academy E-learning based qualification program that cultivates trainers and wellness professionals, as well as individuals who can protect their own and loved ones' health. Provides a systematic environment to acquire knowledge and skills for practical application in daily life.
• SHINDO (Wellness Content Program) Original wellness content combining breathing, body, and consciousness in harmony. Integrates Japanese spirituality and physicality symbolized by eight million kami deities. Delivered as video content, events, and performances for domestic and international markets.
• habit5% (Corporate Health Management Program) Corporate health management program providing comprehensive wellness support including fitness assessments, exercise programs, nutrition guidance, and mental health support for corporate employees. Designed to incrementally improve wellness habits by 5%.
• Physical Performance Dock Fitness assessment and measurement service that evaluates physical performance metrics including sprint speed (15m/20m), agility (pro agility run), vertical jump, reaction test, shuttle run, and endurance. Uses advanced technology from S-CADE Inc. including JumpEye app and F-V profile analysis for precise measurement.

Quantifiable outcome

• 20s vs 40s: 40% decrease in endurance running scores
• +1 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Mitsubishi Estate Property Management Co., Ltd.coreStrategic or Co-development Partner · 1 November 2023Joint operation of MARUNOUCHI WELLNESS BUILD UP CLUB at Shin-Marunouchi Building. Partnership includes facility management, personal training services, and wellness event programming.
• Mitsui Fudosan Co., Ltd.coreStrategic or Co-development Partner · 15 September 2022Strategic partnership for operating & BIZ fitness facilities at Tokyo Midtown Yaesu and multiple other office buildings. Deportare Technologies provides fitness facility management, personal training, and wellness programming for tenant employees.
• Mori Building Co., Ltd.coreStrategic or Co-development PartnerOngoing wellness programming partnership including Physical Performance Dock assessments, MORI BUILDING WELLNESS WEEK events, and Hills House wellness programs at Azabudai Hills.
• Keio University SFC Research InstituteminorStrategic or Co-development PartnerResearch collaboration with CEO Yuma Takeshita serving as a senior researcher at the institute.

Scale indicators2 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Benefit One Inc. Japan's largest corporate benefit and employee services platform, offering corporate wellness programs (health management, mental health, fitness incentives) to thousands of Japanese enterprises. Direct competitor to Deportare in the B2B corporate wellness segment, though at significantly larger scale.
• Relo Holdings: Provides the Relo Club corporate welfare and benefits platform used by thousands of Japanese companies for employee health, wellness, and lifestyle perks. Comparable in serving Japanese enterprises seeking outsourced health and wellness services for employees.
• Limeade: US-headquartered corporate employee well-being platform offering well-being programs, health coaching, and engagement tools to enterprises globally. Directly comparable in delivering integrated well-being solutions to corporate customers, though at much larger scale and with software-led delivery.
• Wellable: Corporate wellness platform serving US employers with well-being programs, fitness challenges, and content libraries. Comparable as a B2B wellness services provider targeting enterprise customers with multi-modality well-being offerings.
• JMDC Inc. Operates the Pep Up (formerly Welpa) corporate health management platform used by Japanese employers and health insurers. Directly comparable as a B2B health/wellness platform serving Japanese corporations with employee engagement programs.
• Welby: Japan-based health management app and platform company providing chronic disease management and corporate wellness programs to Japanese insurers and employers. Direct competitor in the corporate health management technology and services space.
• FiNC Technologies: Tokyo-based corporate wellness app platform combining fitness, nutrition, and sleep tracking with corporate health incentive programs. Competes with Deportare in delivering integrated wellness solutions to Japanese enterprise customers via a more technology-led delivery model.

Regional players

• TANITA Health Link: Japan-based health measurement and corporate wellness subsidiary of TANITA, offering employee health checkups, body composition programs, and wellness content for Japanese enterprises and municipalities. Comparable as a Japan-focused corporate wellness services provider with adjacent measurement-based offerings.

Broad incumbents

• Virgin Pulse (Personify Health): Global corporate well-being and employee engagement platform (formerly Virgin Pulse, now Personify Health). Operates at much larger scale than Deportare but competes in the same corporate wellness category with integrated health, fitness, and mental well-being solutions for enterprises.
• ASICS: Major Japanese sports brand with corporate wellness offerings (ASICS Sports Complex, ASICS Workplace) serving Japanese enterprises. Both ASICS and Deportare have provided content and programming to corporate wellness programs (e.g., ASICS Home Challenge during COVID), making ASICS a broader incumbent competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php?id=100063527948189
• Instagraminstagram.com/deportareclub

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deportare Technologies