What Matrix Insurance does

Matrix Insurance, operating under the legal entity Matrix Solutions LLC and led by CEO Nelson Umana, is an independent insurance agency founded in 2013 and headquartered in Kansas City, Kansas. The company serves individual consumers and small business owners across four U.S. states — Kansas, Missouri, Oklahoma, and Texas — through four physical office locations, licensed in-person and phone-based agents, and online quote channels. Core customer segments include individual auto and homeowners insurance shoppers, drivers requiring SR-22 filings, small business owners needing commercial coverage (contractors, restaurants, retail shops, cleaning services), and Spanish-speaking individuals served through a dedicated bilingual channel. The company claims to have served millions of clients since its founding.

The company's core technology is a proprietary multi-carrier quoting platform that aggregates and compares insurance quotes from over 100 carrier partners, including Progressive, GEICO, Nationwide, Travelers, The Hartford, MetLife, Dairyland, Safeco, Foremost, and Kemper. This platform allows licensed agents to shop multiple carriers simultaneously on behalf of customers. The product portfolio spans six core lines — Auto Insurance, Home Insurance, SR-22 Insurance, General Liability, Workers' Comp, and Motorcycle Insurance — plus Business LLC Registrations as an add-on service. The technology emphasis is on carrier integration and interoperability rather than proprietary underwriting or risk modeling. The company maintains a Spanish-language website, bilingual agents, and ITIN-based insurance options to serve the Hispanic community, and it advertises same-day coverage and SR-22 filing availability as service differentiators.

Matrix Insurance operates on an affiliate referral / commission-based revenue model, earning commissions from insurance carriers when customers purchase policies through the agency; the company explicitly states it does not sell customer data to carriers and charges consumers nothing for quotes. The go-to-market motion is sales-led through licensed agents at four physical office locations, supplemented by online quote request forms and phone channels. Marketing emphasizes SEO-optimized educational content, a 5.0-star Google rating with 600+ reviews, and a no-spam / no-unwanted-calls positioning. The company is privately held, founder-owned, and bootstrapped, with no disclosed venture capital or private equity backing and a headcount of 11-50 employees.

Name

Matrix Insurance

Legal name

Matrix Solutions LLC

Website

https://matrixagency.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Matrix Insurance is an independent insurance agency aggregating quotes from 100+ carrier partners to deliver auto, home, SR-22, general liability, workers' comp, and motorcycle coverage to individual consumers and small businesses across Kansas, Missouri, Oklahoma, and Texas.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)

akta.pro secondary industry

Personal Auto Insurance (FSAJAMAA)

Keywords

• Independent insurance agency
• Auto insurance quotes
• Home insurance coverage
• Commercial insurance brokerage
• Multicarrier insurance comparison

Headquarters

HQ city

Kansas City

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Insurance Commission Revenue: Matrix Insurance earns revenue through commissions paid by insurance carriers when a customer purchases a policy through their agency. This is the primary revenue stream. They do not make money by selling customer data to insurance companies.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Matrix Insurance is an independent insurance agency that operates as a multi-carrier insurance marketplace, comparing quotes from 100+ insurance carriers on behalf of customers. Licensed agents shop across carriers to find the best rates for personal lines (auto, home, SR-22, motorcycle) and commercial lines (general liability, workers' compensation) for individuals and small businesses across Kansas, Missouri, Oklahoma, and Texas.

Product overview

Matrix Insurance is an independent insurance agency that operates as a multi-product insurance marketplace. The core platform is a quote aggregation and comparison service that connects customers with 100+ insurance carriers across six main product lines: Auto Insurance, Home Insurance, SR-22 Insurance, General Liability Insurance, Workers' Comp Insurance, and Motorcycle Insurance. Customers work with licensed agents who do the shopping across carriers on their behalf. The agency also offers Business LLC Registrations as an additional service for business clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance Compares 100+ insurance companies to find the best rates for cars, trucks, SUVs and other vehicles. Customers obtain quotes and purchase policies through licensed agents.
• Home Insurance Homeowners coverage that protects the home and belongings with the right policy at the right price, comparing options across multiple carriers.

Quantifiable outcome

• Customers can save up to 65% on auto insurance by improving credit score from poor (302-580) to good (680-720 or higher)
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

20 partnerships are on record, tiered core.

• ProgressivecoreOthersProgressive is one of over 100 insurance carriers that Matrix Insurance partners with to provide auto and other insurance quotes to customers. Matrix provides claims and payment links for Progressive policyholders.
• Traders InsurancecoreOthersTraders Insurance is an insurance carrier partner providing auto insurance coverage through Matrix Insurance's quoting platform.
• Dairyland InsurancecoreOthersDairyland Insurance is one of Matrix's insurance carrier partners, offering auto and motorcycle insurance coverage.
• TravelerscoreOthersTravelers Insurance is a carrier partner providing both personal and business insurance coverage options through Matrix Insurance.
• GEICOcoreOthersGEICO is one of the insurance carriers available through Matrix Insurance for auto and other coverage types.
• NationwidecoreOthersNationwide is an insurance carrier partner providing auto, home, and business coverage through Matrix Insurance.
• The HartfordcoreOthersThe Hartford provides personal lines and business insurance coverage options as a carrier partner of Matrix Insurance.
• Foremost InsurancecoreOthersForemost Insurance is one of the carrier partners providing home and specialty insurance coverage.
• Safeco InsurancecoreOthersSafeco Insurance provides auto and home coverage options as a carrier partner of Matrix Insurance.
• American ModerncoreOthersAmerican Modern is a carrier partner specializing in specialty insurance products including manufactured home and classic vehicle coverage.
• Kemper InsurancecoreOthersKemper Insurance provides auto and specialty coverage as a carrier partner of Matrix Insurance.
• MetLifecoreOthersMetLife is one of the insurance carrier partners providing various coverage types through Matrix Insurance.
• First Chicago Insurance CompanycoreOthersFirst Chicago Insurance Company is a carrier partner providing auto insurance coverage options through Matrix Insurance.
• Trexis InsurancecoreOthersTrexis Insurance is an auto insurance carrier partner available through Matrix Insurance's quoting platform.
• Cornerstone NationalcoreOthersCornerstone National Insurance is a carrier partner providing auto coverage through Matrix Insurance.
• National GeneralcoreOthersNational General provides auto insurance coverage as a carrier partner of Matrix Insurance.
• Bristol WestcoreOthersBristol West is an auto insurance carrier partner available through Matrix Insurance.
• Assurance AmericacoreOthersAssurance America provides auto insurance coverage as a carrier partner of Matrix Insurance.
• Guard InsurancecoreOthersGuard Insurance Companies is a carrier partner providing commercial and specialty coverage options through Matrix Insurance.
• Hanover InsurancecoreOthersHanover Insurance provides various insurance coverage types as a carrier partner of Matrix Insurance.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• EverQuote: Online auto insurance marketplace connecting shoppers with carriers and agents via leads. Competes for the same auto insurance demand that Matrix captures through its quoting platform and agents.

Direct peers

• Policygenius: Online insurance brokerage aggregating life, home, auto, and disability coverage from many carriers with guided agent support. Similar consumer-facing multi-carrier distribution model, especially for shoppers who start online.
• The Zebra: Online insurance comparison platform letting consumers compare auto, home, and other policies from multiple carriers. Competes directly with Matrix for the digital-first insurance shopper evaluating multiple carrier quotes.
• Brightway Insurance: Independent insurance agency franchise offering personal and commercial lines across many states by aggregating multiple carrier partners. Same independent-agency, multi-carrier, multi-line model as Matrix with franchise-based geographic expansion.
• Goosehead Insurance: Independent insurance agency franchise model comparing multiple carriers and operating across multiple states with licensed agents. Highly comparable business model to Matrix Insurance with multi-carrier comparison and physical-office distribution.
• Insurify: Online insurance comparison and lead-generation platform competing in personal lines quote aggregation. Targets the same comparison-shopping consumer that Matrix's quoting platform serves.
• SmartFinancial: Online insurance comparison platform focused on auto and home insurance across multiple carriers with an internal agent network. Direct competitor to Matrix's multi-carrier comparison plus licensed-agent offering.

Broad incumbents

• GEICO: Major direct-writing auto insurer operating nationally with strong direct-to-consumer digital sales. Competes with Matrix for the same auto customers via direct online purchase, bypassing agents entirely.
• Progressive: Large national P&C insurer with a direct-to-consumer channel that competes with agencies for the same auto and home customers. Also a Matrix carrier partner, creating both partnership and substitution dynamics.
• Brown & Brown Insurance: Large national insurance brokerage and agency operating across personal and commercial lines. Relevant scaled comparable for Matrix's agency model, though much larger and predominantly commercial-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Matrix Insurance