FirstOffice

What FirstOffice does

FirstOffice operates a national network of flexible office hotels (kontorshotell) across Sweden, providing serviced private offices, coworking memberships, and larger BigOffice suites to small businesses, freelancers, and mid-sized companies. The company runs approximately 50-60 office hotels across 8-10 Swedish cities — Stockholm, Göteborg, Malmö, Uppsala, Västerås, Norrköping, Nyköping, and Kalmar — with a stated member base of over 3,000 individuals from more than 820 companies. Core products are Eget kontor (private lockable offices for 1-6 people, from SEK 4,500/month, 3-month notice), Coworking (shared desks from SEK 2,800/month, 1-month notice), and BigOffice (turnkey suites for 8-20 employees, 6-month notice), with conference room hire as an ancillary revenue stream.

The technology stack is built around a proprietary digital booking platform, Parakey smartphone-based mobile key access, and AI-driven energy optimization deployed across several properties. All offices are fully furnished and all-inclusive (WiFi, printing, cleaning, coffee, meeting rooms), and a unified membership grants free cross-city access to workspaces and meeting rooms across the network. Operations are supported by city-based Site Managers handling inside sales, needs analysis, and physical tours at each location.

FirstOffice is a wholly-owned subsidiary of Corem Property Group AB (publ), a Nasdaq Stockholm-listed real estate company that owns all of the underlying properties in FirstOffice's portfolio. This parent-subsidiary structure provides property ownership stability, financial backing, and aligned incentives between operator and landlord. The company employs 251-500 people and pursues a primarily direct-to-consumer go-to-market model, combining website-driven discovery, Site Manager-led inside sales, walk-in traffic at physical office hotel locations, content marketing, and organic social-media presence. Marketing emphasizes an all-inclusive pricing model, short notice periods, and the ability to upscale or downscale workspace as the customer's headcount changes — positioning FirstOffice as a flexible alternative to traditional commercial leases for the 97% of the Swedish workforce employed by small businesses.

Name

FirstOffice

Legal name

First Office AB (publ)

Website

https://firstoffice.se

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

251–500 employees

Short description

FirstOffice operates a Swedish network of approximately 50-60 flexible office hotels across 8-10 cities, offering private offices, coworking memberships, and BigOffice suites to small businesses, freelancers, and mid-sized companies under all-inclusive subscription contracts with cross-city access.

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Office Space Rental (Eget Kontor): Monthly subscription fees for dedicated private lockable office rooms. Tenants pay a fixed monthly rent that includes all utilities, furniture, WiFi, cleaning, printing, coffee, and access to common areas and meeting rooms. Pricing varies by city and office size, starting from SEK 4,500/month for a private office with a 3-month notice period.
2. Coworking Memberships: Monthly subscription fees for shared workspace access. Members choose between a fixed dedicated desk or a flex desk in open-plan or shared office spaces. Pricing starts from SEK 2,800/month with a 1-month notice period. Includes all amenities and cross-city access.
3. BigOffice Rental: Monthly rental fees for larger private office suites accommodating 8-20 employees. BigOffice units are turnkey with private workspaces, often including dedicated meeting rooms and lounge areas. The 6-month notice period reflects the larger commitment. Revenue scales with suite size and city.
4. Conference Room Hire: Hourly, half-day, and full-day rental of meeting and conference rooms at premium locations (e.g., Åby Arena Top Notch conference room). Pricing ranges from SEK 900/hour to SEK 4,000/full day. Adds ancillary revenue from catering referral commissions via partner Parkner.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

FirstOffice operates a Swedish network of approximately 50–60 office hotels (kontorshotell) offering fully furnished private offices (Eget kontor, 1–6 persons), larger BigOffice suites (8–20 employees), coworking memberships, and bookable conference rooms. All memberships include utilities, WiFi, furniture, printing, cleaning, coffee, and access to common areas, with cross-city access to workspaces and meeting rooms across all locations in Sweden. Pricing is all-inclusive with short notice periods (1–6 months) starting from SEK 2,800/month for coworking and SEK 4,500/month for a private office.

Product overview

FirstOffice operates as a flexible office hotel (kontorshotell) network across Sweden, offering three core office solutions: Eget kontor (private lockable offices for 1-6 people), BigOffice (larger turnkey offices for 8-20+ employees), and Coworking (shared flexible workspaces). All memberships include access to common areas, meeting rooms, wifi, printing, cleaning, and coffee. The company provides offices in 8 Swedish cities: Stockholm, Göteborg, Malmö, Uppsala, Västerås, Norrköping, Nyköping, and Kalmar, with approximately 40-60 office hotels total. Members get free access to workspaces and meeting rooms across all cities through digital booking systems and digital locks.

Differentiator

Problem solved

Functional benefit

Products and services

• Eget kontor (Private Office) Lockable private office rooms for 1–6 workspaces, fully furnished and serviced with all-inclusive amenities (WiFi, printing, cleaning, coffee, common areas, meeting rooms). Available with a 3-month notice period starting from SEK 4,500/month, with an Extra membership add-on at SEK 1,595/month for additional employees.
• BigOffice Turnkey private office suites for 8–20+ employees, including dedicated meeting rooms and lounge areas within the space. Available in multiple cities (e.g., Västerås 79–85 sqm for 12–15 persons; Malmö 80–91 sqm for 8–12 persons; Nyköping 40–110 sqm for 4–14 persons) with a 6-month notice period and pricing available on request.
• Coworking Shared workspace in open-plan areas where members share space with other companies. Members can choose a fixed dedicated desk or a flex desk (subject to availability). Includes all amenities and cross-city access. Pricing starts from SEK 2,800/month with a 1-month notice period; company subscriptions available at preferential rates.
• Conference Rooms Meeting and conference rooms available at all office hotel locations, bookable through digital booking systems. Premium facilities include the Top Notch conference room at Åby Arena in Mölndal, with optional full-terrace rental. Hourly SEK 900, half-day SEK 2,800, full-day SEK 4,000 (ex. VAT). Catering available via partner Parkner.

Quantifiable outcome

• 97% of the Swedish workforce is employed by small businesses, a segment FirstOffice specifically targets

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core, minor and major.

• Corem Property GroupcoreStrategic or Co-development PartnerCorem Property Group AB (publ) is FirstOffice's parent company and real estate owner. All FirstOffice office hotels are located in Corem-owned properties. FirstOffice is integrated into Corem's sustainability framework and shares governance policies including the supplier code of conduct, GDPR compliance, and sustainability reporting. Corem provides the real estate portfolio while FirstOffice operates the office hotel business.
• Beans in Cup and Löfbergs LilaminorOthersFirstOffice collaborated with coffee roasters Beans in Cup and Löfbergs Lila to develop a proprietary organic fairtrade coffee blend served at all office hotels. The partnership supports FirstOffice's sustainability commitment — the coffee is 100% environmentally certified, reduces synthetic fertilizer use by over 1.5 tonnes annually, and helps convert the equivalent of 14 football fields to organic production.
• ParakeymajorTechnology or IntegrationParakey provides FirstOffice's digital lock and mobile key system. All office and common area doors are equipped with Parakey smart locks, enabling members to access spaces using their smartphones. This eliminates physical key cards (avoiding production of at least 1,500 physical keys) and simplifies access administration. The system is cloud-managed and enables FirstOffice staff to provision and revoke access remotely.
• Ege CarpetsminorOthersEge Carpets supplies FirstOffice's broadloom carpets, which are manufactured from recycled fishing nets and PET bottles. Over the past two years, FirstOffice has installed over 10,000 square meters of these carpets, diverting nearly one tonne of fishing nets and 180,320 PET bottles from waste. This partnership supports FirstOffice's sustainability goals and circular economy commitments.
• ParknerminorGTM or Marketing PartnerParkner is the recommended catering partner for FirstOffice's Åby Arena conference room. Parkner provides breakfast, fika, and lunch catering for conference room bookings at the Mölndal/Göteborg facility. FirstOffice refers catering bookings to Parkner, who manages all food and beverage logistics.
• MöbelfaktaminorOthersMöbelfakta is a Swedish furniture certification program that verifies quality, environmental standards, and responsible supply chains. A large portion of FirstOffice's furniture is Möbelfakta-certified, ensuring compliance with sustainability and quality standards. This certification is part of FirstOffice's sustainability communication to customers.
• Friskis & SvettisminorOthersFriskis & Svettis operates a newly built gym in the Åby Arena property in Mölndal where FirstOffice Åby Arena is located. FirstOffice tenants have access to this fitness facility (operated separately), contributing to the holistic amenities offering at the property.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• WeWork: Iconic coworking operator (now restructured under new ownership) offering private offices, coworking, and meeting rooms globally. Competes with FirstOffice for SMB and mid-market tenants in major Swedish cities.
• Kontorshuset: Swedish office-hotel (kontorshotell) operator offering private offices and coworking in Sweden. Closest domestic direct competitor using the same 'kontorshotell' positioning as FirstOffice.
• Convendum: Swedish premium coworking and office operator with multiple locations in Stockholm and other Swedish cities. Competes directly with FirstOffice for SMB and mid-market office customers.
• IWG (Regus, Spaces, HQ): Global leader in flexible workspace with thousands of locations worldwide under the Regus, Spaces, and HQ brands. Direct competitor in Sweden with similar subscription-based private office and coworking offerings, larger brand and capital base.
• Mindspace: European flexible-workspace operator with locations across multiple countries. Direct competitor in the premium-flexible-office category with comparable subscription and meeting-room revenue model.
• Convene: Operator of premium flexible workspaces combined with meeting and event venues. Comparable in combining office rentals with conference room hire and ancillary F&B revenue streams.
• Industrious: Premium flexible-workspace operator focused on enterprise and mid-market customers with full-service office and meeting-room products. Comparable business model and customer overlap in flexible office-as-a-service.
• United Spaces: Nordic flexible-workspace operator offering coworking, private offices, and meeting rooms across Sweden. Closest Nordic head-to-head competitor with similar SMB focus and city-by-city presence.

Broad incumbents

• Knotel (now part of Newmark): Acquired by Newmark, Knotel historically offered flexible office space and managed office solutions for mid-market and enterprise. Comparable business model focused on flexible offices-as-a-service.

Regional players

• Techspace: European flexible-workspace operator with presence in the UK and continental Europe, focused on tech and growth-stage companies. Comparable subscription model with a more vertical-specific target customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/firstoffice.se
• LinkedInlinkedin.com/company/10354880/admin
• Instagraminstagram.com/firstoffice.se

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FirstOffice