Les Yeux Rouges

What Les Yeux Rouges does

Les Yeux Rouges is a privately held French SARL headquartered in Tourrettes-sur-Loup, operating since 2014 as a dual-function organization: a communication agency and a certified training center (Organisme de Formation). The agency arm delivers webmarketing, graphic design, and website development services to TPEs, PMEs, and auto-entrepreneurs in France, covering strategy, community management, SEO, SEA (Google Ads), newsletters, motion design, branding, and content creation. The training arm delivers professional SEO and webmarketing courses, primarily through the FormaSEO e-learning platform co-developed with Abondance (Olivier Andrieu), supplemented by live virtual classes and blended learning programs that culminate in the Up & Co'm certification (RS7511).

The technology stack is conventional: a WordPress-based website (lesyeuxrouges.com) hosted by Infomaniak, complemented by Complianz for cookie consent, Wordfence for security, and Google Site Kit for analytics. The FormaSEO platform hosts unlimited-access video courses organized into chapters with QCM assessments, covering SEO fundamentals, local, e-commerce, analytics, content marketing, programmatic SEO, Pinterest, YouTube, Google SGE, and ChatGPT-assisted writing. The company is Qualiopi-certified (QUA007391, December 2024) and previously DataDock-validated (2017), which makes its training eligible for OPCO, FAF, CPF, and Pôle Emploi financing.

The revenue model is dual-pronged: professional services revenue from the agency (project-based engagements) and professional training revenue from per-participant course fees (€599-€2,440 per learner in publicly listed tariffs). The go-to-market is direct-to-consumer, with sales conducted via the website, contact form, and telephone, and no third-party resellers. Customers are split between SMB service buyers (agency) and individual professional learners (training), with financing pathways for the latter handled directly. The company has no external funding, a nominal €8,000 share capital, and is operated under the leadership of Maeva Strahm as Directrice de la publication.

Name

Les Yeux Rouges

Legal name

Les Yeux Rouges® SARL

Website

https://lesyeuxrouges.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Les Yeux Rouges is a French SARL operating since 2014 as both a communication agency serving SMEs and a Qualiopi-certified training center, primarily delivering SEO and webmarketing training through the FormaSEO e-learning platform co-developed with Abondance.

Ownership category

akta.pro rank

Product category

Marketing Services and Professional Training

NAICS

Educational Services (611), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors) (EDANAGAL)

akta.pro secondary industries

Training Delivery Providers (In-Person, Virtual, Train-the-Trainer) (BPACANAM), Digital Learning Content Development (eLearning, Labs, Simulations) (BPAEANAD), Online Learning Content & Course Publishing Platforms (BPAMAJAL)

Keywords

• SEO training services
• Digital marketing education
• Communication agency services
• Webmarketing consulting
• E-learning platform

Headquarters

HQ city

Villeneuve-loubet

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Formation / Professional Training: Revenue is generated through the sale of professional training courses. Training is delivered primarily via e-learning (FormaSEO platform) and live virtual classroom sessions. Pricing ranges from €599 to €2,440 per participant depending on the course and format. Some courses are eligible for OPCO/FAF, CPF, and FNE financing. Training activities are stated as non-assujettie à TVA (not subject to VAT). The company also earns commissions/referrals through the FormaSEO platform partner ecosystem.
2. Communication Agency Services: Revenue from providing digital communication and web marketing services to TPE, PME, and auto-entrepreneurs, including strategy & consulting, community management, SEO, SEA (Google Ads), newsletters/emailing, motion design, graphic design, content writing, logotype & branding, print, and website creation/maintenance/hosting. Services are tailored to client project needs and budgets.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Les Yeux Rouges operates two complementary lines: a digital communication agency providing webmarketing, graphic design, and website services to small French businesses (TPE/PME/auto-entrepreneurs); and a Qualiopi-certified training center delivering SEO and digital marketing courses primarily through the FormaSEO e-learning platform co-developed with Abondance, supplemented by live virtual classroom sessions. Pricing for training ranges from €599 to €2,440 per participant, with financing available via OPCO, CPF, FAF, and FNE.

Product overview

Les Yeux Rouges is a French communication agency and training center operating as a dual-function organization. The company offers two main product lines: (1) Communication Agency Services encompassing webmarketing (strategy, community management, influencer marketing, SEO, Google Ads, newsletters), graphic design (motion design, content writing, logos, print, web design), and website creation/maintenance; and (2) FormaSEO Training Platform - an e-learning sub-brand developed in partnership with Abondance offering structured SEO courses ranging from fundamentals to advanced specializations including analytics, content marketing, e-commerce SEO, local SEO, YouTube SEO, Pinterest SEO, programmatic SEO, AI tools (ChatGPT), and Google SGE. The company also provides instructor training courses on distance learning and soft skills development.

Differentiator

Problem solved

Functional benefit

Brands

• FormaSEO: SEO e-learning training platform in partnership with Abondance, offering courses on search engine optimization fundamentals, analytics, content marketing, and specialized SEO topics.

Products and services

• FormaSEO E-Learning Platform (Plateforme FormaSEO) SEO e-learning platform offering structured video courses organized in chapters with QCM assessments, covering SEO fundamentals, local SEO, e-commerce SEO, analytics, crawl/indexation, content marketing, YouTube SEO, Pinterest SEO, programmatic SEO, ChatGPT for SEO writing, and Google SGE optimization. Built in partnership with Abondance and multiple recognized French SEO experts.
• Webmarketing Agency Services (Services Webmarketing) Project-based digital communication agency services for French TPE/PME and auto-entrepreneurs, covering strategy and consulting, community management, influencer marketing, SEO, SEA (Google Ads), newsletters and email marketing campaigns (GDPR-compliant), designed for small business budgets.
• Graphic Design Services (Conceptions Graphiques) Creative services including motion design, 2D/3D animations, video editing, content writing, logo design, graphic charters, illustrations, signage, web design, and print materials.
• Website Creation and Maintenance Services (Création et maintenance de sites web) Website design, creation, hosting, and ongoing maintenance services offered to small French businesses as part of the agency's full-stack digital communication offering.
• Up & Co'm Certifying Program - SEO Activity Development (Développer son activité avec le référencement naturel) Blended learning certification program (9h e-learning + 14h virtual workshop) preparing trainees for the Up & Co'm 'Développer son activité avec le référencement naturel' certification (RS7511) registered at France Compétences. Delivered by an authorized examination center with 100% exam pass rate reported for 2024-2025 cohorts.
• Trainer Development - Experiential Distance Learning (Créer des expériences apprenantes en distanciel) 21-hour instructor-led virtual class on creating experiential learning in distance learning environments, covering pedagogy, innovation, and digital tools. Priced at €1,680 per participant, eligible for FAF, OPCO, and FNE financing.
• Content Strategy & Blog Writing Course (Stratégie de contenu & Rédaction pour le web adaptées au blog) 28-hour live virtual class on blog content strategy and web writing, covering editorial planning, storytelling, and SEO optimization. Priced at €2,000 per participant, eligible for FAF, OPCO, and FNE financing.

Quantifiable outcome

• 100% exam pass rate for Up & Co'm certification candidates (2024-2025)
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Abondance (Olivier Andrieu)coreStrategic or Co-development PartnerLes Yeux Rouges partnered with Abondance and its founder Olivier Andrieu (SEO expert since 1998, author of 'Réussir son référencement web') to co-develop and distribute the FormaSEO e-learning platform. The partnership leverages Abondance's SEO expertise and existing audience (abondance.com blog since 1998, YouTube channel) while Les Yeux Rouges handles the training center operations, administrative support, and platform hosting. Experts including Mathieu Chapon, Marjolaine Tasset, Vincent Lahaye, Isabelle Canivet, Sylvain & Guillaume Peyronnet, Baptiste Giraud, Arthur Villecourt, Luca Fancello, Thomas Cubel, and Vincent Terrasi contribute as instructors on the platform.
• Smar'Team (Gwenaëlle Ruella)coreStrategic or Co-development PartnerLes Yeux Rouges partners with Smar'Team and its founder Gwenaëlle Ruella, an expert in pedagogy and soft skills training. Gwenaëlle provides training on public speaking and on creating experiential learning in distance settings. The partnership offers trainers professional development courses delivered under the Les Yeux Rouges training center label.
• Webmarketing & Co'mcoreChannel Partner/ Reseller/ DistributorLes Yeux Rouges is an authorized examination center (centre habilité) for the Up & Co'm certification 'Développer son activité avec le référencement naturel' registered at France Compétences (RS7511). The certification is issued by Webmarketing & Co'm, which also partners with ICDL as an examination center for digital skills certifications.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• 1ère Position: Established French SEO agency with a training offering aimed at marketers and business owners. Overlaps with Les Yeux Rouges on both the agency and the SEO training side, serving the same French SMB market.
• Eskimoz: French SEO agency that also runs SEO/webmarketing training programs for professionals. Directly comparable as a French SEO agency that monetizes expertise through both services and training.
• Junto: French digital marketing and SEO agency serving B2B clients. Comparable to the agency side of Les Yeux Rouges in targeting French SMBs and mid-market with webmarketing services.
• Yumens: French digital performance agency offering SEO, SEA and content services to mid-market clients. Comparable as a French digital marketing services provider in the same competitive set as Les Yeux Rouges' agency arm.
• Webmarketing & Co'm: French digital marketing training organization that issues the Up & Co'm certification (RS7511) for which Les Yeux Rouges is an authorized examination center. Direct peer in the webmarketing certification/training market.
• Search Foresight: French SEO consultancy that publishes research and runs training events/webinars for SEO professionals. Comparable as a French SEO thought-leader that monetizes expertise via training content.
• Abondance: France's leading SEO editorial brand (abondance.com blog since 1998, founded by Olivier Andrieu). Both a strategic partner of Les Yeux Rouges on FormaSEO and a competitor in SEO training and content, addressing the same French SEO learner audience.

Others

• Maformation.fr: French training aggregator/platform that lists CPF-eligible professional training courses and connects learners with training organizations. Comparable as an indirect channel/ecosystem participant that competes for the same CPF-funded learner as Les Yeux Rouges' FormaSEO courses.

Broad incumbents

• OpenClassrooms: Major French online education platform offering accredited diploma and certificate programs in digital and tech fields. Overlaps with Les Yeux Rouges on online professional upskilling but operates at significantly greater scale across many disciplines.
• LiveMentor: France-based online training platform focused on entrepreneurship and digital skills, with a broader catalog than Les Yeux Rouges. Comparable as a French online professional-training provider, but at a much larger scale and wider scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/les-yeux-rouges

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Les Yeux Rouges