Moving Image

What Moving Image does

Moving Image is a Malaysian full-service video production house operating as The Moving Image Sdn. Bhd. from Kuala Lumpur with a wholly-owned Singapore subsidiary. Founded in 2012, the company delivers end-to-end creative production covering pre-production (script writing, concept), production (corporate videos, TV commercials, documentaries, music videos, event coverage, live streaming), and post-production (2D/3D animation, motion graphics, infographic videos, editing, color grading, VFX). It complements production with two adjacent lines: annual report design and copywriting, and a recurring social media marketing service spanning strategy, content creation, community management, and paid advertising across Facebook, Instagram, TikTok, LinkedIn, YouTube, and XHS.

The company serves predominantly enterprise and institutional B2B clients in Malaysia and Singapore, including Shell, Maybank, CIMB, Public Islamic Bank, LG, Digi, Lazada, Foodpanda, Boost, Gamuda Land, Sunway, 1 Utama, Giant, PUMA, Monin, Zalora, NXP, Al-Ikhsan Sports, and government-linked entities such as Jabatan Perdana Menteri, EMGS, AKPK, and Indah Water. Customer acquisition runs through the company website (quote forms, contact pages), direct phone/email/WhatsApp outreach, referrals, and organic SEO content on video production topics; there is no intermediary distribution layer.

The revenue model mixes project-based professional services with subscription retainers. Video production work is quoted per project based on complexity, duration, shoot requirements, and revisions; annual report design is unit-priced from RM10,000 to RM50,000+; social media marketing is sold as monthly subscriptions across Starter (RM3,000-5,000), Growth (RM6,000-10,000), and Premium (RM12,000-25,000) tiers with separate one-time setup fees (RM2,000-5,000) and usage-based paid media budgets. The team size is 11-50 employees, the entity is privately held with no disclosed funding rounds, M&A, or parent ownership.

Name

Moving Image

Legal name

The Moving Image Sdn. Bhd.

Website

https://movingimage.my

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Moving Image is a Malaysian full-service video production house, founded in 2012 and headquartered in Kuala Lumpur with a Singapore subsidiary, producing corporate videos, TV commercials, animation, music videos, and social media content for enterprise and government B2B clients across Malaysia and the wider region.

Ownership category

akta.pro rank

Product category

Video Production Services

NAICS

Motion Picture and Video Production (51211)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Commercial Production Companies (Live-Action) (MPAAAMAA)

Keywords

• Video production services
• Corporate video production
• Post-production services
• Animation studio services
• Social media marketing

Headquarters

HQ city

Ampang

HQ country

Malaysia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Video Production Services: Project-based production services including corporate videos, TV commercials, documentaries, music videos, event coverage, and social media content. Pricing varies based on project complexity, duration, production requirements, and post-production needs.
2. Social Media Marketing Services: Monthly retainer-based social media marketing services covering strategy, content creation, community management, and paid advertising for Malaysian businesses.
3. Annual Report Design Services: Design and copywriting services for annual reports, ranging from basic designs to comprehensive packages with photography and data visualization.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Moving Image is a full-cycle video production company providing end-to-end creative services spanning pre-production (script writing, concept development), production (corporate videos, TV commercials, documentaries, promotional content, music videos, event coverage, live streaming), and post-production (video editing, color grading, 2D/3D animation, motion graphics, CGI, and VFX). The company also offers monthly social media marketing retainers and annual report design services, serving enterprise and government clients across Malaysia with regional reach into Singapore.

Product overview

Moving Image is a full-cycle video production company offering comprehensive creative services from pre-production to post-production. The core offering consists of video production services including corporate videos, educational content, documentaries, promotional videos, and social media content. The production division encompasses script writing and film production capabilities. Post-production services include 2D and 3D animation studios, motion graphics, and video editing. Additional services include event coverage, live streaming, commercial studio production, music video production, annual report design, and social media marketing. The company operates as a one-stop solution where clients can access all creative and production capabilities under one roof, with an integrated approach combining writing, design, and traditional production expertise.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Video Production High-quality corporate film production for brand image maintenance and internal/external communications, including company mission videos, brand films, and corporate messaging content for enterprise clients.
• Educational Video Production Persuasive and visually appealing educational content videos tailored to target markets, designed to broaden audience reach and dominate search engine rankings for brands and educational institutions.
• Documentary Film Production Full-scale documentary production services capturing real stories and events for corporate, brand, and public-sector clients across various purposes and audiences.
• Promotional Video Production Promotional video content designed to market products, services, or brands effectively to target audiences across digital and broadcast channels.
• Social Media Video Services Short-form video content creation optimized for social media platforms including reels, shorts, and platform-specific vertical formats for brands targeting social audiences.
• Script Writing Video script writing services assisting clients in conceptualizing ideas and developing tailored scripts for video projects, delivered as part of pre-production.
• Animation Studio Services Full animation studio capabilities including 2D animation (frame-by-frame, motion design, character animation, mixed media), 3D animation for realistic and detailed content, motion graphics, and infographic videos.
• Event Coverage Video Full video and photography coverage for events of all sizes, capturing live event footage for broader audience reach and post-event content distribution.
• Live Event Video Production Professional live event video production services for broadcasting and streaming events in real-time to remote and on-site audiences.
• Commercial Video Studio TV and commercial video production with high-quality visuals and sound for advertising campaigns across broadcast, digital, and out-of-home media channels.
• Video Editing and Post-Production Professional video editing including footage arrangement, audio editing, color grading, CGI, VFX, and final cut production for all content types as a standalone or integrated service.
• Music Video Production Music video production transforming songs into visual narratives, covering pre-production, production, and post-production with effects and animations for artists and labels.
• Annual Report Design Annual report design and copywriting services including cover page design, quarterly summaries, MD&A sections, infographics, and both digital and print formats, ranging from basic designs to comprehensive packages with photography and data visualization.
• Social Media Marketing Services Monthly retainer-based social media marketing covering strategy, content creation, community management, paid advertising, and analytics across Facebook, Instagram, TikTok, LinkedIn, YouTube, and XHS platforms for Malaysian businesses.

Quantifiable outcome

• Clients typically see 3 to 5x ROAS and 20 to 40% increase in engagement rate within first 6 months of social media marketing campaigns
• +3 more outcomes

Named customers24 records

Segments10 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• Moving Image SingaporecoreStrategic or Co-development PartnerMoving Image operates a subsidiary video production company in Singapore (movingimage.sg) to support clients with cross-border campaigns. This regional presence allows the company to manage projects spanning both Malaysian and Singaporean markets, providing consistent quality and seamless project management for coordinated Southeast Asian shoots.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• The Little Red Ants: Singapore-based creative production studio producing commercials, branded content, and digital videos. Direct competitor in regional commercial and branded video production for enterprise brands.
• Boardscape: Singapore-based creative production studio producing commercials, corporate videos, and social-first content for brands across Southeast Asia. Directly comparable in service offering and target client profile.
• Imagineer: Malaysian creative production agency delivering corporate video, animation, and integrated brand campaigns. Closely comparable as a Malaysian-based creative production competitor targeting enterprise clients.
• Offbeat Studios: Singapore video production house offering commercial, corporate, and digital video content with integrated post-production. Highly comparable in service mix, regional scope, and B2B enterprise focus.
• Big 3 Media: Singapore-based commercial video production company producing TV commercials, corporate videos, and digital content. Direct competitor in the same regional market targeting similar enterprise brand clients.

Regional players

• Viddsee: Singapore-headquartered short-form video storytelling platform and production studio with regional reach across Southeast Asia. Comparable as a regional video content creator and producer serving brands and creators.
• Moving Bits: Indonesia-based animation and motion graphics studio serving regional brands and broadcasters. Comparable as a Southeast Asian creative production house with animation and motion graphics capabilities.

Broad incumbents

• Naga DDB Tribal: Malaysia's largest integrated advertising network offering creative, production, and digital services. Comparable as a Malaysian enterprise creative partner with full-service production capabilities.
• Entropia: Malaysian creative and digital agency producing brand campaigns, video content, and integrated marketing. Comparable as a full-service Malaysian creative competitor with production capabilities.
• VHQ Media Holdings: SGX-listed video production and post-production company with operations across Singapore, Malaysia, and Greater China. Comparable as a regional full-service video production house serving enterprise and brand clients across Southeast Asia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/movingimage.my
• Instagraminstagram.com/movingimage.my
• LinkedInlinkedin.com/company/moving-image-my

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moving Image