What Gobo Service does

Goboservice is an Italian B2B specialty manufacturer of gobo projection systems, operated by Sunland Optics S.r.l. and headquartered in Bonate Sotto (Bergamo) with a legal seat in Reggio Calabria. The company designs and produces two interlocking product lines in-house: a portfolio of proprietary gobo projectors — including the Divum, Golive, Golux, and Signum series, with flagship output up to 50,000 lumens on the Divum 50K — and the gobos (stencil templates) themselves, manufactured in both metal and glass, with a catalog of over 1,000 standard designs and a custom design service capable of same-day proposals. Supporting products include dichroic color filters in 24 standard colors, rotating animation discs, and the Xerofos line of outdoor projector enclosures. The company holds ISO 9001:2015 certification and CE marks its projectors.

Revenue is generated through four streams: one-time sales of standard and custom gobos, one-time sales of projectors, projector rental for short-term events, and professional services (installation via qualified partners and projection project studies). The go-to-market is multi-channel: a B2B e-commerce storefront (store.goboservice.com) for catalog items, a consultative direct sales motion for custom and projector sales, and exclusive regional distribution in Germany (LTH Das Lichttechnikhaus), the Baltics (Korgas JSC), and Poland (Newled), supplemented by wholly-owned subsidiaries in France (Goboservice France sarl) and the USA (Goboservice USA llc). End customers span architectural and urban lighting projects (municipalities, cultural institutions), retail and hospitality, museums, and industrial safety signage deployments, with named references including Esselunga, Ermenegildo Zegna, Somfy, MArRC, and Goline. The company reaches customers in over 80 countries and claims 24+ years of industry experience, despite a stated 2012 incorporation date.

Name

Gobo Service

Legal name

Sunland Optics S.r.l.

Website

https://goboservice.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Goboservice (Sunland Optics S.r.l.) is an Italian B2B manufacturer of gobo projectors and custom gobos serving architectural, retail, museum, and industrial-safety lighting applications in 80+ countries via direct sales, exclusive distributors, and subsidiaries in France and the USA.

Ownership category

akta.pro rank

Headquarters

HQ city

Bergamo

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Gobo Sales (Standard & Custom): Sale of glass and metal gobo stencils. Standard gobos sold via online catalog (over 1,000 designs across categories). Custom gobos produced to customer artwork specifications. One-time purchase model.
2. Projector Sales: Sale of proprietary gobo projectors including models for advertising, architectural/mapping, Christmas and effects, and safety signage applications. Includes high-power models such as Divum 50K, Golive 400, Golux 1000/600, Signum 75W.
3. Projector Rental: A large portion of the projector catalog is available for rent. Rental service enables short-term deployments for events and temporary installations.
4. Professional Services (Installation & Graphics): Installation services for Goboservice projectors through a network of qualified partners. Additional services include custom graphic creation for projections, and projection project studies using customer-provided technical parameters.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Goboservice manufactures and supplies gobo stencils (metal and glass) and proprietary gobo projectors for architectural mapping, retail, museum, event, and industrial safety signage applications. The product line includes the Divum, Golive, Golux, and Signum projector series, a catalog of over 1,000 standard gobo designs, and a custom gobo design service. Supporting offerings include dichroic color filters, animation discs, Xerofos outdoor projector enclosures, projector rentals, and installation services through a qualified partner network.

Product overview

Gobo Service by Sunland Optics is a 100% Italian manufacturer specializing in gobo projection systems. The product portfolio centers on gobo projectors (Divum, Golive, Golux, Signum series) that project light through interchangeable gobo stencils to create patterns, text, logos, and artistic effects on architectural surfaces. The company offers both Standard Gobos (over 1,000 template designs across categories like Architecture, Christmas, Weddings, Nature, Symbols, etc.) and Custom Gobos (bespoke designs from customer artwork). Supporting products include Dichroic Filters (24 standard colors), Animation Discs (for rotating effects), and Xerofos outdoor projector enclosures. The offering is sold as individual components (projectors and/or gobos) with optional services including projection studies, custom graphic design, distortion calculation for angled projections, installation, and rental. Products are 100% Made in Italy with over 24 years of experience, serving architectural, retail, museum, industrial, and safety signage applications in over 80 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Divum Series Projectors High-power LED gobo projectors including Divum 30KR and Divum 50K models with 50,000 lumen output, used for museum facades, monuments, and large-scale event lighting by professional installers and event producers.
• Golux Series Projectors Professional gobo projectors including Golux 600 and Golux 1000 models for retail, signage, and architectural applications.
• Golive Series Projectors Golive 400 projector for commercial and event applications requiring reliable gobo projection capabilities.
• Signum Series Projectors Safety signage projectors including the Signum 75W model for industrial environments, projecting dynamic safety signs and wayfinding indicators.
• Standard Gobos Pre-designed gobo templates with over 1,000 unique designs across categories including Architecture, Abstract Shapes, Sky & Stars, Holidays, Marriage & Wedding, Nature, Symbols & Sports. Made from glass for high definition and sharpness, sold per unit to professional B2B buyers.
• Custom Gobos Bespoke gobo production from customer-provided artwork (vector or 600+ DPI files), including conceptual design, vectorization, and same-day proposals for urgent requests. Compatible with all projector brands and moving heads.
• Dichroic Filters Color filters that selectively filter light wavelengths to create different chromatic effects, available in 24 standard colors and various formats compatible with high-power projectors and moving heads.
• Xerofos Outdoor Projector Cases Outdoor enclosures for projectors and video projectors, providing weather protection for exterior and all-weather installations.
• Animation Discs Rotating effect wheels that create dynamic motion patterns when inserted in projectors, used for animated lighting effects.
• Projector Rental Rental of a large portion of the Goboservice projector catalog, enabling short-term deployments for events and temporary installations, with usage-based pricing per event or duration.
• Installation & Professional Services Installation services delivered through a network of qualified partners, plus custom graphic creation and projection project studies using customer-provided technical parameters (projection distance, surface, ambient light, desired graphics).

Quantifiable outcome

• Gobos produced in glass for standard catalog designs, offering greater definition than metal alternatives.
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• LTH Das Lichttechnikhaus Vertriebs GmbHcoreChannel Partner/ Reseller/ Distributor · 28 July 2021Exclusive distribution agreement for the sale of gobos and illumination solutions in Germany. LTH Das Lichttechnikhaus is an established 360-degree lighting provider based in Gunzburg, Germany. The agreement was a result of Goboservice's expansion strategy for the German market.
• Korgas JSCcoreChannel Partner/ Reseller/ DistributorExclusive distributor for Baltic regions, handling gobo and illumination solution distribution. Collaborated on a Vilnius building illumination project showcasing Goboservice technology.
• NewledcoreChannel Partner/ Reseller/ DistributorExclusive distributor for Poland. Owner Rafal Korszeń visited Goboservice's facilities in February 2024, meeting with management and operations teams to reinforce the collaboration. Newled is described as a specialist in LED lighting.
• TeclumencoreStrategic or Co-development PartnerTeclumen is a reference company in professional lighting. Goboservice collaborates with Teclumen from design to realization, offering innovative, efficient, and environmentally sustainable solutions for events, architecture, and public spaces.
• EffektljusminorStrategic or Co-development PartnerSwedish collaboration on an Uppsala urban lighting project. Effektljus partnered with Goboservice and architecture/engineering firm Ramboll to transform building facades into animated light and shadow canvases.
• GolineminorStrategic or Co-development PartnerIndustrial safety collaboration combining Goboservice's Signum projectors with Goline for tunnel safety signage applications. Project demonstrates dynamic safety signage solutions for challenging industrial environments.
• PLS ImpiantisticaminorChannel Partner/ Reseller/ DistributorLongstanding installation partner for Goboservice projectors. Located in Cervinia, PLS Impiantistica carried out a facade lighting project at Hotel Cristal Valtour.
• LITE UKminorChannel Partner/ Reseller/ DistributorUK-based partner that performed an immersive architectural projection for Harrogate Shopping Centre's VE Day 80th anniversary using Goboservice projectors.
• LiberaminorOthersGoboservice supports Libera, the Italian association committed to fighting organized crime and promoting a culture of legality. Support includes educational projects, grassroots initiatives, and national campaigns.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Antari Lighting & Effects: Antari is a Taiwanese manufacturer known for fog/haze machines but also produces projection lighting and effects fixtures. It is a partial-overlap emerging player in the projection-effects space rather than a direct gobo competitor.
• American DJ (ADJ): ADJ produces affordable gobo projectors and lighting fixtures primarily for DJ, small-venue, and entry-level architectural applications. It overlaps with Goboservice at the lower end of the gobo-projector market with a focus on accessibility rather than premium customization.

Direct peers

• GAM Products: GAM manufactures gobos, gobo projectors, and accessories for entertainment, architectural, and themed-environment applications. It competes head-to-head with Goboservice in custom gobo production and projection hardware.
• Apollo Gobo / Apollo Design Technology: Apollo is a major US-based gobo manufacturer producing custom and stock gobos for theatrical, architectural, and event use. Its catalog-driven gobo model directly overlaps with Goboservice's standard and custom gobo business.
• CHAUVET Professional: CHAUVET Professional offers gobo projectors (including the Pro-DJ Gobo projectors) and full lines of architectural and event lighting. It is a direct competitor in gobo projection hardware with a broader portfolio of moving-head and static lighting.
• Rosco Laboratories: Rosco is one of the world's largest gobo manufacturers, offering both standard and custom glass/metal gobos plus gobo projectors for entertainment and architectural applications. It is the closest direct competitor to Goboservice across the gobo and gobo-projector product lines.

Broad incumbents

• Signify (Philips): Signify is the world's largest lighting company, with architectural and theatrical projection products under Philips and Color Kinetics brands. Its scale and brand reach dwarf Goboservice, but it competes in the same architectural and event projection space.
• Martin Professional (HARMAN): Martin by HARMAN is a leading professional lighting manufacturer with gobo-capable moving heads, projectors, and architectural lines. It overlaps with Goboservice in gobo-projection applications but operates as a much larger, multi-category lighting incumbent.
• Robe Lighting: Robe is a major Czech professional lighting manufacturer with extensive architectural, theatrical, and event lines including gobo-capable fixtures. Comparable to Goboservice in gobo/architectural projection applications but with significantly broader product portfolio.
• Elation Professional: Elation Professional manufactures a wide range of architectural and entertainment lighting including gobo projectors and IP-rated outdoor fixtures. Directly comparable to Goboservice's architectural projector line, with a broader moving-head portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/goboservice
• Facebookfacebook.com/goboservice
• Xx.com/goboservice

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gobo Service