What Newledge does

Newledge is a privately-held, Israel-based experiential learning company that delivers corporate cybersecurity awareness training through three core products: VR Experience (immersive 3D, 360° virtual reality training), Escape Classrooms (gamified cyber and HR-themed escape room challenges delivered virtually, as kits, or in person), and the Cyber League App (a cloud platform for virtual cyber-week events combining VR scenarios, escape rooms, and live competition). The underlying platform is a customizable content and delivery system that supports branded scenario deployment across VR headsets, mobile, and web, integrates with enterprise LMS systems, and uses machine learning algorithms to monitor learner success, failure, and retry rates.

The company sells primarily to large enterprise organizations and government entities — named customers include Amdocs (a global technology/telecommunications firm) and Europol — and claims to have trained employees at 25+ companies and 100,000+ users across 5 countries. The go-to-market is direct enterprise field sales with a quote-based pricing model and annual subscription billing; pricing is not publicly disclosed and varies by number of users, customization requirements, and deployment scope. The company is GDPR (679/2016) compliant, which supports its stated global delivery and EU customer base.

Newledge is a small organization with 11–50 employees and no disclosed external funding rounds, acquisitions, or parent-company affiliations. Its product positioning has expanded beyond pure cyber awareness into HR-related compliance and team-building use cases, and its CyberLeague sub-brand points to a recurring, event-driven revenue angle layered on top of the core VR/escape room products.

Name

Newledge

Legal name

Newledge, Inc.

Website

https://new-ledge.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Cybersecurity Training Software

NAICS

Computer Training (611420), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

General Cybersecurity Awareness (All Employees) (EDABAGAA)

akta.pro secondary industries

VR-Based Skills Training Simulations (Soft Skills, Customer Service, Leadership) (EDAFAJAA), Cybersecurity Learning Platforms (EDAFANAF), Phishing, Social Engineering & Business Email Compromise (BEC) Training (EDABAGAB)

Keywords

• Cyber awareness training
• VR training platform
• Gamified learning
• Experiential learning tools
• Security training solutions

Headquarters

HQ city

Rishon Le Zion

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Corporate Training Services: B2B training services delivered through VR experiences, escape rooms, and gamified applications. Organizations pay for customized training programs including scenario development, platform access, and event management. Pricing based on organizational size and scope of training deployment.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Newledge delivers experiential cybersecurity awareness training for enterprise employees through three core products: an immersive VR Experience platform, Escape Classrooms (virtual, kit, or physical escape room challenges), and the Cyber League App for virtual cyber week events. The company's cloud-based platform supports customizable, branded training scenarios delivered via VR headsets, mobile devices, and web browsers, with machine learning algorithms that monitor training efficiency.

Product overview

Newledge is an experiential learning company offering a portfolio of gamified corporate training products centered on cybersecurity awareness. The core offerings include VR Experience (immersive virtual reality training), Escape Classrooms (gamified escape room challenges available in virtual, kit, or physical formats), and the Cyber League App (a comprehensive platform for virtual cyber week events combining VR scenarios, escape rooms, live activities, and competitive elements). All products are delivered through Newledge's advanced technological platform, which supports branded, customized content distribution and uses machine learning algorithms to monitor training efficiency.

Differentiator

Problem solved

Functional benefit

Brands

• CyberLeague: Interactive cyber awareness arena facilitating and managing virtual cyber week events with gamification and competition features.
• VR Experience
• Escape Classrooms

Products and services

• VR Experience

Quantifiable outcome

• 33% more effective information absorption using VR
• +6 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Curricula: Curricula offers gamified, story-driven security awareness training for small and mid-sized businesses. Comparable category and target buyer, though typically more SMB-focused than Newledge's enterprise focus.
• AwareGO: AwareGO provides security awareness training using short animated videos and behavior-change science for enterprises. Comparable buyer profile and use-case set to Newledge, though the delivery format (video vs. VR/escape rooms) differs.
• KnowBe4: KnowBe4 is the market leader in security awareness training and phishing simulation, now owned by Vista Equity Partners at multi-billion scale. Targets the same enterprise buyers and use cases as Newledge, but with a much broader content library and browser-only delivery model.
• CybSafe: CybSafe delivers cloud-based, data-driven security awareness and human-risk management for enterprises. Targets the same enterprise buyers as Newledge and competes for the same human-factor cybersecurity budget.
• Hoxhunt: Hoxhunt provides gamified, behavioral security awareness training with phishing simulations aimed at enterprise workforces. It is a direct competitor in the same category, with a similarly engagement-driven approach but without VR/escape-room focus.
• Living Security: Living Security is the closest direct peer — a U.S. company that provides VR and gamified cybersecurity awareness training for enterprises, including escape-room style content. Highly comparable product format, target buyer (enterprise CISOs), and use cases (phishing, social engineering).
• NINJIO: NINJIO delivers animated, episode-based cybersecurity awareness training targeted at enterprise employees. Same buyer persona and same category as Newledge, but with a content-only approach rather than experiential/VR delivery.

Broad incumbents

• Proofpoint Security Awareness: Proofpoint acquired Wombat Security to offer enterprise security awareness and phishing simulation as part of its broader email-security and compliance portfolio. A broad incumbent that competes head-on with Newledge but with significantly greater scale and distribution.
• SANS Institute: SANS is a globally recognized cybersecurity training and certification provider, primarily serving security professionals rather than end-user awareness. A broad incumbent in cybersecurity education, adjacent to Newledge's corporate awareness use case.

Emerging players

• Keepnet Labs: Keepnet Labs offers a security awareness and phishing simulation platform targeted at enterprises. Emerging player in the same category as Newledge, with a broader email-security bundle but comparable buyer profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newledge