Reklame Laden

What Reklame Laden does

Reklame Laden is a sole proprietorship (Einzelunternehmung) registered in Menz (Gommern) near Magdeburg, Germany, and operated by its owner Sven Kelch. The business provides advertising and design services to small and medium-sized businesses, associations, and startup founders in the Magdeburg region and surrounding Saxony-Anhalt area, including the Jerichower-Land district. Services are delivered via a mobile, on-site consultation model in which the owner travels to the customer's premises, supplemented by website- and phone-initiated inquiries.

The service portfolio is structured around four core pillars — GrafikDesign (logos, brochures, flyers, posters, advertisements), TextilDruck (custom textile printing), Webseiten (landing pages, corporate websites, e-commerce shops), and Schilder/Beschriftungen (signage and vehicle lettering) — augmented by printed promotional materials (business cards, menus, roll-ups, banners) and in-house produced branded merchandise (cups, pens, keychains, umbrellas, balloons). The underlying technology stack is commodity: WordPress for website builds, Gambio for e-commerce shop systems, and Alfahosting for domain and hosting services, with standard SSL/TLS for transport security. No proprietary software, AI features, or platform IP is disclosed.

The revenue model is project-based professional services plus one-time print and merchandise production, with quote-based pricing aimed exclusively at commercial customers and 19% VAT added on top. Distribution is direct: the website functions as a portfolio and lead-generation storefront, while Alfahosting and Gambio act as referral partners. The company has no external funding, no subsidiaries, no app products, and no patents or trademarks on record, and the owner-operator structure means total billable capacity is constrained to a single individual.

Name

Reklame Laden

Legal name

Reklame-Laden

Website

https://reklame-laden.de

Company type

Private

Operating status

Operating

Short description

Reklame Laden is a sole-proprietor advertising and design agency in Magdeburg, Germany, offering graphic design, web development, textile printing, signage, and promotional merchandise to regional SMBs, associations, and startup founders via mobile on-site consultation.

Ownership category

akta.pro rank

Headquarters

HQ city

Magdeburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Print Products: One-time production of printed advertising materials including flyers, brochures, business cards, menus, posters, promotional banners, roll-ups, window and door signage, beachflags, stamps, printed merchandise (mugs, pens, keychains, shopping cart tokens), calendars, printed umbrellas, balloons, vehicle lettering, and floor stickers.
2. Graphic Design Services: Professional graphic design services including logo design, icons, brochures, advertisements, posters, flyers, digital image editing, and template creation for digital advertising displays.
3. Web Development: Website creation and redesign services including landing pages, complete corporate web presence, and e-commerce shop systems.
4. Textile Printing: Custom textile printing services for businesses, associations, and private customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Reklame Laden is a regional advertising agency providing an integrated, one-stop-shop portfolio of graphic design, custom textile printing, signage and lettering, web design/development, printed promotional materials, and in-house produced branded merchandise. The owner serves SMBs, associations, and startup founders in the Magdeburg and Jerichower-Land area, traveling on-site for consultations and bundling all advertising needs under a single provider.

Product overview

Reklame Laden is an advertising and design services company offering a comprehensive, integrated suite of promotional services from a single source. The portfolio centers on four core service pillars: GrafikDesign (professional graphic design including logo creation, brochures, flyers, and print materials), TextilDruck (custom textile printing for clothing and fabrics), Webseiten (website development including landing pages and e-commerce shop systems), and Schilder/Beschriftungen (signage including vehicle branding and storefront lettering). These core offerings are supplemented by an extensive range of printed promotional materials (flyers, posters, business cards, roll-ups, banners) and in-house-produced branded merchandise (cups, pens, umbrellas, keychains). The company also provides Existenzgruender (startup support) services targeting newly self-employed individuals. All services are available as a bundled package from one provider.

Differentiator

Problem solved

Functional benefit

Products and services

• GrafikDesign (Graphic Design Services) Professional graphic design services that produce logos, icons, brochures, flyers, posters, advertisements, promotional banners, digital image edits, and templates for digital advertising displays, delivered to commercial customers and associations.
• TextilDruck (Custom Textile Printing) Custom textile printing services producing printed clothing and fabric items for businesses, clubs, and individual customers in the Magdeburg region.
• Webseiten (Website Development) Website development services that build landing pages, full corporate web presences, and e-commerce shop systems (Gambio) for SMBs and associations in the Magdeburg region.
• Schilder und Beschriftungen (Signage and Lettering) Signage and lettering services covering storefront signage, door lettering, vehicle branding, and floor stickers for commercial customers.
• Druckprodukte (Printed Promotional Materials) Production of printed promotional materials including flyers, brochures, business cards, menus, posters, promotional banners, roll-ups, beach flags, and stamps for commercial customers.
• Werbeartikel (Branded Promotional Merchandise) In-house produced branded promotional merchandise including printed cups, pens, keychains, shopping cart tokens, calendars, printed umbrellas, balloons, and other advertising giveaways for businesses and associations.
• Existenzgründer (Startup Founder Support Package) Specialized bundled package for startup founders (Existenzgründer) and newly self-employed individuals, providing comprehensive advertising and design support including logo design, website creation, business cards, and starter marketing materials.

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor.

• Die TAFEL MagdeburgminorGTM or Marketing PartnerReklame-Laden provides sponsorship support to Die TAFEL Magdeburg, a food bank/social aid organization. Partnership involves promotional support and assistance with visibility.
• Vergessenes MagdeburgminorGTM or Marketing PartnerReklame-Laden supports Vergessenes Magdeburg, a local historical/cultural initiative documenting forgotten aspects of Magdeburg's history. Partnership involves promotional assistance.
• AllesRetter MagdeburgminorGTM or Marketing PartnerReklame-Laden sponsors AllesRetter Magdeburg, a local rescue/safety initiative. Partnership involves visibility and promotional support.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Serviceplan Group: Europe's largest independent agency group headquartered in Munich, offering full-service advertising, digital, and design. Represents the scaled-up, agency-tier analogue of Reklame-Laden's integrated service offering for larger clients.
• Onlineprinters: German online printing group offering business cards, flyers, signage, textile printing, and promotional products to SMBs across Europe. Highly comparable product mix to Reklame-Laden's print side but operates as a large online platform rather than a local one-stop-shop.
• Flyeralarm: Würzburg-headquartered German printing and marketing services company offering flyers, business cards, signage, textile printing, and promotional merchandise to SMBs. Direct product overlap with Reklame-Laden's print/merch offerings but operates at national/international scale.
• Jung von Matt: Major German independent advertising agency with offices across Germany. Comparable as an advertising/design services provider but operating at enterprise-client scale rather than SMB one-stop-shop scale.
• Vistaprint (Vista): Global integrated print, design, and digital marketing services company operating in Germany. Directly comparable in combining business cards, signage, promotional products, and basic web/digital services for SMB customers.
• Ströer: Cologne-based German out-of-home and digital advertising company with SMB-facing digital marketing products. Overlaps with Reklame-Laden on the advertising/signing side of the offering.

Emerging players

• Canva: Global self-serve design platform used by SMBs for logos, flyers, social media, and basic marketing materials. Represents the DIY alternative that competes with Reklame-Laden's graphic design and print-prep services on price-sensitive SMB jobs.
• Squarespace: DIY website builder widely adopted by small businesses and the startup/Existenzgründer segment. Directly competes with Reklame-Laden's Webseiten service line for price-sensitive customers.

Direct peers

• CEWE: Oldenburg-based German printing and photo services company with a strong SMB and consumer print business. Overlaps with Reklame-Laden on printed merchandise, signage, and promotional print products.

Others

• Alfahosting: German web hosting provider that lists Reklame-Laden as a recommended implementation partner. Functions as a complementary/lead-generation channel rather than a competitor, but signals the broader SMB digital services ecosystem Reklame-Laden operates within.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reklame Laden