MyDerm Portal

What MyDerm Portal does

MyDerm Portal is a teledermatology platform that enables dermatology practices to conduct asynchronous virtual consultations with patients, focusing primarily on follow-up visits and expanding practice reach beyond physical clinic hours and location. The platform is operated by Advantage Marketing Solutions, LLC, a Michigan-based LLC, in conjunction with Hamzavi Dermatology, which serves as the strategic operating partner and clinical origin of the product. The customer base consists of dermatology practices in the United States, with named references including Clarus Dermatology, Hamzavi Dermatology, and Minnesota Dermatology.

The platform is built on a cloud-based, HIPAA-compliant infrastructure (256-bit end-to-end encryption, BAA in place) accessible via mobile, tablet, or computer with no installation required. Core features include ePrescribe connecting to over 70,000 pharmacies, online payment processing with direct deposit to the practice's account, a workflow-driven provider review system that can process a patient visit in as little as two minutes, automatic follow-up scheduling, customizable telemedicine experiences per practice, and API-based integration with existing practice systems. The platform is differentiated by its dermatology-specific design, including diagnosis-specific patient questionnaires and the ability for each practice to white-label and customize the patient-facing experience.

The business model is subscription-based, with platform fees charged to dermatology practices for use of the telemedicine system. Distribution is direct-to-physician via demo scheduling, with the platform embedded into practice websites as a white-label patient access point. No pricing, revenue, funding, or headcount figures are publicly disclosed, and the company appears to operate as a bootstrapped, privately held entity with no disclosed venture capital or institutional investment. Geographic operations are concentrated in Michigan with stated domestic U.S. scope, though the platform's digital delivery model permits any U.S. dermatology practice to adopt it.

Name

MyDerm Portal

Legal name

Advantage Marketing Solutions, LLC

Website

https://mydermportal.com

Company type

Private

Operating status

Operating

Short description

MyDerm Portal is a teledermatology platform that enables U.S. dermatology practices to conduct asynchronous virtual consultations, featuring ePrescribe to 70,000+ pharmacies, online payments, customizable workflows, and HIPAA-compliant cloud infrastructure. Operated by Advantage Marketing Solutions, LLC in partnership with Hamzavi Dermatology.

Ownership category

akta.pro rank

Product category

Telemedicine Software

NAICS

Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Dermatology Telemedicine Platforms (HLALAGAA)

Keywords

• Teledermatology platform
• Asynchronous telemedicine software
• Dermatology practice software
• Electronic prescribing platform
• HIPAA-compliant telehealth

Headquarters

HQ city

Plymouth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Telemedicine Platform Subscription: Platform fees for dermatology practices to use MyDerm Portal for patient consultations, featuring online payments, ePrescribe, and workflow management tools

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

MyDerm Portal is a cloud-based teledermatology platform that enables dermatology practices to conduct asynchronous virtual consultations with both new and existing patients. Practices can review patient-submitted information and photos, ePrescribe to over 70,000 pharmacies, accept online payments directly to their accounts, and automatically schedule follow-ups — with providers able to complete reviews in as little as 2 minutes per visit.

Product overview

MyDerm Portal is a single telemedicine platform for dermatologists that enables virtual patient consultations. The platform is owned and built by a dermatology practice and focuses on follow-up patients. It includes core features for patient consultations (login, questionnaire answers, photo uploads), provider workflow (appointment review, ePrescribing, treatment plan delivery), and operational capabilities including online payments, ePrescribe to 70,000+ pharmacies, and API-based integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• MyDerm Portal Cloud-based, HIPAA-compliant asynchronous teledermatology platform that lets dermatology practices see new and existing patients online. Providers review diagnosis-specific questionnaire responses and photos, ePrescribe to 70,000+ pharmacies, deliver treatment plans to the patient's mobile device, accept online payments directly to the practice, and trigger automatic follow-up appointment scheduling.

Quantifiable outcome

• See patients in as little as 2 minutes
• +3 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Emerging players

• PatientPop (Tebra): PatientPop, now part of Tebra, provides practice growth, patient communication, and telehealth tools to medical practices including dermatology. It overlaps with MyDerm Portal on patient-facing scheduling and telehealth workflows for specialty practices.

Broad incumbents

• Teladoc Health: Teladoc is a large, publicly traded telehealth incumbent offering a broad range of virtual care services including dermatology. While not specialty-focused like MyDerm Portal, it competes for dermatology visit volume and is used by some practices as an alternative platform.
• Doximity Dialer: Doximity is a large physician network that has added a free telemedicine Dialer feature used by many dermatologists. As a broad incumbent with a massive clinician user base, it represents a well-funded alternative for practices evaluating specialty telehealth platforms like MyDerm Portal.

Direct peers

• Updox: Updox provides telehealth, patient portal, and practice communication tools to physician practices including dermatologists. It competes with MyDerm Portal for practice-level telemedicine subscriptions and embedded patient workflows.
• Modernizing Medicine (ModMed): ModMed offers a dermatology-specific EHR (EMA) with integrated telehealth and patient engagement tools. It is a comparable specialty-focused platform serving dermatology practices with virtual visit functionality, practice management, and patient communication features.
• EZDERM: EZDERM is a dermatology-specific EHR and practice management platform with built-in teledermatology capabilities. Like MyDerm Portal, it targets dermatology practices specifically and competes for the same specialty-focused visit and prescribing workflows.
• Doxy.me: Doxy.me is a widely used, HIPAA-compliant telemedicine platform used by many dermatologists for virtual visits. It competes head-to-head with MyDerm Portal for practice-level telehealth subscriptions, offering a free tier and paid plans with similar workflow features.
• DermCheck: DermCheck is a teledermatology platform that connects referring providers and patients to dermatologists for asynchronous consultations. It overlaps directly with MyDerm Portal's asynchronous, photo-based dermatology visit model and the same specialty customer base.
• eVisit: eVisit is a telehealth platform designed for healthcare practices and enterprise customers, offering workflow and integration features similar to MyDerm Portal. It targets the same practice-level buyer with virtual visit functionality and EHR integration.
• Chiron Health: Chiron Health is a HIPAA-compliant telemedicine platform focused on physician practices. It serves a similar customer base to MyDerm Portal (specialty medical practices seeking reimbursement-friendly telehealth workflows) and competes for the same subscription dollars.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mydermportal
• Facebookfacebook.com/mydermportal

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyDerm Portal