FolhaCerta

What FolhaCerta does

FolhaCerta is the time and attendance sub-product (also branded FolhaFlash) of Flash, a privately held Brazilian SaaS company founded in 2016 and headquartered on R. Eugenio de Medeiros in the Pinheiros neighborhood of São Paulo. Flash operates a unified cloud-based platform that consolidates three core product lines: Gestão de Benefícios (multibenefícios management), Gestão de Pessoas (HR and people operations), and Gestão de Despesas (corporate expense management). The FolhaCerta/FolhaFlash portal sits inside the people operations suite and provides electronic time tracking, hour bank, vacation, and time-sheet mirror functionality that satisfies Brazilian labor law and PAT recordkeeping requirements (Inscrição PAT 3553817). The platform is accessed via web and mobile by administrators, team leaders, and employees, and is integrated with the Cartão Flash — a zero-fee corporate and multi-benefit card issued on the Visa network.

The underlying technology combines a multi-tenant SaaS HR/benefits/expenses platform with embedded payment infrastructure, structured-data AI features for fraud detection, candidate screening, and marketplace personalization, and a partnerships layer that includes the Clube Flash marketplace (150+ brands) and an exclusive TotalPass wellness bundle. AI capabilities are applied to transactional and HR data already flowing through the platform rather than via proprietary models, and the company is LGPD-compliant.

Flash monetizes through a hybrid model: tiered SaaS subscription plans (including a free entry tier) for the benefits, people, and expenses modules, plus transaction-based revenue from Visa interchange and commissions on the R$10B+ in card transactions it processes. The company serves over 60,000 corporate customers and 1.5 million employee end-users in Brazil, with reference logos spanning automotive (Ford), banking (Inter), pulp and paper (Suzano), apparel (Calvin Klein), delivery (Rappi), and technology (Razor). Distribution is sales-led for enterprise and mid-market accounts, complemented by a self-serve free plan, a reseller/partner program ('Indique e Ganhe'), and Visa network distribution for the card product.

Name

FolhaCerta

Legal name

Flash

Website

https://folhacerta.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

FolhaCerta is the time-tracking sub-product of Flash, a São Paulo-based SaaS platform that unifies Brazilian employee benefits, HR, and corporate expense management on a single Visa-issued card, serving 60,000+ companies and 1.5 million end-users.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription Plans: Flash offers tiered subscription plans for its HR, benefits, and expense management modules. Plans vary by product combination and company size. A free plan (starting at zero reais) is available to lower adoption barriers, with paid tiers providing expanded functionality.
2. Transaction Commission - Visa Partnership: Flash earns a commission from Visa on every transaction made with the Flash card. This is a transaction-based revenue stream with no cost to companies or employees.
3. Corporate Card Fees: The Flash corporate and multi-benefit card generates revenue through interchange fees from the Visa network partnership.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

FolhaCerta is a mobile time and attendance management portal that helps Brazilian companies solve day-to-day labor routines by simplifying how employees register work hours, attendance, and schedules. The platform provides electronic point capture, hour bank tracking, vacation management, and time sheet mirror reports, operating as a sub-brand within the broader Flash ecosystem that also offers HR, benefits, and corporate expense management. It serves companies of all sizes with multi-profile access for administrators, team leaders, and individual employees.

Product overview

Flash is a unified HR and benefits management platform that consolidates three core product lines: Benefits Management (Gestão de Benefícios), People Management (Gestão de Pessoas), and Expense Management (Gestão de Despesas). The platform operates through the central Flash Platform (Plataforma Flash) that integrates all modules, supported by the Flash Card (Cartão Flash) which serves as both a benefits and corporate expense card with zero fees. Key modules include Hiring & Offboarding, Time Tracking (Controle de Jornada), Recruitment & Selection with AI, Transportation Benefits, and PAT compliance. The ecosystem is extended through the Flash Club marketplace offering 150+ brand partnerships. The company also offers the sub-product FolhaFlash for dedicated time and attendance management.

Differentiator

Problem solved

Functional benefit

Brands

• FolhaFlash: Time tracking platform for managing work hours, time off, and attendance records
• FolhaCerta
• ExpenseOn
• Cartão Flash
• Clube Flash

Quantifiable outcome

• 30% increase in work productivity for companies using Flash tools
• +4 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• VisacoreTechnology or IntegrationFlash issues its multi-benefit and corporate cards on the Visa network, enabling acceptance at all Visa-enabled merchants across Brazil. Visa provides the payment infrastructure and network, while Flash earns a commission on each transaction made with the card. This partnership is fundamental to Flash's card product offering.
• TotalPasscoreStrategic or Co-development PartnerFlash has an exclusive partnership with TotalPass, Brazil's leading gym and wellness benefit provider. New Flash customers receive 1 year of TotalPass free. Flash manages the integration with the multi-benefit card, activation, and ongoing support for both HR teams and employees.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• TOTVS: Largest Brazilian enterprise software company offering ERP, HR/payroll, and benefits modules. Represents the broad incumbent in the same HR/payroll category where Flash competes, particularly in mid-market and enterprise.
• Senior Sistemas: Brazilian HR, payroll, and ERP software vendor serving mid-market and enterprise. Competes in the broader HR/payroll software category where Flash operates, though with a more traditional, on-premise heritage.
• VR Benefícios: Brazilian benefits card incumbent offering meal, food, transportation, and corporate benefits products. A legacy competitor to Flash's benefits card business with deep enterprise penetration.
• Alelo: Established Brazilian benefits and corporate card issuer (part of Alelo/EloPar group) with meal, food, transportation, and culture benefits products. A scaled incumbent competing with Flash in the multi-benefit card category.

Emerging players

• Rippling: Global unified HR, IT, and finance platform that has expanded into corporate card and expense management. Represents the global 'all-in-one' SaaS model Flash is pursuing in Brazil, though Rippling's primary market remains the US.

Direct peers

• Pontotel: Brazilian time and attendance / HR management SaaS platform. Overlaps directly with Flash's FolhaFlash and Controle de Jornada modules, serving similar Brazilian SMB and mid-market customers.
• Ponto Mais: Brazilian time-tracking and people-operations platform with electronic time clock, vacation, and HR features. Directly comparable to Flash's people management and FolhaCerta time tracking products.
• Caju: Brazilian multi-benefits card platform offering meal, food, transportation, and wellness benefits on a single card with corporate dashboards. Most direct competitor to Flash's benefits and Visa-network card proposition in Brazil.
• Vee Benefícios: Brazilian benefits management platform providing multi-benefit cards and HR integrations. Competes with Flash in the same SMB-to-mid-market benefits administration segment.
• Swile: Originally French multi-benefits platform with significant Brazilian operations, offering unified benefits cards and an employee engagement app. Competes head-to-head with Flash in Brazil's benefits card market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@meuflash
• Xx.com/FolhaCerta

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FolhaCerta