Vanderlicht

Name

Vanderlicht

Legal name

Vanderlicht GmbH & Co. KG

Website

https://vanderlicht.de

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Wiesbaden

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Services - Real Estate Marketing & Branding: Vanderlicht generates revenue through project-based professional services contracts for real estate companies. Services include brand identity development, repositioning strategy, communication design, signage (Signaletik), property activation marketing, website development, and social media content creation. The engagement model is project-based with clients including asset managers, property developers, institutional investors, and commercial real estate owners.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Vanderlicht is a full-service real estate marketing agency that develops branding, positioning, communication, interior, and placemaking solutions for commercial and mixed-use real estate. It delivers end-to-end services across the property lifecycle — from target group analysis and corporate identity through physical redesign/refresh of building touch points, signage (Signaletik), on-site activation with show floors and marketing lounges, websites, social media content, PR, and VR/renderings — exclusively for owners, developers, and managers of large real estate portfolios.

Product overview

Vanderlicht operates as a full-service real estate marketing agency offering a comprehensive portfolio of integrated services. The core offerings include Brand Identity (naming, positioning, logo, visual identity development), ReDesign/Refresh (physical redesign of building touch points), Objektaktivierung (marketing activation including show floors and lounges), Kommunikation (marketing materials, websites, VR applications), Signaletik (wayfinding and signage design), and Social Media services. Additionally, they offer a specialized Private Car Branding service for vehicle individualization. The services are designed to work holistically across the entire property development and asset management lifecycle, from strategic planning through execution.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Identity Identity building service for real estate projects covering object naming, positioning, logo design, profiling, visual appearance/branding, story development, and tone-of-voice (Property Personality), for property owners, developers, and asset managers.
• ReDesign / Refresh Concept and execution for redesign and refresh of main building touch points including exterior areas, facades, entrances, lobbies, elevator landings, traffic areas, and underground parking garages, targeted at property owners and asset managers seeking to upgrade existing assets.
• Objektaktivierung Comprehensive on-site marketing activation service for properties, including setup of marketing lounges, model apartments, show floors, on-site marketing, tour dramaturgy, and building/site communication, targeted at real estate owners, developers, and asset managers.
• Kommunikation Complete location and object marketing communication deliverables including media design, marketing tools, exposés, websites, events, promotions, PR, giveaways, visualizations/renderings, and VR applications, for property owners, developers, and asset managers.
• Signaletik Functional and representative signage upgrades that act as UX design for real estate — object marking, address formation, tenant representation, orientation and wayfinding, signage systems, and architectural ornaments — for property owners, developers, and asset managers.
• Private Car Branding Specialized service for vehicle individualization that extends car customization with discreet vehicle signing, content characterization, identity/claim/story/spirit branding, and complete brand or model appearance including custom marks and emblems, targeted at private vehicle owners seeking branded customization.
• Social Media Social media content creation and management service for real estate marketing campaigns, supporting brand presence and property promotion across social platforms, targeted at property owners, developers, and asset managers.
• Website Property website design and development service creating digital marketing presence for real estate projects, targeted at property owners, developers, and asset managers.

Quantifiable outcome

• 80% less concrete used through revitalization over demolition for R'n'B am Kustermannpark project
• +2 more outcomes

Named customers25 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators1 record

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Mutabor: Hamburg-based brand and design agency delivering brand strategy, corporate design, and spatial communication. Overlaps with Vanderlicht's brand identity and signaletik offerings for property and corporate clients.
• KMS Team: Munich-based global brand consultancy offering brand strategy, identity, and communications across industries. Competes for the same enterprise brand identity mandates as Vanderlicht but at much larger scale.
• Heimat Berlin: Berlin-based independent brand and creative agency working with major consumer and corporate brands. Comparable in delivering integrated brand identity and communication programs to enterprise clients.
• Strichpunkt Design: Stuttgart-based brand and corporate design agency with strong enterprise credentials. Direct overlap with Vanderlicht's brand identity, corporate design, and communication services.
• d.art Designgruppe: Full-service German design group providing corporate design, brand communication, and spatial branding. Overlaps with Vanderlicht on brand identity, signage/signaletik, and on-site activation work for commercial properties.
• Meiré und Meiré: One of Germany's most established brand and corporate design agencies (Cologne), serving enterprise clients across sectors including real estate. Comparable in scope of integrated brand identity and communication services.

Emerging players

• BBGK Berliner Bogen Kommunikation: Berlin-based communications agency specialized in real estate and urban development marketing. Most direct niche competitor to Vanderlicht on the real estate-specialist axis, though smaller in brand scope.
• Defortec: German agency focused on real estate marketing and communications for project developers and asset managers. Direct competitor on real estate-specialist mandates; smaller scale than Vanderlicht.

Direct peers

• Scholz & Volkmer: Wiesbaden-based brand and digital agency operating in the same city and overlapping service categories (brand identity, digital, communications). Closest geographic and functional peer to Vanderlicht.

Others

• Loved GmbH: Hamburg-based creative agency with brand and digital capabilities; competes with Vanderlicht for marketing and brand mandates from enterprise clients, particularly in property and corporate sectors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInde.linkedin.com/company/vanderlicht
• Instagraminstagram.com/vanderlichtcommunication
• Facebookfacebook.com/Vanderlicht-GmbH-Co-KG-1980209968890182

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vanderlicht