Dart

What Dart does

D'art Design Gruppe GmbH, operating as Dart, is a German brand-experience design agency headquartered in Neuss, Germany, founded in 1991. The company designs and executes physical, virtual, and hybrid brand experiences for global enterprise clients, including trade-fair booths, permanent showrooms, brand experience centers, digital communication platforms, and mediatecture installations integrating architecture, scenography, and digital media. Notable technical work includes the GROHE X digital platform (a virtual communication hub featuring 360° photorealistic interiors, scrollytelling, and event broadcasting), the Schücco i.Now cinematic web platform, VR/AR experiences built on Google Cardboard, and the GROHE X Motion Trucks — mobile experience units. The company operates a wholly-owned subsidiary, D'art Design Seoul, serving Asian markets including the SK Magic Magical Walk brand gallery in South Korea.

The firm's revenue model is project-based professional services, with engagements ranging from individual trade-fair booths to multi-year brand-ecosystem programs secured through direct enterprise sales, competitive pitches, and long-standing client relationships. Dart is privately held by four Managing Directors (Dieter Wolff, Freddy Justen, Jochen Höffler, Guido Mamczur) with no disclosed external investors or parent company. The firm employs 101–250 staff across Germany and South Korea and has accumulated more than three decades of recurring engagements with blue-chip clients such as GROHE, Schücco, Henkel, adidas, Panasonic, Electrolux/AEG, Schüller, and MARTOR. Revenue figures, pricing, and contract structures are not publicly disclosed.

Dart's go-to-market relies on enterprise field sales supported by a content-marketing engine — a portfolio-driven website, industry-award recognition (Red Dot Best of the Best 2024, multiple iF Design Awards, BrandEx Awards Gold, ADC, FAMAB), participation at industry events like EuroShop, and thought-leadership publications. Strategic technology partnerships (with Vok Dams, IBM for GROHE X; with 27km and Arvato Systems S4M for Schücco i.Now) extend the firm's execution capacity for large multi-stakeholder digital builds without in-house software-product ownership.

Name

Dart

Legal name

D'art Design Gruppe GmbH

Website

https://d-art-design.de

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

101–250 employees

Short description

D'art Design Gruppe (Dart) is a German brand-experience design agency founded in 1991, creating trade-fair booths, showrooms, brand spaces, and digital platforms for global enterprise clients including GROHE, Schücco, Henkel, and adidas across Europe and Asia.

Ownership category

akta.pro rank

Product category

Brand Experience Design

NAICS

Industrial Design Services (541420), Interior Design Services (541410), Graphic Design Services (541430)

akta.pro primary industry

Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC)

akta.pro secondary industries

Exhibition, Retail & Experiential Design (BPAHAKAL), Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG), Modular & Portable Display Systems (Pop-Ups, Tension Fabric, Kits) (THAHAHAC)

Keywords

• Brand experience design
• Trade fair design
• Exhibition design
• Spatial communication
• Mediatecture services

Headquarters

HQ city

Neuss

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Brand Experience Design Services: Project-based professional services for brand architecture, trade fair design, exhibition design, showroom creation, and spatial communication. Revenue is generated through client engagements ranging from trade show booths to complete brand spaces, with fees based on project scope, complexity, and duration.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Dart (D'art Design Gruppe GmbH) is a German design agency that creates physical, virtual, and hybrid brand experiences for global enterprises. It delivers trade fair booths, exhibition architecture, showrooms, brand spaces, and digital brand platforms integrating media technology, scenography, and content into immersive environments for clients such as GROHE, Schüco, Henkel, adidas, and Panasonic.

Product overview

Dart (D'art Design Gruppe) is a design agency offering brand experience design services rather than a software product. Their portfolio comprises brand experience design, digital brand platforms (including GROHE X), mediatecture, and brand spaces. They create physical, virtual, and hybrid brand experiences for major clients including GROHE, Schüco, Henkel, adidas, Panasonic, and others. The GROHE X platform represents their primary digital product—a comprehensive digital communication hub featuring 360° virtual spaces, GROHE Stories, and event streaming capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Experience Design Comprehensive design service covering exhibition architecture, trade fair design, showroom concepts, and spatial communication for major international brands across multiple markets.
• Trade Fair Booth Design Design and execution of trade fair booths at industry events such as EuroShop, ISH, BAU, IFA, EuroCucina, and Gamescom for enterprise clients.
• Showroom and Exhibition Design Design of permanent showrooms, brand galleries, customer centers, and experience spaces, including immersive installations for SK Magic Magical Walk (Seoul) and MARTOR WORLD (Solingen).
• Digital Brand Platforms Virtual and hybrid brand experience platforms including digital communication hubs, 360° virtual living spaces, scrollytelling stories, virtual studios for events and keynotes, and interactive brand environments.
• Mediatecture Integration of multimedia technology with physical architecture, combining LED walls, interactive stations, digital signage, and sensory experiences to create immersive brand communication environments such as GROHE X Motion Trucks.
• Brand Spaces Design of multifunctional brand spaces serving as stages for corporate events, sales conferences, and trade shows, delivered as analog, virtual, or hybrid event environments.

Quantifiable outcome

• Achieved 75% visitor increase for Schüco at Fensterbau Frontale compared to previous year
• +2 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Vok DamscoreStrategic or Co-development Partner · 1 March 2021Strategic partnership for GROHE X digital platform development. Vok Dams collaborated with D'art Design Gruppe on this revolutionary communication hub, contributing to the digital brand experience platform that reached 68,000 visitors in its first week.
• IBMcoreTechnology or IntegrationTechnology partnership for GROHE X platform development, contributing technical infrastructure for the digital brand cosmos.
• 27km (27 Kilometer Entertainment GmbH)coreStrategic or Co-development PartnerFilm production partner for Schüco i.Now digital event space. 27km worked with D'art Design Gruppe and Schüco Design Team to create the seamless connection of film, animation, event, campaign, showroom and brand space.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Vok Dams: German event and live marketing agency headquartered in Halle. Comparable DACH-based competitor for trade fair events and brand experiences; notably also named as a Dart partner on the GROHE X platform.
• TRIAD Berlin Projektgesellschaft mbH: Berlin-based design agency specializing in exhibitions, brand spaces, museums, and trade fair design. Comparable German design-led peer serving enterprise clients across the same experiential categories as Dart.
• Mather & Co: UK-headquartered design agency specializing in exhibitions, brand experiences, and visitor attractions. Comparable in offering mix (immersive brand spaces, museums, trade shows) and target enterprise clients.
• Uniplan: German brand experience and live communications agency headquartered in Cologne. Direct peer because it competes head-to-head with Dart for trade fair, exhibition, and brand space mandates from DACH-headquartered enterprise clients.
• Insglück Gesellschaft für Markeninszenierungen mbH: Berlin-based brand experience agency specializing in trade fair booths, brand worlds, and event staging. Closely comparable to Dart in service mix, German enterprise client base, and project-based creative delivery model.
• facts+fiction GmbH: Cologne-based brand experience and digital storytelling agency. Comparable in portfolio scope (exhibitions, brand spaces, digital platforms) and target customer base (German enterprise brands needing immersive trade fair and showroom design).

Broad incumbents

• Czarnowski: Established US-based exhibit and brand experience producer spanning trade shows, permanent installations, and corporate events. Comparable project types but US-centric delivery versus Dart's European focus.
• Jack Morton Worldwide: Global experiential marketing agency (IPG-owned) operating across exhibitions, events, and brand experience. Indirectly competes with Dart for the largest multinational mandates, but operates at much broader portfolio scope.
• George P. Johnson Experience Marketing: Large US-originated experiential agency with global trade show and brand experience capabilities. Comparable services (exhibitions, brand activations) but much larger scale and broader geographic footprint than Dart.
• Sparks: Global experiential marketing agency within the IPG network delivering trade shows, brand activations, and content. Comparable activity scope but larger network scale and broader geographic reach than Dart.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/dartpvtltd
• Facebookfacebook.com/DartDesignGruppe

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dart