GeefeenBoompje
GeefeenBoompje.nl is a Dutch e-commerce retailer that sells symbolic tree gifts (10–12 species mapped to life occasions), gift packages, grow kits, and corporate-branded trees, delivering across Benelux, Germany, Luxembourg, France, and Denmark, with a Verjaardagservice for automated B2B birthday gifting.
- Company typePrivate
- Founded2008
- HeadquartersWestwoud, Netherlands
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What GeefeenBoompje does
GeefeenBoompje.nl is a Dutch direct-to-consumer e-commerce business founded in 2008 by Ester in Westwoud (West-Friesland), selling symbolic tree gifts for life occasions. The catalogue consists of 10–12 tree species (apple, pear, olive, oak, magnolia, hazel, birch, ginkgo, fig, laurel, vine, Christmas tree), each mapped via a Celtic-tree-calendar symbolism library to specific occasions — birth, marriage, birthday, housewarming, anniversary, graduation, remembrance, Christmas, Mother's/Father's Day, and corporate relationship gifting. Trees are priced €22.95–€30.95; the line is extended upward with Cadeaupakketten gift packages (€49.95–€59.95) that bundle accessories themed to each tree, and downward with Kweeksets seed grow kits (€11.95–€13.50) delivered by letterbox, plus Cadeaubonnen gift vouchers (from €22.95) and a €3.95 videoboodschap add-on (QR-code video message). Underlying technology is a configurator-driven e-commerce site with a delivery calendar (Bezorgkalender), Mollie payment processing (iDEAL, Wero, Visa, Mastercard, Bancontact), and a Packs/Luna Koeries + DPD logistics layer, all wrapped in DS Smith-developed 100% recyclable corrugated packaging with die-cut aeration holes (June 2026 partnership).
GeefeenBoompje firmographics
Firmographics- Name
- GeefeenBoompje
- Legal name
- GeefeenBoompje.nl
- Website
- https://geefeenboompje.nl
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- GeefeenBoompje.nl is a Dutch e-commerce retailer that sells symbolic tree gifts (10–12 species mapped to life occasions), gift packages, grow kits, and corporate-branded trees, delivering across Benelux, Germany, Luxembourg, France, and Denmark, with a Verjaardagservice for automated B2B birthday gifting.
- Ownership category
- akta.pro rank
GeefeenBoompje industry classification
Industry- Product category
- Plant Gifts and Corporate Gifting
- NAICS
- Gift, Novelty, and Souvenir Retailers (459420), Nursery, Garden Center, and Farm Supply Retailers (44424)
- akta.pro primary industry
- Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)
- akta.pro secondary industries
- Seasonal & Holiday Gifts & Decor Retail (CRALAJAD), Party Favors, Gifts & Custom Merchandise (HSACACAM)
Keywords
Where GeefeenBoompje is headquartered
LocationHeadquarters
- HQ city
- Westwoud
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
GeefeenBoompje business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Tree Products Sales: One-time sales of trees (boompjes) as gifts in various occasions (birth, wedding, birthday, housewarming, anniversary, etc.) with personalization options. Prices range from €22.95 to €30.95 depending on tree species and customization.
- Gift Packages (Cadeaupakketten): Bundled products including tree plus complementary items (olive oil, recipe books, tools, etc.) priced from €49.95 to €59.95
- Growth Kits (Kweeksets): Tree seed kits for growing own trees, delivered via mailbox, priced from €11.95 to €13.50
- Gift Vouchers (Cadeaubonnen): Gift vouchers allowing recipients to choose their own tree, starting from €22.95
- Corporate/B2B Services: Corporate gifts with logo customization, bulk orders, birthday service for businesses, and year-round delivery solutions for employees and clients
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Basic Trees (10 species) |
| Unit Pricing | Pay-as-you-go | Gift Packages (Cadeaupakketten) |
| Unit Pricing | Pay-as-you-go | Growth Kits (Kweeksets) |
| Unit Pricing | Pay-as-you-go | Gift Vouchers |
| Unit Pricing | Multi-year contract | Business/Corporate Orders |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
GeefeenBoompje product offering
Product offeringCore offering
GeefeenBoompje sells symbolic living tree gifts (10–12 species including apple, olive, magnolia, hazel, birch, ginkgo, pine, pear, vine, laurel, oak, and fig) for personal and corporate occasions, priced from €22.95 to €30.95 per tree. The portfolio is supplemented by themed gift packages (Cadeaupakketten, €49.95–€59.95), letterbox grow kits (Kweeksets, €11.95–€13.50), gift vouchers (Cadeaubonnen), and a corporate birthday-gifting service. All products can be customized with logos, personal messages, branded packaging, and QR-code video messages, and are delivered across the Netherlands, Belgium, Germany, Luxembourg, and France.
Product overview
GeefeenBoompje.nl is a Dutch e-commerce company offering symbolic tree gifts for special life occasions. The core portfolio consists of 10-12 distinct tree species (apple, pear, olive, oak, magnolia, hazel, birch, ginkgo, fig, laurel, vine, and Christmas tree) priced from €22.95 to €30.95, sold under occasion-branded product names (Huwelijksboompje, Geboorteboompje, Vaderdag Boompje, etc.). These are supplemented by Cadeaupakketten (premium gift packages) combining a tree with themed accessories from €49.95; Kweeksets (letterbox grow kits with seeds) from €13.50; Cadeaubonnen (gift vouchers) from €22.95; a Zakelijk (B2B) service for custom-branded corporate gifts; and a Verjaardagservice (automated corporate birthday gifting). The company also offers add-ons such as personalised videoboodschap (QR-linked video messages) at €3.95. Delivery is available across the Netherlands, Belgium, Germany, Luxembourg, France, and Denmark. The business emphasises sustainability, partnering with JustDiggit for reforestation and using DS Smith's recyclable cardboard packaging.
Differentiator
Problem solved
Functional benefit
Products and services
- Tree Gifts (Boompjes) Living potted tree gifts (approximately 60 cm tall, 17 cm root ball) sold under occasion-themed names such as Huwelijksboompje (marriage), Geboorteboompje (birth), Vaderdag Boompje (Father's Day), Herinneringsboompje (memorial), and Goed Doel Boompje (charity). Available in 10–12 species with individual symbolism, priced from €22.95 to €30.95, for individual consumers and corporate gifting.
- Cadeaupakketten (Gift Packages) Premium bundles that pair a tree of choice with curated accessories themed to a specific occasion (marriage, birth, business, bee conservation, Christmas, olive, thank you, congratulations, Mother's/Father's Day, housewarming, memorial). Priced from €49.95 to €59.95, sold to both consumers and businesses.
- Kweeksets (Grow Kits) Letterbox-sized seed kits (e.g., Ginkgo biloba, Christmas grow kit, Father's Day grow kit, Let Love Grow) that allow recipients to grow their own tree. Priced from €13.50 for general consumers; business grow kits with logo customization from €11.95 (25+ units) or €13.00 per unit.
- Cadeaubonnen (Gift Vouchers) Prepaid gift vouchers for tree gifts, allowing the recipient to select their preferred species. Available in general, marriage, birth, and congratulations variants. Prices start from €22.95 (plus shipping €6.95 in NL); festive voucher envelopes available at €1.80 extra.
- Verjaardagservice (Corporate Birthday Gifting Service) A managed B2B gifting service where companies submit an Excel file of recipient names, addresses, delivery dates, and personal messages, and GeefeenBoompje handles the fulfillment and delivery of a personalized tree gift on each recipient's birthday. Per-tree rate of €6.95 in the Netherlands, with monthly invoicing.
- Zakelijk Boompje (Business Tree Corporate Gifting) A corporate gifting line of trees with custom branding options: company logo (€1.25 per tree), personal message, and custom-printed wrapping in the customer's house style. Available from €22.95 per unit with minimum-order requirements for custom branding; bulk orders of 25+ trees handled via quote requests with individual multi-address delivery.
Quantifiable outcome
- Over 300,000 trees planted through JustDiggit partnership
- +3 more outcomes
Companies that use GeefeenBoompje
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
GeefeenBoompje technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
GeefeenBoompje partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DS SmithcoreDS Smith, a fibre-based sustainable packaging provider, has collaborated with GeefeenBoompje.nl to develop 100% recyclable corrugated cardboard packaging for tree gift products. The new packaging uses die-cut techniques with optimally positioned air holes for aeration. This partnership streamlines GeefeenBoompje.nl's internal packing process, reduces storage, handling, and labour costs, and can be customized with branding. The partnership supports the company's expansion across the Benelux and into France and Denmark, while showcasing DS Smith's circular economy expertise.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
GeefeenBoompje competitors and assessment
Company assessmentBroad incumbents
- Interflora: International flower and gift delivery network with strong European presence. Operates a comparable cross-border flower/gift delivery model with broad occasion-based product lines and a member florist network.
- 1-800-Flowers: Large US-based flower and gift retailer with a corporate gifting division (1-800-Baskets, 1-800-Flowers for Business). Demonstrates the scale, brand, and incumbent dynamics of the broader flower/gift retail category in which GeefeenBoompje operates.
Direct peers
- Loop & Tie: US-based sustainable corporate gifting platform offering curated, eco-friendly gifts for B2B relationships. Highly comparable on the corporate gifting angle, ESG positioning, and customizable B2B workflow with enterprise customers.
- Bloom & Wild: European flower and plant gifting company with a strong direct-to-consumer e-commerce brand, a corporate gifting arm (Bloom & Wild for Business), and pan-European delivery. Similar model adapted to flowers/plants rather than symbolic trees.
- Tree2mydoor: UK-based tree and plant gift company delivering trees for special occasions. Conceptually near-identical to GeefeenBoompje — symbolic trees as gifts — but operating in the UK market with English-language symbolism narratives and similar occasion-based merchandising.
- A Living Tribute: Memorial tree gifting service that plants trees in honour of loved ones. Direct overlap with GeefeenBoompje's Herinneringsboompje (Memorial Tree) and Goed Doel Boompje (Charity Tree) offerings on the tribute/memorial segment.
Emerging players
- The Sill: US-based direct-to-consumer plant retailer with strong brand, omnichannel presence (retail stores plus online), and positioning of plants as lifestyle products. Comparable in DTC plant e-commerce and brand-led positioning.
- Patch Plants: UK-based online plant retailer with a curated, design-forward brand and home-focused plant offerings. Comparable in e-commerce plant retail and millennial/Gen-Z consumer targeting through digital-first storytelling.
Others
- Sendoso: US-based B2B gifting and direct mail platform enabling corporate gifting at scale via marketplace integrations. Comparable on the enterprise gifting workflow angle but a software/platform company rather than a physical product company.
Regional players
- Bakker.com: Dutch plant and garden retailer operating across Europe. Operates in the same geographic market with overlapping product (plants/trees), though positioned primarily as B2C garden retail rather than symbolic gift occasions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
GeefeenBoompje social profiles
Digital presenceGeefeenBoompje compliance and trust
Trust signalCompliance1 record
GeefeenBoompje financial estimates
Financial estimateRevenue estimate
Valuation estimate
GeefeenBoompje leadership team
Management profileNumber of profiles
Profiles2 records
GeefeenBoompje funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GeefeenBoompje M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GeefeenBoompje
What does GeefeenBoompje do?
GeefeenBoompje sells symbolic living tree gifts (10–12 species including apple, olive, magnolia, hazel, birch, ginkgo, pine, pear, vine, laurel, oak, and fig) for personal and corporate occasions, priced from €22.95 to €30.95 per tree. The portfolio is supplemented by themed gift packages (Cadeaupakketten, €49.95–€59.95), letterbox grow kits (Kweeksets, €11.95–€13.50), gift vouchers (Cadeaubonnen), and a corporate birthday-gifting service. All products can be customized with logos, personal messages, branded packaging, and QR-code video messages, and are delivered across the Netherlands, Belgium, Germany, Luxembourg, and France.
Is GeefeenBoompje a public or private company?
GeefeenBoompje is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GeefeenBoompje founded?
GeefeenBoompje was founded in 2008. It employs 1 to 10 people.
Where is GeefeenBoompje based?
GeefeenBoompje is headquartered in Westwoud, Netherlands, in the Europe region.
How does GeefeenBoompje make money?
Five revenue lines are on record. Tree Products Sales are the primary driver. The others are gift Packages (Cadeaupakketten), growth Kits (Kweeksets), gift Vouchers (Cadeaubonnen) and corporate/B2B Services.
Who are GeefeenBoompje's main competitors?
Broad incumbents on record are Interflora and 1-800-Flowers. Direct peers are Loop & Tie, Bloom & Wild, Tree2mydoor and A Living Tribute. Emerging players are The Sill and Patch Plants. Sendoso is listed as an others. Bakker.com is listed as a regional player.
Does GeefeenBoompje have an API?
No public API is recorded for GeefeenBoompje.
What industry is GeefeenBoompje in?
GeefeenBoompje's product category is Plant Gifts and Corporate Gifting. Its primary akta.pro industry code is CRAFABAN, Flowers, Gifts & Specialty Occasion Marketplaces, with a secondary code of CRALAJAD, Seasonal & Holiday Gifts & Decor Retail. Its NAICS code is 459420.