Stand By Golf

What Stand By Golf does

Stand By Golf, also doing business as Stand-By Golf and operating StandByGolf.com, is a privately held golf tee time reservation and discount service that has been in continuous operation since 1989. Headquartered in Palm Desert, California, with offices in Palm Springs, Phoenix/Scottsdale, and Las Vegas, the company brokers discounted tee times — reportedly at 20–60% off published rates — across a network of more than 200 championship golf courses in those three southwestern markets. The customer base consists of individual golfers and group travelers (corporate outings, leisure groups) seeking access to premium courses at below-retail pricing, served entirely through phone-based direct sales.

The product surface is narrow: the core tee-time booking service is supplemented by Taylor Made club rentals and custom golf packages for group business. There is no mobile application, no API integration disclosed, no self-service online booking engine, and no algorithmic pricing or recommendation system mentioned. The minimum viable digital footprint is a request-by-quote web form, with reservation activity otherwise handled by a small phone sales team of 1–10 employees.

Revenue is generated on a transactional basis from each booking, with no membership fees, subscription tiers, or consumer-side charges. The company does not disclose funding, ownership, or financial metrics, and operates as a small private for-profit entity serving a long-tail of direct-to-consumer and small-group buyers rather than enterprise or institutional accounts. No partnerships, sponsorships, or management team details are reported in the available data.

Name

Stand By Golf

Legal name

Stand-By Golf

Website

https://standbygolf.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Stand By Golf is a privately held golf tee time reservation service founded in 1989 in Palm Desert, California, offering discounted bookings at 200+ championship courses across Phoenix/Scottsdale, Palm Springs, and Las Vegas for individual golfers and groups.

Ownership category

akta.pro rank

Product category

Golf Reservation Services

NAICS

Golf Courses and Country Clubs (713910), Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAKAEAD

Golf Courses & Golf Facilities

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

Keywords

• Tee time booking
• Golf course discounts
• Golf reservations
• Club rentals
• Golf packages

Headquarters

HQ city

Prineville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Tee Time Reservation Services: Stand-By Golf generates revenue by offering discounted tee times at golf courses, passing 20-60% savings to customers while capturing a margin on the transaction. The company operates on a no-fees, no-membership model, monetizing through the price differential between their negotiated rates and published rates.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Stand-By Golf is a golf tee time reservation service that provides discounted access (20-60% off posted rates) to over 200 championship courses in Phoenix/Scottsdale, Palm Springs, and Las Vegas, with reservations available from same-day up to 90 days in advance. Tee time bookings are handled by phone, with no membership or booking fees, and are supplemented by Taylor Made club rentals with free delivery and pickup, private course access, and custom-tailored golf packages for groups of any size.

Product overview

Stand By Golf operates as a unified golf booking service combining a tee time reservation system with ancillary services. The core offering is the tee time reservation platform providing access to 200+ championship courses across three markets at 20-60% discounts. This core system is enhanced by Taylor Made club rentals (with free delivery/pickup) and custom golf packages for groups. The service functions as a single-call booking solution eliminating the need for customers to contact multiple courses individually.

Differentiator

Problem solved

Functional benefit

Products and services

• Tee Time Reservation Service Phone-based tee time booking service offering 20-60% off posted rates at 200+ championship courses in Phoenix/Scottsdale, Palm Springs, and Las Vegas, with reservations available for same-day play up to 90 days in advance. No membership or booking fees.
• Taylor Made Club Rentals Premium golf club rental service featuring Taylor Made equipment with free delivery and pickup to the customer's resort, hotel, or timeshare, designed for traveling golfers who do not bring their own clubs.
• Custom Golf Packages Tailored golf packages designed for groups of any size, bundling private course access, discounted club rentals, accommodations, and transportation into a single coordinated booking.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves4 records

Direct peers

• TeeOff.com: TeeOff.com is a digital tee-time booking platform operated by GolfNow/NBC Sports that offers discounted hot-deal tee times. It mirrors Stand By Golf's discount offering but operates through a digital interface across a much broader US footprint.
• Supreme Golf: Supreme Golf is a tee-time aggregator and reservation platform connecting golfers to discounted tee times across thousands of courses. It is directly comparable to Stand By Golf in offering discounted tee-time bookings, but operates as a digital-first platform nationally.
• GolfNow: Owned by NBC Sports, GolfNow is the largest digital tee-time aggregator in the US with direct integrations into thousands of course tee sheets. It competes directly with Stand By Golf's reservation service by offering discounted tee times online rather than over the phone.

Broad incumbents

• Golfbreaks: Golfbreaks is a large golf tour operator that packages multi-round golf trips with accommodations and transportation — directly paralleling Stand By Golf's custom golf package offering. It operates globally and at much larger scale, representing an enterprise-scale version of Stand By Golf's bundled trip business.
• Haversham & Baker Golf Expeditions: Haversham & Baker organizes premium international and domestic golf trips including accommodations, transportation, and tee times. It is comparable to Stand By Golf in bundling the full golf-trip experience, but operates at higher price points and broader geographic scope.

Emerging players

• EZLinks Golf (now Lightspeed Golf): EZLinks / Lightspeed Golf provides tee-time management software and a consumer-facing booking platform. It overlaps with Stand By Golf's reservation functionality but primarily serves golf course operators rather than acting as a discount aggregator for end consumers.
• 18Birdies: 18Birdies is a golf app offering score tracking, social features, GPS, and tee-time booking. While its primary product is not tee-time booking, it represents the mobile-first consumer experience that competes with Stand By Golf's phone-based offering for share of golfer mind.
• Golfshot: Golfshot is a mobile app for golfers offering GPS rangefinder, score tracking, and increasingly tee-time booking features. It represents the digital/mobile-native direction of the tee-time reservation market that Stand By Golf's phone model does not currently address.

Others

• Golf Tourism England (and similar destination golf marketing orgs): Destination golf marketing organizations promote golf tourism at the regional level and often act as referral sources for trip planning. Stand By Golf operates in a similar ecosystem as a destination-aggregator for golf travelers to its three US markets.

Regional players

• Fore Reservations: Fore Reservations is a tee-time reservation service focused on Scottsdale/Phoenix, one of Stand By Golf's core markets. It is a regional competitor offering similar phone-based booking and discount services in the same geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/standbygolf
• Facebookfacebook.com/standbygolfpalmsprings
• Instagraminstagram.com/standbygolf
• LinkedInlinkedin.com/company/stand-by-golf

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stand By Golf