The Haversham & Baker Company

What The Haversham & Baker Company does

The Haversham & Baker Company is a privately held, family-founded luxury golf travel operator founded in 1991 by Sam Baker and headquartered in the United States. The company designs and executes custom multi-day golf expeditions to Scotland, Ireland, and England for members of American private golf clubs and their guests, with an intended audience of affluent travelers who expect white-glove service consistent with their home club experience. Its core offering bundles tee-time bookings at premium courses, luxury accommodations, ground transportation with dedicated driver-hosts, concierge services for dining and touring, and full itinerary planning, with a typical pricing range of $1,000–$2,220 per person per day depending on destination and trip composition. Each client is assigned a dedicated Expedition Planning Manager who handles 40–50+ reservations per trip, and the company holds Authorized Provider status with the St Andrews Links Trust for guaranteed Old Course at St. Andrews tee times.

The business operates on a sales-led, high-touch go-to-market motion with no self-service booking or standardized packages; customers initiate contact by phone or website inquiry and receive custom quotes. Customer acquisition is driven by word-of-mouth referrals within the U.S. private club ecosystem (1,765 clubs served historically, 286 clubs represented in 2026 bookings) and by relationships with PGA Professionals at member clubs. The company supplements its direct sales with a content-led marketing strategy consisting of the H&B Yardage Book resource, the Golf and the Good Life podcast, a YouTube channel, and a mobile app, all designed to build trust and authority before the sale. There is no proprietary technology platform; the core technology is human expertise, supplier relationships, and operational logistics. The company is family-controlled, with Sam Baker as Founder & Chairman, John Baker as Managing Partner (joined 2005), and a small team (1–10 employees) of PGA-certified Expedition Planning Managers.

Name

The Haversham & Baker Company

Legal name

Haversham & Baker Golf Expeditions

Website

https://haversham.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

The Haversham & Baker Company is a privately held U.S. luxury golf travel operator founded in 1991 that designs and executes custom multi-day golf expeditions to Scotland, Ireland, and England for members of American private golf clubs and their guests, providing white-glove planning, concierge, and driver-host services.

Ownership category

akta.pro rank

Product category

Luxury Golf Travel Services

NAICS

Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Tours & Professional Circuits (MPAKAAAK)

Keywords

• Custom golf travel
• International golf trips
• Luxury golf expeditions
• Private club travel
• Golf vacation planning

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Custom Golf Travel Packages: The company generates revenue through bundled custom golf travel packages that include course bookings, accommodations, ground transportation with driver-host services, concierge services for dining and touring, and planning fees. Pricing is embedded in the total package cost, typically ranging from $1,100-$2,220 per person per day for Ireland and $1,000-$2,000 per person per day for England. The revenue model is service-based with bundled pricing that varies based on destination, course selection, accommodation tier, and trip duration.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Haversham & Baker designs and books custom international golf expeditions to Scotland, Ireland, and England for members of American private golf clubs and PGA professionals. Each package bundles tee time bookings at premier courses, luxury accommodations, ground transportation with a dedicated Driver-Host, concierge services for dining and touring, and full itinerary planning through a dedicated Expedition Planning Manager who handles 40-50+ trip reservations per group.

Product overview

Haversham & Baker is a luxury golf travel service provider offering custom golf expeditions to Scotland, Ireland, and England. The company operates a service-based model with three core offerings: dedicated Expedition Planning Managers who handle all trip logistics (40-50+ reservations per trip), on-ground Concierge services for dining and touring arrangements, and Driver-Host services for transportation. Key supplementary products include the H&B Yardage Book (comprehensive planning resource), Golf and the Good Life podcast, H&B Compass trip discovery tool, and a mobile app. The company serves as an Authorized Provider of guaranteed Old Course at St. Andrews tee times. The service is primarily targeted at private club members and PGA professionals seeking premium golf travel experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Golf Expeditions to Scotland, Ireland, and England Full-service custom golf travel expeditions to Scotland, Ireland, and England for members of American private golf clubs. Each package bundles tee time bookings at premier courses, luxury accommodations, ground transportation with a dedicated Driver-Host, concierge services for dining and touring, and complete itinerary planning through a dedicated Expedition Planning Manager who handles 40-50+ reservations per trip.
• Scotland Golf Travel Custom golf trips to Scotland covering six regions: St. Andrews, Edinburgh & East Lothian, Ayrshire & West Coast, Kintyre & the West, Highlands, and Aberdeen. Includes full-service planning, premier course access, accommodations, transportation, and concierge services.
• Ireland Golf Travel Custom golf trips to Ireland covering four regions: Northern Ireland, Dublin, Southwest Ireland, and Northwest Ireland. Representative pricing is $1,100-$2,220 per person, per day, including daily golf, accommodations, and ground transportation.
• England Golf Travel Custom golf trips to England covering three regions: England's Golf Coast, London & Vicinity, and Channel Coast. Representative pricing is $1,000-$2,000 per person, per day, including daily golf, accommodations, and ground transportation.
• St. Andrews Old Course Authorized Tee Times Confirmed Old Course at St. Andrews tee times packaged within multi-day golf travel itineraries, available exclusively through H&B as an Authorized Provider appointed by the St Andrews Links Trust. The firm receives a limited annual allocation of guaranteed tee times that typically sell out within days.

Named customers9 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• St Andrews Links TrustcoreStrategic or Co-development Partner · 1 January 2017Haversham & Baker is an Authorized Provider of guaranteed Old Course at St. Andrews tee times, appointed by the St Andrews Links Trust. This status, held since 2017, allows H&B to sell confirmed tee times as part of multi-day golf travel packages - a significant competitive advantage. The company receives a limited allocation of guaranteed tee times annually, which typically sell out within days of becoming available.

Scale indicators6 records

Recent moves6 records

Expansion highlights8 records

Direct peers

• Golfbreaks: UK-based golf tour operator offering packages and custom trips to British Isles and beyond; large scale, broad price tier coverage, and similar trip-design services. Comparable competitor on geography and customer type, though more mass-market.
• PerryGolf: Long-established U.S.-based operator of custom international golf tours to Scotland, Ireland, and England with similar bundled itinerary model, private-club member focus, and premium positioning. The most direct head-to-head competitor to H&B.
• Your Golf Travel: Online-enabled UK golf tour operator combining packaged and bespoke trips to the British Isles, Spain, and beyond. Comparable offering though more digitally native and broader price range.
• Classic Golf Tours: U.S.-based custom international golf trip operator focused on Scotland, Ireland, and England with concierge-style planning — comparable niche positioning to H&B but smaller scale.
• Premier Golf: International golf travel specialist offering custom trips to Scotland, Ireland, and England with private guides and luxury accommodations. Directly comparable custom-trip model targeting affluent U.S. golfers.
• Adventures in Golf: U.S. operator of hosted international golf trips and cruises with bundled itineraries, similar white-glove service philosophy, and overlapping destination set in Scotland, Ireland, and England.

Others

• St Andrews Links Trust: Operator of the Old Course and St Andrews Links; not a competitor but a critical partner — allocates H&B's guaranteed tee times. Relevant as a counterparty whose strategy directly affects H&B's core advantage.

Broad incumbents

• Abercrombie & Kent: Global luxury tour operator offering high-end private journeys including bespoke golf experiences. Comparable white-glove service model and affluent customer base, though golf is one of many verticals.

Emerging players

• Heritage Golf Travel: Boutique operator of heritage-focused golf trips to the British Isles and beyond, combining culture and history with premium tee-time access. Smaller, more niche, but directly comparable experience-led product.
• QuintEvents: Official hospitality and experience provider for major golf tournaments (Open, Ryder Cup) and luxury golf-related travel packages. Adjacent rather than directly competing, but competes for the same high-net-worth golfer's wallet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/HavershamBaker
• YouTubeyoutube.com/user/HavershamandBaker
• Facebookfacebook.com/GolfandtheGoodLife
• Instagraminstagram.com/havershambaker

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Haversham & Baker Company