Aan de Punt
Aan de Punt is a Dutch e-commerce webstore selling authentic vintage, antique, and brocante home decor to individual decorators, HoReCa businesses, and theme parks. Founded in 2013 in Wijster, the sole proprietorship ships worldwide with weekly new inventory additions.
- Company typePrivate
- Founded2013
- HeadquartersWijster, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Aan de Punt does
Aan de Punt is a Dutch e-commerce retailer founded in 2013 and headquartered in Wijster, Netherlands, that sells authentic vintage, antique, and brocante home decor items through a single online webstore at aandepunt.nl. The catalog spans multiple niche categories including ceramics and pottery (grespotten, oliekruiken, terracotta, antique porcelain, Victorian-style bleach pots), antique Christmas ornaments including Eastern Bloc and Soviet SPACE-themed balls, naturalia (shells, sea urchins, starfish, minerals, gemstones, fossils, mounted butterflies and insects, feathers, horns, sheepskins), maritime items (old fishing nets, lifebuoys, ship lamps, glass floats, maritime charts), dried flowers, enamelware, glass and crystal, antique books and botanical prints, and concrete garden statuary. Inventory is sold as individual units, with new items added weekly and no subscription or recurring component.
The technology stack is built on the standard hosted Mijnwebwinkel e-commerce platform — a widely used Dutch small-retailer solution — with no proprietary technology, no public API, no SDK, no MCP integration, no AI/ML capabilities, and no mobile applications. The business is structured as a Dutch sole proprietorship (KvK Emmen 75168014) with 1-10 employees, and its only physical asset is a warehouse and showroom at Hamveld 8, 9418 TK Wijster that operates as a pickup location by appointment. Distribution is direct-to-consumer via the owned webstore, with international shipping offered worldwide, a €6.95 domestic shipping fee, and a 14-day return policy.
The go-to-market motion is predominantly organic social media: Facebook as the primary channel for new-arrival announcements, Instagram and Pinterest for visual discovery, and an email newsletter for early access to new items. Pricing ranges from approximately €7.95 for small terracotta pots up to €275 for large decorative items, with gift vouchers offered as an add-on. The customer base is described across three segments — home decorators and interior stylists (primary), HoReCa and retail businesses seeking atmospheric decor (secondary), and theme parks, zoos, and attractions using items as themed props (secondary) — though no named enterprise customers are disclosed and revenue is not publicly reported.
Aan de Punt firmographics
Firmographics- Name
- Aan de Punt
- Legal name
- Aan de Punt
- Website
- https://aandepunt.nl
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Aan de Punt is a Dutch e-commerce webstore selling authentic vintage, antique, and brocante home decor to individual decorators, HoReCa businesses, and theme parks. Founded in 2013 in Wijster, the sole proprietorship ships worldwide with weekly new inventory additions.
- Ownership category
- akta.pro rank
Aan de Punt industry classification
Industry- Product category
- Vintage and Antique Home Decor Retail
- NAICS
- Used Merchandise Retailers (459510)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Vintage & Antique Collectibles Retail (CRALAGAE)
- akta.pro secondary industry
- Used Kitchenware & Tabletop Retail (Cookware, Dishes, Glassware) (CRAIANAF)
Keywords
Where Aan de Punt is headquartered
LocationHeadquarters
- HQ city
- Wijster
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Aan de Punt business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Product Sales: One-time retail sales of antique, vintage, and brocante items including pottery, ceramics, glassware, maritime items, natural decorations, enamelware, Christmas ornaments, furniture, and curiosities. Individual item pricing with no subscription component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Aan de Punt product offering
Product offeringCore offering
Aan de Punt operates a Dutch online webwinkel (web shop) that retails authentic antique, vintage, and brocante home decor items including pottery, ceramics, antique Christmas ornaments, naturalia (shells, horns, minerals, feathers, mounted butterflies), maritime collectibles (fishing nets, lifebuoys, ship lamps), dried flowers, enamelware, glassware, and industrial lighting. The shop curates and sources genuine old items (no reproductions), lists new items weekly, and ships worldwide with a physical warehouse/showroom in Wijster, Netherlands for pickup by appointment.
Product overview
Aan de Punt operates as a traditional e-commerce webwinkel (web shop) selling antique, vintage, and brocante home accessories and decor items. The offering is a single unified online retail platform built on the Mijnwebwinkel e-commerce infrastructure. The product portfolio includes multiple categories of vintage goods such as ceramics and pottery (grespotten, oliekruiken, terracotta), Christmas ornaments, naturalia (shells, minerals, feathers), maritime items, dried flowers, and industrial lighting. The shop also offers a gift voucher service. The platform does not offer an API, AI capabilities, or modern technology integrations - it is a straightforward online antique retail business.
Differentiator
Problem solved
Functional benefit
Products and services
- Brocante Webwinkel Online e-commerce platform selling vintage, antique, and brocante home accessories and decor items including pottery, ceramics, maritime items, naturalia, and industrial lighting.
- Brocante Aardewerk, Porselein & Keramiek
Companies that use Aan de Punt
Customer profileSegments3 records
Ideal customer profiles3 records
Aan de Punt technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Aan de Punt partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Aan de Punt competitors and assessment
Company assessmentDirect peers
- Catawiki: Dutch-headquartered online auction marketplace specializing in curated auctions of antiques, collectibles, vintage decor, and curiosities — the most direct platform competitor to Aan de Punt's brocante catalog.
- Chairish: US-based curated online marketplace for vintage furniture, decor, and art from professional dealers — comparable authenticated-vintage retail model with similar home-decorator and interior-stylist target audience.
- Vinterior: UK-based online marketplace for vintage and pre-owned furniture and homeware from vetted dealers — comparable curated-vintage retail model targeting design-conscious home decorators.
- Pamono: Global online marketplace for vintage furniture and contemporary design from curated dealers — a direct peer in authenticated vintage home furnishings retail with an international collector base.
- Selency: French online marketplace dedicated to second-hand vintage furniture and decorative objects from professional sellers — a direct competitor in the curated European brocante e-commerce category.
Broad incumbents
- Etsy: Global marketplace for handmade, vintage (20+ years), and craft items — operates in the same consumer vintage/antique category with a much larger seller base and platform infrastructure.
- Bol.com: Largest Dutch general online marketplace, including a secondhand/vintage category — broader incumbent competing for Dutch consumer home-decor spend including antiques and brocante.
- Marktplaats: Leading Dutch classifieds platform with a large vintage and antique category — a broader incumbent where many Dutch brocante sellers also list, competing for the same Netherlands-based collectors.
- 1stDibs: Established US/global online marketplace for luxury vintage furniture, antiques, and fine decor — a much larger incumbent operating in the same authenticated-vintage retail category.
Regional players
- Kringwinkel: Belgian/Flemish network of thrift and secondhand retail shops — adjacent regional player in the second-hand home goods space with physical retail rather than pure-play e-commerce.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Aan de Punt social profiles
Digital presenceAan de Punt financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aan de Punt leadership team
Management profileNumber of profiles
Aan de Punt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aan de Punt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aan de Punt
What does Aan de Punt do?
Aan de Punt operates a Dutch online webwinkel (web shop) that retails authentic antique, vintage, and brocante home decor items including pottery, ceramics, antique Christmas ornaments, naturalia (shells, horns, minerals, feathers, mounted butterflies), maritime collectibles (fishing nets, lifebuoys, ship lamps), dried flowers, enamelware, glassware, and industrial lighting. The shop curates and sources genuine old items (no reproductions), lists new items weekly, and ships worldwide with a physical warehouse/showroom in Wijster, Netherlands for pickup by appointment.
Is Aan de Punt a public or private company?
Aan de Punt is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Aan de Punt founded?
Aan de Punt was founded in 2013. It employs 1 to 10 people.
Where is Aan de Punt based?
Aan de Punt is headquartered in Wijster, Netherlands, in the Europe region.
How does Aan de Punt make money?
One revenue line is on record: product Sales.
Who are Aan de Punt's main competitors?
Direct peers on record are Catawiki, Chairish, Vinterior, Pamono and Selency. Broad incumbents are Etsy, Bol.com, Marktplaats and 1stDibs. Kringwinkel is listed as a regional player.
Does Aan de Punt have an API?
No public API is recorded for Aan de Punt.
What industry is Aan de Punt in?
Aan de Punt's product category is Vintage and Antique Home Decor Retail. Its primary akta.pro industry code is CRALAGAE, Vintage & Antique Collectibles Retail, with a secondary code of CRAIANAF, Used Kitchenware & Tabletop Retail (Cookware, Dishes, Glassware). Its NAICS code is 459510 and its SIC code is 5700.