Persatuan Sepakbola Indonesia Bandung

What Persatuan Sepakbola Indonesia Bandung does

Persatuan Sepakbola Indonesia Bandung (PERSIB), operating since 1919 under the corporate vehicle PT PERSIB Bandung Bermartabat (established September 9, 2009 as the professional-management entity), is one of Indonesia's oldest and most commercially prominent professional football clubs. Headquartered at Graha PERSIB, Jalan Sulanjana No. 17, Bandung, the club fields senior men's, women's (PERSIB Putri), and youth (U16, U18, U20) squads and competes in Liga 1 — Indonesia's top football division, where it holds three consecutive titles for seasons 2023/24, 2024/25, and 2025/26 — and in the AFC Champions League Two (ACL TWO) 2025-2026. The club serves its supporter community, known as the Bobotoh, through matchday ticket sales at Gelora Bandung Lautan Api stadium, official communication, and digital platforms.

PERSIB's commercial platform rests on three digital anchors: the Persib App (iOS and Android) handling ticket purchasing, news, merchandise sales, and exclusive content; the Passport Persib membership at Rp 5,500,000 annually, offering merchandise discounts, priority ticket access, voting rights, and notably priority share purchase rights during a forthcoming IPO; and the PERSIB Fan Token issued via Socios.com for blockchain-based supporter governance and token-gated experiences. Akademi PERSIB Kota Cimahi operates as a wholly-owned youth-development subsidiary covering U16, U18, U20, and women's age groups.

Revenue is generated through multiple streams: corporate sponsorship (with major partners including Indofood, Kelme as official kit supplier, Vivo, GoPay, Kopi ABC, Greenfield, Bale, Combiphar, OBH Combi, Le Mineral, Teh Pucuk, Se'Indonesia, Panther, Rinso, and Sunlight), recurring membership subscriptions via Passport Persib, matchday ticket sales, merchandise, and fan token economics. The club monetizes its brand through a diversified direct-to-consumer digital infrastructure (website, mobile apps, stadium retail) and a partnership network spanning consumer goods, telecom, financial services, and cultural institutions such as Saung Angklung Udjo.

Name

Persatuan Sepakbola Indonesia Bandung

Legal name

PT PERSIB Bandung Bermartabat

Website

https://persib.co.id

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

101–250 employees

Short description

PT PERSIB Bandung Bermartabat operates PERSIB Bandung, one of Indonesia's oldest professional football clubs (founded 1919), currently leading Liga 1 and competing in ACL TWO 2025-2026. The club serves the Bobotoh fanbase through tickets, the Passport Persib membership, merchandise, digital platforms, and Socios.com fan tokens.

Ownership category

akta.pro rank

Headquarters

HQ city

Bandung

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Sponsorship Revenue: Corporate sponsors provide financial support in exchange for brand visibility on jerseys, stadium advertising, digital platforms, and official partner status. Multiple sponsors including Indofood, Kopi ABC, Kelme, Vivo, GoPay, and others.
2. Membership Fees (Passport Persib): Annual membership program priced at Rp 5,500,000 providing exclusive benefits including merchandise discounts, priority ticket access, exclusive events, and voting rights
3. Matchday Ticket Sales: Revenue from selling tickets to home matches at Gelora Bandung Lautan Api stadium, with tickets available through the official mobile application
4. Merchandise Sales: Official Persib merchandise including jerseys, scarves, and other club-branded products sold through online store and physical outlets, with 20% discount for Passport members
5. Fan Token (Socios): Fan engagement token on blockchain platform enabling supporter participation in club decisions and providing token holders with exclusive experiences

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

PERSIB operates as a professional football club fielding senior men's, women's (Putri), and youth teams in Indonesian and Asian competitions, including Liga 1 and ACL TWO. Its commercial offerings center on ticketed home matchday experiences at Gelora Bandung Lautan Api stadium, the annual Passport Persib paid membership program, official club merchandise, and digital fan engagement through the PERSIB mobile app and Socios-based fan token.

Product overview

PERSIB operates as a professional football club competing in Liga 1 and ACL TWO, with two primary digital products: the PERSIB App (mobile application for ticketing, news, exclusive content, and merchandise) and Passport Persib (an exclusive membership program offering premium fan benefits). The club also fields multiple teams across age groups and gender (Senior, U20, U18, U16, Putri) and competes in tournaments including Liga 1, ACL TWO, and the Presidents Cup.

Differentiator

Problem solved

Functional benefit

Brands

• Passport Persib: Exclusive membership program offering benefits including VIP tickets, training center access, merchandise discounts, exclusive content, and priority share purchasing rights.

Products and services

• Passport Persib Membership Annual subscription membership program priced at Rp 5,500,000 that provides PERSIB supporters with exclusive benefits including merchandise discounts, priority ticket and merchandise purchases, voting rights, exclusive content, partner vouchers, mission-based rewards, exclusive events, and recognition on the Legacy Wall. Designed for committed PERSIB fans seeking premium fan engagement.
• PERSIB Mobile App Official mobile application for iOS and Android that enables PERSIB fans to purchase match tickets, register for Passport Persib membership, shop official merchandise, read club news, and access exclusive content. Targeted at individual supporters and members of the Bobotoh community.
• Official PERSIB Merchandise Official club-branded merchandise including jerseys, training wear, scarves, and accessories sold through the online Persib Store and physical outlets. Available to all PERSIB supporters, with preferential pricing for Passport Persib members.
• Matchday Tickets (Home Matches at Gelora Bandung Lautan Api) Tickets to home matches in Liga 1 and ACL TWO played at the Gelora Bandung Lautan Api stadium in Bandung. Sold through the PERSIB mobile app and at the stadium, with pricing varying by seating category and match importance. Passport Persib members receive priority access and ticket discounts.
• PERSIB Fan Token (Socios) Blockchain-based fan engagement token issued through the Socios platform, allowing PERSIB supporters to vote in club polls, access exclusive experiences, and unlock token-gated content and rewards. Targeted at digitally engaged Bobotoh fans seeking participatory fan experiences.

Quantifiable outcome

• Three consecutive Liga 1 championships achieved (seasons 2023/24, 2024/25, 2025/26)
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

17 partnerships are on record, tiered core and minor.

• IndofoodcoreGTM or Marketing PartnerMajor Indonesian food and beverage conglomerate serving as official sponsor of PERSIB football club, providing brand visibility through sponsorship activations
• Kopi ABCminorGTM or Marketing PartnerCoffee brand operating as an official sponsor providing brand exposure through club partnership
• KelmecoreGTM or Marketing PartnerSpanish sportswear brand serving as official kit supplier for PERSIB, providing jerseys and training equipment for all teams
• VivominorGTM or Marketing PartnerSmartphone manufacturer operating as official sponsor with brand visibility on club platforms
• GreenfieldminorGTM or Marketing PartnerDairy brand operating as official sponsor providing brand exposure through club partnership
• BaleminorGTM or Marketing PartnerFootwear brand operating as official sponsor with brand visibility on club platforms
• CombipharminorGTM or Marketing PartnerPharmaceutical and consumer goods company operating as official sponsor providing brand exposure
• OBH CombiminorGTM or Marketing PartnerCough and cold medication brand operating as official sponsor with brand visibility on club platforms
• Le MineralminorGTM or Marketing PartnerMineral water brand operating as official sponsor providing brand exposure through club partnership
• Teh PucukminorGTM or Marketing PartnerIndonesian tea brand operating as official sponsor with brand visibility on club platforms
• Se'IndonesiaminorGTM or Marketing PartnerBrand operating as official sponsor providing brand exposure through club partnership
• PantherminorGTM or Marketing PartnerFootwear care brand operating as official sponsor with brand visibility on club platforms
• Socios.com (PERSIB Fan Token)coreTechnology or IntegrationBlockchain-based fan engagement platform enabling PERSIB to issue fan tokens allowing supporters to participate in club decisions and access exclusive experiences through the Socios application
• GoPayminorGTM or Marketing PartnerDigital payment platform operating as official sponsor providing payment solution visibility and promotional integration
• RinsominorGTM or Marketing PartnerLaundry detergent brand operating as official sponsor with brand visibility on club platforms
• SunlightminorGTM or Marketing PartnerDishwashing liquid brand operating as official sponsor providing brand exposure through club partnership
• Saung Angklung UdjominorStrategic or Co-development PartnerCultural heritage venue in Bandung serving as event partner for player introduction events, combining football with Sundanese cultural preservation through performances and community engagement activities

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• PSM Makassar: Indonesian top-flight club with strong regional identity and established Liga 1 presence. Comparable in league competition, commercial structures, and reliance on local sponsorship ecosystem.
• Arema FC: Historic Liga 1 club from Malang with passionate Aremania fanbase. Comparable in operating Liga 1, brand-driven sponsorship model, and supporter-led matchday economics.
• Persebaya Surabaya: Liga 1 club with the Bonek fanbase, a longstanding rival of PERSIB. Comparable in historical stature, supporter-driven revenue model, and Liga 1 competitive positioning.
• Persija Jakarta: Liga 1 rival with one of Indonesia's largest urban supporter bases (The Jak Mania). Comparable to PERSIB in scale, brand value, Liga 1 competition, and reliance on emotive fanbase-driven revenue.
• Borneo FC Samarinda: Finished tied with PERSIB at 79 points atop Liga 1 2025-2026. Direct domestic competitor, also pursuing top-flight dominance, with comparable squad investment and player acquisition strategy.
• Bali United FC: One of Indonesia's most professionally run Liga 1 clubs, investor-backed, with strong sponsorship and merchandise operations. Directly comparable to PERSIB in league tier, sponsor roster sophistication, and D2C fan engagement ambitions.

Others

• Socios.com (Chiliz): Fan-token platform powering PERSIB's Socios integration. Ecosystem partner rather than competitor, but a useful peer for benchmarking digital fan-engagement tokenization strategies across football clubs.

Broad incumbents

• Sevilla FC: Mid-market European club with strong academy-to-first-team pipeline and consistent European competition participation. Comparable to PERSIB in balancing academy investment with senior-team competitiveness.
• AFC Ajax Amsterdam: European club renowned for its academy and youth-talent export model. Comparable to Akademi PERSIB Cimahi in philosophy, with a successful track record of developing and selling talent globally.
• Manchester City FC: Global football benchmark for commercial operations, digital fan engagement (Cityzens), and on-pitch dominance. Useful upper-bound reference for PERSIB's monetization and brand trajectory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/persibofficial
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/persib/?originalSubdomain=id
• Instagraminstagram.com/persib

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Persatuan Sepakbola Indonesia Bandung