Compare Insurance

What Compare Insurance does

Compare Insurance Ltd is a UK-based commercial insurance broker headquartered in Swansea, Wales, operating under the trading name Compare My Insurances. The firm connects small and medium-sized businesses, landlords, and fleet operators with coverage from a network of over 100 UK insurance provider partners, including major carriers such as Allianz, Zurich, AXA, QBE, NIG, and specialist underwriters like Thistle Underwriting and Sutton Specialist Risks Ltd. Its core product lines are Business Insurance (spanning tradesmen, shops, restaurants, pubs, guest houses, cafes, catering, events, gyms, haulage, hotels, manufacturing, nightclubs, offices, retail, and takeaways), Landlord Insurance (buy-to-let, commercial property, unoccupied properties), and Fleet Insurance (commercial vehicles, goods in transit, motor trade), with add-on modules covering Professional Indemnity, Public and Employer's Liability, Contractors All Risk & Tools, and Commercial Property.

The company distributes primarily through a direct-to-consumer model: a self-service website at comparemyinsurances.com offering quote comparison alongside a phone-based inside-sales channel (0333 344 3705), with Feefo reviews supporting top-of-funnel credibility. It does not develop proprietary insurance products; instead it acts as an intermediary, comparing quotes from its partner panel to match customers with coverage, and advertising potential savings of up to 40% versus going direct to insurers. The platform is supported by claims-handling services, and the firm cites the Feefo Gold Trusted Service Award 2022 as evidence of customer service quality.

Commercially, Compare Insurance operates as an FCA-authorized and regulated broker (Financial Services Registration No. 581669) and is registered with the ICO (ZA332905). Revenue is generated through commissions earned from insurance providers when policies are placed, consistent with an affiliate-referral revenue model. The firm is privately held, has no disclosed venture capital or private equity backing, and serves customers exclusively in the United Kingdom.

Name

Compare Insurance

Legal name

Compare Insurance Ltd

Website

https://comparemyinsurances.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Compare Insurance is a UK-based commercial insurance broker connecting small and medium businesses, landlords, and fleet operators with coverage from over 100 provider partners via its website and phone-based direct-to-consumer channel.

Ownership category

akta.pro rank

Headquarters

HQ city

Swansea

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Insurance Brokerage Commissions: As a commercial insurance broker, Compare Insurance earns commissions from insurance providers when they successfully place a customer's policy. The company compares quotes across its network of over 100 trusted partners to find optimal coverage and pricing for customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Compare Insurance is a UK commercial insurance broker that operates an online quote-comparison platform connecting small and medium-sized businesses, landlords, and fleet operators with over 100 UK insurance providers. Its core offerings are Business Insurance (public/employer's liability, contractors, professional indemnity, café/shop/restaurant/pub/takeaway/manufacturing cover), Landlord Insurance (buy-to-let, commercial, unoccupied property), and Fleet Insurance (commercial vehicles, goods in transit, motor trade), placing policies on behalf of customers and earning commission from insurers while providing ongoing claims and renewal support.

Product overview

Compare Insurance operates as a commercial insurance broker offering a portfolio of insurance products through an online quote comparison platform. The core offering consists of Business Insurance (with specialized coverage for cafes, catering, events, gyms, haulage, hotels, manufacturing, nightclubs, offices, pubs, restaurants, retail shops, and takeaways), Landlord Insurance (covering buy-to-let, commercial, and unoccupied properties), and Fleet Insurance (for commercial vehicles and motor trade). Additional coverage modules include Professional Indemnity, Public & Employer's Liability, and Contractors All Risk & Tools. The platform compares rates from over 100 trusted UK insurance partners including Allianz, Zurich, AXA, and others, promising savings of up to 40% compared to going direct.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Insurance Core commercial insurance offering for UK businesses, covering tradesmen, takeaways, shops, restaurants, pubs, guest houses, and self-employed professionals with public liability, employer's liability, and business property coverage aggregated from 100+ insurer partners.
• Landlord Insurance Property insurance for UK landlords covering buy-to-let, commercial, and unoccupied properties with flexible buildings, contents, and loss-of-rent cover levels compared across the partner network.
• Fleet Insurance Commercial vehicle fleet insurance combining cover for multiple vehicles under one policy, including commercial vehicle, goods in transit, and motor trade cover for haulage, courier, and multi-vehicle operators.
• Professional Indemnity Insurance Professional liability cover for UK businesses and self-employed professionals, protecting against claims arising from professional mistakes, negligence, or inadequate work.
• Public & Employer's Liability Insurance Coverage for injury to third parties (public liability) and employees including subcontractors (employer's liability), placed through Compare Insurance's network of UK insurer partners.
• Contractors All Risk & Tools Insurance Coverage for UK contractors protecting against damage to tools and equipment, and risks associated with contracting work.
• Commercial Property Insurance Insurance for UK commercial buildings and their contents against damage, theft, and other covered risks, aggregated across the partner network.
• Unoccupied Properties Insurance Specialised cover for UK properties that are temporarily or permanently unoccupied, offered as a standalone policy through the comparison platform.

Quantifiable outcome

• Save up to 40% compared to going direct to insurers

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core.

• AllianzcoreChannel Partner/ Reseller/ DistributorMajor global insurance provider included in Compare Insurance's network of over 100 trusted partners offering commercial and business insurance products to UK customers.
• ZurichcoreChannel Partner/ Reseller/ DistributorLeading global insurance company partnered with Compare Insurance to provide business and commercial insurance options through the comparison platform.
• AXAcoreChannel Partner/ Reseller/ DistributorMajor insurance provider in Compare Insurance's partner network, offering commercial property, liability, and business insurance products.
• Sutton Specialist Risks LtdcoreChannel Partner/ Reseller/ DistributorSpecialist risks insurer partnered with Compare Insurance to provide coverage for specific business insurance requirements.
• Thistle UnderwritingcoreChannel Partner/ Reseller/ DistributorUnderwriting specialist included in Compare Insurance's partner network for specialized insurance products.
• NIGcoreChannel Partner/ Reseller/ DistributorNational Insurance Grant (NIG) provider partnered to offer commercial and business insurance solutions through Compare Insurance.
• QBEcoreChannel Partner/ Reseller/ DistributorGlobal insurer QBE included in Compare Insurance's network to provide commercial insurance products to UK businesses.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Marsh Commercial: UK arm of the global Marsh broker network focused on small and mid-market commercial insurance. Comparable in product breadth (commercial property, liability, fleet) but with substantially greater resources, geographic reach, and mid-market capability than Compare Insurance.
• MoneySupermarket: UK financial price comparison platform with a commercial insurance vertical. Competes broadly for the same comparison-intent customers in the UK, leveraging a much larger marketing budget and multi-vertical brand.
• Direct Line for Business: UK direct insurer offering commercial and landlord insurance, competing with Compare Insurance's SMB and landlord segments. A scaled carrier-owned distribution channel that bypasses brokers entirely, representing a structural disintermediation risk for the broker model.
• GoCompare: UK price comparison website covering home, motor, and commercial insurance products. Competes with Compare Insurance for the same UK small business and landlord customers searching for comparative quotes online, with substantially greater brand awareness.
• NFU Mutual: UK mutual insurer and broker providing commercial, farm, and landlord insurance through a regional office network. Overlaps with Compare Insurance in landlord and small business segments, with deeper regional presence but less of a digital comparison focus.
• Compare the Market (CompareTV): One of the largest UK price comparison aggregators covering home, motor, business, and life insurance. A broad incumbent competitor with significantly larger marketing spend and brand recognition, competing for the same UK SMB and landlord comparison traffic that Compare Insurance targets.
• Hiscox UK: UK specialist insurer focusing on small business, professional indemnity, and landlord insurance, distributing both direct and through brokers. Comparable to Compare Insurance in target customer and product lines, but operates as a carrier rather than a broker intermediary.

Direct peers

• Simply Business: UK-based digital commercial insurance broker focused on small businesses and landlords, distributing quotes from a panel of insurers online. Closest direct competitor to Compare Insurance by target customer, product mix (business, landlord, fleet), and direct-to-consumer quote comparison model.
• Towergate Insurance: UK commercial insurance broker placing cover for businesses, landlords, and fleets through multiple carrier partners. Closely comparable to Compare Insurance by business model, customer mix, and broker-intermediary structure, though operating at substantially larger scale.

Emerging players

• QuoteZone: UK commercial insurance comparison platform aggregating quotes from multiple providers for SMBs and self-employed professionals. Comparable to Compare Insurance's digital comparison model and customer segment, but smaller and less brand-established.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/compareinsure10
• Facebookfacebook.com/compareinsurance10
• LinkedInlinkedin.com/company/compare-insurance

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Compare Insurance