Paseo

What Paseo does

Paseo (legally Agentura Paseo, s.r.o.) is a Prague-based private limited company that operates two intertwined businesses: the largest Czech leisure-portal network and a full-service digital marketing agency. The portal network comprises six consumer-facing sites — Vyletnik.cz, Kdykde.cz, RodinneVylety.cz, Tipynavylet.cz, Ziju.cz, and Holiday.cz — covering Czech destinations, family outings, leisure activities, and cultural events, aggregating more than 500,000 monthly users, 21,000 email subscribers, and 60,000+ Facebook followers on its flagship Vyletnik.cz page. The agency layer sells PPC, RTB (via Google Display & Video 360), SEO, social media, email marketing, PR article placement, video production, and content marketing services to advertisers seeking reach into the Czech leisure and tourism audience, as well as standalone campaign work for SMB and mid-market clients.

The business model combines owned-media inventory monetisation (direct ad placements across the portal network and newsletters) with agency service fees on managed campaigns for third-party advertisers. Customer segments are deliberately diversified across zoos (Zoo Liberec), museums and cultural institutions (Škoda Muzeum, Pevnost Terezín, Hamleys Prague), municipalities and tourism information centres (Opava, Tábor), and consumer-goods SMBs (Buka Jewelry, Hamham.cz). The company is led by Head of Sales Patrik Bukovský and Editor in Chief Sarka Kobrynova, employs 11-50 staff, and has operated continuously for over 20 years without disclosed external funding, M&A activity, or revenue figures.

The platform is built on standard CMS and martech tooling with no disclosed proprietary technology stack beyond the editorial content archive accumulated over two decades. Strategic emphasis in recent years has been on widening the service mix (RTB, video, PR, content marketing) and broadening the advertiser base through the Whitepress content-marketing partnership, while the underlying owned-portal asset continues to provide first-party audience data and a differentiated Czech leisure-market reach that competitors without comparable editorial scale cannot easily replicate.

Name

Paseo

Legal name

Agentura Paseo, s.r.o.

Website

https://agenturapaseo.cz

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Paseo is a Prague-based digital agency and operator of the largest Czech leisure-portal network (six sites including Vyletnik.cz, 500,000+ monthly users), offering PPC, RTB, SEO, social, email, PR, and video services to zoos, museums, municipalities, and SMB advertisers in the Czech leisure and tourism market.

Ownership category

akta.pro rank

Product category

Online Marketing Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Affiliate Marketing & Partner Program Management (MPAAACAD)

akta.pro secondary industries

Social Media & Community Management (BPAFAAAE), Paid Social Advertising (BPAFACAB)

Keywords

• Online marketing agency
• PPC advertising services
• RTB programmatic advertising
• Leisure portal network
• Content marketing services

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Portal Advertising Space: Sale of advertising space on owned leisure-time portal network (Vyletnik.cz, Kdykde.cz, etc.). Formats include annual profiles, branding packages, banners, PR articles, event listings, newsletter advertising. Pricing varies by format and duration, ranging from monthly placements to annual contracts.
2. Marketing Services: Comprehensive online marketing services including PPC campaigns (Sklik, Google Ads), RTB campaigns, social media management (Facebook, Instagram), SEO optimization, content marketing, email marketing, and video production. Revenue generated through campaign management fees and commissions.
3. RTB Campaign Management: Programmatic advertising campaigns managed for clients using RTB systems. Agency earns commission for campaign management and system usage, with commissions determined per specific campaign brief.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Agentura Paseo operates the largest Czech network of leisure-time portals — Vyletnik.cz, Kdykde.cz, RodinneVylety.cz, Tipynavylet.cz, Ziju.cz and Holiday.cz — collectively reaching 500,000+ monthly users, and provides a full range of online marketing services (PPC advertising on Google Ads and Sklik, RTB programmatic via Google DV360, SEO, social media management for Facebook/Instagram, email marketing, PR article placement, video production, and content marketing) to businesses in tourism, culture, events, hospitality and e-commerce.

Product overview

Agentura Paseo operates the largest Czech leisure-portal network, comprising six distinct branded portals — Vyletnik.cz (trip ideas), Kdykde.cz (cultural events), RodinneVylety.cz (family outings), Tipynavylet.cz (user-contributed trip tips), Ziju.cz (lifestyle magazine), and Holiday.cz (travel agency) — collectively reaching over 500,000 users monthly. Against this owned-media portfolio, Paseo bundles a full-service online marketing agency offering PPC advertising, RTB programmatic buying, SEO optimization, social media management, email/direct mailing, PR article placement, video production, and content marketing. Advertising formats are sold as modular units (profiles, branding, banners, PR articles, event listings, newsletter placements) that can be combined into custom packages. A content-marketing arm also licenses structured event and POI data to third-party websites and applications.

Differentiator

Problem solved

Functional benefit

Products and services

• PPC Advertising Pay-per-click campaign management across Google Ads, Sklik (Seznam), Facebook and Instagram, covering search and social advertising with retargeting and real-time performance reporting for Czech businesses.
• RTB (Real-Time Bidding) Marketing Programmatic online advertising via Google Display & Video 360, enabling targeted campaigns across the Czech internet and globally through real-time auctions with advanced targeting and managed campaign execution.
• SEO Optimization Search engine optimization services including keyword analysis, SEO audits, linkbuilding, on-page and off-page factors, SEO article placement, and advisory on improving search rankings for client websites.
• Social Media Management Social network strategy development and campaign management for Facebook and Instagram, including paid campaigns, organic posting, fan and lead collection, and social customer communication for Czech brands.
• Email Marketing / Direct Mailing Email campaign management using Paseo's proprietary contact database collected across its portal network, with template creation, delivery scheduling, deliverability reporting and automated campaign support (e.g., birthday wishes).
• Internet PR Articles Writing and publishing of PR articles with backlinks across the Paseo portal network and broader internet placements for SEO and linkbuilding purposes; articles also available via the Whitepress platform.
• Video Production Video production services including filming, editing and delivery of a two-minute video profile of a location, along with photography and a sponsored Facebook post on Vyletnik.cz.
• Content Marketing / Data Licensing Content marketing service delivering structured event data and points of interest for Czech Republic trips to external websites or applications, including event programs, descriptions, dates, photos, GPS coordinates and venue details.
• Portal Network Advertising (Annual Profile) Year-long profile placement within the content of Paseo leisure portals (Vyletnik.cz, Tipynavylet.cz, RodinneVylety.cz) or on the cultural portal Kdykde.cz, with calendar event placement included for cultural portals.
• Portal Network Branding Package Comprehensive advertising format displayed above and alongside page content on Paseo network portals, remaining visible while scrolling with the entire area clickable, including top banner (1000x210), side banners (120x600) and portal color background matching.
• Portal Network PR Articles Publication of PR articles on any portal within the Paseo network, appearing on the homepage for one week before moving permanently to the archive, with up to 3 backlinks included.
• Portal Network Banner Advertising Static graphical advertising on Paseo network portals displayed across all sub-pages, available in multiple dimensions (468x60, 120x300, 300x300, 300x600, 1000x210 px) with maximum file size of 40 kB.
• Kdykde.cz Top Event & Event Calendar Listings Priority event placement on Kdykde.cz including dedicated homepage box, higher ranking in event listings, attachment to a specific venue, calendar listings with priority 1st–3rd positioning, monthly editorial updates (up to 30 events), and ticket sales button integration.
• Vyletnik.cz Newsletter / Direct Mailing Static graphical advertising placement in the regular Vyletnik.cz newsletter sent to subscribers every Thursday, as well as standalone mailing campaigns targeting contacts with active leisure-time interests (21,000-subscriber database).
• Vyletnik.cz Leisure Portal Leading Czech tourism portal featuring tips on trips and excursions across the Czech Republic, with weekly curated recommendations and a subscriber newsletter; one of six portals in the Paseo network reaching 500,000+ monthly users.
• Kdykde.cz Cultural Events Portal Cultural events portal delivering daily tips on events throughout the Czech Republic — theatres, concerts, festivals, exhibitions, cinema programs, excursions and sports — with a shared event calendar adopted by other portals in the network.

Quantifiable outcome

• Reach 500,000+ monthly users searching for leisure activities
• +3 more outcomes

Named customers20 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• WhitepressminorGTM or Marketing PartnerWhitepress is a platform for purchasing PR articles on various websites. Paseo offers their PR articles through the Whitepress platform, allowing external media buyers to purchase access to Paseo portal audiences through this marketplace.

Scale indicators7 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Taste: Czech creative and digital marketing agency combining brand work with performance campaigns (PPC, social, content). Competes with Paseo for the same Czech B2B marketing budgets and offers overlapping service categories.
• Loská & Partnerů: Czech PPC-focused agency with strong Sklik/Seznam and Google Ads expertise, serving SME and mid-market clients. Closely comparable to Paseo's PPC management offering, particularly for Czech-language search campaigns.
• Effectix: One of the largest Czech digital marketing agencies offering PPC, SEO, social media, and programmatic services to mid-market and enterprise clients. Directly comparable to Paseo's full-service online agency offering in the Czech market.
• H1.cz (Be The Element): Czech digital agency with a similar performance marketing focus across PPC, SEO, and social channels, serving enterprise and e-commerce clients. Comparable scope of services and customer profile to Paseo.

Broad incumbents

• Heureka Group: Largest Czech price-comparison platform operating across CEE, a broad incumbent in Czech digital advertising and a customer-adjacent ecosystem player to Paseo (e.g., comparison-engine advertising). Significantly larger scale and broader portfolio than Paseo.
• Seznam.cz: Czech internet incumbent operating the dominant search portal, Sklik PPC platform, and several vertical content properties. Competes broadly with Paseo across media sales, search advertising, and content portals; however, operates at significantly larger scale as a portfolio business.
• RTB House: Global retargeting and programmatic DSP headquartered in CEE, a relevant incumbent in the same programmatic/RTB space where Paseo operates as an agency via DV360. Operates at much larger scale and as a technology provider rather than a local agency.
• Tripadvisor: Global leisure and travel portal where travelers research attractions, museums, and events. Operates in the same leisure-content category as Paseo's portal network but at vastly larger global scale as a broad incumbent.

Regional players

• Invia.cz: Czech online travel agency operating the Holiday.cz travel vertical that Paseo powers for package sales. Regional travel player serving the same Czech audience as Paseo's portal network; adjacent rather than direct competition.

Others

• Whitepress: PR-article marketplace on which Paseo distributes its inventory. Functions as an ecosystem partner and adjacent platform rather than a competitor, but operates in the same content-marketing adjacency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Vyletnik.cz
• Instagraminstagram.com/vyletnik
• LinkedInlinkedin.com/company/paseo-online-marketing-agentura

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paseo