Drag'n Survey

What Drag'n Survey does

Drag'n Survey is a French SaaS online survey and questionnaire platform founded in 2014 and headquartered in the Paris region (Créteil/Paris). The product enables organizations to create, distribute, and analyze online surveys and quizzes through a drag-and-drop interface supporting 20 question types, multichannel distribution (web link, email, QR code, iframe, paper with AI digitization), and real-time analytics with PDF/Excel export. Underlying infrastructure is built on AWS with data stored in France and Germany, and the company is GDPR-compliant, HDS-certified for healthcare data, and ISO 27001/9001 certified.

The company's product portfolio centers on a core platform and an integrated multimodal AI Agent (launched 2024) that generates 20–50+ question surveys from text, files, or URLs in 2–3 minutes, plus AI-powered analysis of open-text responses (keyword clouds, sentiment, summaries). A planned MCP server (April 2026) will expose survey management to AI assistants. Distribution is hybrid: a freemium self-serve model (FREE, PLUS at $28/month, PREMIUM at $47/month) drives PLG acquisition, while an enterprise sales motion targets CAC 40 companies, hospitals, and large organizations with custom pricing, SSO, SLA, and dedicated account management. Channel partnerships (Cint for 100M+ respondent access, Zapier for 7,000+ app integrations) and an affiliate program paying 30% lifetime recurring commissions extend reach.

Drag'n Survey monetizes through tiered SaaS subscriptions (monthly and annual billing with discounts), enterprise custom contracts, and an affiliate channel, with a reported base of 500,000+ users across 185 countries, named enterprise customers including Samsung, Booking.com, Revolut, Atos, OVH, and Qonto, and 50M+ respondents processed in 2024. The company is privately held, self-funded (no disclosed funding rounds), operates with 1–10 employees, and is positioned as a European sovereign alternative to US-based survey platforms.

Name

Drag'n Survey

Legal name

Drag'n Survey

Website

https://dragnsurvey.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Drag'n Survey is a French SaaS platform offering online survey, questionnaire, and quiz creation with AI-powered generation and analysis, serving businesses, healthcare institutions, educators, and enterprises across 185 countries via freemium and enterprise tiers.

Ownership category

akta.pro rank

Product category

Online Survey Software

NAICS

Marketing Research and Public Opinion Polling (541910), Marketing Research and Public Opinion Polling (54191)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Quantitative Research & Survey Analytics (Survey Design, Sampling, Statistical Modeling) (MPAAALAF)

akta.pro secondary industries

Fieldwork & Data Collection (Online Panels, CATI/CAPI, Fieldwork) (MPAAALAD), Survey, Panel & Fieldwork Services (BPAHALAJ)

Keywords

• Online survey software
• Questionnaire creation platform
• Market research tools
• Customer feedback surveys
• Employee engagement platform

Headquarters

HQ city

Créteil

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Plans (SaaS): Drag'n Survey generates revenue primarily through tiered SaaS subscription plans. Four tiers: FREE (no cost, limited features), PLUS ($28/month HT or $240 HT/year), PREMIUM ($47/month HT or $456 HT/year), and ENTERPRISE (custom pricing). The FREE tier drives user acquisition and conversion to paid plans through feature gating (question limits, respondent caps, export restrictions). Annual billing offers significant discounts over monthly pricing.
2. Freemium Model: The FREE tier serves as a freemium acquisition channel, allowing unlimited survey creation with 20 questions, 200 respondents, 200 emails, and 3 collectors per survey. This drives broad user adoption (500,000+ users) with conversion to paid tiers for advanced features.
3. Affiliate Commission: The affiliate program pays 30% recurring monthly commission on referred customer subscriptions for the lifetime of the customer. This channel extends marketing reach through YouTubers, influencers, content writers, and businesses.
4. Professional Services (Enterprise): Enterprise tier includes configuration, integration support, and team training as part of the package, representing a services component of revenue for large deployments.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels7 records

Core offering

Drag'n Survey is a cloud-based SaaS platform that enables organizations to create, distribute, and analyze online surveys, questionnaires, and quizzes through a drag-and-drop interface with 20 question types, conditional branching, and real-time analytics. The platform includes a multimodal AI Agent that generates complex surveys from text, files (PDF, Word, PowerPoint), or URLs in minutes, and provides AI-powered analysis of open-text responses. Surveys can be distributed via web link, email, QR code, iframe embedding, or through an integrated respondent panel partnership.

Product overview

Drag'n Survey is a French SaaS online survey and questionnaire platform launched in 2014, operating on a freemium model with four pricing tiers (FREE, PLUS, PREMIUM, ENTERPRISE). The core platform provides drag-and-drop survey creation with 20 question types, multichannel distribution, and real-time analytics. An AI Agent module offers multimodal survey generation from text, files, or URLs. The product portfolio includes specialized vertical solutions for healthcare (PREMs/PROMs with HDS hosting), respondent panel services via CINT partnership, and discount programs for teachers, non-profits, startups, and students. An affiliate program and MCP server for AI integration round out the offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Drag'n Survey Platform SaaS online survey and questionnaire platform enabling users to create, distribute, and analyze surveys via a drag-and-drop interface. Supports 20 question types, real-time analytics, multichannel distribution, conditional branching, and AI-powered features. Used by businesses, healthcare organizations, educational institutions, and non-profits.
• AI Agent Multimodal AI-powered survey creation agent that generates professional questionnaires from text prompts, files (PDF, Word, PowerPoint), or URLs in 2-3 minutes. Automatically creates conditional branching, score calculators, and multi-page structures. Also performs AI-powered analysis of open-text responses including keyword clouds, sentiment analysis, and satisfaction trend identification.
• Respondent Panel Service Access to a respondent panel service providing millions of participants across France and internationally through the CINT partnership. Offers 5M+ participants in 10+ countries with 150+ targeting criteria, with average delivery of results within 24 hours. Enables enterprises to conduct large-scale market research with qualified respondents.
• Healthcare Solutions Specialized survey solutions for hospitals and healthcare facilities including PREMs (Patient-Reported Experience Measures), PROMs (Patient-Reported Outcome Measures), patient satisfaction surveys, staff training evaluation, and clinical research questionnaires. Includes HDS (Hébergeur de Données de Santé) and ISO 27001 certified hosting for healthcare data compliance.
• MCP Server Model Context Protocol server enabling AI systems to control and manage Drag'n Survey surveys through AI assistants, allowing AI-driven survey management and automation workflows.

Quantifiable outcome

• Creates a 20-50+ question survey with conditional branching and score calculators in 2-3 minutes, compared to 3-8 hours manually
• +4 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability6 records

Feature10 records

Partnerships

Four partnerships are on record, tiered core.

• CintcoreChannel Partner/ Reseller/ DistributorCint partnership provides Drag'n Survey users access to over 100 million respondents across more than 150 countries. The integration enables large-scale market research surveys with qualified respondents available in 6+ countries. Users can target respondents by demographic criteria and receive results within 24 hours on average. This partnership extends Drag'n Survey's addressable market significantly for enterprise research deployments.
• ZapiercoreTechnology or IntegrationZapier integration allows Drag'n Survey to connect with 7,000+ third-party applications including CRM systems, marketing automation tools, and business intelligence platforms. Users can automate workflows such as sending survey results to Google Sheets, creating CRM contacts from survey responses, or triggering follow-up actions based on survey completion. This integration extends platform functionality without requiring custom development.
• OpenAI (ChatGPT)coreTechnology or IntegrationDrag'n Survey uses OpenAI's ChatGPT for AI-assisted survey creation (describing topic, target audience, and survey objectives) and for AI-powered correction of free-text responses based on predefined scoring criteria. Drag'n Survey explicitly states it does not allow OpenAI to use user personal data for AI model training. OpenAI is listed as a subprocessor in the GDPR documentation.
• AWS (Amazon Web Services)coreTechnology or IntegrationAWS is listed as a subprocessor, providing cloud infrastructure for hosting the Drag'n Survey platform. Data is stored on AWS servers in France and Germany.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Typeform: Design-led online form and survey platform known for conversational UI and broad SMB adoption. Competes head-to-head in drag-and-drop survey creation, form distribution, and integration ecosystem.
• Alchemer: US-based survey and feedback platform (formerly SurveyGizmo) with strong enterprise and CX focus. Comparable on advanced analytics, integrations, and mid-market/enterprise survey workflows.
• QuestionPro: Global online survey and research platform offering surveys, panels, and advanced analytics. Comparable on survey creation, panel partnerships, and enterprise research offerings.
• JotForm: Online form builder with strong drag-and-drop survey capabilities, payment integrations, and broad SMB/mid-market reach. Closely comparable feature set including conditional logic and AI form-building.
• SmartSurvey: UK-based online survey platform with strong GDPR posture and European data residency. Comparable on European data sovereignty positioning, freemium-to-enterprise pricing, and SMB/mid-market customer base.
• Eval&GO: French online survey and quiz platform targeting SMBs, education, and HR. Direct French-market competitor with overlapping pricing tiers and use cases (quizzes, customer satisfaction, HR surveys).
• LimeSurvey: Open-source European-origin survey application with strong foothold in European public sector and academia. Most directly comparable on European heritage, GDPR posture, and self-hosting flexibility.
• SurveyMonkey: Largest global online survey platform serving consumers, SMBs, and enterprises. Directly comparable SaaS survey/questionnaire product with comparable pricing tiers and AI features; Drag'n Survey positions as the European sovereign alternative.

Broad incumbents

• Qualtrics: SAP-owned enterprise experience management platform with deep survey, analytics, and CX/EX capabilities. Targets larger enterprise deals than Drag'n Survey but overlaps on survey creation, distribution, and analytics.
• Google Forms: Free, widely-adopted survey and form tool bundled into Google Workspace. Defines the floor of the freemium market and exerts continuous downward pressure on SMB pricing across all survey SaaS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/dragnsurvey
• Facebookfacebook.com/DragnSurvey

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Drag'n Survey