What Adspend does

Adspend is a privately held, founder-led marketing agency founded in 2020 by Brian Moncada and headquartered in Miami, Florida. The firm specializes exclusively in YouTube advertising for high-ticket coaches, consultants, and course creators in the online education industry, and operates as a service business rather than a software platform. Its core offering is full-service YouTube ads management — covering strategy, ad copywriting, filming, editing, production, campaign setup, launch, optimization, and scaling across YouTube, Facebook, and Google — supported by a proprietary methodology called the QPC (Qualified Paid Client) Funnel, which the company credits with generating over $10M in high-ticket sales for clients.

The business model rests on two tiers: (1) an Agency tier for businesses already generating over $100K per month, delivered directly by Brian Moncada rather than via account managers or junior buyers, and (2) a Mastermind subscription program offering training, founder access, weekly peer collaboration calls with 6-8 figure operators, and live in-person events held across at least five countries. Client acquisition is driven by founder-led personal branding, high-profile case studies (Sam Ovens, Bedros Keuilian, Dean Graziosi, Tai Lopez, Cole Gordon, Manny Khoshbin, and others), and a low-friction lead magnet (the QPC Funnel Map) gated only by an Instagram username. Pricing is quote-based and not publicly disclosed, and the firm is described as working with a limited number of clients at a time to maintain founder-led delivery.

The company is founder-owned with no disclosed institutional investors, parent entities, funding rounds, or external capital. Headcount is reported at 1-10 employees, consistent with a boutique operating model. Cumulative scale claims include $100M+ in ad spend managed since 2020 and 1,000+ clients scaled, though these figures are self-reported and not independently verified. Brian Moncada's prior three-year operating tenure alongside Dean Graziosi is positioned as the primary credibility anchor for the business.

Name

Adspend

Website

https://adspend.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Adspend is a Miami-based, founder-led marketing agency founded in 2020 that runs full-service YouTube advertising campaigns for high-ticket online education businesses, and also operates a subscription-based Mastermind community with live events across multiple countries.

Ownership category

akta.pro rank

Product category

Digital Marketing Agency

NAICS

Advertising Agencies (54181), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Paid Social Advertising Management (MPAAACAC)

akta.pro secondary industries

Paid Social Advertising (BPAFACAB), Performance Creative & Ad Production (Dynamic/Iterative) (BPAFACAI)

Keywords

• Youtube advertising
• Media buying services
• High ticket coaching
• Online education marketing
• Advertising agency

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Agency Services - Full-Service YouTube Ads Management: Full-service agency offering for High-Ticket Coaches & Course Creators generating over $100K/month. Services include strategy creation, ad copy writing, filming, editing, production across Facebook, YouTube, and Google, plus campaign setup, launch, management, optimization and scaling.
2. Mastermind Program: Training and community program for High-Ticket Coaches & Course Creators Looking To Scale Past $100K/month. Includes direct access to Brian Moncada and team, weekly collaboration calls with 6, 7, and 8-figure operators, and live in-person masterminds at resort-style locations worldwide.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Adspend is a full-service YouTube advertising agency that creates strategy, writes ad copy, films, edits, produces, launches, manages, optimizes, and scales ad campaigns (across Facebook, YouTube, and Google) for high-ticket online education businesses generating $100K+/month. It also sells a Mastermind training and community program for coaches and course creators looking to scale past $100K/month, built around its proprietary QPC (Qualified Paid Client) Funnel framework.

Product overview

Adspend is a specialized YouTube advertising agency focused exclusively on the online education industry. They operate as a service-based business rather than a software platform, offering two primary services: (1) The Agency service for high-ticket coaches and course creators currently generating over $100K/month, providing full management of YouTube ads across strategy, creative production, and campaign optimization; and (2) The Mastermind program for founders looking to scale past $100K/month, offering training, direct access to founder Brian Moncada, weekly collaboration calls, and in-person mastermind events globally. Their core methodology is the 'QPC Funnel' (Question-Promise-Close) framework.

Differentiator

Problem solved

Functional benefit

Products and services

• YouTube Ads Agency Services Full-service YouTube advertising agency offering for high-ticket coaches and course creators currently generating over $100K/month. The team creates the entire strategy, writes all ad copy, films, edits, and produces ads across Facebook, YouTube, and Google, and sets up, launches, manages, optimizes, and scales campaigns to deliver the highest ROAS possible while fixing scaling bottlenecks.
• Adspend Mastermind Program Recurring training and community program for high-ticket coaches and course creators looking to scale past $100K/month. Members get direct access to Brian Moncada and the Adspend team for daily questions and support, join weekly collaboration calls to network and mastermind with other 6-, 7-, and 8-figure coaches, course creators, and agency owners, and attend live in-person masterminds held across the world in resort-style locations.

Quantifiable outcome

• $100M+ in ad spend managed since 2020
• +2 more outcomes

Named customers19 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Dean GraziosicoreStrategic or Co-development PartnerSpent three years working alongside Dean Graziosi before launching Adspend in 2020. Dean Graziosi is described as 'one of the biggest names in online education.' This working relationship established credibility and track record before founding Adspend.
• Sam OvenscoreStrategic or Co-development PartnerFormal partnership with Sam Ovens mentioned as part of Adspend's credentials and track record. Sam Ovens is a prominent figure in the online education/consulting space.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• StubGroup: Paid social and search agency serving mid-market and enterprise — overlapping with Adspend on paid social execution, with broader channel and vertical coverage.
• Disruptive Advertising: Performance marketing agency focused on paid search and paid social, comparable to Adspend on paid media execution but with a much wider vertical footprint.
• Power Digital Marketing: Full-service digital marketing agency with paid media, creative, and CRO capabilities — a broader incumbent that competes for the same high-ticket education and DTC clients.
• Tinuiti: Large independent performance marketing agency offering paid social, search, and programmatic — overlapping on YouTube/paid social management but serving a much broader client base at enterprise scale.

Emerging players

• AdSkills: Media buying training and agency services targeting online entrepreneurs and agencies — overlapping with Adspend's Mastermind and agency offerings in the same ICP.

Direct peers

• Tier 11: YouTube ads and direct-response agency that historically focused heavily on the info-marketing, high-ticket coaching, and online education space, sharing Adspend's exact ICP and channel specialization.
• CLIENTS.ai: Performance marketing agency that combines AI-driven media buying with creative production for high-ticket offers, overlapping Adspend in paid media management for premium clients.
• Omni Agency: Full-funnel agency serving coaches, course creators, and info-businesses — overlapping with Adspend on YouTube ads management for high-ticket offers in online education.
• AdGrid: YouTube advertising agency that has built category authority on YouTube ads for digital brands and info-businesses, directly comparable in channel and service mix.

Others

• Course Creator agencies (e.g., Course Boxx, Mighty Networks): Course platform and ecosystem companies that serve the same high-ticket coaching/online education ICP as Adspend, representing an adjacent ecosystem rather than a direct competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adspend