De Sleutels
De Sleutels is a Dutch non-profit social housing corporation (woningcorporatie) based in Leiden, providing affordable rental housing, mid-range rentals, new-build homes, parking, storage, and commercial space to residents in the Leiden region.
- Company typePrivate
- Founded2003
- HeadquartersLeiden, Netherlands
- Headcount101–250
- GTM typeB2C
- OfferingServices
What De Sleutels does
De Sleutels is a Dutch social housing corporation (woningcorporatie) headquartered at Schipholweg 55-75 in Leiden, Netherlands, operating since 2003 as a non-profit entity regulated under Dutch social housing law. The company provides affordable housing across multiple tenures including social rental housing (sociale huurwoning), mid-range rental (middenhuur), new-build homes (nieuwbouwwoning), and purchase-guarantee housing (koopgarantwoning), serving residents in the municipality of Leiden and the South Holland region. Beyond residential housing, De Sleutels operates ancillary services such as parking and storage rentals (including scooter/mobility storage, garages, and storage units) and commercial business space (bedrijfsruimte) for local entrepreneurs. The organization employs between 101 and 250 staff and operates under the oversight of the Dutch housing regulator (Autoriteit Woningcorporaties / Aw).
The company's service delivery is anchored by two digital platforms: the "Mijn De Sleutels" tenant portal for personal account management and document access, and the "Reparatieverzoek" online repair request system integrated with maintenance operations. Tenant support is delivered through a multi-channel approach including a physical office in Leiden, phone ((071) 516 26 36), WhatsApp, and email ([email protected]). The organization also operates a "Doorstroommakelaar" (relocation agent) service facilitating housing transitions within its portfolio, alongside tenant support functions covering energy savings advice, solar panel information, moisture and mold guidance, and insurance for damage and liability.
De Sleutels' revenue model is anchored in recurring rental income from its housing portfolio, with rents determined under the Dutch "Passend toewijzen" (appropriate allocation) regulatory framework based on tenant income criteria. The organization partners with the municipality of Leiden and tenant representatives — most recently signing formal performance agreements ("Prestatieafspraken voor wonen in Leiden") on 29 June 2026 — and engages tenant participation through Huurdersbelangenvereniging De Eendracht (HBE), resident committees, and focus groups. As a non-profit housing corporation, De Sleutels focuses on long-term community-based housing provision rather than financial returns, with revenue reinvested into housing stock maintenance, new construction, and tenant services.
De Sleutels firmographics
Firmographics- Name
- De Sleutels
- Legal name
- De Sleutels
- Website
- https://desleutels.nl
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- De Sleutels is a Dutch non-profit social housing corporation (woningcorporatie) based in Leiden, providing affordable rental housing, mid-range rentals, new-build homes, parking, storage, and commercial space to residents in the Leiden region.
- Ownership category
- akta.pro rank
De Sleutels industry classification
Industry- Product category
- Social Housing Services
- NAICS
- Lessors of Residential Buildings and Dwellings (53111), Community Housing Services (62422)
- SIC
- Operators Of Apartment Buildings (6513), Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)
Keywords
Where De Sleutels is headquartered
LocationHeadquarters
- HQ city
- Leiden
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
De Sleutels business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Social Housing Rent: De Sleutels operates as a social housing corporation (woningcorporatie) in Leiden, generating revenue through rental income from social housing units, mid-range rental properties, and other housing types they manage. They are a non-profit organization regulated under Dutch social housing laws.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
De Sleutels product offering
Product offeringCore offering
De Sleutels is a Dutch social housing corporation (woningcorporatie) that provides affordable rental housing in Leiden, including social rent units, mid-range rental homes, new-build housing, and purchase-guarantee housing. It also rents parking spaces, storage units, and commercial business space, and operates tenant-facing services such as an online repair request system, a tenant portal, energy-saving guidance, and a Doorstroommakelaar (relocation agent) service.
Product overview
De Sleutels is a Dutch social housing corporation (woningcorporatie) based in Leiden offering a comprehensive housing ecosystem. The core offering centers on Woonruimte (housing services) encompassing social rental, mid-rent, newbuild, and purchase-guarantee housing, supplemented by parking/storage services (Parkeren en Berging) and commercial business space rentals (Bedrijfsruimte). The organization operates tenant-facing digital services including the Mijn De Sleutels tenant portal and the Reparatieverzoek online repair request system. Additional support services cover rental rules and guidelines, energy management, maintenance coordination, and a careers section for recruitment. The portfolio functions as an integrated housing management ecosystem rather than discrete standalone products.
Differentiator
Problem solved
Functional benefit
Products and services
- Woonruimte (Housing Services) Comprehensive housing rental and purchase services in Leiden, including social rental housing (sociale huurwoning), mid-range rental housing (middenhuur woning), new-build housing (nieuwbouwwoning), purchase-guarantee housing (koopgarantwoning), housing exchange (woningruil), and a Doorstroommakelaar (relocation agent) service for tenants seeking to transition within the portfolio. Target customers are Leiden residents and families eligible under Dutch social housing regulations.
- Reparatieverzoek (Repair Request Service) Online service enabling tenants to submit repair and maintenance requests for their rental properties, managed through a portal integrated with De Sleutels' maintenance operations. Target users are tenants of De Sleutels' rental housing portfolio.
- Parkeren en Berging (Parking and Storage) Rental of parking spaces, garages, storage units, and mobility scooter storage (scootmobielen) as ancillary real estate services. Target customers are tenants and Leiden residents needing secure parking and storage.
- Bedrijfsruimte (Business Space) Commercial and business space rental offerings for entrepreneurs and businesses seeking premises within De Sleutels' real estate portfolio. Target customers are small businesses and entrepreneurs in Leiden.
- Mijn De Sleutels (Tenant Portal) Online tenant portal providing access to personal housing accounts, documents, and self-service functions for tenants. Target users are tenants of De Sleutels' rental housing portfolio.
Companies that use De Sleutels
Customer profileSegments5 records
Ideal customer profiles4 records
De Sleutels technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
De Sleutels partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Gemeente Leiden (Municipality of Leiden)coreDe Sleutels signed 'Prestatieafspraken voor wonen in Leiden' (performance agreements for housing in Leiden) with the municipality of Leiden. This is a formal agreement between housing corporations, tenants, and the municipality regarding housing provisions, affordability, and development in Leiden. The agreement was signed on 29 June 2026.
- Huurdersbelangenvereniging De Eendracht (HBE)coreThe Tenants' Interest Association 'De Eendracht' represents tenant interests and works with De Sleutels on housing matters. De Sleutels encourages tenants to participate through the HBE, resident committees, and focus groups.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
De Sleutels competitors and assessment
Company assessmentDirect peers
- Ymere: One of the largest Dutch housing corporations providing social rent, mid-rent, and student housing with an integrated tenant portal and online service channels closely resembling De Sleutels' model.
- Portaal: Dutch woningcorporatie providing social and mid-rent housing with active tenant participation structures and property maintenance offerings analogous to De Sleutels' portfolio.
- Woonstad Rotterdam: Rotterdam woningcorporatie operating social and mid-rent housing with comparable municipal performance agreements and tenant participation infrastructure.
- Woonbron: Rotterdam-area woningcorporatie providing affordable and mid-rent housing under the same Dutch regulatory regime, with comparable scale and tenant-engagement offerings.
- Woonzorg Nederland: Dutch woningcorporatie operating social and mid-rent housing with similar regulatory oversight under Aw/WSW, comparable business model and tenant-services focus to De Sleutels.
- Eigen Haard: Amsterdam-based Dutch housing corporation providing social and mid-rent housing with comparable Aw-supervised operations and tenant-services model to De Sleutels.
- De Alliantie: Dutch woningcorporatie operating multi-segment rental housing (social, mid-rent, student) with comparable tenant engagement practices and digital services to those of De Sleutels.
- Mitros: Utrecht-based Dutch housing corporation offering social rent, mid-rent, and student housing with comparable regulatory framework and tenant-services infrastructure.
- Vestia Housing Corporation: Dutch social housing corporation offering rental and management services under the same Aw/WSW regulatory framework as De Sleutels, with comparable portfolio types and tenant allocation rules.
Regional players
- Accolade (Accolade Huurwoningen): Dutch regional housing corporation operating outside South Holland with similar social/mid-rent offerings and Aw oversight, comparable as a same-business-model peer operating in a different geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
De Sleutels social profiles
Digital presenceDe Sleutels financial estimates
Financial estimateRevenue estimate
Valuation estimate
De Sleutels leadership team
Management profileNumber of profiles
De Sleutels funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
De Sleutels M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about De Sleutels
What does De Sleutels do?
De Sleutels is a Dutch social housing corporation (woningcorporatie) that provides affordable rental housing in Leiden, including social rent units, mid-range rental homes, new-build housing, and purchase-guarantee housing. It also rents parking spaces, storage units, and commercial business space, and operates tenant-facing services such as an online repair request system, a tenant portal, energy-saving guidance, and a Doorstroommakelaar (relocation agent) service.
Is De Sleutels a public or private company?
De Sleutels is a private company. It is classified as unknown and is currently operating.
When was De Sleutels founded?
De Sleutels was founded in 2003. It employs 101 to 250 people.
Where is De Sleutels based?
De Sleutels is headquartered in Leiden, Netherlands, in the Europe region.
How does De Sleutels make money?
One revenue line is on record: social Housing Rent.
Who are De Sleutels's main competitors?
Direct peers on record are Ymere, Portaal, Woonstad Rotterdam, Woonbron, Woonzorg Nederland, Eigen Haard, De Alliantie, Mitros and Vestia Housing Corporation. Accolade (Accolade Huurwoningen) is listed as a regional player.
Does De Sleutels have an API?
No public API is recorded for De Sleutels.
What industry is De Sleutels in?
De Sleutels's product category is Social Housing Services. Its primary akta.pro industry code is BPAGALAC, Affordable Housing & Community Development (Housing, Community Land Trusts). Its NAICS code is 53111 and its SIC code is 6513.