Pretty Brown Girl

Name

Pretty Brown Girl

Legal name

Pretty Brown Girl, LLC

Website

https://prettybrowngirl.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Youth Social-Emotional Learning and Leadership Development Services

NAICS

Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Behavioral & Social-Emotional Support (ABA, PBIS, Counseling) (EDAJAKAE)

akta.pro secondary industries

Student Mentoring & Peer Support Programs (EDAJALAL), K–12 Support & School Improvement Nonprofits (BPAGADAB)

Keywords

• Culturally responsive education
• Social emotional learning
• Youth empowerment programs
• Girls leadership development
• School partnership programs

Headquarters

HQ city

Farmington Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. School Program Fees: Schools and school districts pay for PBG programs including the K-12 School Program, Summer Enrichment, and Empowerment Experiences. Custom quotes are provided based on student count and program scope.
2. Donations and Contributions: Individual donations support the Pretty Brown Girl Foundation's mission. Donations are collected through givebutter.com platform and support mentorship, educational resources, and community support for young girls of color.
3. Sponsorships and Partnerships: Corporate sponsors support the organization through financial contributions in exchange for association with the PBG brand and mission. Sponsorship opportunities are available through dedicated forms.
4. Scholarship Fund: The PBG Foundation provides scholarships to help Black girls attend HBCUs, traditional colleges and universities. Over 150 scholarships have been awarded. Funding comes from the Foundation's scholarship program supported by donors and sponsors.
5. E-commerce (Shop): The organization operates an e-commerce shop (prettybrowngirlshop.com) selling PBG merchandise and products, generating direct retail revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Pretty Brown Girl delivers a K-12 school-based Social-Emotional Learning (SEL), academic support, and leadership development curriculum specifically designed for Black and Brown girls, complemented by PBG Clubs (600+ across 25+ states), Summer Enrichment programming, one-day Empowerment Experiences, a Facilitator Program for trained mentors, an Empowered Scholars College Prep Program, and the Patricia Harris-Johnson Leadership Scholarship (150+ awarded). The organization operates the PBG Foundation 501c3 non-profit and a retail merchandise shop supporting its mission.

Product overview

Pretty Brown Girl is a movement-driven social enterprise offering a portfolio of interconnected programs and services designed to empower Black and Brown girls. The core offering is the PBG Program—a K-12 school-based Social-Emotional Learning (SEL) and leadership development curriculum—supported by PBG Clubs, the PBG Foundation (501c3 non-profit), and the Summer Enrichment Program. Additional offerings include the PBG Empowerment Experience (one-day school celebrations), the Empowered Scholars College Prep Program, the Patricia Harris-Johnson Leadership Scholarship, and the PBG Facilitator Program for mentorship. The organization also operates a retail shop and has expanded into collegiate chapters. All offerings are unified by a culturally responsive approach focused on self-confidence, leadership skills, and self-acceptance.

Differentiator

Problem solved

Functional benefit

Brands

• PBG Foundation: 501c3 non-profit foundation established in 2014, addressing adverse social issues affecting girls through self-acceptance and leadership development programs with pillars in Education, Experience, and Exposure.

Products and services

• PBG Program (K-12 School Program) K-12 school program offering Social-Emotional Learning (SEL), academic support, and leadership development for Black and Brown girls through a culturally responsive curriculum aligned with Common Core Standards, Bloom's Taxonomy, and CASEL's SEL Framework. Sold to K-12 schools and school districts through custom quotes.
• Summer Enrichment Program

Quantifiable outcome

• Over 60,000 girls empowered across 450+ public and charter schools nationally
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered minor and core.

• The Lip BarminorGTM or Marketing PartnerPBG was selected as a participant in the 'Detroit Built. Detroit Beautiful.' event, an exclusive 313 Day Influencer Gifting Suite hosted by The Lip Bar and CEO Melissa Butler. The event brought together 75+ Detroit content creators, providing PBG a platform to share its mission and connect with brand advocates.
• HBCUs (Historically Black Colleges and Universities)coreOthersThe PBG Foundation partners with HBCUs through its scholarship program. Over 150 scholarships have been awarded to girls attending HBCUs and traditional colleges/universities. Named in honor of Patricia Harris-Johnson, an HBCU graduate of Bennett College.
• Michigan Minority Supplier Development Council (MMSDC)minorOthersPBG was named a 2025 ACE Awards Honoree under the Youth Empowerment & Education category by MMSDC, recognizing the organization's impact in minority business and community development.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GirlTrek: Largest public-health nonprofit for Black women and girls, using community-led volunteer "teams" (analogous to PBG Clubs) across 25+ states — directly comparable in community-movement scaling mechanics and demographic focus, though focused on walking/wellness rather than SEL.
• Black Girls Rock!: Non-profit media/education brand empowering Black girls through mentorship, awards programming, and leadership development — most direct comparable mission and audience to Pretty Brown Girl, though heavier on media/events than K-12 schools.
• National CARES Mentoring Movement: Non-profit providing school-based mentoring and SEL for African American youth, similar peer-mentoring ecosystem and culturally responsive approach serving comparable K-12 districts.

Emerging players

• Black Women's Blueprint: Non-profit centering Black women and girls through education, advocacy, and healing-centered programming — overlapping audience and nonprofit/GTM mechanics but with an adult-/advocacy-led rather than school-led delivery model.
• EmbraceRace: Action-oriented nonprofit developing resources for parents and educators on race and racial equity in child-rearing — adjacent audience of educators/parents but less K-12 program delivery than PBG.
• School-Connect Group: SEL curriculum and professional learning provider for K-12 schools, CASEL-aligned — competing provider for the same district-level SEL curriculum budget with a broader (non-culturally specific) framing.
• Honey Bee Child: Direct-to-consumer brand of dolls and empowerment products for Black girls — overlaps on flagship product category (dolls celebrating Black girls) and similar founder-led, Oprah/media-aware brand positioning.

Broad incumbents

• National Black Child Development Institute (NBCDI): National 501c3 delivering culturally responsive early-childhood and school-age programming, advocacy, and professional development for Black children — broader scope and footprint, but overlapping SEL and culturally responsive curricula.
• Girls Inc. National 501c3 operating school-based programs for girls with a broader (not culturally specific) audience; longest-standing incumbent in girls' empowerment SEL/leadership, competing for the same school-district SEL budget.
• Mentor (MENTOR National): Largest US advocacy and infrastructure organization for youth mentoring, including school-based mentoring programs — direct channel overlap (school-district SEL/mentoring budget) though culturally agnostic versus PBG's targeted approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/PrettyBrownGirl100
• Facebookfacebook.com/prettybrowngirls
• Instagraminstagram.com/prettybrowngirls
• LinkedInlinkedin.com/company/pretty-brown-girl

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pretty Brown Girl