Learn to Swim Victoria

What Learn to Swim Victoria does

Learn to Swim Victoria (LTSV) is a private swim school operating from a single purpose-built facility at Heidelberg Primary School, 118 Cape Street, Heidelberg, Victoria. The company delivers structured swimming instruction across a full age-and-ability progression: free introductory lessons for babies aged 3–6 months, parent-and-child classes for infants and toddlers (6 months–3 years), Pre-Level and Level 1–8 programs for children aged 3–14, teen classes (10–17), adult beginner through advanced lessons, school holiday intensive programs (5 consecutive days of 40-minute lessons), squad pathways (Autonomy, Flippers, Junior Squad, Fitness Squad), and curriculum-aligned school swimming programs. The facility features a 25-metre, 6-lane pool heated year-round to 32°C using a warm magnesium mineral water system combined with UV, Ozone, CO2 and mineral disinfection, marketed as gentler on skin and eyes than traditional chlorinated pools.

The core technology differentiator is the mineral water pool combined with multi-system disinfection and small class sizes (maximum 7 babies per class), grouped by both age and ability and delivered by nationally accredited, infant-trained instructors. The business operates on a subscription-style, term-based recurring revenue model, with automatic re-enrolment each school term until cancellation, augmented by sibling (15%) and multi-swim (25%) discounts, a freemium tier (free baby lessons for 3–6 months), and flexible hourly-rate pricing for school programs. Distribution is direct-to-consumer via an online enquiry form and phone, with a parallel B2B school-programs channel and word-of-mouth referral driving organic acquisition.

LTSV is owned and operated by Surrey Park Swimming, a swimming club ranked 3rd in Victoria with over 100 years of swim teaching heritage. This ownership creates a vertical pathway in which Flippers Squad graduates are automatically offered places in Surrey Park Junior Squads, integrating learn-to-swim instruction with a competitive club pipeline. The company serves Melbourne's northern suburbs (Heidelberg, Heidelberg Heights, Ivanhoe, Rosanna, Viewbank, Bulleen, Eaglemont and surrounds) and reports 30,000+ lifetime customers. Headcount is 11–50 employees, and revenue is not publicly disclosed.

Name

Learn to Swim Victoria

Legal name

Learn to Swim Victoria

Website

https://learntoswimvic.com.au

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Learn to Swim Victoria is a private single-location swim school in Heidelberg, Victoria, delivering subscription-based swimming lessons from babies through adults in a purpose-built warm magnesium mineral water pool. It is owned by Surrey Park Swimming, which provides a competitive-club progression pathway.

Ownership category

akta.pro rank

Product category

Swimming Instruction

NAICS

Sports and Recreation Instruction (61162)

akta.pro primary industry

Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF)

Keywords

• Swimming instruction
• Learn to swim
• Aquatic education
• Swim school
• Water safety training

Headquarters

HQ city

Ivanhoe East

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Swimming Lesson Fees: Recurring term-based enrolment fees for weekly swimming lessons across all programs (babies, children, teens, adults, squads). Customers are re-enrolled each term until they cancel. Payment required by due date to secure enrolment.
2. Sibling Discount Revenue: 15% sibling discount for third or more child enrolled from same family in the same term. Applied to lowest enrolment fee. Multi-swim discount of 25% for 2+ lessons per week per student. These discounts incentivize higher-volume bookings.
3. Holiday Intensive Programs: School holiday swimming programs offer 5 consecutive days of 40-minute lessons, providing accelerated skill development and water safety during school breaks.
4. School Swimming Programs: Curriculum-aligned water safety education and swimming skill development delivered to school groups. Flexible costing based on teaching rates per hour with teacher-to-student ratios determining program cost.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Learn to Swim Victoria operates a swim school delivering structured swimming lessons in one of Victoria's only purpose-built warm magnesium mineral water pools at Heidelberg Primary School in Melbourne's northern suburbs. Programs span free baby intro lessons (3-6 months), parent-child toddler classes (6 months-3 years), structured Learn to Swim levels for children (3-14 years) and teenagers (10-17 years), adult lessons, school holiday intensives, curriculum-aligned school programs, and squad development pathways into Surrey Park Swimming club.

Product overview

Learn to Swim Victoria is a swim school operating a purpose-built warm mineral water pool at Heidelberg Primary School, offering a unified program portfolio spanning parent-child baby lessons (3 months to 3 years), structured Learn to Swim progressions for children and teens (3-17 years), adult swimming lessons, school programs, holiday intensives, and squad pathways. The company operates as a single-location swim school with programs linked through a progressive ability-based pathway from introductory baby lessons through to competitive club squads via Surrey Park Swimming. All programs are delivered in a magnesium mineral water pool using small class sizes and infant-trained or qualified instructors.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Children participating in early swimming may demonstrate stronger physical, social, and cognitive development outcomes according to Griffith University research tracking over 7,000 children
• +1 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Surrey Park SwimmingcoreStrategic or Co-development PartnerSurrey Park Swimming owns and operates Learn to Swim Victoria. The club is ranked 3rd in Victoria and provides a pathway for LTSV swimmers to continue into club-level competitive swimming. LTSV Flippers Squad graduates are automatically offered places in Junior Squads.
• Heidelberg Primary SchoolcoreOthersLTSV pool facility is situated at Heidelberg Primary School and operates as a strictly private pool for learn-to-swim programs. The private facility minimises distractions compared to larger swimming centres.
• Royal Life Saving AustraliaminorStrategic or Co-development PartnerLTSV works with Royal Life Saving Australia to promote year-round swimming and water safety. Partnership referenced in encouraging winter swimming for summer safety. Royal Life Saving data shows 34% of drownings occur in autumn/winter.
• SWIM Coaches and Teachers Australia (ASCTA)minorGTM or Marketing PartnerLTSV is a member of ASCTA. Partnership through SWIM Jobs Victoria initiative helping place swim teachers in employment and support the aquatic sector.
• Jobs VictoriaminorStrategic or Co-development PartnerThrough SWIM Jobs Victoria partnership with SWIM Coaches & Teachers Australia, LTSV participated in program supporting Aboriginal community members to become qualified swim teachers during NAIDOC Week. 369 people successfully placed in swim school employment.
• Aqualink Box HillminorOthersLTSV squad swimmers invited to participate in Surrey Park Swimming Club nights at Aqualink Box Hill outdoor pool. Fun racing skills sessions, dive and turn clinics held on Friday evenings.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Carlile Swimming: Australia's largest swim school chain, offering lessons for babies through to adults across multiple locations in NSW and beyond. Directly comparable as a learn-to-swim operator with a similar age-tiered program structure and term-based enrolment model.
• State Swim: Large multi-location Western Australian swim school chain running year-round learn-to-swim programs for babies through to adults. Comparable as a regional swim school brand with term-based enrolments and squad progression pathways.
• JUMP! Swim Schools: Franchise-based Australian swim school brand offering learn-to-swim lessons for children and adults. Comparable in product offering (structured swim lessons by age/ability) and operates with multiple franchisees across regions, competing in the same customer segment as LTSV.
• Aquatic Achievers: Queensland-based swim school chain delivering structured lesson programs across multiple locations. Comparable in core service (learn-to-swim with age-based levels) and customer base (families with young children).
• Kingswim: Major Australian swim school operator with a multi-location, all-ages program portfolio including baby, preschool, school-age, and squad pathways. Closely comparable in target market (families) and recurring lesson model.
• Rackley Swimming: Queensland-headquartered swim school operator with multiple centres providing learn-to-swim and squad programs. Comparable in lesson format, age-tiered structure, and target demographic to LTSV.

Broad incumbents

• Belgravia Leisure: Operator of aquatic and leisure facilities across Australia under local government contracts, offering swim school programs alongside broader recreation services. Comparable as a swim lesson provider but bundled into a much larger facility management business.
• YMCA Victoria: Large not-for-profit operator of aquatic centres across Victoria, including swim lesson programs as part of a broader recreation portfolio. Comparable in offering swim lessons but with much wider facility scope (gyms, camps, community programs).

Others

• Surrey Park Swimming: Parent entity of LTSV and a top-ranked Victorian competitive swimming club. Related rather than competitive, sharing ownership and providing the squad pathway for LTSV graduates.
• Aqualink Box Hill: Public aquatic centre in Melbourne's eastern suburbs where Surrey Park Swimming holds club nights and where LTSV squad swimmers participate. Operates as a venue partner rather than direct competitor in learn-to-swim.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/learntoswimvic
• Xx.com/learntoswimvic
• LinkedInlinkedin.com/company/learn-to-swim-victoria

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Learn to Swim Victoria