Name

SHE works!

Legal name

SHE works! - Das Magazin für Gründerinnen und Unternehmerinnen

Website

https://she-works.de

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Business Media

SIC

Miscellaneous Publishing (2741), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Entrepreneurship & Freelance Employability (Self-Employment Readiness) (EDAAAKAM)

akta.pro secondary industry

Mentorship, Coaching & Office-Hours Platforms (MPACALAG)

Keywords

• Women's business magazine
• Female founder media
• Entrepreneurship publishing
• Digital business media
• Startup content platform

Headquarters

HQ city

Göttingen

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Advertising and Media Sales: SHE works! generates revenue primarily through advertising sales to brands, businesses, and organizations seeking to reach female entrepreneurs and professional women in the German-speaking market. The platform offers advertising packages with published media data (Mediadaten) and a contact point for inquiries (Carla van Gaalen, [email protected]).
2. Newsletter Subscription (Free): The magazine distributes a free newsletter to subscribers, serving as the primary audience acquisition and retention mechanism. While free to readers, the newsletter list enables advertiser targeting.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

SHE works! is a free German-language online business and career magazine for female entrepreneurs and founders, providing editorial content across categories including office operations, digitalization, finance, founding, family, marketing, HR, legal, continuing education, and competitions. The platform also aggregates practical tools and resources such as a directory of advising centers, mentoring programs, funding and financing guides, nationwide/regional female entrepreneur networks, career and founder fairs, financial calculators, a free newsletter, and podcast/Video content including the Web-TV format 'Unternehmerinnen – TV'. Revenue is generated primarily by selling advertising packages and media cooperations to brands targeting female professional audiences.

Product overview

SHE works! is a German-language online magazine serving as a digital publishing platform for women entrepreneurs and founders. The core offering is the online magazine providing editorial content across topics including entrepreneurship, career development, finance, digitalization, marketing, HR, law, diversity, and continuing education. The platform operates on an ad-supported model with a free newsletter as a customer acquisition channel and multimedia content (podcasts and videos) extending audience engagement. There is no modular software architecture — the product is a content publishing platform, not a SaaS or software product.

Differentiator

Problem solved

Functional benefit

Products and services

• SHE works! Online-Magazin (Online Magazine) The online business and career magazine for women (Das Wirtschafts- und Karrieremagazin für Frauen), publishing editorial content across categories including office operations, digitalization, finance, founding, family, marketing, HR, law, continuing education, and competitions. It also provides directories of advising centers, mentoring programs, funding/financing resources, nationwide and regional female entrepreneur networks, and founder/career fair listings. Audience: female entrepreneurs (Unternehmerinnen) and founders (Gründerinnen) in the German-speaking market.
• SHE works! Newsletter Free email newsletter delivering curated articles, updates, and editorial content from SHE works! to subscribers, functioning as the primary audience retention and engagement channel for the magazine.
• Podcasts & Videos (incl. Web-TV format 'Unternehmerinnen – TV') Multimedia content including podcast series such as 'Gründungsupdate – Special Ostdeutschland', 'Erfolgsfunk – über Purpose @ work', and 'RKW-Podcastreihe Wanted: Fachkräftenachwuchs', as well as the Web-TV format 'Unternehmerinnen – TV' featuring interviews and video content for female entrepreneurs and founders.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered minor and core.

• Black Bull Award (Der deutsche Publikumspreis für Finanzexperten)minorGTM or Marketing PartnerBlack Bull Award is a German audience award for financial experts. The partnership appears as a logo on the SHE works! website under the 'Partner' section, indicating a media or marketing partnership where both parties benefit from cross-exposure to audiences interested in finance and entrepreneurship.
• K5 – Female in Retail NetworkminorGTM or Marketing PartnerK5 is a business network for women in digital commerce. The partnership enables cross-promotion between SHE works! and K5's female retail/digital commerce professional audience.
• Erfolgsfaktor FamilieminorGTM or Marketing PartnerErfolgsfaktor Familie is a German initiative supporting family-friendly workplace policies. SHE works! is a member organization, enabling access to resources and network for family-friendly entrepreneurship content.
• Perspektive neuStartminorGTM or Marketing PartnerPerspektive neuStart is a startup support organization. The partnership provides cross-promotional opportunities between SHE works! founders audience and Perspektive neuStart's startup ecosystem.
• footsteps-nachfolge.deminorGTM or Marketing PartnerMedia cooperation (Medienkooperation) with footsteps-nachfolge.de, a platform addressing business succession topics. The cooperation enables content sharing for audiences interested in entrepreneurial transitions.
• Bundesweite Gründerinnenagentur (bga)coreGTM or Marketing PartnerThe Bundesweite Gründerinnenagentur (bga) is Germany's national agency supporting female founders. SHE works! features bga resources and programs in its Gründerinnen (Founders) section, serving as a distribution channel for bga's founding support offerings.
• Female ResourcescoreGTM or Marketing PartnerFemale Resources supports companies in developing gender management concepts and equality strategies. SHE works! publishes content featuring Female Resources' work, including the Bündnis 'Mit Frauen in Führung' initiative, with cross-referenced content on gender equality in business.
• FidAR – Frauen in die AufsichtsrätecoreGTM or Marketing PartnerFidAR is a nonprofit advocating for women on supervisory boards in Germany. SHE works! publishes FidAR's press releases and positions on gender parity in leadership, amplifying the organization's policy demands for parity in leadership positions by 2030.
• Deutscher KulturratcoreGTM or Marketing PartnerDeutscher Kulturrat is Germany's federal cultural association. It publishes a mentoring program for female leadership in culture and media, which SHE works! promotes through its platform, including the 9th round announcement in 2026.
• HeForShe (UN Women)minorGTM or Marketing PartnerHeForShe is a UN Women solidarity movement for gender equality. SHE works! publishes HeForShe research reports on gender equality in the workplace, providing data-driven content for the female entrepreneurship audience.
• Startup-Verband (Bundesverband Deutsche Startups)coreGTM or Marketing PartnerThe Startup-Verband (German Startup Association) represents startups in Germany with 1,200 members. SHE works! publishes studies including the Female Founders Monitor and the Migrant Founders Monitor, as well as the association's positions on startup policy and scaleup strategy.
• RKW KompetenzzentrumcoreGTM or Marketing PartnerRKW Kompetenzzentrum is a neutral advisory center for German SMEs. SHE works! publishes RKW research including GEM (Global Entrepreneurship Monitor) data on sustainability orientation in German startups and founding trends.
• KfW (Kreditanstalt für Wiederaufbau)coreGTM or Marketing PartnerKfW is Germany's state-owned development bank. SHE works! publishes KfW's Gründermonitor studies tracking female founding trends in Germany and promotes the KfW Award Gründen (Founding Award) as a competition opportunity for female founders.
• DGB (Deutscher Gewerkschaftsbund) NiedersachsenminorGTM or Marketing PartnerDGB Niedersachsen is the Lower Saxony branch of the German Trade Union Confederation. SHE works! features DGB publications including the anthology 'Letztens auf der Arbeit…' (short stories by women about workplace experiences) addressing gender discrimination topics.
• Bertelsmann StiftungcoreGTM or Marketing PartnerThe Bertelsmann Stiftung is a major German foundation. SHE works! publishes research from the Bertelsmann Stiftung-funded Female Founders Monitor 2025 and related studies on female entrepreneurship in Germany.
• Hans-Böckler-StiftungminorGTM or Marketing PartnerHans-Böckler-Stiftung is a foundation affiliated with the German trade union confederation. SHE works! publishes research on occupational health protection and workplace health promotion from the foundation's WSI institute.
• CourseraminorGTM or Marketing PartnerCoursera is a global online learning platform. SHE works! publishes Coursera's research on gender gaps in AI training in Germany, with 27% female participation in GenAI courses cited as a key data point.
• iStockminorGTM or Marketing PartneriStock is a stock imagery platform. SHE works! publishes iStock's VisualGPS research on the underrepresentation of older women in German corporate imagery, with only 11% of top visuals featuring mature women.
• YouGovminorGTM or Marketing PartnerYouGov is an international market research firm. SHE works! publishes YouGov research on gender equality perceptions in Germany, including findings that 73% of women do not see equality achieved in the country.
• ADP DeutschlandminorGTM or Marketing PartnerADP is a global HR and payroll technology company. SHE works! publishes ADP research on targeted female promotion as a competitive advantage, including data on women prioritizing flexibility and career development.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Regional players

• FemaleOneZero: UK-based women in business content and community platform. Comparable women-focused business media model but operating primarily in UK rather than German-speaking market.

Broad incumbents

• Business Insider Germany: Major German business and startup news platform (formerly Gründerszene). Comparable as German startup and business media but with broader audience scope than female-focused niche.
• Brigitte: Major German women's magazine covering career, business, lifestyle, and culture. Comparable German-language audience of professional women but with broader lifestyle scope beyond entrepreneurship.
• Handelsblatt: Germany's leading business newspaper covering companies, finance, and entrepreneurship. Comparable as authoritative German business media but with broader scope beyond female-focused audience.
• Wirtschaftswoche: Major German weekly business magazine covering economics, management, and entrepreneurship. Comparable German business media with broader scope than female-focused niche.

Direct peers

• The Riveter: US women-focused professional community offering content, events, and co-working for female professionals and entrepreneurs. Comparable audience and content/community hybrid model.
• Fairygodboss: US-based women's career community platform offering employer reviews, salary insights, and career content. Comparable as a women-focused professional content and community platform, though primarily US-focused.
• Edition F: German online magazine focused on women in business, leadership, and entrepreneurship. Directly comparable in audience (German-speaking female professionals) and business model (digital content with advertising and community elements).
• Ellevate Network: Global professional women's network with content, events, and community features. Comparable in combining editorial content with professional networking for women in business.

Others

• Female Founders: German organization supporting female entrepreneurs through networking, events, and resources. Comparable ecosystem player but operates as a nonprofit initiative rather than media business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/she-works
• Facebookfacebook.com/sheworks.de
• Xx.com/SHEworksDE

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SHE works!