2SG Wholesale
2SG Wholesale is an Australian wholesale telecommunications aggregator that supplies ISPs, MSPs, and System Integrators with voice, data, and mobility services aggregated from tier-1 carriers, backed by proprietary Hosted PBX/UCaaS technology and modular enablement services.
- Company typePrivate
- Founded2008
- HeadquartersBrisbane, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What 2SG Wholesale does
2SG Wholesale is an Australian wholesale telecommunications aggregator founded in 2008 and wholly owned by ASX-listed Vonex (VOC). The company supplies Internet Service Providers, Managed Service Providers, and System Integrators with aggregated voice, data, and mobility services sourced from tier-1 carriers including NBN Co, Optus, Telstra, Vocus, AAPT, and iSeek. Headquartered in Milton, Queensland, 2SG Wholesale serves 140+ wholesale customers across Australia, backed by 121 Points of Interconnection and a 99.999% uptime SLA on its UCaaS solutions.
The company's technical core is a proprietary Hosted PBX platform originally developed by Vonex over a decade ago and now evolved into a fully redundant, carrier-agnostic UCaaS network. The product portfolio spans three categories: Voice (Hosted PBX, SIP, Microsoft Teams integration, IP handsets), Data (NBN Business, NBN Assure with 4G failover, fibre, modems/routers), and Mobility (Mobile Broadband on private APN, 5G Broadband, Mobile Voice for MVNOs, IoT/M2M). The company is an endorsed Optus aggregator. Beyond connectivity, 2SG offers enablement modules — Platform as a Service (PaaS), Billing as a Service (BaaS), Customer Service as a Service (CSaaS), and drop-ship/dispatch — that allow partners to white-label and customize their offerings.
Revenue is generated through subscription/recurring wholesale service fees, usage-based mobile and data pooling charges, managed enablement service fees, and hardware resale. Pricing is quote-based and not publicly disclosed. The go-to-market is channel-partner-led with sales-led overlay, supported by direct contact forms, a partner portal, and case-study content. The company has a flagship, multi-year exclusive wholesale agreement with More Telecom (part-owned by Commonwealth Bank) for Hosted PBX services, representing its most strategically significant commercial relationship.
2SG Wholesale firmographics
Firmographics- Name
- 2SG Wholesale
- Legal name
- 2SG Wholesale
- Website
- https://2sg.com.au
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 2SG Wholesale is an Australian wholesale telecommunications aggregator that supplies ISPs, MSPs, and System Integrators with voice, data, and mobility services aggregated from tier-1 carriers, backed by proprietary Hosted PBX/UCaaS technology and modular enablement services.
- Ownership category
- akta.pro rank
2SG Wholesale industry classification
Industry- Product category
- Wholesale Telecommunications Services
- NAICS
- Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (42343), Service Establishment Equipment and Supplies Merchant Wholesalers (42385)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
Keywords
Where 2SG Wholesale is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
2SG Wholesale business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Wholesale Telecommunications Services: Recurring wholesale services for voice, data, and mobility supplied to ISPs, MSPs, and System Integrators. Services include NBN, Fibre, SIP, Hosted PBX, Mobile Broadband, IoT, and hardware.
- Mobility Services: 4G and 5G broadband services with Layer 2, Layer 3, and Layer 3+ delivery options. Mobile voice services for MVNOs. Usage-based pricing with data pooling capabilities.
- Enabling Services: PaaS, BaaS, and CSaaS modular services enabling partners to customize offerings and streamline operations. Includes drop ship and dispatch services.
- Hardware Sales: IP Handsets, modems, routers, and connectivity hardware sold at competitive wholesale pricing with simplified dispatch and configuration.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
2SG Wholesale product offering
Product offeringCore offering
2SG Wholesale is a national wholesale telecommunications aggregator in Australia that provides Internet Service Providers, Managed Service Providers, and System Integrators with voice, data, and mobility services sourced from multiple tier-1 carriers (NBN, Optus, Telstra, Vocus, AAPT, iSeek). The company operates a carrier-agnostic UCaaS platform with proprietary Hosted PBX software, offering Hosted PBX, SIP, NBN/Fibre, mobile broadband (4G/5G), and IoT connectivity, alongside enablement modules (PaaS, BaaS, CSaaS) and hardware fulfillment.
Product overview
2SG Wholesale operates as a national wholesale telecommunications aggregator offering a unified platform of voice, data, and mobility solutions to Internet Service Providers, Managed Service Providers, and System Integrators. The product portfolio comprises three core service categories: Voice (Hosted PBX, SIP, Microsoft Teams integration, and hardware), Data (NBN Business, NBN Assure with 4G failover, Fibre connectivity, and hardware), and Mobility (Mobile Broadband, 5G Broadband, Mobile Voice for MVNOs, IoT/M2M, and hardware). Supporting these core offerings are enablement services including Platform as a Service (PaaS) for cloud customization, Billing as a Service (BaaS), Customer Service as a Service (CSaaS), and Drop Ship/Dispatch services. The company aggregates tier 1 carrier relationships (NBN, Optus, Telstra, Vocus, Vonex, iSeek) under one contact point, backed by 121 Points of Interconnection across Australia, with 99.999% uptime and over 16 years of industry experience.
Differentiator
Problem solved
Functional benefit
Products and services
- Hosted PBX Cloud-delivered phone system providing complete, integrated voice collaboration services. Allows wholesale partners to create customized platforms with full PBX configuration control, softphone app access for remote work, and features to improve productivity and reduce costs.
- SIP (Session Initiation Protocol)
Quantifiable outcome
- 99.999% uptime for UCaaS solutions
- +2 more outcomes
Companies that use 2SG Wholesale
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
2SG Wholesale technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature6 records
2SG Wholesale partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship and core.
- More TelecomflagshipVonex signed agreement with More Telecom (part-owned by Commonwealth Bank) to develop, operate, and maintain customized Hosted PBX platform. More exclusively uses Vonex as wholesale provider for Hosted PBX, call carriage, and hardware for up to six years. 2SG Wholesale supports hardware fulfillment for this partnership. Agreement term is 2 years with two extensions of 2 years each.
- VonexcoreVonex is the parent company that wholly owns 2SG Wholesale. Vonex developed the proprietary Hosted PBX software that powers 2SG's UCaaS solutions. 2SG serves as Vonex's wholesale business arm.
- NBN Cocore2SG has Wholesale Broadband Agreement (WBA) with NBN Co providing access to full NBN product range, service tools, and 121 Points of Interconnection across Australia.
- OptuscoreOptus is the mobile network supplier providing 4G+ and 5G network access. 2SG is an endorsed aggregator for Optus, giving MVNOs access to Optus networks. Renegotiated agreement enabled new aggregated mobile broadband offerings.
- TelstracoreTelstra is a tier-1 carrier partner providing fibre infrastructure access as part of 2SG's aggregated network services.
- VocuscoreVocus is a tier-1 carrier partner providing fibre infrastructure access as part of 2SG's aggregated network services.
- Microsoftcore2SG provides VoIP connection to Microsoft Teams users enabling seamless unified communications. Partners can make and receive external phone calls through Teams integration.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
2SG Wholesale competitors and assessment
Company assessmentEmerging players
- Telnyx: Global carrier-grade wholesale voice, SIP and messaging provider with growing APAC footprint. Competes with 2SG in carrier-agnostic SIP/UCaaS enablement, particularly for partners serving multi-national end customers.
- 8x8: Global UCaaS/CCaaS vendor with APAC partner program selling direct to mid-market and through wholesale partners. Represents the global platform competition that could disintermediate 2SG's hosted PBX layer.
- Alianza: US-headquartered cloud communications platform purpose-built for wholesale service providers offering hosted voice/UCaaS. Comparable to 2SG's enablement model of giving carriers/MSPs a white-label cloud voice stack.
Broad incumbents
- Superloop: ASX-listed Australian fibre, network and wholesale connectivity provider following the Over the Wire acquisition. Competes with 2SG in NBN and fibre aggregation but operates a much broader infrastructure footprint.
- Macquarie Telecom: Established Australian carrier and UCaaS player (Macquarie Cloud Services, Macquarie Telecom) competing in adjacent wholesale and mid-market voice/data segments with deeper capital and brand recognition than 2SG.
- Aussie Broadband: One of Australia's largest NBN and business connectivity providers, with growing wholesale and partner programs. Overlaps with 2SG's NBN wholesale and B2B data aggregation, though primarily retail-led.
Direct peers
- Symbio: ASX-listed wholesale voice and UCaaS provider for carriers, ISPs and integrators across Australia and APAC. Most direct comparable to 2SG given overlapping wholesale channel, SIP/Hosted PBX focus and carrier-aggregation model.
- CommsGroup: Australian B2B managed communications and wholesale voice/data provider serving enterprises and channel partners. Direct competitor in SIP, hosted voice and managed connectivity for MSPs and integrators.
- Vonex: Parent company and wholesale/retail UCaaS operator sharing the same Hosted PBX platform. Vonex's retail and SMB channel provides a natural benchmark for how 2SG's wholesale business could be packaged to end customers.
- Pivotel Group: Australian wholesale mobile/satellite aggregator serving carriers, ISPs and integrators with multi-network SIMs and M2M/IoT. Comparable to 2SG's mobility and IoT lines via a similar carrier-aggregation wholesale model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
2SG Wholesale social profiles
Digital presence2SG Wholesale financial estimates
Financial estimateRevenue estimate
Valuation estimate
2SG Wholesale leadership team
Management profileNumber of profiles
Profiles1 record
2SG Wholesale funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
2SG Wholesale M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 2SG Wholesale
What does 2SG Wholesale do?
2SG Wholesale is a national wholesale telecommunications aggregator in Australia that provides Internet Service Providers, Managed Service Providers, and System Integrators with voice, data, and mobility services sourced from multiple tier-1 carriers (NBN, Optus, Telstra, Vocus, AAPT, iSeek). The company operates a carrier-agnostic UCaaS platform with proprietary Hosted PBX software, offering Hosted PBX, SIP, NBN/Fibre, mobile broadband (4G/5G), and IoT connectivity, alongside enablement modules (PaaS, BaaS, CSaaS) and hardware fulfillment.
Is 2SG Wholesale a public or private company?
2SG Wholesale is a private company. It is classified as corporate owned and is currently operating.
When was 2SG Wholesale founded?
2SG Wholesale was founded in 2008. It employs 11 to 50 people.
Where is 2SG Wholesale based?
2SG Wholesale is headquartered in Brisbane, Australia, in the Oceania region.
How does 2SG Wholesale make money?
Four revenue lines are on record. Wholesale Telecommunications Services are the primary driver. The others are mobility Services, enabling Services and hardware Sales.
Who are 2SG Wholesale's main competitors?
Emerging players on record are Telnyx, 8x8 and Alianza. Broad incumbents are Superloop, Macquarie Telecom and Aussie Broadband. Direct peers are Symbio, CommsGroup, Vonex and Pivotel Group.
Does 2SG Wholesale have an API?
No public API is recorded for 2SG Wholesale.
What industry is 2SG Wholesale in?
2SG Wholesale's product category is Wholesale Telecommunications Services. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms. Its NAICS code is 42343 and its SIC code is 5045.