Independent Insurance Agents of New Mexico

What Independent Insurance Agents of New Mexico does

Independent Insurance Agents of New Mexico (IIANM, dba Big I New Mexico) is a non-profit trade association chartered in 1934 and headquartered at 6565 Americas Parkway NE, Albuquerque. It is the New Mexico state affiliate of the Independent Insurance Agents & Brokers of America (IIABA, founded 1898) and operates as the largest insurance trade association in the state, representing approximately 125 independent agencies, branches, and subsidiaries employing over 2,000 agents, brokers, and staff, plus more than 90 carrier and service-provider associate members including Nationwide, Berkshire Hathaway Guard, Safeco, Travelers, and Liberty Mutual.

IIANM delivers its core product through a portfolio of member services rather than a unified technology platform. Agency membership (annual dues tiered from $900 for zero employees to $5,000 for 50+ employees) grants access to: market access via Big I Markets (Alliance Blue average 12% commissions); the Big 'I' Professional Liability E&O program underwritten through Swiss Re Corporate Solutions and Allianz, which insures nearly 80% of members; cyber liability via Beazley/Arlington/Roe with up to 50% premium discount; EPLI (Westport); employee benefits (Guardian); retirement services (Big I MEP 401(k) and IRA program); and premium finance/payment processing via IPFS. Education and training comprise pre-licensing (ExamFX, Kaplan), continuing education (ABEN on-demand video, IIANM video library, Kaplan Online CE, self-study books — pricing from $20–$440), professional designations (CISR, CIC, CRM, CIRP, CPRM), and producer sales training. Advocacy is delivered through legislative representation in Santa Fe and Washington D.C. and the IA System's only million-dollar PAC (InsurPac). Marketing support includes the Trusted Choice national brand and TrustedChoice.com referral program.

The business model combines subscription recurring revenue (agency and associate dues totaling an estimated $300K annually), professional services revenue from education products (resold ExamFX/Kaplan/ABEN), and insurance program commission/override revenue from E&O, cyber, EPLI, benefits, and retirement partnerships. Distribution is primarily direct: self-serve website enrollment, inside sales, member portal, the association headquarters, and the annual Convention & Trade Show (2026 at Isleta Resort & Casino). Strategic sub-brands include Big iLEAD (professional development) and the Partner's Program. The association owns its headquarters building, completed in 1986 as an award-winning design incorporating an education facility, and has earned the IIABA Excellence in Education – Diamond award for nine consecutive years (2016–2024) and the ASAE Summit Award (2009).

Name

Independent Insurance Agents of New Mexico

Legal name

Independent Insurance Agents of New Mexico

Website

https://iianm.org

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

1–10 employees

Short description

Non-profit trade association chartered in 1934 representing 125+ independent insurance agencies and 2,000+ agents in New Mexico through education, E&O insurance, market access, and legislative advocacy.

Ownership category

akta.pro rank

Product category

Insurance Trade Association Services

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro industry

PRIMARYFSAEACAG

Independent Broker-Dealer / Registered Representative Networks

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Securities Brokerage (Retail & Institutional)

Keywords

• Insurance trade association
• Insurance education
• Insurance market access
• Agent professional development
• Insurance legislative advocacy

Headquarters

HQ city

Albuquerque

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Agency Membership Dues: Annual membership dues calculated by agency employee count. Tiers range from $900/year (0 employees) to $5,000/year (50+ employees). Provides access to markets, education, advocacy, marketing, and E&O insurance programs.
2. Associate Membership Dues: Annual dues for carrier partners and service providers at $700/year (standard) or $1,500/year (PLUS level with exhibitor booth at convention).
3. Pre-Licensing Education: ExamFX and Kaplan study materials and courses for P&C, Personal Lines, Life & Health, Life, and Health licensing exams. Member pricing ranges from $70-$315 for various packages.
4. Continuing Education: ABEN on-demand video courses, IIANM video library, Kaplan online CE, and self-study books for CE credit. Pricing varies from $20-$290 per course with member discounts.
5. Retirement Services: Big I MEP 401(k) Plan and IRA Program with low administrative fees, consulting, and educational tools for member agencies.
6. Partner Program Fees: Tiered partnership levels for carriers and service providers seeking access to IIANM's network of independent agencies.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

Independent Insurance Agents of New Mexico (IIANM) is a nonprofit trade association that serves approximately 125 independent insurance agencies in New Mexico. It provides membership services, market access through Big I Markets, professional education (pre-licensing and continuing education via ExamFX, Kaplan, and ABEN), legislative advocacy, E&O/cyber insurance programs, and member business tools. The association is the New Mexico state affiliate of the Independent Insurance Agents & Brokers of America (IIABA).

Product overview

Independent Insurance Agents of New Mexico (IIANM) is a trade association for independent insurance agencies, not a unified technology product. The organization offers a portfolio of member services including agency membership (core), continuing education programs, Big I Markets for market access, and endorsed insurance products. Insurance coverage products include E&O Insurance (Swiss Re and Allianz), Agency Cyber Liability, EPLI, Employee Benefits, and Retirement Services. The association provides professional development through Big iLEAD, professional designations (CISR, CIC, CRM, CIRP, CPRM), and producer sales training. Additional member tools include IPFS premium finance and payment solutions, HCIT catastrophe coverage, and Mexico Tourist Insurance. Education offerings are delivered through ExamFX, Kaplan, ABEN, and self-study materials. The association also provides Trusted Choice branding and marketing resources for member agencies.

Differentiator

Problem solved

Functional benefit

Brands

• Big iLEAD: An inclusive member group for all roles within independent insurance agencies, providing free virtual courses on the 3rd Thursday of every month and quarterly in-person hangouts.

Products and services

• Agency Membership Core membership program for independent insurance agencies providing access to markets, education, advocacy, marketing resources, and E&O/Cyber insurance coverage. Membership tiers based on employee count with annual dues ranging from $900 to $5,000.
• Associate Membership Partner membership for insurance carriers and general agencies. Includes listing in online member directory, access to member content, event pricing, networking opportunities, and legislative updates. Two levels: Associate ($700/year) and Associate-PLUS ($1,500/year with convention exhibitor booth).
• Pre-Licensing Education (ExamFX) ExamFX online pre-licensing study platform for P&C, Personal Lines, Life & Health, Life, and Health licensing exams. Includes video study packages, live online classes, and practice exams with 93% exam pass rate and 60-day course access.
• Pre-Licensing Education (Kaplan) Kaplan pre-licensing study materials including hard copy study books, online practice exams (ProQbank), and comprehensive online class packages. Two-month unlimited access with member discounts.
• Continuing Education (ABEN Video Courses) On-demand CE video courses covering Property & Casualty, Life & Health, and Ethics credits for biennial license renewal. No testing required; 90-day viewing period after purchase; 40% first-purchase discount via code 1stABEN.
• Big I Markets Online market access platform featuring no volume commitments, no fees, a robust product line-up, and competitive commissions. Includes Big I Blue Alliance for P&C products with average 12% commissions.
• E&O Insurance (Big 'I' Professional Liability Program) Insurance agents and brokers E&O coverage provided through Swiss Re Corporate Solutions and Allianz. Includes up to $20 million in limits, defense costs outside limits, and comprehensive risk management tools. Insures nearly 80% of IIANM members.
• Agency Cyber Liability Cyber insurance coverage through Arlington/Roe & Co. and Beazley. Covers data breach liability including SSNs, credit cards, driver's license numbers, and medical records. Includes up to 50% premium discount, online compliance materials, staff training, and breach notification services.
• Employment Practices Liability Insurance (EPLI) Coverage through Westport for wrongful termination, harassment, discrimination, and other employment-related claims. Protects agencies from covered wrongful employment practices.
• Employee Benefits Program Group benefits underwritten by The Guardian Life Insurance Company including Group Life, Short & Long Term Disability, Group Dental, and Group Vision. Offers guaranteed issue coverage options for member agencies.
• Big I Retirement Services Retirement planning consultation and plan administration including Big I MEP 401(k) Plan and Big I IRA Program. Partners with MVP Plan Administrators and iraLogix for administration.
• Endorsed Carriers (Member Markets) Portfolio of endorsed insurance carriers including New Mexico Mutual (workers' comp), RLI (personal umbrella, home/business), Alliance Blue, HCIT (flood/earthquake), Mexico Tourist Insurance, and Open Road Insurance (classic cars).
• Big iLEAD Professional Development Professional development program for all agency roles offering free virtual courses on the 3rd Thursday of every month and quarterly in-person networking events. Stands for Learn, Elevate, Achieve, Develop.
• Professional Designations (CISR, CIC, CRM, CIRP, CPRM) Nationally recognized designation programs through Risk and Insurance Education Alliance including Certified Insurance Service Representative, Certified Insurance Counselor, Certified Risk Management, Certified Insurance & Risk Professional, and Certified Personal Risk Manager.
• Producer Sales Training Comprehensive producer development program through Insurance Sales Leadership (Phil Beakes and Dee Prentice). Includes two-day intensive training camp followed by six months of twice-weekly 30-minute coaching sessions. Aims to increase producer book of business by 150% within 18 months.
• IPFS Premium Finance Premium finance provider offering 10% down payment with 10 installments or 12 equal monthly payments. Provides ONE digital platform combining premium financing, eSignature, document delivery, and payment solutions.
• IPFS Payment Solutions (AndDone) Payment processing platform through AndDone with branded payment pages, real-time transaction dashboard, embedded payments, and configurable statement descriptors. Accepts all major credit cards and ACH payments with no subscription fees.
• HCIT (Homeowners Catastrophe Insurance Trust) Flood, earthquake, and landslide coverage established in 1975, insured by Lloyd's of London. Provides up to $1 million coverage with no elevation certificates required. Includes homeowners and business owners versions with 5% or 1% deductible options.
• Mexico Tourist Insurance Cross-border travel insurance through International Insurance Group (IIG) covering Mexico Tourist Auto, Watercraft, and Homeowners insurance. Provides self-issue online platform with marketing support and full commissions.

Quantifiable outcome

• 12% average commissions through Big I Blue Alliance
• +6 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

50 partnerships are on record, tiered core, minor, premier partner and standard partner.

• IPFS (Imperial PFS)coreTechnology or IntegrationEndorsed premium finance provider offering ONE digital platform combining premium financing, eSignature, document delivery, and payment solutions. E&O policy terms: 10% down payment with 10 installments or 12 equal monthly payments. Technology fee: 3.19% per card transaction, $3 per ACH (discounted for members from $5).
• IPFS Payment Processor (AndDone)coreTechnology or IntegrationPayment processing platform for branded payment pages, real-time transaction dashboard, embedded payments, and premium finance checkout flows. No subscription fees, no transaction limits. Accepts Visa, MasterCard, American Express, Discover, and ACH payments.
• Swiss Re Corporate SolutionscoreOthersUnderwriter of Big 'I' Professional Liability Program for insurance agents E&O coverage. Rated A+ Superior by A.M. Best. Coverage includes defense costs outside limits, up to $20 million limits, broad professional services definition. 25+ years experience as premiere E&O program.
• AllianzcoreOthersAlternative E&O insurance provider under Big 'I' Professional Liability Program. Rated A Excellent by A.M. Best, written on admitted paper. Coverage for P/C and Life & Health agents with first dollar defense option, up to $10M limits, and dedicated claims staff.
• Arlington/Roe & Co., Inc.coreGTM or Marketing PartnerPartnered with Arlington/Roe to offer members exclusive Beazley cyber liability product. Holistic risk management including privacy compliance training, data breach notification, third-party suits. Up to 50% off premium, no encryption requirement, includes data breach coach and forensic investigator.
• Westport (part of Swiss Re)minorOthersProvider of Employment Practices Liability Insurance (EPLI) program covering wrongful termination, harassment, discrimination, and other wrongful employment practices.
• Guardian Life Insurance Company of AmericacoreOthersUnderwriter of employee benefits program offering Group Life, Short & Long Term Disability, Dental, and Vision coverage. Guaranteed issue with certain requirements. Administered by dedicated service team for Big I Members.
• Big I Retirement Services / MVP Plan AdministratorscoreOthersMultiple Employer Plan (MEP) 401(k) with low administrative fees, consulting, and educational tools. IRA Program with no minimum balance requirements through iraLogix. Worked with 1,000+ agencies.
• ExamFXcoreImplementation/ SI/ Consulting PartnerOnline pre-licensing study platform with 93% exam pass rate. Interactive tools, practice exams, live online training, video study packages. Two months unlimited access included with purchase.
• KaplancoreImplementation/ SI/ Consulting PartnerTraditional pre-licensing study materials including hard copy study books, online practice exams, and comprehensive online class packages. Two months unlimited access. Member discounts available.
• ABENcoreImplementation/ SI/ Consulting PartnerOn-demand video CE courses with no testing required. Property & Casualty, Life & Health, and E&O approved courses. 40% first purchase discount for new users. 90-day viewing period after purchase.
• PSIcoreImplementation/ SI/ Consulting PartnerState-approved testing center for insurance licensing exams. Offers both in-person and remote testing options. Multiple testing locations across New Mexico including Albuquerque, Farmington, Las Cruces, Roswell, and Santa Fe.
• Risk and Insurance Education AlliancecoreImplementation/ SI/ Consulting PartnerProvider of nationally recognized professional designation programs: CISR, CIC, CRM, CIRP, and CPRM. Also offers RiskPro micro-credentials for specialized insurance niches.
• Insurance Sales Leadership (Phil Beakes & Dee Prentice)coreImplementation/ SI/ Consulting PartnerProducer development and consulting. Two-day intensive training camp followed by twice-weekly 30-minute coaching sessions for six months. Claims 150% average book of business increase in 18 months, reduces new producer validation from 3 years to 18 months.
• The Moberg GroupminorImplementation/ SI/ Consulting PartnerProvides Agency E&O Review Program for members participating in the E&O insurance program, helping agencies remain competitive, organized, and profitable.
• New Mexico Mutualpremier partnerChannel Partner/ Reseller/ DistributorTop level partner and endorsed workers' compensation carrier. Provides local service from experienced professionals plus free risk and safety services.
• Acuitypremier partnerChannel Partner/ Reseller/ DistributorTop level partner offering appointed agent platform with instant account rating. Emphasizes knowledgeable associates providing value through partnership.
• AIC (Accident Insurance Company)premier partnerChannel Partner/ Reseller/ DistributorTop level partner with new online platform for instant account rating. Appointed agents can rate accounts using assigned User ID and password.
• Alliance Blue (Big I Markets)premier partnerChannel Partner/ Reseller/ DistributorOnline market access program featuring no volume commitments, no fees, robust product line-up, and competitive commissions (12% average).
• RLIpremier partnerChannel Partner/ Reseller/ DistributorTop level partner offering personal umbrella ($80 average commission per policy) and home business coverage. National independent insurance agent E&O program.
• Open Road InsurancecoreChannel Partner/ Reseller/ DistributorClassic car insurance for passionate enthusiasts. Contact: Russ Iden, Senior Agency Development Manager.
• Trustco / HCIT (Homeowners Catastrophe Insurance Trust)coreChannel Partner/ Reseller/ DistributorFlood, Earthquake, and Landslide policy established in 1975. Insured 100% by underwriters at Lloyd's of London. Up to $1 million coverage, no elevation certificates required, automatic renewal.
• International Insurance Group (IIG)coreChannel Partner/ Reseller/ DistributorMexico Tourist Insurance partner providing auto, watercraft, and homeowners coverage for cross-border travel. Simple onboarding, fast quoting and binding, competitive commissions. 'Money while you sleep' self-issuance platform.
• TrustedChoice.comcoreGTM or Marketing PartnerConsumer-facing website referral program connecting potential customers with independent agents. Part of Trusted Choice national branding campaign.
• WAHVEminorGTM or Marketing PartnerRemote worker staffing solution for member agencies seeking to hire remote insurance professionals.
• MyAgencyCampusminorImplementation/ SI/ Consulting PartnerNew hire training platform for insurance agency employees.
• Burns & Wilcoxstandard partnerChannel Partner/ Reseller/ DistributorPartner carrier offering various insurance products through appointed agents.
• Capital Premium Financingstandard partnerTechnology or IntegrationPremium financing services for agents.
• Central Insurance Companiesstandard partnerChannel Partner/ Reseller/ DistributorPartner carrier for independent agents.
• Colonial Generalstandard partnerChannel Partner/ Reseller/ DistributorPartner carrier offering brokerage products.
• EMC Insurancestandard partnerChannel Partner/ Reseller/ DistributorPartner carrier for independent agents.
• FISIFstandard partnerChannel Partner/ Reseller/ DistributorPartner carrier for independent agents.
• Foremoststandard partnerChannel Partner/ Reseller/ DistributorPartner carrier for independent agents.
• FUSAstandard partnerChannel Partner/ Reseller/ DistributorPartner carrier for independent agents.
• Insurors Indemnitystandard partnerChannel Partner/ Reseller/ DistributorPartner carrier for independent agents.
• Liberty Mutual / Safecostandard partnerChannel Partner/ Reseller/ DistributorPartner carrier for independent agents through Liberty Mutual agency portal.
• Market Findersstandard partnerChannel Partner/ Reseller/ DistributorPartner carrier for independent agents.
• Mountain States Insurancestandard partnerChannel Partner/ Reseller/ DistributorPartner carrier for independent agents.
• Philadelphia Insurance Companiesstandard partnerChannel Partner/ Reseller/ DistributorPartner carrier for independent agents.
• Selective Insurancestandard partnerChannel Partner/ Reseller/ DistributorPartner carrier and sponsor of Swing into Spring Golf Day event.
• Standard Casualty Companystandard partnerChannel Partner/ Reseller/ DistributorPartner carrier for independent agents.
• Travelersstandard partnerChannel Partner/ Reseller/ DistributorPartner carrier for independent agents.
• Westfield Insurancestandard partnerChannel Partner/ Reseller/ DistributorPartner carrier for independent agents.
• CRC Groupstandard partnerChannel Partner/ Reseller/ DistributorAssociate member representing general agency services.
• Johnson & Johnson, Inc.standard partnerChannel Partner/ Reseller/ DistributorAssociate member providing insurance services.
• LSR, Inc. (now RPS Company)standard partnerChannel Partner/ Reseller/ DistributorAssociate member representing insurance services.
• MexiPassstandard partnerChannel Partner/ Reseller/ DistributorAssociate member providing Mexico insurance services.
• Quotewellstandard partnerTechnology or IntegrationAssociate member providing insurance quoting technology.
• iraLogixcoreTechnology or IntegrationIRA administration services for Big I IRA Program offering Traditional IRAs, Roth IRAs, SIMPLE IRAs, and SEP IRAs. No minimum balance requirements, no front or back-end sales charges.
• Independent Insurance Agents & Brokers of America (National Big I)coreStrategic or Co-development PartnerNational parent organization (founded 1898) representing 400,000+ agents. Provides Virtual University, Big I Markets, national publications (IA Magazine), Trusted Choice branding, and advocacy. Maintains top-10 lobbying presence in Washington D.C.

Scale indicators5 records

Recent moves9 records

Expansion highlights7 records

Others

• Trusted Choice: Consumer-facing branding and referral program of the IIABA network that IIANM leverages for member marketing. Not a competitor but an enabling ecosystem asset that drives consumer traffic to IIANM member agencies.
• Insurance Journal: Leading independent insurance trade publication covering independent agents, brokers, and the broader P&C industry. Similar in audience to IA Magazine (IIABA's publication) and serves as a complementary information channel for IIANM's member base.
• Independent Insurance Agents & Brokers of America (IIABA): National parent trade association founded in 1898, representing 400,000+ independent insurance agents across the US. IIABA is the strategic umbrella that provides IIANM with Big I Markets, Trusted Choice branding, national E&O programs, and federal lobbying — making it less a competitor and more an infrastructure/affiliate.

Direct peers

• National Association of Professional Insurance Agents (PIA): National trade association that competes directly with IIABA/IIANM for independent insurance agent membership, offering similar services including E&O coverage, education, advocacy, and affinity programs. PIA is the closest direct competitor at the national level for the same pool of independent agents.
• Independent Insurance Agents of Texas (IIAT): State-level Big I affiliate for Texas, structurally identical to IIANM with tiered agency and associate memberships, education programs, advocacy, E&O, and member markets. Highly comparable as a peer Big I state association serving independent agents in a single state.

Broad incumbents

• Council of Insurance Agents & Brokers (CIAB): Larger national trade association representing the largest commercial insurance brokerages and wholesale distributors. Operates in the same insurance intermediary ecosystem but addresses large/national brokerage firms rather than the smaller independent agencies that IIANM serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/bigiinm

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Independent Insurance Agents of New Mexico