What Alliance Design Inc does

Alliance Design, Inc. is a privately held, full-service graphic design and digital marketing agency headquartered at 434 Union Boulevard in Totowa, New Jersey (07512). Founded in 2000, the firm operates with 1-10 employees and provides integrated branding, print design, web design, and digital marketing services to clients ranging from local startups and SMBs to Fortune 500 enterprises across New Jersey and the broader North Jersey region.

The agency's product portfolio spans ten core service lines: web design and development (from single-page sites to e-commerce-enabled properties with conversion tracking and inventory management), logo design, corporate identity and brand strategy, print and graphic design (catalogs, brochures, direct mail, packaging), search engine optimization, email marketing with analytics and A/B testing, social media marketing across Facebook/Twitter/YouTube/Pinterest/LinkedIn, and Google AdWords-certified pay-per-click management. Supporting offerings include website hosting, domain registration, and content strategy. The technology stack is built around conventional web/content management systems plus third-party MarTech platforms; no proprietary AI or ML capabilities are disclosed.

The business model is project-based and quote-based, with no publicly disclosed pricing. Revenue mix combines one-time project fees for branding, web design, and print work with recurring professional services revenue for PPC management, email marketing, and social media management. GTM is direct-to-consumer via the website contact form, telephone, email, and on-site consultations at the Totowa office. The firm markets itself through organic SEO, paid search, organic and paid social, content marketing, email, and display retargeting. No funding rounds, acquisitions, partnerships, awards, patents, or external investors are disclosed; the company is independently and privately operated.

Name

Alliance Design Inc

Legal name

Alliance Design, Inc.

Website

https://www.alliancedesign.com/

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Alliance Design, Inc. is a privately held, full-service graphic design and digital marketing agency in Totowa, New Jersey, founded in 2000, serving SMBs and select enterprise clients across North Jersey with branding, print, web design, and digital marketing services.

Ownership category

akta.pro rank

Product category

Graphic Design Services

NAICS

Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Visual Identity & Brand Design Systems (BPAFAEAC)

Keywords

• Graphic design services
• Web design agency
• Brand identity design
• Digital marketing services
• Print design services

Headquarters

HQ city

Totowa

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Web Design & Development Services: One-time project fees for website creation ranging from simple one-page sites to complex e-commerce enabled properties with conversion tracking and inventory management.
2. Branding and Logo Design: Project-based branding services including logo design, corporate identity packages, stationery, business cards, and promotional materials.
3. Print Design Services: Graphic design services for print materials including catalogs, brochures, direct mail, trade show signage, and package design. One-time project fees with potential for ongoing design retainer work.
4. Pay-Per-Click Advertising Management: Ongoing management of PPC campaigns including Google AdWords, Outbrain, and Disqus. Recurring service revenue based on advertising spend management and campaign optimization.
5. Email Marketing Services: Campaign design, template creation, and ongoing email marketing management with analytics and A/B testing services.
6. Social Media Marketing: Social media strategy development, content creation, and ongoing management across platforms like Facebook, Twitter, YouTube, and Pinterest.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

Alliance Design, Inc. is a full-service graphic design and creative agency based in Totowa, New Jersey, that delivers branding, corporate identity, print design, web design and development (including e-commerce), and digital marketing services such as SEO, pay-per-click, email marketing, and social media marketing. It serves businesses ranging from local startups to Fortune 500 companies with project-based creative and marketing engagements.

Product overview

Alliance Design Inc is a full-service graphic design and digital marketing agency offering a comprehensive portfolio of services. The core offerings include Web Design & Development (ranging from simple one-page sites to complex e-commerce platforms), Logo Design and Corporate Identity/Brand Strategy, Print & Graphic Design services (catalogs, brochures, direct mail, packaging), and Digital Marketing services (SEO, Email Marketing, Social Media Marketing, Pay-Per-Click Marketing). Additional supporting services include Website Hosting & Domain Registration, Content Strategy & Management, and E-Commerce Solutions. These services are delivered as professional agency offerings rather than a unified software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Design & Development Website creation services for businesses ranging from simple one-page sites to complex e-commerce-enabled properties with conversion tracking and inventory management.
• E-Commerce Solutions Online transaction capabilities for businesses with secure payment processing, integrated back-end management, product catalogs, promotional tools, and inventory management.
• Search Engine Optimization (SEO) Technical and creative SEO services including back-end optimization, meta tags, coding, accessibility, and brand-aligned SEO copywriting to improve website visibility and traffic.
• Logo Design Custom logo design services that create symbolic, memorable brand marks considering color, shape, font, and meaningful representation of company values.
• Corporate Identity & Brand Strategy Complete corporate identity packages including stationery, letterhead, business cards, envelopes, and promotional giveaways for businesses.
• Print & Graphic Design

Quantifiable outcome

• Email marketing ROI for e-commerce reported over 4,000% according to Direct Marketing Association

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves2 records

Expansion highlights2 records

Direct peers

• Bop Design: B2B-focused branding and web design agency serving SMB and mid-market clients with corporate identity, websites and marketing collateral — closely comparable target customer and creative-service model.
• SmartSites: New Jersey-based full-service digital agency offering web design, SEO, PPC and social media marketing to SMB and mid-market clients — directly overlapping Alliance Design's core service mix, geography and customer segment.
• Big Drop Inc: Full-service digital agency offering web design, branding and digital marketing to SMB and enterprise clients — directly comparable creative-plus-digital offering and project-based pricing model.
• Coalition Technologies: Full-service digital agency providing web design, SEO, PPC, branding and e-commerce — comparable creative-plus-performance marketing offering and project/retainer mix.
• SPINX Digital: Full-service creative and digital agency providing web design, branding, SEO and digital marketing — overlapping service portfolio and SMB-to-mid-market positioning.
• Digital Silk: Digital agency specializing in custom web design, e-commerce, branding and digital marketing — comparable in core service stack (branding, web, e-commerce, marketing) and SMB-to-mid-market focus.
• Lounge Lizard: NYC/NJ-area full-service creative and digital marketing agency providing branding, web design, SEO, PPC and social — comparable in service breadth, regional footprint and SMB-to-enterprise client mix.

Emerging players

• Ignite Visibility: Performance-marketing-focused digital agency with SEO, PPC, social media and web design services — partial overlap; larger than Alliance Design but competing for the same SMB/mid-market digital marketing wallet.

Broad incumbents

• WebFX: Established full-service digital marketing agency with web design, SEO, PPC and content capabilities — competes for the same SMB-to-mid-market marketing budgets as Alliance Design at greater scale.
• Thrive Internet Marketing Agency: Larger full-service digital marketing agency offering web design, SEO, PPC, social media and branding — broader scale and geographic reach, but overlapping service lines and customer types.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AllianceDesign
• Facebookfacebook.com/AllianceDesign
• LinkedInlinkedin.com/company/alliance-design-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alliance Design Inc