Lifestyle Medical

What Lifestyle Medical does

Lifestyle Medical is a value-based primary care company organized around evidence-based lifestyle medicine, operating under the consumer-facing Blue Zones Health brand via a license from Blue Zones, LLC (the Dan Buettner–founded, National Geographic–affiliated longevity research entity). The company's core offering is a whole-person care model that addresses diet, exercise, sleep, stress, and community before resorting to medications or surgery, grounded in Blue Zones' trademarked Power 9 principles distilled from the five identified longevity hotspots (Okinawa, Sardinia, Nicoya, Ikaria, Loma Linda). Service delivery combines in-person care through a certified-provider network currently concentrated in Southern California (testimonials reference Redlands, Banning, Santa Monica, Culver City, and Riverside) with a virtual care platform built on the Carium member portal that is positioned for nationwide rollout. The technology surface is light on proprietary software differentiation and heavy on methodology and content: a provider directory, a member login / enrollment funnel ("Join the Movement"), content marketing assets explaining each Power 9 principle, and community programming (Walking Moai walking groups) intended to drive retention and word-of-mouth acquisition.

The business model is a hybrid of monthly membership subscription fees and accepted insurance plans across multiple carriers, with no publicly disclosed pricing tiers. The go-to-market is dual-channel: direct-to-consumer self-serve signup on bluezoneshealth.com supplemented by B2B partnerships with employers (employee wellness benefits), health plans (value-based care contracts and covered benefits), insurance brokers (channel distribution), community organizations (population health initiatives), and certified provider partners. Customer segments are segmented as a hybrid model: a primary persona targeting individuals seeking alternatives to chronic medication and fragmented specialty care, plus four business segments (Employers, Health Plans, Brokers, Community Organizations) with tailored value propositions focused on cost reduction, preventive care, and differentiated benefits offerings. Revenue mechanics depend on both subscription enrollment and the maturation of payer/employer contracts.

Operationally, the company is private and pre-financial-disclosure—no revenue, funding, headcount, or contract-value data appear in the available sources, including a complete absence of Lifestyle Medical–specific information outside of the Blue Zones Health–branded content. The website activity (asset URLs dated 2024–2025) and active channel build-out indicate ongoing operational momentum, but with limited quantitative scale signals. The single named executive in the data set is Arwin Soetanto, Chief Executive Officer. Competitive differentiation rests on the licensed Blue Zones brand, the certified-provider training program, and community/social engagement mechanics rather than on technology or AI, which are not featured in the offering based on the information provided.

Name

Lifestyle Medical

Website

https://lifestylemedical.com

Company type

Private

Headcount range

11–50 employees

Short description

Lifestyle Medical is a value-based primary care platform delivering evidence-based lifestyle medicine through certified providers and a national virtual care portal, under the licensed Blue Zones Health brand, targeting individuals and employer/health-plan partners seeking chronic disease reversal.

Ownership category

akta.pro rank

Product category

Lifestyle Medicine Primary Care

NAICS

Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH)

Keywords

• Lifestyle medicine
• Value-based primary care
• Chronic disease reversal
• Health coaching services
• Blue Zones care program

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Fees: Blue Zones Health operates a flexible membership model offering personalized care and proven health strategies. Members access evidence-based care pathways, health coaching, nutritional counseling, behavior change support, and community activities. The model accepts multiple insurance plans in addition to membership fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Lifestyle Medical delivers value-based primary care built on Blue Zones lifestyle medicine principles, offering personalized whole-person care plans that address diet, exercise, sleep, stress, and community before medications or surgery. Services include nutritional counseling, natural movement coaching, behavior change counseling, stress management, and community-based peer support such as Walking Moai groups, delivered in-person through a certified provider network (currently Southern California) and virtually via a Carium-powered platform. Care is offered through a flexible membership model that accepts multiple insurance plans.

Product overview

Blue Zones Health is a lifestyle medicine platform offering a personalized, whole-person approach to health through evidence-based Blue Zones principles. The platform operates via a network of certified providers delivering services in-person (currently in Southern California) and virtually (expanding nationally). Core offerings include nutritional counseling, exercise coaching, behavior change counseling, stress management, and community-based peer support programs. The platform accepts multiple insurance plans and offers a flexible membership model for personalized care access.

Differentiator

Problem solved

Functional benefit

Products and services

• Blue Zones Health Membership (Lifestyle Medical value-based primary care) Flexible membership giving individuals access to Blue Zones evidence-based lifestyle medicine care plans, nutritional counseling, natural movement coaching, behavior change counseling, stress management, and community-based peer support (Walking Moai), with insurance reimbursement supported.
• In-Person Care Services (Southern California provider network) In-person healthcare services delivered by certified Lifestyle Medical / Blue Zones Health providers across Southern California, including nutritional counseling, exercise and natural movement coaching, behavior change counseling, stress management, and community activities such as Walking Moai groups.
• Virtual Care Platform Virtual delivery channel for Lifestyle Medical / Blue Zones Health services, providing remote access to certified providers, care plans, health coaching, and portal-based urgent care via the Carium-powered member app, with nationwide expansion underway.
• Certified Lifestyle Medicine Provider Network National network of certified providers (doctors, therapists, health coaches) trained in Blue Zones / lifestyle medicine principles who deliver personalized whole-person care plans; accessible via the provider directory.
• Walking Moai Community Group Program Community-based Walking Moai peer support groups and lifestyle classes providing social connection, group walking, and habit-change accountability as a member benefit.

Quantifiable outcome

• Reduced or eliminated medication dependency for members
• +2 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Certified Healthcare ProviderscoreStrategic or Co-development PartnerNetwork of specially trained and certified providers who deliver Blue Zones Health care programs. Providers undergo training in Blue Zones principles and evidence-based lifestyle medicine to deliver personalized care plans addressing diet, exercise, sleep, stress, and community.
• EmployerscoreGTM or Marketing PartnerEmployers partner with Blue Zones Health to offer employee wellness programs as part of their benefits package. These partnerships help employers reduce healthcare costs while improving employee health outcomes through lifestyle medicine programs.
• Health PlanscoreChannel Partner/ Reseller/ DistributorHealth insurance companies integrate Blue Zones Health as a covered benefit within their plans. The value-based care model aligns payer and provider incentives around preventive care and reducing chronic disease costs.
• Insurance BrokersminorChannel Partner/ Reseller/ DistributorInsurance brokers recommend Blue Zones Health to their clients as a differentiated health benefits offering. Brokers serve as distribution intermediaries connecting Blue Zones Health with employer groups.
• Community OrganizationsminorStrategic or Co-development PartnerCommunity partnerships to implement Blue Zones principles at the community level, supporting population health improvement initiatives through local community activities like Walking Moai events.
• Blue Zones, LLC (Licensor)coreOEM/ Whitelabel/ Licensing PartnerBlue Zones Health operates under license from Blue Zones, LLC, utilizing the Blue Zones brand, Power 9 principles, and associated intellectual property. The company is authorized to use Blue Zones trademarks and methodology.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Virta Health: Virta Health is a digital health company that reverses type 2 diabetes and other chronic conditions through medically supervised, individualized nutrition and lifestyle interventions, typically delivered via telehealth and value-based contracts with employers and health plans. It is the closest direct peer to Blue Zones Health given its parallel chronic-disease reversal value proposition and coaching-led delivery model.
• Vida Health: Vida Health is a virtual chronic-condition coaching platform for diabetes, hypertension, weight, and mental health sold to employers, health plans, and PBMs. It competes with Blue Zones Health for the same lifestyle coaching outcomes-based contracts.
• Parsley Health: Parsley Health is a membership-based functional medicine primary care practice combining physician visits, nutrition, and coaching to address root causes of chronic symptoms. It is comparable to Blue Zones Health as a hybrid in-person + virtual, lifestyle/root-cause primary care offering targeting similar consumer personas.
• Omada Health: Omada Health is a digital chronic-disease prevention and management platform for prediabetes, diabetes, hypertension, and musculoskeletal conditions, sold primarily through health plans, employers, and PBMs. It competes with Blue Zones Health for the same coaching-based, payer-funded lifestyle intervention wallet share.
• Forward Health: Forward Health is a membership-based preventive primary care provider using in-person clinics combined with an app-based remote monitoring layer. It is comparable to Blue Zones Health in its direct-to-consumer membership model, whole-person positioning, and hybrid in-person/virtual delivery.
• One Medical (now Amazon One Medical): One Medical is a membership-based primary care platform offering in-clinic and virtual care, often distributed via employer benefits and health plan partnerships. It is a direct peer given overlapping membership primary care model, employer channel, and hybrid delivery.

Broad incumbents

• ChenMed: ChenMed is a value-based primary care provider serving Medicare-eligible seniors through owned clinics, operating under full-risk capitation contracts. It is a broad incumbent comparable to Blue Zones Health on the value-based primary care axis, though focused on a different (senior) population.

Emerging players

• InsideTracker: InsideTracker is a personalized health and longevity platform combining biomarker testing with lifestyle coaching sold to consumers and corporate wellness buyers. It is an emerging peer intersecting with Blue Zones Health in the consumer longevity/lifestyle optimization segment.
• Lark Health: Lark Health is an AI-driven chronic-disease coaching platform for prediabetes, diabetes, hypertension, and behavioral health, distributed through health plans and employers. It is an emerging peer intersecting with Blue Zones Health in employer/payer chronic-condition coaching.

Others

• Blue Zones, LLC: Blue Zones, LLC is the originator of the Blue Zones research brand and methodology founded by Dan Buettner, and is the licensor whose Power 9 Principles and trademarks Blue Zones Health uses. It is ecosystem-adjacent rather than a direct competitor, but is structurally central to the company's IP foundation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lifestylemedical

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lifestyle Medical