Hands Mediarouting

What Hands Mediarouting does

Hands Mediarouting BVBA is a privately held, full-service communications agency headquartered in Hasselt, Belgium, founded in 2004. The firm delivers strategy, branding, content creation, PR, stakeholder communications, digital marketing, and AI-related services to Belgian companies, public institutions, and governments, serving both B2B and B2C clients. Its service portfolio is organized into eight branded modules (Hands&Strategy, Creative Hands, Hands Written, Hands&Design, Hands&Online, Hands&Hyggle, Hands&AI-D, and Hands&Content), including the proprietary High Five Workshop methodology for strategic positioning and a dedicated GEO (Generative Engine Optimization) capability targeting AI-era search visibility.

The agency operates an integrated three-entity ecosystem alongside co-located sister companies Hyggle (online creative and social media) and AI-D (AI solutions and automation for SMEs) at Kolonel Dusartplein 28B, Hasselt. Underlying technology includes standard marketing stacks — SEO, advertising platforms, marketing automation, social media management — augmented by AI integrations delivered through AI-D. Distribution is direct-to-client via project-based and retainer engagements, with named enterprise and government clients spanning real estate (Cordeel, The M Maastricht, Verelst Development), tourism (Toerisme Limburg), culture (KMSKA, Galloromeins Museum, Koninklijk Museum Mariemont), sports (Circuit Zolder, Infraligne), manufacturing (Jaga, BESIX Unitec, Spaas), healthcare (Mitch&Mates, Andreaz, Avento), and education (PXL Hogeschool).

The revenue model is professional services: consulting fees, campaign fees, retainer arrangements, and project-based pricing. The firm has 11-50 employees, is independently owned with no disclosed external investors, and reports no funding rounds, acquisitions, or executive changes. Geographic footprint is concentrated in Flanders (Limburg in particular), with selective cross-border project work in the Netherlands and Spain.

Name

Hands Mediarouting

Legal name

Hands Mediarouting BVBA

Website

https://hands.be

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Hands Mediarouting is a Hasselt-based full-service communications agency offering strategy, branding, content, PR, digital marketing, and AI services to Belgian enterprises, public institutions, and governments across B2B and B2C sectors.

Ownership category

akta.pro rank

Product category

Marketing and Advertising Services

NAICS

Media Buying Agencies (54183), Media Representatives (54184)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

PR, Reputation Management & Earned Media Platforms (BPAMALAO)

Keywords

• Marketing communications agency
• Branding and identity services
• Digital marketing services
• Content creation services
• Public relations services

Headquarters

HQ city

Hasselt

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Communication Services: Project-based communication and marketing services including branding, content creation, PR, stakeholder communication, digital marketing, and AI solutions. Revenue generated through consulting fees, campaign fees, retainer arrangements, and project-based pricing.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Hands Mediarouting is a full-service communication agency that helps businesses, organizations, and governments grow through integrated marketing services including branding, content creation, public relations, stakeholder communications, digital marketing, and AI solutions. The agency combines strategy, creativity, and technology into measurable communication campaigns, working alongside sister companies Hyggle (social/digital) and AI-D (AI solutions) to deliver comprehensive projects for B2B and B2C clients across Belgium.

Product overview

Hands Mediarouting is a full-service communication agency based in Hasselt, Belgium, offering an integrated portfolio of communication and marketing services. The agency operates a platform of interconnected service modules organized under the 'Hands&' brand: Hands&Strategy (including the proprietary High Five Workshop), Creative Hands, Hands Written, Hands&Design, Hands&Online (with SEO and GEO capabilities), Hands&Hyggle (social media via sister company Hyggle), Hands&AI-D (AI solutions via sister company AI-D), and Hands&Content. The agency combines strategy, creativity, and technology to deliver visible, measurable, and future-oriented communication for companies, organizations, and governments across B2B and B2C sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Hands&Strategy Strategic marketing consulting service for companies, organizations, and governments. Includes the proprietary High Five Workshop methodology developed by Hands for market insights, target audience analysis, and strategic positioning.
• Creative Hands
• Hands Written
• Hands&Design
• Hands&Online
• Hands&Hyggle Social media and online communication service provided in partnership with sister company Hyggle, delivering smart, results-oriented comprehensive social media campaigns and online communication.
• Hands&AI-D
• Hands&Content

Quantifiable outcome

• 267,000 visitors to KMSKA in 3.5 months, nearly achieving annual target of 300,000
• +10 more outcomes

Named customers20 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core, minor and major.

• HygglecoreStrategic or Co-development PartnerHyggle is the online creative and technical sister company of Hands, specializing in smarter and result-oriented social media campaigns and online communication. Hands and Hyggle collaborate on client projects combining strategy and digital execution.
• AI-DcoreStrategic or Co-development PartnerAI-D is the smart, fresh agency that supports SMEs with accessible AI solutions and practical automations that save time and deliver results. Part of Hands' integrated communication offering for AI-powered solutions.
• Books The OfficeminorOthersPartner located at Kolonel Dusartplein 28B, 3500 Hasselt, featuring as a collaborative partner in Hands' ecosystem.
• Gateway Genk ConsortiummajorStrategic or Co-development PartnerConsortium of Machiels Building Solutions and H.Essers developing the former Ford Genk site. Hands developed logo, signage, landing page, and brand guidelines for the project.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Dept Agency: Amsterdam-based digital creative and technology agency with significant Benelux presence. Comparable in offering integrated digital marketing, content, and technology services but with greater scale and broader geographic reach than Hands.

Broad incumbents

• WPP: World's largest advertising holding company with multiple Belgian agencies (including Ogilvy, VMLY&R). Represents the global scale competitor Hands faces when Belgian clients seek multi-market agency partners.
• Havas Belgium: Belgian operations of Havas, the global advertising and communications group. Comparable through its full-service creative, media, and digital offerings but with network-scale resources and global client reach Hands cannot match.
• Publicis Belgium: Belgian operations of Publicis Groupe, one of the world's largest advertising holding companies. Competes for the same Belgian enterprise and government clients as Hands but with significantly larger resourcing and broader service portfolio.
• Dentsu Belgium: Belgian presence of Dentsu International, a major global advertising and marketing services network. Targets the same enterprise and brand clients as Hands but with much broader geographic and capability footprint.

Direct peers

• BBDO Belgium: Belgian creative and advertising agency operating as part of the BBDO/Omnicom network. Directly comparable as a full-service Belgian communications agency, though with access to global network resources Hands lacks.
• The House of Marketing: Belgian full-service marketing agency offering strategy, content, digital, and creative services to B2B clients. Closely comparable in scope, geographic focus on Belgium, and mid-market positioning to Hands Mediarouting.
• LDV United: Belgian creative and strategic agency offering brand, communication, and digital services. Comparable mid-sized Belgian competitor targeting similar enterprise, government, and brand clients with similar integrated service approach.
• Duval Branding: Belgian branding and design agency offering strategy, naming, visual identity, and brand activation. Comparable in service scope and Belgian market focus, particularly relevant for Hands' branding and rebranding engagements.
• TBWA Belgium: Belgian arm of TBWA Worldwide network offering advertising, brand strategy, and creative services. Direct competitor for Belgian enterprise and brand clients across the same sectors Hands serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hands.mediarouting

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hands Mediarouting